The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Hands On Ron Burgundy Game Agency: Wieden+Kennedy / Portland + Legwork / Denver Client: Dodge Category: Websites / Branded Games
Mobilizing the 12th Man Agency: Memac Ogilvy Label / Tunis Mahrajene Client: C.S Hammam-Lif Category: Digital Direct Marketing / Mobile
NFL Campaign: Unnecessary Freshness Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Campaign
Sound of Honda / Ayrton Senna 1989 Agency: DENTSU / Tokyo Client: Honda Category: Craft / Sound Design
Racer: A Chrome Experiment Agency: Google Creative Lab / New York Client: Google Category: Craft / Sound Design
Barnes Sisters Agency: BBDO / New York Client: Diageo / Guinness Category: Consumer Television / Under $80K Budget - Single
Climate Name Change Agency: Barton F. Graf 9000 / New York Client: 350 Action Category: Integrated Branding / Integrated Branding Campaign - 360
If We Made It Agency: Droga5 / New York Client: Newcastle Category: Integrated Branding / Integrated Branding Campaign - 360
Citi Bike Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Integrated Branding / Integrated Branding Campaign - 360
Ron Burgundy Integrated Agency: Wieden+Kennedy / Portland + Caviar / Los Angeles + Gifted Youth / Los Angeles + Legwork / Denver Client: Dodge Category: Integrated Branding / Integrated Branding Campaign - 360
Share My Dabba Agency: McCann Worldgroup India / Mumbai Client: Happy Life Welfare & Dabbawala Foundation Category: Design for the Greater Good / Designer Initiated
Box Agency: Bot & Dolly / San Francisco Client: Bot & Dolly Category: Broadcast and Moving Image / Short Films and Videos
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Broadcast and Moving Image / Short Films and Videos
The Modern Frontiier Agency: Levi Strauss & Co. / San Francisco + The Custom Family / New York Client: Levi Strauss & Co. Category: Broadcast and Moving Image / Short Films and Videos
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Broadcast and Moving Image / Short Films and Videos
Travel Yourself Interesting Agency: Ogilvy & Mather / London Client: Expedia Category: Consumer Television / :30/:25 - Campaign
Moto X Interactive Print Agency: Digitas / New York Client: Motorola Category: Innovation in Print / Print
SolarAd Charger Agency: FCB Brasil / Sao Paulo Client: Nivea Category: Innovation in Print / Print
Human Printing Press Agency: Wieden+Kennedy / Amsterdam Client: Nike Turkey Category: Innovation in Print / Print
Sorry I Spent it on Myself Agency: adam&eveDDB / London Client: Harvey Nichols Category: Integrated Branding / Consumer Campaign
If We Made It Agency: Droga5 / New York Client: Newcastle Category: Integrated Branding / Consumer Campaign
Live Test Series Integrated Campaign Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Integrated Branding / Consumer Campaign
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Integrated Branding / Consumer Campaign
Letters: F Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Single
Letters: N Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Single
Letters: R Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Single
WILLIAM SHAKESPEARE Agency: McCann Worldgroup India / Mumbai Client: Penguin Group (India) Category: Collateral / Posters - Single
MARK TWAIN Agency: McCann Worldgroup India / Mumbai Client: Penguin Group (India) Category: Collateral / Posters - Single
HOT WHEELS SAFARI SERIES Agency: Ogilvy & Mather / Mumbai Client: Mattel Category: Collateral / Posters - Single
Really Friends ? Agency: Publicis Conseil / Paris Client: Nescafe Category: Online Films & Video / Long Form - Series/Episodes
Sorry, I was eating a Milky Way - Wife Agency: DDB / Chicago Client: Mars, Inc./Milky Way Category: Radio / Consumer - Single
Auto-Tune Agency: Ogilvy & Mather / London Client: Unilever Category: Radio / Consumer - Single
Unplug + Play Agency: Leo Burnett / Toronto Client: Leo Burnett, Toronto Category: Self-Promotion / Single or Series
Hollywood & Vines Agency: Mullen / Boston Client: Airbnb Category: Online Films & Video / User Generated Content
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Innovation in Video / Video
30 Years of Mac Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica Client: Apple Category: User Experience Design - Web / User Experience
Hello Again Agency: Hudson Rouge / New York Client: The Lincoln Motor Company Category: User Experience Design - Web / User Experience
Greatest Action Movie Ever Agency: McCann-Erickson / New York Client: The AdCouncil Category: User Generated Content / Short-Form
Hollywood & Vines Agency: Mullen / Boston Client: Airbnb Category: User Generated Content / Short-Form
rice-code Agency: HAKUHODO / Tokyo Client: Inakadate Village Category: Spatial Design / Outdoor Spaces
mt ex awashima Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co. Category: Spatial Design / Outdoor Spaces
Memory gaps Agency: Paprika / Montreal Client: Societe du Village Category: Spatial Design / Outdoor Spaces
Perfect Pop Agency: Deutsch / Los Angeles Client: Pop Secret Category: Mobile Applications/Sites / Services/Utilities
Birdseye Agency: De-De / New York Client: De-De Category: Mobile Applications/Sites / Services/Utilities
ZYRTEC AllergyCast App With Symptom Tracker Agency: JWT / New York Client: Johnson & Johnson Category: Mobile Applications/Sites / Services/Utilities
bookly Agency: NATIVE VML / South Africa Client: Modjaji Books Category: Mobile Applications/Sites / Services/Utilities
The Nike SB App Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Services/Utilities
Chipotle Ordering App Agency: Rokkan / New York Client: Chipotle Mexican Grill Category: Mobile Applications/Sites / Services/Utilities
The Scarecrow Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport Client: Chipotle Mexican Grill Category: Online / Short-Form
New Beginnings Agency: DDB / New York Client: NYC Ballet Category: Online / Short-Form

2014 Interactive Silver Pencil

Wieden+Kennedy / Portland + Legwork / Denver

Dodge

Hands On Ron Burgundy Game

Websites / Branded Games

141264N

2014 Advertising Bronze Pencil

Memac Ogilvy Label / Tunis Mahrajene

C.S Hammam-Lif

Mobilizing the 12th Man

Digital Direct Marketing / Mobile

140821A

2014 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

NFL Campaign: Unnecessary Freshness

Consumer Television / :20 and Under - Campaign

141266A

2014 Interactive Bronze Pencil

DENTSU / Tokyo

Honda

Sound of Honda / Ayrton Senna 1989

Craft / Sound Design

140332N

2014 Interactive Gold Pencil

Google Creative Lab / New York

Google

Racer: A Chrome Experiment

Craft / Sound Design

140458N

2014 Advertising Bronze Pencil

BBDO / New York

Diageo / Guinness

Barnes Sisters

Consumer Television / Under $80K Budget - Single

140111A

2014 Interactive Bronze Pencil

Barton F. Graf 9000 / New York

350 Action

Climate Name Change

Integrated Branding / Integrated Branding Campaign - 360

140099N

2014 Interactive Bronze Pencil

Droga5 / New York

Newcastle

If We Made It

Integrated Branding / Integrated Branding Campaign - 360

140374N

2014 Interactive Bronze Pencil

Publicis Kaplan Thaler / New York

Citibank

Citi Bike

Integrated Branding / Integrated Branding Campaign - 360

141053N

2014 Interactive Bronze Pencil

Wieden+Kennedy / Portland + Caviar / Los Angeles + Gifted Youth / Los Angeles + Legwork / Denver

Dodge

Ron Burgundy Integrated

Integrated Branding / Integrated Branding Campaign - 360

141267N

2014 Design Gold Pencil

McCann Worldgroup India / Mumbai

Happy Life Welfare & Dabbawala Foundation

Share My Dabba

Design for the Greater Good / Designer Initiated

140779D

2014 Design Gold Pencil

Bot & Dolly / San Francisco

Bot & Dolly

Box

Broadcast and Moving Image / Short Films and Videos

140186D

2014 Design Bronze Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport

Chipotle Mexican Grill

The Scarecrow

Broadcast and Moving Image / Short Films and Videos

140254D

2014 Design Silver Pencil

Levi Strauss & Co. / San Francisco + The Custom Family / New York

Levi Strauss & Co.

The Modern Frontiier

Broadcast and Moving Image / Short Films and Videos

140732D

2014 Design Silver Pencil

Ogilvy / New York

IBM

A Boy and His Atom

Broadcast and Moving Image / Short Films and Videos

140954D

2014 Advertising Silver Pencil

Ogilvy & Mather / London

Expedia

Travel Yourself Interesting

Consumer Television / :30/:25 - Campaign

140883A

2014 Advertising Bronze Pencil

Digitas / New York

Motorola

Moto X Interactive Print

Innovation in Print / Print

140351A

2014 Advertising Silver Pencil

FCB Brasil / Sao Paulo

Nivea

SolarAd Charger

Innovation in Print / Print

140415A

2014 Advertising Silver Pencil

Wieden+Kennedy / Amsterdam

Nike Turkey

Human Printing Press

Innovation in Print / Print

141249A

2014 Advertising Bronze Pencil

adam&eveDDB / London

Harvey Nichols

Sorry I Spent it on Myself

Integrated Branding / Consumer Campaign

140042A

2014 Advertising Silver Pencil

Droga5 / New York

Newcastle

If We Made It

Integrated Branding / Consumer Campaign

140367A

2014 Advertising Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

Live Test Series Integrated Campaign

Integrated Branding / Consumer Campaign

140431A

2014 Advertising Gold Pencil

Ogilvy Brasil / Sao Paulo

Unilever

Real Beauty Sketches

Integrated Branding / Consumer Campaign

140926A

2014 Advertising Gold Pencil

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: F

Collateral / Posters - Single

140705A

2014 Advertising Gold Pencil

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: N

Collateral / Posters - Single

140706A

2014 Advertising Gold Pencil

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: R

Collateral / Posters - Single

140707A

2014 Advertising Silver Pencil

McCann Worldgroup India / Mumbai

Penguin Group (India)

WILLIAM SHAKESPEARE

Collateral / Posters - Single

140780A

2014 Advertising Silver Pencil

McCann Worldgroup India / Mumbai

Penguin Group (India)

MARK TWAIN

Collateral / Posters - Single

140781A

2014 Advertising Bronze Pencil

Ogilvy & Mather / Mumbai

Mattel

HOT WHEELS SAFARI SERIES

Collateral / Posters - Single

140905A

2014 Interactive Bronze Pencil

Publicis Conseil / Paris

Nescafe

Really Friends ?

Online Films & Video / Long Form - Series/Episodes

141045N

2014 Advertising Silver Pencil

DDB / Chicago

Mars, Inc./Milky Way

Sorry, I was eating a Milky Way - Wife

Radio / Consumer - Single

140269A

2014 Advertising Silver Pencil

Ogilvy & Mather / London

Unilever

Auto-Tune

Radio / Consumer - Single

140884A

2014 Design Bronze Pencil

Leo Burnett / Toronto

Leo Burnett, Toronto

Unplug + Play

Self-Promotion / Single or Series

140726D

2014 Interactive Bronze Pencil

Mullen / Boston

Airbnb

Hollywood & Vines

Online Films & Video / User Generated Content

140846N

2014 Advertising Gold Pencil

Ogilvy / New York

IBM

A Boy and His Atom

Innovation in Video / Video

140951A

2014 Interactive Silver Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica

Apple

30 Years of Mac

User Experience Design - Web / User Experience

140078N

2014 Interactive Silver Pencil

Hudson Rouge / New York

The Lincoln Motor Company

Hello Again

User Experience Design - Web / User Experience

140556N

2014 Branded Entertainment Bronze Pencil

McCann-Erickson / New York

The AdCouncil

Greatest Action Movie Ever

User Generated Content / Short-Form

140790E

2014 Branded Entertainment Silver Pencil

Mullen / Boston

Airbnb

Hollywood & Vines

User Generated Content / Short-Form

140845E

2014 Design Silver Pencil

HAKUHODO / Tokyo

Inakadate Village

rice-code

Spatial Design / Outdoor Spaces

140514D

2014 Design Bronze Pencil

iyamadesign inc. / Tokyo

Kamoi kakoshi Co.

mt ex awashima

Spatial Design / Outdoor Spaces

140586D

2014 Design Gold Pencil

Paprika / Montreal

Societe du Village

Memory gaps

Spatial Design / Outdoor Spaces

141012D

2014 Interactive Silver Pencil

Deutsch / Los Angeles

Pop Secret

Perfect Pop

Mobile Applications/Sites / Services/Utilities

140343N

2014 Interactive Gold Pencil

De-De / New York

De-De

Birdseye

Mobile Applications/Sites / Services/Utilities

140365N

2014 Interactive Bronze Pencil

JWT / New York

Johnson & Johnson

ZYRTEC AllergyCast App With Symptom Tracker

Mobile Applications/Sites / Services/Utilities

140618N

2014 Interactive Silver Pencil

NATIVE VML / South Africa

Modjaji Books

bookly

Mobile Applications/Sites / Services/Utilities

140858N

2014 Interactive Gold Pencil

R/GA / New York

Nike

The Nike SB App

Mobile Applications/Sites / Services/Utilities

141067N

2014 Interactive Bronze Pencil

Rokkan / New York

Chipotle Mexican Grill

Chipotle Ordering App

Mobile Applications/Sites / Services/Utilities

141092N

2014 Branded Entertainment Gold Pencil

Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport

Chipotle Mexican Grill

The Scarecrow

Online / Short-Form

140251E

2014 Branded Entertainment Bronze Pencil

DDB / New York

NYC Ballet

New Beginnings

Online / Short-Form

140275E

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