The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Social Media
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- Advertising on Mobile Devices
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Sub-Category
Best Integrated Campaign Led by Social
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- Integrated Campaign led by Social
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Social Media / Best Integrated Campaign Led by Social
Passion Project
Agency: DigitasLBi / New York + First Born / New York + Mindshare / New York + M-Booth / New York
Client: American Express Category: Social Media / Best Integrated Campaign Led by Social
No Bollocks
Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York
Client: Newcastle Category: Social Media / Best Integrated Campaign Led by Social
The Hornbach Hammer
Agency: HEIMAT / Berlin
Client: Hornbach Category: Social Media / Best Integrated Campaign Led by Social
The Most Powerful Arm Ever Invented
Agency: Reactive / Sydney
Client: Save Our Sons Category: Social Media / Best Integrated Campaign Led by Social
Project Drive-in
Agency: RPA / Santa Monica
Client: American Honda Motor Co., Inc Category: Social Media / Best Integrated Campaign Led by Social
Footify FM
Agency: Clemenger BBDO / Melbourne
Client: National Australia Bank Category: Social Media / Best Integrated Campaign Led by Social
The Smart Phone Line
Agency: Colenso BBDO/Proximity New Zealand / Auckland + Assembly / Auckland
Client: Samsung New Zealand Category: Social Media / Best Integrated Campaign Led by Social
I See Fries
Agency: DDB / Sydney + DDB / Shanghai
Client: McDonald's Australia Category: Social Media / Best Integrated Campaign Led by Social
Lay's Do Us A Flavor
Agency: Energy BBDO / Chicago + Xi Chicago / Chicago
Client: Frito Lay Category: Social Media / Best Integrated Campaign Led by Social
Taco Bell Eat your Words
Agency: Grip Limited / Toronto
Client: Yum! Brands International Category: Social Media / Best Integrated Campaign Led by Social
Cancertweets
Agency: Leo Burnett Colombia / Bogota
Client: League Against Cancer - Bogota Category: Social Media / Best Integrated Campaign Led by Social
#theworldneedsmore
Agency: Leo Burnett / New York
Client: United Nations, Office for the Coordination of Humanitarian Affairs Category: Social Media / Best Integrated Campaign Led by Social
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brazilian Association of Organ Transplantation Category: Social Media / Best Integrated Campaign Led by Social
Adopt a pothole
Agency: Publicis India / Gurgaon
Client: Apollo Tyres Category: Social Media / Best Integrated Campaign Led by Social