The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Cinescape
Agency: WONGDOODY / Seattle + World Famous / Seattle
Client: Seattle International Film Festival Category: Broadcast & Moving Image / Broadcast Design - Single or Series
If They Explain It With Football, You Get It
Agency: LOLA Lowe & Partners / Madrid
Client: LIBERO/FOOTBALL MAGAZINE Category: Consumer Television / 60 Second - Campaign
I Touch Myself Project
Agency: JWT / Sydney
Client: Cancer Council NSW Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
YAWAIRO UIRO
Agency: J Inc. / Tokyo + ENJIN Inc. / Tokyo
Client: ASAHISEIKA CO., LTD. Category: Package Design / Single or Series
Super normal tofu
Agency: Junya Kamada / Sapporo-shi, Hokkaido
Client: Imoo tofu store Category: Package Design / Single or Series
Brahma Selecao Especial
Agency: Africa / Sao Paulo
Client: AmBev/Brahma Category: Websites / Food & Drinks
SAINT EXUPÈRY
Agency: MADRE / Buenos Aires
Client: AEROLINEAS ARGENTINAS Category: Consumer Television / Commercials of Varying Length - Campaign
Dance by music of Dunhuang
Agency: Qu Minmin & Jiang Qian / Nanjing
Client: Phoenix Fine Arts Publishing.Ltd Category: Publication Design / Book Layout Design
What They Left Behind
Agency: BBDO / New York
Client: Sandy Hook Promise Category: Documentaries / Film
The Lionfish Invasion - Terribly Delicious
Agency: Geometry Global / Bogotá + Ogilvy & Mather / Bogotá
Client: Colombia's Ministry of Environment Category: Public Service - Experiential / Ambient & Guerilla
Fuck the Poor
Agency: Publicis London / London
Client: The Pilion Trust Category: Public Service - Experiential / Ambient & Guerilla
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto, Chicago, London + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always Category: Social Media / Best Integrated Campaign Led by Social
Foo Fighters RVA
Agency: The Branching / Richmond
Client: Foo Fighters RVA Category: Social Media / Best Integrated Campaign Led by Social
Altitude Drop
Agency: MING Utility and Entertainment Group / New York
Client: Swedish Match Category: User Experience Design - Mobile / Interface Design Craft
Nike SB 2.0
Agency: Mutual Mobile / Austin
Client: Nike Category: User Experience Design - Mobile / Interface Design Craft
Beats Music
Agency: R/GA London / London
Client: Beats Music Category: User Experience Design - Mobile / Interface Design Craft
Samsung CenterStage
Agency: The Barbarian Group / New York
Client: Samsung Category: User Experience Design - Mobile / Interface Design Craft
Get Well Kit
Agency: Geometry Global / Moscow + Ogilvy CommonHealth / Moscow
Client: Sanofi Category: User Experience Design - Mobile / Utility
The dancing Traffic Light
Agency: BBDO Group Germany GmbH / Berlin
Client: Daimler AG, smart/MM Category: Experiential Advertising / Installations
A rainbow for the Rainbow Nation
Agency: FCB South Africa (PTY) LTD / Johannesburg
Client: Coca-Cola South Africa Category: Experiential Advertising / Installations
vw.com
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: User Experience Design - Web / Utility
#Project360
Agency: Heye GmbH / Munich
Client: Mammut Sports Group AG Category: User Experience Design - Web / Utility
Captain Risky
Agency: 303Lowe Sydney / Sydney
Client: Budget Direct Category: Cinema Advertising / Short Form - :90 & Under - Single
Eyes on the Road
Agency: OgilvyOne Beijing / Beijing
Client: Volkswagen Category: Cinema Advertising / Short Form - :90 & Under - Single
Retrospective Heinz Beier / Stamps
Agency: beierarbeit / Bielefeld
Client: beierarbeit Category: Self-Promotion / Single or Series
Keep the Flame Alive
Agency: Leo Burnett Beirut / Beirut
Client: Johnnie Walker “Keep Walking Lebanon” Category: Social Media / Branded Social Post
Tweeting With Mittens
Agency: Victors & Spoils / Boulder + EVB / Boulder
Client: JCPenney Category: Social Media / Branded Social Post
Dog Home
Agency: M&C Saatchi / Sydney
Client: Monikas Doggie Rescue Category: Public Service - Design / Promotional Items - Single or Series
The Beauty Of Sharpness
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Design Craft / Photography - Single or Series
Books build children.
Agency: Miharumiyukijiro / Tokyo
Client: Yokohama city board of education Category: Design Craft / Photography - Single or Series
Packed Couple
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: SEA ROAD INTERNATIONAL CORPORATION Category: Design Craft / Photography - Single or Series
If They Find It
Agency: McCann Erickson / New York
Client: Evolve Category: Public Service - Print / Newspaper or Magazine - Campaign
Erase The Difference
Agency: Publicis / México
Client: CDC/ Banamex Category: Public Service - Print / Newspaper or Magazine - Campaign
Rhino
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Collateral - Single
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker Category: Experiential Advertising / Events & Competitions
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Experiential Advertising / Events & Competitions
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: ANZ Category: Experiential Advertising / Events & Competitions
Terminal Velocity
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen South Africa Category: Newspaper / Full Page or Spread - Single
Boat
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client: A.W Faber-Castell (HK) Ltd Category: Newspaper / Full Page or Spread - Single
Build a GLA on Instagram
Agency: Razorfish / New York
Client: Mercedes-Benz USA Category: Advertising on Mobile Devices / In-App
Ranger User’s Manual
Agency: BlueHive / Sao Paulo
Client: Ford Category: Direct Marketing / Flat Mailing
Live From Space
Agency: Mullen / Boston
Client: National Geographic Channel Category: Websites / Travel, Entertainment & Leisure
#UNLEARN
Agency: Grid Worldwide Branding and Design / Johannesburg
Client: ANTI-EST. Category: Collateral Design / Posters - Series
FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral Design / Posters - Series
The Most Helpful Measuring Tape in the World
Agency: Leo Burnett, Toronto / Toronto
Client: IKEA Category: Direct Marketing / Dimensional Mailing
The Rag Bag
Agency: DDB Stockholm / Stockholm
Client: Uniforms For The Dedicated Category: Design for the Greater Good / Designer Initiated
Harley Second World War
Agency: Young&Rubicam Prague / Prague 5, 15000
Client: PHD Bikes a.s./ Harley Davidson Category: Collateral / P.O.P. & In-Store - Campaign
REVIVING LEGENDS
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL Category: Interactive Craft / Animation / Motion Graphics
Award:
2015 Design Bronze Pencil
Agency:
WONGDOODY / Seattle + World Famous / Seattle
Client:
Seattle International Film Festival
Title:
Cinescape
Category:
Broadcast & Moving Image / Broadcast Design - Single or Series
Annual ID:
151211A
Award:
2015 Film Bronze Pencil
Agency:
LOLA Lowe & Partners / Madrid
Client:
LIBERO/FOOTBALL MAGAZINE
Title:
If They Explain It With Football, You Get It
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
150706A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
JWT / Sydney
Client:
Cancer Council NSW
Title:
I Touch Myself Project
Category:
Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Annual ID:
150574A
Award:
2015 Mobile Bronze Pencil
Agency:
McCann / London
Client:
Momondo
Title:
Friend Compass
Category:
Mobile Applications / E-Commerce
Annual ID:
150751A
Award:
2015 Design Bronze Pencil
Agency:
J Inc. / Tokyo + ENJIN Inc. / Tokyo
Client:
ASAHISEIKA CO., LTD.
Title:
YAWAIRO UIRO
Category:
Package Design / Single or Series
Annual ID:
150545A
Award:
2015 Design Bronze Pencil
Agency:
Junya Kamada / Sapporo-shi, Hokkaido
Client:
Imoo tofu store
Title:
Super normal tofu
Category:
Package Design / Single or Series
Annual ID:
150571A
Award:
2015 Interactive Bronze Pencil
Agency:
Africa / Sao Paulo
Client:
AmBev/Brahma
Title:
Brahma Selecao Especial
Category:
Websites / Food & Drinks
Annual ID:
150032A
Award:
2015 Film Bronze Pencil
Agency:
MADRE / Buenos Aires
Client:
AEROLINEAS ARGENTINAS
Title:
SAINT EXUPÈRY
Category:
Consumer Television / Commercials of Varying Length - Campaign
Annual ID:
150734A
Award:
2015 Design Bronze Pencil
Agency:
Qu Minmin & Jiang Qian / Nanjing
Client:
Phoenix Fine Arts Publishing.Ltd
Title:
Dance by music of Dunhuang
Category:
Publication Design / Book Layout Design
Annual ID:
150952A
Award:
2015 Branded Entertainment Bronze Pencil
Agency:
BBDO / New York
Client:
Sandy Hook Promise
Title:
What They Left Behind
Category:
Documentaries / Film
Annual ID:
150133A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
Geometry Global / Bogotá + Ogilvy & Mather / Bogotá
Client:
Colombia's Ministry of Environment
Title:
The Lionfish Invasion - Terribly Delicious
Category:
Public Service - Experiential / Ambient & Guerilla
Annual ID:
150436A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
Publicis London / London
Client:
The Pilion Trust
Title:
Fuck the Poor
Category:
Public Service - Experiential / Ambient & Guerilla
Annual ID:
150944A
Award:
2015 Social Media Bronze Pencil
Agency:
Leo Burnett, Toronto / Toronto, Chicago, London + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150692A
Award:
2015 Social Media Bronze Pencil
Agency:
The Branching / Richmond
Client:
Foo Fighters RVA
Title:
Foo Fighters RVA
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
151098A
Award:
2015 UX / UI Bronze Pencil
Agency:
MING Utility and Entertainment Group / New York
Client:
Swedish Match
Title:
Altitude Drop
Category:
User Experience Design - Mobile / Interface Design Craft
Annual ID:
150783A
Award:
2015 UX / UI Bronze Pencil
Agency:
Mutual Mobile / Austin
Client:
Nike
Title:
Nike SB 2.0
Category:
User Experience Design - Mobile / Interface Design Craft
Annual ID:
150808A
Award:
2015 UX / UI Bronze Pencil
Agency:
R/GA London / London
Client:
Beats Music
Title:
Beats Music
Category:
User Experience Design - Mobile / Interface Design Craft
Annual ID:
150971A
Award:
2015 UX / UI Bronze Pencil
Agency:
The Barbarian Group / New York
Client:
Samsung
Title:
Samsung CenterStage
Category:
User Experience Design - Mobile / Interface Design Craft
Annual ID:
151097A
Award:
2015 UX / UI Bronze Pencil
Agency:
Geometry Global / Moscow + Ogilvy CommonHealth / Moscow
Client:
Sanofi
Title:
Get Well Kit
Category:
User Experience Design - Mobile / Utility
Annual ID:
150445A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
BBDO Group Germany GmbH / Berlin
Client:
Daimler AG, smart/MM
Title:
The dancing Traffic Light
Category:
Experiential Advertising / Installations
Annual ID:
150110A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
FCB South Africa (PTY) LTD / Johannesburg
Client:
Coca-Cola South Africa
Title:
A rainbow for the Rainbow Nation
Category:
Experiential Advertising / Installations
Annual ID:
150427A
Award:
2015 UX / UI Bronze Pencil
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
vw.com
Category:
User Experience Design - Web / Utility
Annual ID:
150337A
Award:
2015 UX / UI Bronze Pencil
Agency:
Heye GmbH / Munich
Client:
Mammut Sports Group AG
Title:
#Project360
Category:
User Experience Design - Web / Utility
Annual ID:
150534A
Award:
2015 Radio Bronze Pencil
Agency:
Grey Canada / Toronto
Client:
GSK
Title:
See you do snore
Category:
Innovation in Radio / Single
Annual ID:
150467A
Award:
2015 Film Bronze Pencil
Agency:
303Lowe Sydney / Sydney
Client:
Budget Direct
Title:
Captain Risky
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Annual ID:
150005A
Award:
2015 Film Bronze Pencil
Agency:
OgilvyOne Beijing / Beijing
Client:
Volkswagen
Title:
Eyes on the Road
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Annual ID:
150913A
Award:
2015 Design Bronze Pencil
Agency:
beierarbeit / Bielefeld
Client:
beierarbeit
Title:
Retrospective Heinz Beier / Stamps
Category:
Self-Promotion / Single or Series
Annual ID:
150196A
Award:
2015 Social Media Bronze Pencil
Agency:
Leo Burnett Beirut / Beirut
Client:
Johnnie Walker “Keep Walking Lebanon”
Title:
Keep the Flame Alive
Category:
Social Media / Branded Social Post
Annual ID:
150620A
Award:
2015 Social Media Bronze Pencil
Agency:
Victors & Spoils / Boulder + EVB / Boulder
Client:
JCPenney
Title:
Tweeting With Mittens
Category:
Social Media / Branded Social Post
Annual ID:
151160A
Award:
2015 Design Bronze Pencil
Agency:
M&C Saatchi / Sydney
Client:
Monikas Doggie Rescue
Title:
Dog Home
Category:
Public Service - Design / Promotional Items - Single or Series
Annual ID:
150715A
Award:
2015 Design Bronze Pencil
Agency:
Herezie / Paris
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness
Category:
Design Craft / Photography - Single or Series
Annual ID:
150526A
Award:
2015 Design Bronze Pencil
Agency:
Miharumiyukijiro / Tokyo
Client:
Yokohama city board of education
Title:
Books build children.
Category:
Design Craft / Photography - Single or Series
Annual ID:
150782A
Award:
2015 Design Bronze Pencil
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
SEA ROAD INTERNATIONAL CORPORATION
Title:
Packed Couple
Category:
Design Craft / Photography - Single or Series
Annual ID:
150857A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
McCann Erickson / New York
Client:
Evolve
Title:
If They Find It
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150741A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Publicis / México
Client:
CDC/ Banamex
Title:
Erase The Difference
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150924A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Rhino
Category:
Public Service - Print / Collateral - Single
Annual ID:
150610A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
BBDO / New York
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Experiential Advertising / Events & Competitions
Annual ID:
150131A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
The Cyranos//McCann / Barcelona
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Experiential Advertising / Events & Competitions
Annual ID:
151111A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
Whybin\\TBWA Group Melbourne / South Melbourne
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Experiential Advertising / Events & Competitions
Annual ID:
151171A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
Volkswagen South Africa
Title:
Terminal Velocity
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
150843A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client:
A.W Faber-Castell (HK) Ltd
Title:
Boat
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
150903A
Award:
2015 Mobile Bronze Pencil
Agency:
Razorfish / New York
Client:
Mercedes-Benz USA
Title:
Build a GLA on Instagram
Category:
Advertising on Mobile Devices / In-App
Annual ID:
150984A
Award:
2015 Direct Bronze Pencil
Agency:
BlueHive / Sao Paulo
Client:
Ford
Title:
Ranger User’s Manual
Category:
Direct Marketing / Flat Mailing
Annual ID:
150203A
Award:
2015 Interactive Bronze Pencil
Agency:
Mullen / Boston
Client:
National Geographic Channel
Title:
Live From Space
Category:
Websites / Travel, Entertainment & Leisure
Annual ID:
150803A
Award:
2015 Design Bronze Pencil
Agency:
Grid Worldwide Branding and Design / Johannesburg
Client:
ANTI-EST.
Title:
#UNLEARN
Category:
Collateral Design / Posters - Series
Annual ID:
150480A
Award:
2015 Design Bronze Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
FRUITS
Category:
Collateral Design / Posters - Series
Annual ID:
150763A
Award:
2015 Direct Bronze Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
IKEA
Title:
The Most Helpful Measuring Tape in the World
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
150677A
Award:
2015 Design Bronze Pencil
Agency:
DDB Stockholm / Stockholm
Client:
Uniforms For The Dedicated
Title:
The Rag Bag
Category:
Design for the Greater Good / Designer Initiated
Annual ID:
150293A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Young&Rubicam Prague / Prague 5, 15000
Client:
PHD Bikes a.s./ Harley Davidson
Title:
Harley Second World War
Category:
Collateral / P.O.P. & In-Store - Campaign
Annual ID:
151243A
Award:
2015 Interactive Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
JAPAN SPORT COUNCIL
Title:
REVIVING LEGENDS
Category:
Interactive Craft / Animation / Motion Graphics
Annual ID:
150314A
