The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Not A Bug Splat Agency: BBDO Pakistan / Lahore Client: Reprieve/Foundation for Fundamental Rights Category: Design for the Greater Good / Government / Non-Profit Initiated
The Light Bag Agency: Cheil India / Gurgaon Client: Salaam Baalak Trust Category: Design for the Greater Good / Government / Non-Profit Initiated
Drinkable Book Agency: DDB NY / New York Client: WATERisLIFE Category: Design for the Greater Good / Government / Non-Profit Initiated
The Street Store Agency: M&C Saatchi Abel / Cape Town Client: The Haven Night Shelter on Napier Category: Design for the Greater Good / Government / Non-Profit Initiated
Tap Thru Agency: BBDO New York / New York Client: Lowe's Category: Online Films & Video / Branded Micro-Video
Search One and Done Agency: Barton F. Graf LLC / New York, NY Client: Kayak Category: Consumer Television / :20 & Under - Campaign
#TBT TV Campaign Agency: BBDO New York / New York Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / :20 & Under - Campaign
Rhino Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Shark Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Tiger Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Swords Agency: McCann Erickson / New York Client: Evolve Category: Public Service - Print / Newspaper or Magazine - Single
Erase The Difference / Houses Agency: Publicis / México Client: CDC/ Banamex Category: Public Service - Print / Newspaper or Magazine - Single
Look At Me Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: User Experience Design - Mobile / User Experience
Taco Bell Mobile Ordering Application Agency: DigitasLBi / New York Client: Taco Bell Category: User Experience Design - Mobile / User Experience
Alvio Agency: Qol Devices / New York + R/GA / New York Client: Qol Devices Category: User Experience Design - Mobile / User Experience
Fencing Visualized Agency: DENTSU INC. / Tokyo Client: Sports Biz Co., Ltd. Category: Data Visualization / Infographics
TANGERINE Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral / P.O.P. & In-Store - Single
Talkies Agency: Colenso BBDO / Auckland Client: MARS Pedigree Category: Radio Craft / Scriptwriting
Lucozade - Teleconference Agency: Ogilvy & Mather Johannesburg / Johannesburg Client: Suntory Category: Radio Craft / Scriptwriting
Poachers Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Collateral - Campaign
Hold Music Agency: Barton F. Graf LLC / New York, NY Client: Little Caesars Category: Consumer Television / :30 / :25 - Single
Brady Bunch Agency: BBDO New York / New York Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30 / :25 - Single
Pep Talk Agency: DDB Canada / Vancouver Client: Netflix Category: Consumer Television / :30 / :25 - Single
Old Table Agency: dummy. / Venice + Translation / New York Client: Value City Furniture Category: Consumer Television / :30 / :25 - Single
Pepsi Agreement Agency: Fallon / Minneapolis Client: Arby's Category: Consumer Television / :30 / :25 - Single
The Rag Bag Agency: DDB Stockholm / Stockholm Client: Uniforms For The Dedicated Category: Intellectual Property & Products / Physical Product
Cleverbuoy Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Client: Optus Category: Intellectual Property & Products / Physical Product
Shoe Agency: adamandeveDDB / London Client: Harvey Nichols Category: Newspaper / Small Space Print - Single
MANGO Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Newspaper / Small Space Print - Single
JUNIOR SWIMMING CHAMPIONSHIPS 1 Agency: DENTSU INC. / Tokyo Client: TOKIO MARINE NICHIDO Category: Collateral Design / Posters - Single
Okay, Bye Agency: Ogilvy and Mather / Chicago Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
Trailscape Agency: Hill Holliday / Boston Client: Merrell Category: Interiors / Commercial / Private / Other
National September 11 Memorial & Museum Agency: Local Projects / New York + National September 11 Memorial & Museum / New York + Layman Design / New Yok + Thinc Design / New York Client: National September 11 Memorial & Museum Category: Interiors / Commercial / Private / Other
Baidu Kuaisou Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Use of Technology / Product & Mobile Integration
ELO Teddy Bears Agency: DM9DDB / Sao Paulo Client: Amaral Carvalho Hospital Category: Use of Technology / Product & Mobile Integration
Alvio Agency: Qol Devices / New York + R/GA / New York Client: Qol Devices Category: Use of Technology / Product & Mobile Integration
Visa Saree Agency: BBDO India / Mumbai Client: Visa India Category: Design for the Greater Good / For-Profit Initiated
EFFECTIVE MICROORGANISMS CALENDAR Agency: Creative Juice\Bangkok / Bangkok Client: EMRO ASIA CO.,LTD Category: Design for the Greater Good / For-Profit Initiated
Shell Make The Future Agency: J Walter Thompson / London Client: Royal Dutch Shell Category: Design for the Greater Good / For-Profit Initiated
LIGHT AFTER SCHOOL Agency: Publicis China / Shanghai Client: HAIER Category: Design for the Greater Good / For-Profit Initiated
Water Billboard Agency: TBWA Santiago Mangada Puno / Makati City Client: Peerless Lion Corporation Category: Design for the Greater Good / For-Profit Initiated
REVIVING LEGENDS Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Data & Human Experience / Data-Focused Design
Fencing Visualized Agency: DENTSU INC. / Tokyo Client: Sports Biz Co., Ltd. Category: Data & Human Experience / Data-Focused Design
The Game Report Agency: serviceplan / Munich + plan.net / Munich Client: Bytro Labs GmbH Category: Data & Human Experience / Data-Focused Design
Kombi Last Wishes Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Broadcast & Film / Branded Film
SPEAKING EXCHANGE Agency: FCB BRASIL / Sao Paulo Client: CNA Category: Broadcast & Film / Branded Film
The Other Side Agency: Wieden+Kennedy / London Client: Honda Category: Broadcast & Film / Branded Film
Google Night Walk Agency: 72andSunny / Amsterdam + Google Creative Lab / London + Emea Google / London + MediaMonks / Amsterdam Client: Google Category: User Experience Design - Web / User Experience
TRIP OUT TO SEA Agency: CLM BBDO / Boulogne-Billancourt Client: GUY COTTEN Category: User Experience Design - Web / User Experience
vw.com Agency: Deutsch / Los Angeles Client: Volkswagen Category: User Experience Design - Web / User Experience

2015 Design Silver Pencil

BBDO Pakistan / Lahore

Reprieve/Foundation for Fundamental Rights

Not A Bug Splat

Design for the Greater Good / Government / Non-Profit Initiated

150163A

2015 Design Bronze Pencil

Cheil India / Gurgaon

Salaam Baalak Trust

The Light Bag

Design for the Greater Good / Government / Non-Profit Initiated

150217A

2015 Design Silver Pencil

DDB NY / New York

WATERisLIFE

Drinkable Book

Design for the Greater Good / Government / Non-Profit Initiated

150286A

2015 Design Bronze Pencil

M&C Saatchi Abel / Cape Town

The Haven Night Shelter on Napier

The Street Store

Design for the Greater Good / Government / Non-Profit Initiated

150726A

2015 Film Silver Pencil

BBDO New York / New York

Lowe's

Tap Thru

Online Films & Video / Branded Micro-Video

150128A

2015 Film Bronze Pencil

Barton F. Graf LLC / New York, NY

Kayak

Search One and Done

Consumer Television / :20 & Under - Campaign

150090A

2015 Film Gold Pencil

BBDO New York / New York

Mars Chocolate North America/Twix Bites

#TBT TV Campaign

Consumer Television / :20 & Under - Campaign

150124A

2015 Print & Outdoor Gold Pencil

Leo Burnett / Sydney

WWF

Rhino

Public Service - Print / Newspaper or Magazine - Single

150602A

2015 Print & Outdoor Silver Pencil

Leo Burnett / Sydney

WWF

Shark

Public Service - Print / Newspaper or Magazine - Single

150607A

2015 Print & Outdoor Silver Pencil

Leo Burnett / Sydney

WWF

Tiger

Public Service - Print / Newspaper or Magazine - Single

150608A

2015 Print & Outdoor Bronze Pencil

McCann Erickson / New York

Evolve

Swords

Public Service - Print / Newspaper or Magazine - Single

150742A

2015 Print & Outdoor Bronze Pencil

Publicis / México

CDC/ Banamex

Erase The Difference / Houses

Public Service - Print / Newspaper or Magazine - Single

150925A

2015 UX / UI Gold Pencil

Cheil Worldwide / Seoul

Samsung Electronics

Look At Me

User Experience Design - Mobile / User Experience

150220A

2015 UX / UI Silver Pencil

DigitasLBi / New York

Taco Bell

Taco Bell Mobile Ordering Application

User Experience Design - Mobile / User Experience

150346A

2015 UX / UI Gold Pencil

Qol Devices / New York + R/GA / New York

Qol Devices

Alvio

User Experience Design - Mobile / User Experience

150949A

2015 Design Bronze Pencil

DENTSU INC. / Tokyo

Sports Biz Co., Ltd.

Fencing Visualized

Data Visualization / Infographics

150315A

2015 Print & Outdoor Bronze Pencil

McCann Worldgroup India / Mumbai

Perfetti Van Melle / Big Babol

TANGERINE

Collateral / P.O.P. & In-Store - Single

150766A

2015 Radio Silver Pencil

Colenso BBDO / Auckland

MARS Pedigree

Talkies

Radio Craft / Scriptwriting

150235A

2015 Radio Bronze Pencil

Ogilvy & Mather Johannesburg / Johannesburg

Suntory

Lucozade - Teleconference

Radio Craft / Scriptwriting

150862A

2015 Print & Outdoor Silver Pencil

Leo Burnett / Sydney

WWF

Poachers

Public Service - Print / Collateral - Campaign

150606A

2015 Film Bronze Pencil

Barton F. Graf LLC / New York, NY

Little Caesars

Hold Music

Consumer Television / :30 / :25 - Single

150091A

2015 Film Gold Pencil

BBDO New York / New York

Mars Chocolate North America/Snickers

Brady Bunch

Consumer Television / :30 / :25 - Single

150123A

2015 Film Bronze Pencil

DDB Canada / Vancouver

Netflix

Pep Talk

Consumer Television / :30 / :25 - Single

150260A

2015 Film Gold Pencil

dummy. / Venice + Translation / New York

Value City Furniture

Old Table

Consumer Television / :30 / :25 - Single

150386A

2015 Film Silver Pencil

Fallon / Minneapolis

Arby's

Pepsi Agreement

Consumer Television / :30 / :25 - Single

150412A

2015 Intellectual Property Gold Pencil

DDB Stockholm / Stockholm

Uniforms For The Dedicated

The Rag Bag

Intellectual Property & Products / Physical Product

150292A

2015 Intellectual Property Gold Pencil

M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth

Optus

Cleverbuoy

Intellectual Property & Products / Physical Product

150721A

2015 Print & Outdoor Gold Pencil

adamandeveDDB / London

Harvey Nichols

Shoe

Newspaper / Small Space Print - Single

150023A

2015 Print & Outdoor Bronze Pencil

McCann Worldgroup India / Mumbai

Perfetti Van Melle / Big Babol

MANGO

Newspaper / Small Space Print - Single

150764A

2015 Design Bronze Pencil

DENTSU INC. / Tokyo

TOKIO MARINE NICHIDO

JUNIOR SWIMMING CHAMPIONSHIPS 1

Collateral Design / Posters - Single

150317A

2015 Design Bronze Pencil

Ogilvy and Mather / Chicago

Steppenwolf Theatre

Okay, Bye

Collateral Design / Posters - Single

150876A

2015 Responsive Environments Silver Pencil

Hill Holliday / Boston

Merrell

Trailscape

Interiors / Commercial / Private / Other

150535A

2015 Responsive Environments Gold Pencil

Local Projects / New York + National September 11 Memorial & Museum / New York + Layman Design / New Yok + Thinc Design / New York

National September 11 Memorial & Museum

National September 11 Memorial & Museum

Interiors / Commercial / Private / Other

150701A

2015 Mobile Bronze Pencil

Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing

Baidu Online Network Technology (Beijing) Co., Ltd.

Baidu Kuaisou

Use of Technology / Product & Mobile Integration

150085A

2015 Mobile Gold Pencil

DM9DDB / Sao Paulo

Amaral Carvalho Hospital

ELO Teddy Bears

Use of Technology / Product & Mobile Integration

150354A

2015 Mobile Bronze Pencil

Qol Devices / New York + R/GA / New York

Qol Devices

Alvio

Use of Technology / Product & Mobile Integration

150951A

2015 Design Gold Pencil

BBDO India / Mumbai

Visa India

Visa Saree

Design for the Greater Good / For-Profit Initiated

150115A

2015 Design Silver Pencil

Creative Juice\Bangkok / Bangkok

EMRO ASIA CO.,LTD

EFFECTIVE MICROORGANISMS CALENDAR

Design for the Greater Good / For-Profit Initiated

150250A

2015 Design Bronze Pencil

J Walter Thompson / London

Royal Dutch Shell

Shell Make The Future

Design for the Greater Good / For-Profit Initiated

150546A

2015 Design Silver Pencil

Publicis China / Shanghai

HAIER

LIGHT AFTER SCHOOL

Design for the Greater Good / For-Profit Initiated

150935A

2015 Design Bronze Pencil

TBWA Santiago Mangada Puno / Makati City

Peerless Lion Corporation

Water Billboard

Design for the Greater Good / For-Profit Initiated

151076A

2015 UX / UI Silver Pencil

DENTSU INC. / Tokyo

JAPAN SPORT COUNCIL

REVIVING LEGENDS

Data & Human Experience / Data-Focused Design

150311A

2015 UX / UI Bronze Pencil

DENTSU INC. / Tokyo

Sports Biz Co., Ltd.

Fencing Visualized

Data & Human Experience / Data-Focused Design

150316A

2015 UX / UI Silver Pencil

serviceplan / Munich + plan.net / Munich

Bytro Labs GmbH

The Game Report

Data & Human Experience / Data-Focused Design

151033A

2015 Branded Entertainment Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen do Brasil

Kombi Last Wishes

Broadcast & Film / Branded Film

150055A

2015 Branded Entertainment Silver Pencil

FCB BRASIL / Sao Paulo

CNA

SPEAKING EXCHANGE

Broadcast & Film / Branded Film

150414A

2015 Branded Entertainment Gold Pencil

Wieden+Kennedy / London

Honda

The Other Side

Broadcast & Film / Branded Film

151179A

2015 UX / UI Gold Pencil

72andSunny / Amsterdam + Google Creative Lab / London + Emea Google / London + MediaMonks / Amsterdam

Google

Google Night Walk

User Experience Design - Web / User Experience

150012A

2015 UX / UI Gold Pencil

CLM BBDO / Boulogne-Billancourt

GUY COTTEN

TRIP OUT TO SEA

User Experience Design - Web / User Experience

150226A

2015 UX / UI Silver Pencil

Deutsch / Los Angeles

Volkswagen

vw.com

User Experience Design - Web / User Experience

150336A

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