The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Lycra Moves You
Agency: SapientNitro / London
Client: Lycra Category: Broadcast & Moving Image / Broadcast Design - Single or Series
Cinescape Campaign
Agency: WONGDOODY / Seattle + World Famous / Seattle
Client: Seattle International Film Festival Category: Broadcast & Moving Image / Broadcast Design - Single or Series
Notman House
Agency: SID LEE / Montréal
Client: OSMO Foundation Category: Collateral Design / Wayfinding
Fingers
Agency: Barton F. Graf LLC / New York, NY
Client: Kayak Category: Consumer Television / :20 & Under - Single
GRAPE FLAVOR
Agency: Dentsu Plus Co.,Ltd. / Bangkok
Client: HI-CHEW Category: Consumer Television / :20 & Under - Single
On Memory Foam Mattresses
Agency: Havas Worldwide NY / New York
Client: Dos Equis Category: Consumer Television / :20 & Under - Single
Sports Matter
Agency: Anomaly / New York
Client: DICKs Sporting Goods Category: Consumer Television / 60 Second - Campaign
The Journey Starts Here
Agency: DDB Group New Zealand / Auckland
Client: SKY Television Category: Consumer Television / 60 Second - Campaign
Watch_Dogs Live
Agency: Publicis Canada / Montreal
Client: Ubisoft Category: Mobile Applications / Media, Entertainment & Leisure
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Category: Websites / Social Networks / Community
Google Made with Code
Agency: Red & Co. / Portland
Client: Google Category: Websites / Social Networks / Community
The Paper Skin
Agency: Geometry Global Germany / Frankfurt
Client: Fedrigoni Fine Paper Category: Product Design / Single or Series
LSTea - A trip in the cup
Agency: Kolle Rebbe / Hamburg
Client: Haelssen & Lyon Category: Product Design / Single or Series
The Weddinglope
Agency: Kolle Rebbe / Hamburg + KOREFE / Hamburg
Client: Rosenthal GmbH Category: Product Design / Single or Series
L'EAUNDRY Fragrance Laundry Detergent
Agency: KOREFE / Hamburg + Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs GmbH & Co. KG Category: Product Design / Single or Series
Madden Season
Agency: Heat / San Francisco
Client: Electronic Arts Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker Category: Integrated Branding / Online Campaign
Gamer Masterpiece
Agency: BBH / New York
Client: Sony PlayStation Category: Integrated Branding / Online Campaign
If We Won
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Integrated Branding / Online Campaign
Prudential - Chapter 2
Agency: Droga5 / New York
Client: Prudential Category: Integrated Branding / Online Campaign
ALLIANZ REAL LIFE
Agency: Ogilvy / Paris
Client: ALLIANZ Category: Integrated Branding / Online Campaign
Have Homeless Become Invisible?
Agency: Silver + Partners / New York
Client: NYC Rescue Mission Category: Integrated Branding / Online Campaign
Real Suicide Notes
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: CVV (emotional support hotline) Category: Public Service - Print / Collateral - Campaign
Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust Category: Public Service - Print / Collateral - Campaign
Cultivating Thought Author Series
Agency: Chipotle Mexican Grill / New York
Client: Chipotle Mexican Grill Category: Package Design / Single or Series
The Rag Bag
Agency: DDB Stockholm / Stockholm
Client: Uniforms For The Dedicated Category: Package Design / Single or Series
Eat Life Package
Agency: Dentsu Inc. / Tokyo
Client: Ajinomoto Category: Package Design / Single or Series
L'EAUNDRY Fragrance Laundry Detergent
Agency: KOREFE / Hamburg + Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs GmbH & Co. KG Category: Package Design / Single or Series
Rain For Sale
Agency: Ogilvy & Mather / Bogota + Geometry Global / Bogotá
Client: The Coca-Cola Company Category: Package Design / Single or Series
Gauze of Menpu Masda
Agency: Peace Graphics / Nagoya
Client: MARUJU Co. Ltd. Category: Package Design / Single or Series
Xinlin Teahouse - 1793 Chaoshan Old Port Gongfu Tea
Agency: Xinlin Teahouse / Shantou
Client: Xinlin Teahouse Category: Package Design / Single or Series
MOSHIMO BOOK CALENDAR
Agency: YOMIKO Advertising Inc. / Tokyo
Client: YOMIKO Advertising Inc. Category: Package Design / Single or Series
Write the Next Chapter TED + Target / Vancouver Convention Centre / Target (the brand)
Agency: Deutsch / Los Angeles
Client: Target Category: Interiors / Hospitality
Hotel, Knife, Pool
Agency: BBH / New York
Client: Unilever/Axe Category: Consumer Television / Commercials of Varying Length - Campaign
DEEP VEILS
Agency: H55 / SINGAPORE
Client: ERIK L'HEUREUX Category: Publication Design / Book Layout Design
Little Books of Big Consequences
Agency: Y&R / Dubai
Client: Global Export Co. Category: Publication Design / Book Layout Design
Project Phoenix
Agency: FoxP2 / Cape Town + Giant Films / Cape Town
Client: Design Indaba Category: Documentaries / Film
The Light Bag
Agency: Cheil India / Gurgaon
Client: Salaam Baalak Trust Category: Public Service - Experiential / Ambient & Guerilla
ABORTIONTRAVEL
Agency: DDB SPAIN / Madrid
Client: CELEM (European Women's Lobby) Category: Public Service - Experiential / Ambient & Guerilla
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Ambient & Guerilla
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Public Service - Experiential / Ambient & Guerilla
Radiometries
Agency: Sancho BBDO / Bogota
Client: Exito Foundation Category: Public Service - Experiential / Ambient & Guerilla
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels Category: Public Service - Experiential / Ambient & Guerilla
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Category: Social Media / Best Integrated Campaign Led by Social
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker Category: Social Media / Best Integrated Campaign Led by Social
ghita, The Social Shepherd
Agency: BV McCann Erickson Romania / Bucharest
Client: vodafone Romania Category: Social Media / Best Integrated Campaign Led by Social
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Best Integrated Campaign Led by Social
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Social Media / Best Integrated Campaign Led by Social
Keep the Flame Alive
Agency: Leo Burnett Beirut / Beirut
Client: Johnnie Walker “Keep Walking Lebanon” Category: Social Media / Best Integrated Campaign Led by Social
Award:
2015 Design Merit Award
Agency:
SapientNitro / London
Client:
Lycra
Title:
Lycra Moves You
Category:
Broadcast & Moving Image / Broadcast Design - Single or Series
Annual ID:
151028A
Award:
2015 Design Merit Award
Agency:
WONGDOODY / Seattle + World Famous / Seattle
Client:
Seattle International Film Festival
Title:
Cinescape Campaign
Category:
Broadcast & Moving Image / Broadcast Design - Single or Series
Annual ID:
151212A
Award:
2015 Design Merit Award
Agency:
SID LEE / Montréal
Client:
OSMO Foundation
Title:
Notman House
Category:
Collateral Design / Wayfinding
Annual ID:
151043A
Award:
2015 Film Merit Award
Agency:
Barton F. Graf LLC / New York, NY
Client:
Kayak
Title:
Fingers
Category:
Consumer Television / :20 & Under - Single
Annual ID:
150095A
Award:
2015 Film Merit Award
Agency:
Dentsu Plus Co.,Ltd. / Bangkok
Client:
HI-CHEW
Title:
GRAPE FLAVOR
Category:
Consumer Television / :20 & Under - Single
Annual ID:
150334A
Award:
2015 Film Merit Award
Agency:
Havas Worldwide NY / New York
Client:
Dos Equis
Title:
On Memory Foam Mattresses
Category:
Consumer Television / :20 & Under - Single
Annual ID:
150511A
Award:
2015 Film Merit Award
Agency:
Anomaly / New York
Client:
DICKs Sporting Goods
Title:
Sports Matter
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
150071A
Award:
2015 Film Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
SKY Television
Title:
The Journey Starts Here
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
150281A
Award:
2015 Mobile Merit Award
Agency:
Publicis Canada / Montreal
Client:
Ubisoft
Title:
Watch_Dogs Live
Category:
Mobile Applications / Media, Entertainment & Leisure
Annual ID:
150932A
Award:
2015 Interactive Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Websites / Social Networks / Community
Annual ID:
150053A
Award:
2015 Interactive Merit Award
Agency:
Red & Co. / Portland
Client:
Google
Title:
Google Made with Code
Category:
Websites / Social Networks / Community
Annual ID:
150989A
Award:
2015 Design Merit Award
Agency:
Droga5 / New York
Client:
Chobani
Title:
Chobani Spoon
Category:
Product Design / Single or Series
Annual ID:
150370A
Award:
2015 Design Merit Award
Agency:
Geometry Global Germany / Frankfurt
Client:
Fedrigoni Fine Paper
Title:
The Paper Skin
Category:
Product Design / Single or Series
Annual ID:
150452A
Award:
2015 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Haelssen & Lyon
Title:
LSTea - A trip in the cup
Category:
Product Design / Single or Series
Annual ID:
150591A
Award:
2015 Design Merit Award
Agency:
Kolle Rebbe / Hamburg + KOREFE / Hamburg
Client:
Rosenthal GmbH
Title:
The Weddinglope
Category:
Product Design / Single or Series
Annual ID:
150592A
Award:
2015 Design Merit Award
Agency:
KOREFE / Hamburg + Kolle Rebbe / Hamburg
Client:
T.D.G. Vertriebs GmbH & Co. KG
Title:
L'EAUNDRY Fragrance Laundry Detergent
Category:
Product Design / Single or Series
Annual ID:
150594A
Award:
2015 Branded Entertainment Merit Award
Agency:
Heat / San Francisco
Client:
Electronic Arts
Title:
Madden Season
Category:
Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Annual ID:
150513A
Award:
2015 Cross-Platform Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Integrated Branding / Online Campaign
Annual ID:
150143A
Award:
2015 Cross-Platform Merit Award
Agency:
BBH / New York
Client:
Sony PlayStation
Title:
Gamer Masterpiece
Category:
Integrated Branding / Online Campaign
Annual ID:
150186A
Award:
2015 Cross-Platform Merit Award
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
If We Won
Category:
Integrated Branding / Online Campaign
Annual ID:
150372A
Award:
2015 Cross-Platform Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Prudential - Chapter 2
Category:
Integrated Branding / Online Campaign
Annual ID:
150380A
Award:
2015 Cross-Platform Merit Award
Agency:
Ogilvy / Paris
Client:
ALLIANZ
Title:
ALLIANZ REAL LIFE
Category:
Integrated Branding / Online Campaign
Annual ID:
150829A
Award:
2015 Cross-Platform Merit Award
Agency:
Silver + Partners / New York
Client:
NYC Rescue Mission
Title:
Have Homeless Become Invisible?
Category:
Integrated Branding / Online Campaign
Annual ID:
151045A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
CVV (emotional support hotline)
Title:
Real Suicide Notes
Category:
Public Service - Print / Collateral - Campaign
Annual ID:
150653A
Award:
2015 Print & Outdoor Merit Award
Agency:
Wunderman / London
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Public Service - Print / Collateral - Campaign
Annual ID:
151216A
Award:
2015 Design Merit Award
Agency:
Chipotle Mexican Grill / New York
Client:
Chipotle Mexican Grill
Title:
Cultivating Thought Author Series
Category:
Package Design / Single or Series
Annual ID:
150223A
Award:
2015 Design Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Uniforms For The Dedicated
Title:
The Rag Bag
Category:
Package Design / Single or Series
Annual ID:
150296A
Award:
2015 Design Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
Ajinomoto
Title:
Eat Life Package
Category:
Package Design / Single or Series
Annual ID:
150318A
Award:
2015 Design Merit Award
Agency:
KOREFE / Hamburg + Kolle Rebbe / Hamburg
Client:
T.D.G. Vertriebs GmbH & Co. KG
Title:
L'EAUNDRY Fragrance Laundry Detergent
Category:
Package Design / Single or Series
Annual ID:
150593A
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather / Bogota + Geometry Global / Bogotá
Client:
The Coca-Cola Company
Title:
Rain For Sale
Category:
Package Design / Single or Series
Annual ID:
150839A
Award:
2015 Design Merit Award
Agency:
Peace Graphics / Nagoya
Client:
MARUJU Co. Ltd.
Title:
Gauze of Menpu Masda
Category:
Package Design / Single or Series
Annual ID:
150921A
Award:
2015 Design Merit Award
Agency:
Xinlin Teahouse / Shantou
Client:
Xinlin Teahouse
Title:
Xinlin Teahouse - 1793 Chaoshan Old Port Gongfu Tea
Category:
Package Design / Single or Series
Annual ID:
151219A
Award:
2015 Design Merit Award
Agency:
YOMIKO Advertising Inc. / Tokyo
Client:
YOMIKO Advertising Inc.
Title:
MOSHIMO BOOK CALENDAR
Category:
Package Design / Single or Series
Annual ID:
151239A
Award:
2015 Responsive Environments Merit Award
Agency:
Deutsch / Los Angeles
Client:
Target
Title:
Write the Next Chapter TED + Target / Vancouver Convention Centre / Target (the brand)
Category:
Interiors / Hospitality
Annual ID:
150340A
Award:
2015 Film Merit Award
Agency:
BBH / New York
Client:
Unilever/Axe
Title:
Hotel, Knife, Pool
Category:
Consumer Television / Commercials of Varying Length - Campaign
Annual ID:
150190A
Award:
2015 Design Merit Award
Agency:
H55 / SINGAPORE
Client:
ERIK L'HEUREUX
Title:
DEEP VEILS
Category:
Publication Design / Book Layout Design
Annual ID:
150489A
Award:
2015 Design Merit Award
Agency:
Y&R / Dubai
Client:
Global Export Co.
Title:
Little Books of Big Consequences
Category:
Publication Design / Book Layout Design
Annual ID:
151221A
Award:
2015 Branded Entertainment Merit Award
Agency:
FoxP2 / Cape Town + Giant Films / Cape Town
Client:
Design Indaba
Title:
Project Phoenix
Category:
Documentaries / Film
Annual ID:
150431A
Award:
2015 Cross-Platform Merit Award
Agency:
Cheil India / Gurgaon
Client:
Salaam Baalak Trust
Title:
The Light Bag
Category:
Public Service - Experiential / Ambient & Guerilla
Annual ID:
150218A
Award:
2015 Cross-Platform Merit Award
Agency:
DDB SPAIN / Madrid
Client:
CELEM (European Women's Lobby)
Title:
ABORTIONTRAVEL
Category:
Public Service - Experiential / Ambient & Guerilla
Annual ID:
150290A
Award:
2015 Cross-Platform Merit Award
Agency:
GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Public Service - Experiential / Ambient & Guerilla
Annual ID:
150458A
Award:
2015 Cross-Platform Merit Award
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Public Service - Experiential / Ambient & Guerilla
Annual ID:
150732A
Award:
2015 Cross-Platform Merit Award
Agency:
Sancho BBDO / Bogota
Client:
Exito Foundation
Title:
Radiometries
Category:
Public Service - Experiential / Ambient & Guerilla
Annual ID:
151026A
Award:
2015 Cross-Platform Merit Award
Agency:
The Cyranos//McCann / Barcelona
Client:
Fundació Arrels
Title:
HomelessFonts
Category:
Public Service - Experiential / Ambient & Guerilla
Annual ID:
151115A
Award:
2015 Social Media Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150054A
Award:
2015 Social Media Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150146A
Award:
2015 Social Media Merit Award
Agency:
BV McCann Erickson Romania / Bucharest
Client:
vodafone Romania
Title:
ghita, The Social Shepherd
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150208A
Award:
2015 Social Media Merit Award
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
Newcastle Brown Ale: Band of Brands
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150377A
Award:
2015 Social Media Merit Award
Agency:
J. Walter Thompson India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150558A
Award:
2015 Social Media Merit Award
Agency:
Leo Burnett Beirut / Beirut
Client:
Johnnie Walker “Keep Walking Lebanon”
Title:
Keep the Flame Alive
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150621A
