The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Beats Music
Agency: R/GA London / London
Client: Beats Music Category: Mobile Applications / Media, Entertainment & Leisure
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Websites / Social Networks / Community
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Websites / Social Networks / Community
LIGHT AFTER SCHOOL
Agency: Publicis China / Shanghai
Client: HAIER Category: Product Design / Single or Series
Poachers
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Collateral - Campaign
The Paper Skin
Agency: Geometry Global Germany / Frankfurt
Client: Fedrigoni Fine Paper Category: Package Design / Single or Series
Smell Like a Man From Head to Toe
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / Commercials of Varying Length - Campaign
A Gift from Hong Wei
Agency: T-Change Design Studio / Nanjing
Client: Phoenix Fine Arts Publishing . Ltd Category: Publication Design / Book Layout Design
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Social Media / Best Integrated Campaign Led by Social
GT RIDE - Viral Gaming for Kia
Agency: LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin
Client: Kia Motors Europe GmbH Category: User Experience Design - Mobile / Interface Design Craft
Taco Bell Mobile Ordering Application
Agency: DigitasLBi / New York
Client: Taco Bell Category: User Experience Design - Mobile / Utility
Xperia Aquatech Store
Agency: FP7 / Dubai
Client: Sony Mobile Communications Category: Experiential Advertising / Installations
Dallas Gas Station
Agency: Grey / New York
Client: TNT Category: Experiential Advertising / Installations
Driving Change
Agency: OgilvyOne / Dubai + Memac Ogilvy / Dubai
Client: KAFA (enough) Violence & Exploitation Category: Innovation in Radio / Single
Radiometries
Agency: Sancho BBDO / Bogota
Client: Exito Foundation Category: Innovation in Radio / Single
ELAN Taste the Translation
Agency: JWT Amsterdam / Amsterdam
Client: ELAN Category: Social Media / Branded Social Post
The Light Bag
Agency: Cheil India / Gurgaon
Client: Salaam Baalak Trust Category: Public Service - Design / Promotional Items - Single or Series
CITYSCAPE
Agency: HAKUHODO Inc. / TOKYO
Client: INFAS PUBLICATIONS,INC. Category: Design Craft / Photography - Single or Series
Get adopted
Agency: BBDO Group Germany GmbH / Berlin
Client: Mars Inc. Category: Public Service - Print / Newspaper or Magazine - Campaign
Cinemark Experience App
Agency: Joe Public / Johannesburg
Client: I Vote SA Category: Experiential Advertising / Events & Competitions
Little Masters
Agency: Geometry Global / Hong Kong
Client: Hamleys Category: Collateral Design / Posters - Series
CITYSCAPE
Agency: HAKUHODO Inc. / TOKYO
Client: INFAS PUBLICATIONS,INC. Category: Collateral Design / Posters - Series
Landscape of BRAUN
Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client: Systems Category: Collateral Design / Posters - Series
The Paper Skin
Agency: Geometry Global Germany / Frankfurt
Client: Fedrigoni Fine Paper Category: Direct Marketing / Dimensional Mailing
The Barbecue Bible
Agency: JWT (J. Walter Thompson), Sao Paulo / Sao Paulo
Client: Tramontina Category: Direct Marketing / Dimensional Mailing
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM Category: Direct Marketing / Dimensional Mailing
Stephen Merchant Presents: "If We Won"
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Video Craft / Scriptwriting
The Beauty Of Sharpness
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Collateral / P.O.P. & In-Store - Campaign
FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral / P.O.P. & In-Store - Campaign
Tap Thru
Agency: BBDO / New York
Client: Lowe's Category: Online Films & Video / Branded Micro-Video
Taco Bell Mobile Ordering Application
Agency: DigitasLBi / New York
Client: Taco Bell Category: User Experience Design - Mobile / User Experience
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Interactive Craft / Animation / Motion Graphics
Moon
Agency: OgilvyOne Madrid / Madrid
Client: ING DIRECT Category: Interactive Craft / Animation / Motion Graphics
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Integrated Branding / Consumer Campaign
Smell Like a Man From Head to Toe
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Integrated Branding / Consumer Campaign
100% Silent
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Nissan South Africa Category: Radio / Consumer - Campaign
Yuki Tsumugi YUKI-SAWAYA
Agency: 6D-K co.,Ltd / Tokyo
Client: Okujun co., Ltd Category: Brand Identity / Series
Rip Curl Search GPS
Agency: GPY&R Sydney / VML Australia
Client: Rip Curl Category: Use of Technology / Location-Based Services or Proximity Marketing
#TBT TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / Under $80K Budget - Campaign
BLAH Airlines
Agency: Eleven, Inc. / San Francisco
Client: Virgin America Category: Online Films & Video / Long Form - Single
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Agency: The Marketing Arm / Marina Del Rey
Client: Pepsi MAX Category: Online Films & Video / Long Form - Single
Dumb Ways to Die: The Games
Agency: McCann / Melbourne
Client: Metro Trains Category: Mobile Applications / Branded Games
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché Category: Brand Transformation / Single
MANGO
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Single
Your Year. Directed by Nike+
Agency: AKQA / Portland
Client: Nike Category: Digital Direct Marketing / Mobile
Eyes on the Road
Agency: OgilvyOne Beijing / Beijing
Client: Volkswagen Category: Digital Direct Marketing / Mobile
The Beauty Of Sharpness - Watemelon
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Print Craft / Art Direction - Single Only
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN Category: Interactive Advertising / Interactive Video
Award:
2015 Mobile Silver Pencil
Agency:
R/GA London / London
Client:
Beats Music
Title:
Beats Music
Category:
Mobile Applications / Media, Entertainment & Leisure
Annual ID:
150969A
Award:
2015 Interactive Silver Pencil
Agency:
J. Walter Thompson India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Websites / Social Networks / Community
Annual ID:
150553A
Award:
2015 Interactive Silver Pencil
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Websites / Social Networks / Community
Annual ID:
150725A
Award:
2015 Design Silver Pencil
Agency:
Publicis China / Shanghai
Client:
HAIER
Title:
LIGHT AFTER SCHOOL
Category:
Product Design / Single or Series
Annual ID:
150934A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Collateral - Campaign
Annual ID:
150606A
Award:
2015 Design Silver Pencil
Agency:
Geometry Global Germany / Frankfurt
Client:
Fedrigoni Fine Paper
Title:
The Paper Skin
Category:
Package Design / Single or Series
Annual ID:
150448A
Award:
2015 Film Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Smell Like a Man From Head to Toe
Category:
Consumer Television / Commercials of Varying Length - Campaign
Annual ID:
151187A
Award:
2015 Design Silver Pencil
Agency:
T-Change Design Studio / Nanjing
Client:
Phoenix Fine Arts Publishing . Ltd
Title:
A Gift from Hong Wei
Category:
Publication Design / Book Layout Design
Annual ID:
151067A
Award:
2015 Social Media Silver Pencil
Agency:
GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150456A
Award:
2015 UX / UI Silver Pencil
Agency:
LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin
Client:
Kia Motors Europe GmbH
Title:
GT RIDE - Viral Gaming for Kia
Category:
User Experience Design - Mobile / Interface Design Craft
Annual ID:
150595A
Award:
2015 UX / UI Silver Pencil
Agency:
DigitasLBi / New York
Client:
Taco Bell
Title:
Taco Bell Mobile Ordering Application
Category:
User Experience Design - Mobile / Utility
Annual ID:
150345A
Award:
2015 Cross-Platform Silver Pencil
Agency:
FP7 / Dubai
Client:
Sony Mobile Communications
Title:
Xperia Aquatech Store
Category:
Experiential Advertising / Installations
Annual ID:
150432A
Award:
2015 Cross-Platform Silver Pencil
Agency:
Grey / New York
Client:
TNT
Title:
Dallas Gas Station
Category:
Experiential Advertising / Installations
Annual ID:
150475A
Award:
2015 Radio Silver Pencil
Agency:
OgilvyOne / Dubai + Memac Ogilvy / Dubai
Client:
KAFA (enough) Violence & Exploitation
Title:
Driving Change
Category:
Innovation in Radio / Single
Annual ID:
150901A
Award:
2015 Radio Silver Pencil
Agency:
Sancho BBDO / Bogota
Client:
Exito Foundation
Title:
Radiometries
Category:
Innovation in Radio / Single
Annual ID:
151025A
Award:
2015 Social Media Silver Pencil
Agency:
JWT Amsterdam / Amsterdam
Client:
ELAN
Title:
ELAN Taste the Translation
Category:
Social Media / Branded Social Post
Annual ID:
150578A
Award:
2015 Design Silver Pencil
Agency:
Cheil India / Gurgaon
Client:
Salaam Baalak Trust
Title:
The Light Bag
Category:
Public Service - Design / Promotional Items - Single or Series
Annual ID:
150216A
Award:
2015 Design Silver Pencil
Agency:
HAKUHODO Inc. / TOKYO
Client:
INFAS PUBLICATIONS,INC.
Title:
CITYSCAPE
Category:
Design Craft / Photography - Single or Series
Annual ID:
150494A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
BBDO Group Germany GmbH / Berlin
Client:
Mars Inc.
Title:
Get adopted
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150107A
Award:
2015 Cross-Platform Silver Pencil
Agency:
Joe Public / Johannesburg
Client:
I Vote SA
Title:
Cinemark Experience App
Category:
Experiential Advertising / Events & Competitions
Annual ID:
150563A
Award:
2015 Design Silver Pencil
Agency:
Geometry Global / Hong Kong
Client:
Hamleys
Title:
Little Masters
Category:
Collateral Design / Posters - Series
Annual ID:
150437A
Award:
2015 Design Silver Pencil
Agency:
HAKUHODO Inc. / TOKYO
Client:
INFAS PUBLICATIONS,INC.
Title:
CITYSCAPE
Category:
Collateral Design / Posters - Series
Annual ID:
150493A
Award:
2015 Design Silver Pencil
Agency:
MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client:
Systems
Title:
Landscape of BRAUN
Category:
Collateral Design / Posters - Series
Annual ID:
150797A
Award:
2015 Direct Silver Pencil
Agency:
Geometry Global Germany / Frankfurt
Client:
Fedrigoni Fine Paper
Title:
The Paper Skin
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
150449A
Award:
2015 Direct Silver Pencil
Agency:
JWT (J. Walter Thompson), Sao Paulo / Sao Paulo
Client:
Tramontina
Title:
The Barbecue Bible
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
150576A
Award:
2015 Direct Silver Pencil
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
OPSM
Title:
Penny The Pirate
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
151015A
Award:
2015 Film Silver Pencil
Agency:
BBDO / New York
Client:
GE
Title:
Enhance Your Lighting
Category:
Video Craft / Scriptwriting
Annual ID:
150127A
Award:
2015 Film Silver Pencil
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
Stephen Merchant Presents: "If We Won"
Category:
Video Craft / Scriptwriting
Annual ID:
150363A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
Herezie / Paris
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness
Category:
Collateral / P.O.P. & In-Store - Campaign
Annual ID:
150524A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
FRUITS
Category:
Collateral / P.O.P. & In-Store - Campaign
Annual ID:
150761A
Award:
2015 Film Silver Pencil
Agency:
BBDO / New York
Client:
Lowe's
Title:
Tap Thru
Category:
Online Films & Video / Branded Micro-Video
Annual ID:
150128A
Award:
2015 UX / UI Silver Pencil
Agency:
DigitasLBi / New York
Client:
Taco Bell
Title:
Taco Bell Mobile Ordering Application
Category:
User Experience Design - Mobile / User Experience
Annual ID:
150346A
Award:
2015 Interactive Silver Pencil
Agency:
Droga5 / New York
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Interactive Craft / Animation / Motion Graphics
Annual ID:
150364A
Award:
2015 Interactive Silver Pencil
Agency:
OgilvyOne Madrid / Madrid
Client:
ING DIRECT
Title:
Moon
Category:
Interactive Craft / Animation / Motion Graphics
Annual ID:
150915A
Award:
2015 Cross-Platform Silver Pencil
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate
Title:
Social Savvy Burglar
Category:
Integrated Branding / Consumer Campaign
Annual ID:
150624A
Award:
2015 Cross-Platform Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Smell Like a Man From Head to Toe
Category:
Integrated Branding / Consumer Campaign
Annual ID:
151188A
Award:
2015 Radio Silver Pencil
Agency:
TBWAHuntLascaris - Johannesburg / Sandton
Client:
Nissan South Africa
Title:
100% Silent
Category:
Radio / Consumer - Campaign
Annual ID:
151095A
Award:
2015 Design Silver Pencil
Agency:
6D-K co.,Ltd / Tokyo
Client:
Okujun co., Ltd
Title:
Yuki Tsumugi YUKI-SAWAYA
Category:
Brand Identity / Series
Annual ID:
150009A
Award:
2015 Mobile Silver Pencil
Agency:
GPY&R Sydney / VML Australia
Client:
Rip Curl
Title:
Rip Curl Search GPS
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
151167A
Award:
2015 Film Silver Pencil
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Twix Bites
Title:
#TBT TV Campaign
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
150129A
Award:
2015 Film Silver Pencil
Agency:
Eleven, Inc. / San Francisco
Client:
Virgin America
Title:
BLAH Airlines
Category:
Online Films & Video / Long Form - Single
Annual ID:
150389A
Award:
2015 Film Silver Pencil
Agency:
The Marketing Arm / Marina Del Rey
Client:
Pepsi MAX
Title:
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Category:
Online Films & Video / Long Form - Single
Annual ID:
151124A
Award:
2015 Mobile Silver Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways to Die: The Games
Category:
Mobile Applications / Branded Games
Annual ID:
150757A
Award:
2015 Cross-Platform Silver Pencil
Agency:
Marcel / Paris
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Brand Transformation / Single
Annual ID:
150737A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
MANGO
Category:
Collateral / Posters - Single
Annual ID:
150762A
Award:
2015 Direct Silver Pencil
Agency:
AKQA / Portland
Client:
Nike
Title:
Your Year. Directed by Nike+
Category:
Digital Direct Marketing / Mobile
Annual ID:
150047A
Award:
2015 Direct Silver Pencil
Agency:
Leo Burnett / SYDNEY
Client:
Samsung
Title:
S-Drive
Category:
Digital Direct Marketing / Mobile
Annual ID:
150605A
Award:
2015 Direct Silver Pencil
Agency:
OgilvyOne Beijing / Beijing
Client:
Volkswagen
Title:
Eyes on the Road
Category:
Digital Direct Marketing / Mobile
Annual ID:
150911A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
Herezie / Paris
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness - Watemelon
Category:
Print Craft / Art Direction - Single Only
Annual ID:
150525A
Award:
2015 Interactive Silver Pencil
Agency:
CLM BBDO / Boulogne-Billancourt
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
Interactive Advertising / Interactive Video
Annual ID:
150229A
