The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
James Patterson Self-Destructing Book
Agency: Mother New York / New York
Client: James Patterson Category: Digital Direct Marketing / Websites, Microsites & Banners
Skip Ad Festival
Agency: Publicis Brasil / Sao Paulo - SP
Client: Sony Entertainment Television Category: Digital Direct Marketing / Websites, Microsites & Banners
Taco Bell Mobile Ordering Application
Agency: DigitasLBi / New York
Client: Taco Bell Category: User Experience Design - Mobile / Utility
Serena
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
Dumb Ways to Die: The Games
Agency: McCann / Melbourne
Client: Metro Trains Category: Mobile Applications / Branded Games
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Category: Social Media / Branded Social Campaign
Ghita, The Social Shepherd
Agency: BV McCann Erickson Romania / Bucharest
Client: Vodafone Romania Category: Social Media / Branded Social Campaign
BLAH Airlines
Agency: Eleven, Inc. / San Francisco
Client: Virgin America Category: Social Media / Branded Social Campaign
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Social Media / Branded Social Campaign
Xperia Aquatech Store
Agency: FP7 / Dubai
Client: Sony Mobile Communications Category: Experiential Advertising / Installations
Dallas Gas Station
Agency: Grey / New York
Client: TNT Category: Experiential Advertising / Installations
Your Year. Directed by Nike+
Agency: AKQA / Portland
Client: Nike Category: Digital Direct Marketing / Mobile
Eyes on the Road
Agency: OgilvyOne Beijing / Beijing
Client: Volkswagen Category: Digital Direct Marketing / Mobile
The Toronto Mayor Show - Enough To Eat
Agency: Rethink / Toronto
Client: No Ford Nation Category: Online Films & Video / Public Service / Non-Profit
Momhead
Agency: Ethel Avenue / Los Angeles
Client: Johanna Stein Category: Online Films & Video / Self-Promotion - Single
SPEAKING EXCHANGE
Agency: FCB BRASIL / Sao Paulo
Client: CNA Category: Broadcast & Film / Branded Film
Shark
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Tiger
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Not A Bug Splat
Agency: BBDO Pakistan / Lahore
Client: Reprieve/Foundation for Fundamental Rights Category: Innovation in Outdoor / Single
Eugenie
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Innovation in Outdoor / Single
DreamingWithJeff.com
Agency: Wieden+Kennedy New York / new york
Client: Squarespace Category: Websites / Other Consumer Goods
The Paper Skin
Agency: Geometry Global Germany / Frankfurt
Client: Fedrigoni Fine Paper Category: Direct Marketing / Dimensional Mailing
The Barbecue Bible
Agency: JWT (J. Walter Thompson), Sao Paulo / Sao Paulo
Client: Tramontina Category: Direct Marketing / Dimensional Mailing
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM Category: Direct Marketing / Dimensional Mailing
Tap Thru
Agency: BBDO / New York
Client: Lowe's Category: Online Films & Video / Branded Micro-Video
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Online Films & Video / Short Form - Series / Episodes
SHANY
Agency: AD&D / Tokyo + good design company / Tokyo
Client: SHANY Category: Design Craft / Typography - Single or Series
Montys Christmas
Agency: adamandeveDDB / London
Client: John Lewis Partnership Category: Online Films & Video / Short Form - Single
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Faithful
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Whats He In
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single
ELAN Taste the Translation
Agency: JWT Amsterdam / Amsterdam
Client: ELAN Category: Social Media / Branded Social Post
Rubbish Famzine. Till Death Do Us Part
Agency: Kinetic Singapore / Singapore
Client: HOLYCRAP.SG Category: Design Craft / Printing & Paper Craft - Single or Series
Ryman Eco
Agency: Grey London / London + Monotype / New York + Hogarth / London + GreyPOSSIBLE / London
Client: Rymans Category: Intellectual Property & Products / Digital Product
Hammerhead
Agency: R/GA / New York + Hammerhead Navigation / New York
Client: Hammerhead Navigation Category: Intellectual Property & Products / Integrated Digital & Physical Products
The Pursuit
Agency: R/GA / New York
Client: Equinox Category: Intellectual Property & Products / Integrated Digital & Physical Products
EFFECTIVE MICROORGANISMS CALENDAR
Agency: Creative Juice\Bangkok / Bangkok
Client: EMRO ASIA CO.,LTD Category: Design for the Greater Good / For-Profit Initiated
LIGHT AFTER SCHOOL
Agency: Publicis China / Shanghai
Client: HAIER Category: Design for the Greater Good / For-Profit Initiated
House of Mamba
Agency: AKQA / London & Shanghai
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Flashback: Discover Berlin
Agency: BBDO Group Germany GmbH / Berlin
Client: Berlin Toursimus & Kongress GmbH Category: Interactive Advertising / Environmental / Experiential - Single
OK Go: I Won’t Let You Down
Agency: Mori / Tokyo + Drill / Tokyo + Dentsu / Tokyo + morimori / Tokyo
Client: OK Go + Honda Category: Online Films & Video / Music Videos
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Digital Direct Marketing / Social Media & Viral Marketing
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always Category: Digital Direct Marketing / Social Media & Viral Marketing
Taco Bell Mobile Ordering Application
Agency: DigitasLBi / New York
Client: Taco Bell Category: User Experience Design - Mobile / User Experience
BLAH Airlines
Agency: Eleven, Inc. / San Francisco
Client: Virgin America Category: Online Films & Video / Long Form - Single
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Agency: The Marketing Arm / Marina Del Rey
Client: Pepsi MAX Category: Online Films & Video / Long Form - Single
No Bollocks
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Best Social Media Page by a Brand
Hope.ly
Agency: BBDO / New York
Client: American Red Cross & Bitly Category: Advertising on Mobile Devices / Banners
Award:
2015 Direct Silver Pencil
Agency:
Mother New York / New York
Client:
James Patterson
Title:
James Patterson Self-Destructing Book
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
150792A
Award:
2015 Direct Silver Pencil
Agency:
Publicis Brasil / Sao Paulo - SP
Client:
Sony Entertainment Television
Title:
Skip Ad Festival
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
150927A
Award:
2015 UX / UI Silver Pencil
Agency:
DigitasLBi / New York
Client:
Taco Bell
Title:
Taco Bell Mobile Ordering Application
Category:
User Experience Design - Mobile / Utility
Annual ID:
150345A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Serena
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
150675A
Award:
2015 Mobile Silver Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways to Die: The Games
Category:
Mobile Applications / Branded Games
Annual ID:
150757A
Award:
2015 Social Media Silver Pencil
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Social Media / Branded Social Campaign
Annual ID:
150051A
Award:
2015 Social Media Silver Pencil
Agency:
BV McCann Erickson Romania / Bucharest
Client:
Vodafone Romania
Title:
Ghita, The Social Shepherd
Category:
Social Media / Branded Social Campaign
Annual ID:
150206A
Award:
2015 Social Media Silver Pencil
Agency:
Eleven, Inc. / San Francisco
Client:
Virgin America
Title:
BLAH Airlines
Category:
Social Media / Branded Social Campaign
Annual ID:
150390A
Award:
2015 Social Media Silver Pencil
Agency:
J. Walter Thompson India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Social Media / Branded Social Campaign
Annual ID:
150554A
Award:
2015 Cross-Platform Silver Pencil
Agency:
FP7 / Dubai
Client:
Sony Mobile Communications
Title:
Xperia Aquatech Store
Category:
Experiential Advertising / Installations
Annual ID:
150432A
Award:
2015 Cross-Platform Silver Pencil
Agency:
Grey / New York
Client:
TNT
Title:
Dallas Gas Station
Category:
Experiential Advertising / Installations
Annual ID:
150475A
Award:
2015 Direct Silver Pencil
Agency:
AKQA / Portland
Client:
Nike
Title:
Your Year. Directed by Nike+
Category:
Digital Direct Marketing / Mobile
Annual ID:
150047A
Award:
2015 Direct Silver Pencil
Agency:
Leo Burnett / SYDNEY
Client:
Samsung
Title:
S-Drive
Category:
Digital Direct Marketing / Mobile
Annual ID:
150605A
Award:
2015 Direct Silver Pencil
Agency:
OgilvyOne Beijing / Beijing
Client:
Volkswagen
Title:
Eyes on the Road
Category:
Digital Direct Marketing / Mobile
Annual ID:
150911A
Award:
2015 Film Silver Pencil
Agency:
Rethink / Toronto
Client:
No Ford Nation
Title:
The Toronto Mayor Show - Enough To Eat
Category:
Online Films & Video / Public Service / Non-Profit
Annual ID:
150993A
Award:
2015 Film Silver Pencil
Agency:
Ethel Avenue / Los Angeles
Client:
Johanna Stein
Title:
Momhead
Category:
Online Films & Video / Self-Promotion - Single
Annual ID:
150396A
Award:
2015 Branded Entertainment Silver Pencil
Agency:
FCB BRASIL / Sao Paulo
Client:
CNA
Title:
SPEAKING EXCHANGE
Category:
Broadcast & Film / Branded Film
Annual ID:
150414A
Award:
2015 Branded Entertainment Silver Pencil
Agency:
FCB BRASIL / Sao Paulo
Client:
CNA
Title:
SPEAKING EXCHANGE
Category:
Online / Short Form
Annual ID:
150415A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Shark
Category:
Public Service - Print / Newspaper or Magazine - Single
Annual ID:
150607A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Tiger
Category:
Public Service - Print / Newspaper or Magazine - Single
Annual ID:
150608A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
BBDO Pakistan / Lahore
Client:
Reprieve/Foundation for Fundamental Rights
Title:
Not A Bug Splat
Category:
Innovation in Outdoor / Single
Annual ID:
150164A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Eugenie
Category:
Innovation in Outdoor / Single
Annual ID:
150674A
Award:
2015 Interactive Silver Pencil
Agency:
Wieden+Kennedy New York / new york
Client:
Squarespace
Title:
DreamingWithJeff.com
Category:
Websites / Other Consumer Goods
Annual ID:
151200A
Award:
2015 Direct Silver Pencil
Agency:
Geometry Global Germany / Frankfurt
Client:
Fedrigoni Fine Paper
Title:
The Paper Skin
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
150449A
Award:
2015 Direct Silver Pencil
Agency:
JWT (J. Walter Thompson), Sao Paulo / Sao Paulo
Client:
Tramontina
Title:
The Barbecue Bible
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
150576A
Award:
2015 Direct Silver Pencil
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
OPSM
Title:
Penny The Pirate
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
151015A
Award:
2015 Film Silver Pencil
Agency:
BBDO / New York
Client:
Lowe's
Title:
Tap Thru
Category:
Online Films & Video / Branded Micro-Video
Annual ID:
150128A
Award:
2015 Film Silver Pencil
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
Newcastle Brown Ale: Band of Brands
Category:
Online Films & Video / Short Form - Series / Episodes
Annual ID:
150361A
Award:
2015 Design Silver Pencil
Agency:
AD&D / Tokyo + good design company / Tokyo
Client:
SHANY
Title:
SHANY
Category:
Design Craft / Typography - Single or Series
Annual ID:
150020A
Award:
2015 Film Silver Pencil
Agency:
adamandeveDDB / London
Client:
John Lewis Partnership
Title:
Montys Christmas
Category:
Online Films & Video / Short Form - Single
Annual ID:
150025A
Award:
2015 Film Silver Pencil
Agency:
Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Online Films & Video / Short Form - Single
Annual ID:
150691A
Award:
2015 Film Silver Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Faithful
Category:
Online Films & Video / Short Form - Single
Annual ID:
151060A
Award:
2015 Film Silver Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Whats He In
Category:
Online Films & Video / Short Form - Single
Annual ID:
151061A
Award:
2015 Social Media Silver Pencil
Agency:
JWT Amsterdam / Amsterdam
Client:
ELAN
Title:
ELAN Taste the Translation
Category:
Social Media / Branded Social Post
Annual ID:
150578A
Award:
2015 Design Silver Pencil
Agency:
Kinetic Singapore / Singapore
Client:
HOLYCRAP.SG
Title:
Rubbish Famzine. Till Death Do Us Part
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150586A
Award:
2015 Intellectual Property Silver Pencil
Agency:
Grey London / London + Monotype / New York + Hogarth / London + GreyPOSSIBLE / London
Client:
Rymans
Title:
Ryman Eco
Category:
Intellectual Property & Products / Digital Product
Annual ID:
150474A
Award:
2015 Intellectual Property Silver Pencil
Agency:
R/GA / New York + Hammerhead Navigation / New York
Client:
Hammerhead Navigation
Title:
Hammerhead
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Annual ID:
150499A
Award:
2015 Intellectual Property Silver Pencil
Agency:
R/GA / New York
Client:
Equinox
Title:
The Pursuit
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Annual ID:
150960A
Award:
2015 Design Silver Pencil
Agency:
Creative Juice\Bangkok / Bangkok
Client:
EMRO ASIA CO.,LTD
Title:
EFFECTIVE MICROORGANISMS CALENDAR
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
150250A
Award:
2015 Design Silver Pencil
Agency:
Publicis China / Shanghai
Client:
HAIER
Title:
LIGHT AFTER SCHOOL
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
150935A
Award:
2015 Interactive Silver Pencil
Agency:
AKQA / London & Shanghai
Client:
Nike
Title:
House of Mamba
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150042A
Award:
2015 Interactive Silver Pencil
Agency:
BBDO Group Germany GmbH / Berlin
Client:
Berlin Toursimus & Kongress GmbH
Title:
Flashback: Discover Berlin
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150106A
Award:
2015 Film Silver Pencil
Agency:
Mori / Tokyo + Drill / Tokyo + Dentsu / Tokyo + morimori / Tokyo
Client:
OK Go + Honda
Title:
OK Go: I Won’t Let You Down
Category:
Online Films & Video / Music Videos
Annual ID:
150789A
Award:
2015 Direct Silver Pencil
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate
Title:
Social Savvy Burglar
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150623A
Award:
2015 Direct Silver Pencil
Agency:
Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150690A
Award:
2015 UX / UI Silver Pencil
Agency:
DigitasLBi / New York
Client:
Taco Bell
Title:
Taco Bell Mobile Ordering Application
Category:
User Experience Design - Mobile / User Experience
Annual ID:
150346A
Award:
2015 Film Silver Pencil
Agency:
Eleven, Inc. / San Francisco
Client:
Virgin America
Title:
BLAH Airlines
Category:
Online Films & Video / Long Form - Single
Annual ID:
150389A
Award:
2015 Film Silver Pencil
Agency:
The Marketing Arm / Marina Del Rey
Client:
Pepsi MAX
Title:
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Category:
Online Films & Video / Long Form - Single
Annual ID:
151124A
Award:
2015 Social Media Silver Pencil
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
No Bollocks
Category:
Social Media / Best Social Media Page by a Brand
Annual ID:
150362A
Award:
2015 Mobile Silver Pencil
Agency:
BBDO / New York
Client:
American Red Cross & Bitly
Title:
Hope.ly
Category:
Advertising on Mobile Devices / Banners
Annual ID:
150125A
