The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

30 Years of Mac Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica Client: Apple Category: User Experience Design - Web / User Experience
Hello Again Agency: Hudson Rouge / New York Client: The Lincoln Motor Company Category: User Experience Design - Web / User Experience
Magic of Flying Agency: OgilvyOne / London Client: British Airways Category: Outdoor / Billboards and Transit - Single
Foursquare Time Machine Agency: B-Reel / New York Client: Foursquare Category: Data and Human Experience / Online Data Visualization & Info Graphics
Bloomberg Industry Leaderboard Agency: Bloomberg Visual Data / New York Client: Bloomberg Category: Data and Human Experience / Online Data Visualization & Info Graphics
Sound of Honda / Ayrton Senna 1989 Agency: DENTSU / Tokyo Client: Honda Category: Data and Human Experience / Online Data Visualization & Info Graphics
IBM Datagrams Agency: Ogilvy / New York Client: IBM Category: Data and Human Experience / Online Data Visualization & Info Graphics
Rescue Radio, The Rescue Continues - Filipino Pop Singer Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Radio Craft / Music and/or Sound Design
Get Back, Tohoku. Agency: DENTSU / Tokyo Client: East Japan Railway Company Category: Craft / Photography - Single or Series
Perfect Pop Agency: Deutsch / Los Angeles Client: Pop Secret Category: Mobile Applications/Sites / Services/Utilities
Birdseye Agency: De-De / New York Client: De-De Category: Mobile Applications/Sites / Services/Utilities
ZYRTEC AllergyCast App With Symptom Tracker Agency: JWT / New York Client: Johnson & Johnson Category: Mobile Applications/Sites / Services/Utilities
bookly Agency: NATIVE VML / South Africa Client: Modjaji Books Category: Mobile Applications/Sites / Services/Utilities
The Nike SB App Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Services/Utilities
Chipotle Ordering App Agency: Rokkan / New York Client: Chipotle Mexican Grill Category: Mobile Applications/Sites / Services/Utilities
Melbourne Remote Control Tourist Agency: Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne Client: Tourism Victoria Category: Websites / Travel, Entertainment & Leisure
The Poster Exam Agency: George Patterson Y&R / Melbourne Client: Defence Force Recruiting Category: Public Service / Political - Print / Collateral - Single
FIRST TRACKS Agency: Forsman & Bodenfors / Gothenburg Client: Helly Hansen Category: Mobile Applications/Sites / Consumer Goods
If only for a second Agency: Leo Burnett France / Saint-Denis Client: Mimi Foundation Category: Online Films & Video / Long Form - Single
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Online Films & Video / Long Form - Single
A Ticket to Visit Mum Agency: Ogilvy / New York Client: British Airways Category: Online Films & Video / Long Form - Single
Sapeurs Agency: MJZ / London + AMV BBDO / London Client: Guinness Category: Video Craft / Direction
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York Client: Chipotle Mexican Grill Category: Video Craft / Direction
The Epic Split Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Video Craft / Direction
Hands Agency: Wieden+Kennedy / London Client: Honda Category: Video Craft / Direction
Pick Them Back Up Agency: Park Pictures / NY & LA + Wieden + Kennedy / Portland Client: Procter & Gamble Category: Video Craft / Direction
Birdseye Agency: Droga5 / New York Client: De-De Category: Intellectual Property & Products / Digital Product
Backseat Driver Agency: PARTY / Tokyo Client: Toyota Motor Sales & Marketing Corporation Category: Intellectual Property & Products / Digital Product
The Nike SB App - Tilt Control Agency: R/GA / New York Client: Nike Category: Intellectual Property & Products / Digital Product
123w meets fiverr Agency: One Twenty Three West / Vancouver Client: One Twenty Three West Category: Websites / Self-Promotion
The 3rd? Korea International Poster Biennale! Agency: 601bisang / Seoul Client: Korean Society of Typography Category: Collateral Design / Posters - Single
Retrospektive Heinz Beier Agency: beierarbeit / Bielefeld Client: Haus Wellensiek Category: Collateral Design / Posters - Single
peace Agency: Tsushima Design / Hiroshima Client: Japan Graphic Designers Association Inc Hiroshima Category: Collateral Design / Posters - Single
Project English Agency: Joe Public / Johannesburg Client: One School at a Time Category: Radio / Public Service - Campaign
Rescue Radio, The Rescue Continues Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Radio / Public Service - Campaign
Working Not Working Agency: Working Not Working / New York Client: Working Not Working Category: Websites / Social Networks/Community
Breaking Bad Agency: Mullen / Boston Client: Century 21 Category: Custom Content
Climate Name Change Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Public Service Integrated Branding / Public Service Integrated Campaign
Unique Breeds Agency: GarnierBBDO / San Jose Client: Territorio de Zaguates Category: Public Service Integrated Branding / Public Service Integrated Campaign
Days Of Hope Agency: Saatchi & Saatchi Germany / Berlin Client: Diakonie Frankfurt Category: Public Service Integrated Branding / Public Service Integrated Campaign
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Innovation in Video / Video
rice-code Agency: HAKUHODO / Tokyo Client: Inakadate Village Category: Spatial Design / Outdoor Spaces
mt ex awashima Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co. Category: Spatial Design / Outdoor Spaces
Memory gaps Agency: Paprika / Montreal Client: Societe du Village Category: Spatial Design / Outdoor Spaces
Heart of the Artic Agency: Cossette / Montreal Client: Royal Canadian Mint Category: Websites / Other Consumer Goods
Enjoy Your Privacy Agency: Leo Burnett / Chicago Client: Norton by Symantec Category: Websites / Other Consumer Goods
D Rose Jumpstore Agency: TBWA / London Client: Adidas Category: Experiential Advertising / Events and Competitions
Lowe's Vine Fix in Six Campaign Agency: BBDO / New York Client: Lowe's Category: Social Media / Best Use of A Social Network
Lip-Game Agency: BBDO Proximity / Duesseldorf Client: Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V. Category: Social Media / Best Use of A Social Network
Trial by Timeline Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: Amnesty International Category: Social Media / Best Use of A Social Network

2014 Interactive Silver Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica

Apple

30 Years of Mac

User Experience Design - Web / User Experience

140078N

2014 Interactive Silver Pencil

Hudson Rouge / New York

The Lincoln Motor Company

Hello Again

User Experience Design - Web / User Experience

140556N

2014 Advertising Silver Pencil

OgilvyOne / London

British Airways

Magic of Flying

Outdoor / Billboards and Transit - Single

141000A

2014 Interactive Bronze Pencil

B-Reel / New York

Foursquare

Foursquare Time Machine

Data and Human Experience / Online Data Visualization & Info Graphics

140090N

2014 Interactive Silver Pencil

Bloomberg Visual Data / New York

Bloomberg

Bloomberg Industry Leaderboard

Data and Human Experience / Online Data Visualization & Info Graphics

140176N

2014 Interactive Gold Pencil

DENTSU / Tokyo

Honda

Sound of Honda / Ayrton Senna 1989

Data and Human Experience / Online Data Visualization & Info Graphics

140323N

2014 Interactive Gold Pencil

Ogilvy / New York

IBM

IBM Datagrams

Data and Human Experience / Online Data Visualization & Info Graphics

140952N

2014 Advertising Silver Pencil

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio, The Rescue Continues - Filipino Pop Singer

Radio Craft / Music and/or Sound Design

140810A

2014 Design Bronze Pencil

DENTSU / Tokyo

East Japan Railway Company

Get Back, Tohoku.

Craft / Photography - Single or Series

140330D

2014 Interactive Silver Pencil

Deutsch / Los Angeles

Pop Secret

Perfect Pop

Mobile Applications/Sites / Services/Utilities

140343N

2014 Interactive Gold Pencil

De-De / New York

De-De

Birdseye

Mobile Applications/Sites / Services/Utilities

140365N

2014 Interactive Bronze Pencil

JWT / New York

Johnson & Johnson

ZYRTEC AllergyCast App With Symptom Tracker

Mobile Applications/Sites / Services/Utilities

140618N

2014 Interactive Silver Pencil

NATIVE VML / South Africa

Modjaji Books

bookly

Mobile Applications/Sites / Services/Utilities

140858N

2014 Interactive Gold Pencil

R/GA / New York

Nike

The Nike SB App

Mobile Applications/Sites / Services/Utilities

141067N

2014 Interactive Bronze Pencil

Rokkan / New York

Chipotle Mexican Grill

Chipotle Ordering App

Mobile Applications/Sites / Services/Utilities

141092N

2014 Interactive Bronze Pencil

Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne

Tourism Victoria

Melbourne Remote Control Tourist

Websites / Travel, Entertainment & Leisure

140207N

2014 Advertising Silver Pencil

George Patterson Y&R / Melbourne

Defence Force Recruiting

The Poster Exam

Public Service / Political - Print / Collateral - Single

140450A

2014 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

Helly Hansen

FIRST TRACKS

Mobile Applications/Sites / Consumer Goods

140439N

2014 Interactive Silver Pencil

Leo Burnett France / Saint-Denis

Mimi Foundation

If only for a second

Online Films & Video / Long Form - Single

140677N

2014 Interactive Bronze Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Online Films & Video / Long Form - Single

140932N

2014 Interactive Silver Pencil

Ogilvy / New York

British Airways

A Ticket to Visit Mum

Online Films & Video / Long Form - Single

140956N

2014 Advertising Silver Pencil

MJZ / London + AMV BBDO / London

Guinness

Sapeurs

Video Craft / Direction

140074A

2014 Advertising Bronze Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York

Chipotle Mexican Grill

The Scarecrow

Video Craft / Direction

140256A

2014 Advertising Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Epic Split

Video Craft / Direction

140430A

2014 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Hands

Video Craft / Direction

140863A

2014 Advertising Bronze Pencil

Park Pictures / NY & LA + Wieden + Kennedy / Portland

Procter & Gamble

Pick Them Back Up

Video Craft / Direction

141258A

2014 Intellectual Property Gold Pencil

Droga5 / New York

De-De

Birdseye

Intellectual Property & Products / Digital Product

140362P

2014 Intellectual Property Silver Pencil

PARTY / Tokyo

Toyota Motor Sales & Marketing Corporation

Backseat Driver

Intellectual Property & Products / Digital Product

141016P

2014 Intellectual Property Bronze Pencil

R/GA / New York

Nike

The Nike SB App - Tilt Control

Intellectual Property & Products / Digital Product

141068P

2014 Interactive Silver Pencil

One Twenty Three West / Vancouver

One Twenty Three West

123w meets fiverr

Websites / Self-Promotion

141007N

2014 Design Silver Pencil

601bisang / Seoul

Korean Society of Typography

The 3rd? Korea International Poster Biennale!

Collateral Design / Posters - Single

140010D

2014 Design Bronze Pencil

beierarbeit / Bielefeld

Haus Wellensiek

Retrospektive Heinz Beier

Collateral Design / Posters - Single

140160D

2014 Design Gold Pencil

Tsushima Design / Hiroshima

Japan Graphic Designers Association Inc Hiroshima

peace

Collateral Design / Posters - Single

141222D

2014 Advertising Gold Pencil

Joe Public / Johannesburg

One School at a Time

Project English

Radio / Public Service - Campaign

140592A

2014 Advertising Silver Pencil

Memac Ogilvy / Dubai

Sawa Mninjah

Rescue Radio, The Rescue Continues

Radio / Public Service - Campaign

140809A

2014 Interactive Bronze Pencil

Working Not Working / New York

Working Not Working

Working Not Working

Websites / Social Networks/Community

141280N

2014 Branded Entertainment Silver Pencil

Mullen / Boston

Century 21

Breaking Bad

Custom Content

140844E

2014 Advertising Gold Pencil

Barton F. Graf 9000 / New York

350 Action

Climate Name Change

Public Service Integrated Branding / Public Service Integrated Campaign

140098A

2014 Advertising Bronze Pencil

GarnierBBDO / San Jose

Territorio de Zaguates

Unique Breeds

Public Service Integrated Branding / Public Service Integrated Campaign

140448A

2014 Advertising Silver Pencil

Saatchi & Saatchi Germany / Berlin

Diakonie Frankfurt

Days Of Hope

Public Service Integrated Branding / Public Service Integrated Campaign

141105A

2014 Advertising Gold Pencil

Ogilvy / New York

IBM

A Boy and His Atom

Innovation in Video / Video

140951A

2014 Design Silver Pencil

HAKUHODO / Tokyo

Inakadate Village

rice-code

Spatial Design / Outdoor Spaces

140514D

2014 Design Bronze Pencil

iyamadesign inc. / Tokyo

Kamoi kakoshi Co.

mt ex awashima

Spatial Design / Outdoor Spaces

140586D

2014 Design Gold Pencil

Paprika / Montreal

Societe du Village

Memory gaps

Spatial Design / Outdoor Spaces

141012D

2014 Interactive Silver Pencil

Cossette / Montreal

Royal Canadian Mint

Heart of the Artic

Websites / Other Consumer Goods

140239N

2014 Interactive Bronze Pencil

Leo Burnett / Chicago

Norton by Symantec

Enjoy Your Privacy

Websites / Other Consumer Goods

140645N

2014 Advertising Gold Pencil

TBWA / London

Adidas

D Rose Jumpstore

Experiential Advertising / Events and Competitions

141190A

2014 Interactive Gold Pencil

BBDO / New York

Lowe's

Lowe's Vine Fix in Six Campaign

Social Media / Best Use of A Social Network

140107N

2014 Interactive Bronze Pencil

BBDO Proximity / Duesseldorf

Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V.

Lip-Game

Social Media / Best Use of A Social Network

140138N

2014 Interactive Bronze Pencil

Colenso BBDO/Proximity New Zealand / Auckland

Amnesty International

Trial by Timeline

Social Media / Best Use of A Social Network

140227N

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