The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Your Year. Directed by Nike+ Agency: AKQA / Portland Client: Nike Category: Digital Direct Marketing / Mobile
S-Drive Agency: Leo Burnett / SYDNEY Client: Samsung Category: Digital Direct Marketing / Mobile
Eyes on the Road Agency: OgilvyOne Beijing / Beijing Client: Volkswagen Category: Digital Direct Marketing / Mobile
Memory Project Agency: Rethink / Toronto Client: Historica Canada Category: Digital Direct Marketing / Mobile
Eye Play the Piano Agency: HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo Client: The University of Tsukuba's Special Needs Schools Category: Intellectual Property & Products / Software, Services, Programs & Platforms
S-Drive Agency: Leo Burnett / SYDNEY Client: Samsung Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Beats Music Agency: R/GA London / London Client: Beats Music Category: Intellectual Property & Products / Software, Services, Programs & Platforms
HORSE With Harden Agency: BBDO New York / New York Client: Foot Locker Category: Experiential Advertising / Events & Competitions
Cinemark Experience App Agency: Joe Public / Johannesburg Client: I Vote SA Category: Experiential Advertising / Events & Competitions
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Experiential Advertising / Events & Competitions
ANZ GAYTMs Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Experiential Advertising / Events & Competitions
Get adopted Agency: BBDO Group Germany GmbH / Berlin Client: Mars Inc. Category: Public Service - Print / Newspaper or Magazine - Campaign
HUMAN TRAFFIC SIGN Agency: Lowe China / Shanghai Client: SHANGHAI GENERAL MOTORS Category: Public Service - Print / Newspaper or Magazine - Campaign
If They Find It Agency: McCann Erickson / New York Client: Evolve Category: Public Service - Print / Newspaper or Magazine - Campaign
Erase The Difference Agency: Publicis / México Client: CDC/ Banamex Category: Public Service - Print / Newspaper or Magazine - Campaign
Imagination changes the world Agency: DENTSU INC. / Nagoya Client: SHACHIHATA Category: Package Design / Single or Series
The Paper Skin Agency: Geometry Global Germany / Frankfurt Client: Fedrigoni Fine Paper Category: Package Design / Single or Series
YAWAIRO UIRO Agency: J Inc. / Tokyo + ENJIN Inc. / Tokyo Client: ASAHISEIKA CO., LTD. Category: Package Design / Single or Series
Super normal tofu Agency: Junya Kamada / Sapporo-shi, Hokkaido Client: Imoo tofu store Category: Package Design / Single or Series
Turning Packaging into Education Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon Client: Colgate-Palmolive Category: Package Design / Single or Series
The Swedish Snow Rescuers Agency: Akestam Holst / Stockholm Client: Audi Category: Interactive Advertising / Environmental / Experiential - Single
House of Mamba Agency: AKQA / London & Shanghai Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Flashback: Discover Berlin Agency: BBDO Group Germany GmbH / Berlin Client: Berlin Toursimus & Kongress GmbH Category: Interactive Advertising / Environmental / Experiential - Single
The Pursuit Agency: R/GA / New York Client: Equinox Category: Interactive Advertising / Environmental / Experiential - Single
OK Go: I Won’t Let You Down Agency: Mori / Tokyo + Drill / Tokyo + Dentsu / Tokyo + morimori / Tokyo Client: OK Go + Honda Category: Online Films & Video / Music Videos
The Voice Donor Agency: Publicis China / Guangzhou + Publicis China / Shanghai Client: Tencent Category: Mobile Applications / Social Networks / Community
Google Made with Code Agency: Red & Co. / Portland Client: Google Category: Mobile Applications / Social Networks / Community
Kings and Queens of the Court Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Campaign
Water Billboard Agency: TBWA Santiago Mangada Puno / Makati City Client: Peerless Lion Corporation Category: Outdoor / Outdoor Installations & Ambient - Campaign
ANZ GAYTMs Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Outdoor / Outdoor Installations & Ambient - Campaign
Rhino Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Shark Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Tiger Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Swords Agency: McCann Erickson / New York Client: Evolve Category: Public Service - Print / Newspaper or Magazine - Single
Erase The Difference / Houses Agency: Publicis / México Client: CDC/ Banamex Category: Public Service - Print / Newspaper or Magazine - Single
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Websites / Footwear, Clothing & Accessories
#Project360 Agency: Heye GmbH / Munich Client: Mammut Sports Group AG Category: Websites / Footwear, Clothing & Accessories
Parking - Jury Agency: DDB Group GmbH / Berlin Client: Volkswagen Category: Outdoor / Billboards or Transit - Single
Parking - Grandstand Agency: DDB Group GmbH / Berlin Client: Volkswagen Category: Outdoor / Billboards or Transit - Single
The redesign of latimes.com Agency: Code and Theory / New York Client: Los Angeles Times Category: User Experience Design - Web / Interface Design Craft
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: User Experience Design - Web / Interface Design Craft
The DNA Project Agency: Hello Monday / Aarhus C Client: j.viewz Category: User Experience Design - Web / Interface Design Craft
The most serious game ever Agency: TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt Client: SNCF Category: User Experience Design - Web / Interface Design Craft
Every Day is Day One Agency: Exit Films / Melbourne + 72andSunny / Amsterdam + Smuggler / London Client: Samsung Category: Craft / Direction
100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Craft / Direction
Make Every Yard Count Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Craft / Direction
We Are Fire Agency: Memac Ogilvy / Dubai Client: Al Jazeera News Network Category: Craft / Direction
Made in NY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Craft / Direction
Montys Christmas Agency: adamandeveDDB / London Client: John Lewis Partnership Category: Online Films & Video / Short Form - Single
ELAN Taste the Translation Agency: JWT Amsterdam / Amsterdam Client: ELAN Category: Online Films & Video / Short Form - Single

2015 Direct Silver Pencil

AKQA / Portland

Nike

Your Year. Directed by Nike+

Digital Direct Marketing / Mobile

150047A

2015 Direct Silver Pencil

Leo Burnett / SYDNEY

Samsung

S-Drive

Digital Direct Marketing / Mobile

150605A

2015 Direct Silver Pencil

OgilvyOne Beijing / Beijing

Volkswagen

Eyes on the Road

Digital Direct Marketing / Mobile

150911A

2015 Direct Bronze Pencil

Rethink / Toronto

Historica Canada

Memory Project

Digital Direct Marketing / Mobile

150994A

2015 Intellectual Property Gold Pencil

HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo

The University of Tsukuba's Special Needs Schools

Eye Play the Piano

Intellectual Property & Products / Software, Services, Programs & Platforms

150497A

2015 Intellectual Property Bronze Pencil

Leo Burnett / SYDNEY

Samsung

S-Drive

Intellectual Property & Products / Software, Services, Programs & Platforms

150609A

2015 Intellectual Property Bronze Pencil

R/GA London / London

Beats Music

Beats Music

Intellectual Property & Products / Software, Services, Programs & Platforms

150970A

2015 Cross-Platform Bronze Pencil

BBDO New York / New York

Foot Locker

HORSE With Harden

Experiential Advertising / Events & Competitions

150131A

2015 Cross-Platform Silver Pencil

Joe Public / Johannesburg

I Vote SA

Cinemark Experience App

Experiential Advertising / Events & Competitions

150563A

2015 Cross-Platform Bronze Pencil

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Experiential Advertising / Events & Competitions

151111A

2015 Cross-Platform Bronze Pencil

Whybin\\TBWA Group Melbourne / South Melbourne

ANZ

ANZ GAYTMs

Experiential Advertising / Events & Competitions

151171A

2015 Print & Outdoor Silver Pencil

BBDO Group Germany GmbH / Berlin

Mars Inc.

Get adopted

Public Service - Print / Newspaper or Magazine - Campaign

150107A

2015 Print & Outdoor Gold Pencil

Lowe China / Shanghai

SHANGHAI GENERAL MOTORS

HUMAN TRAFFIC SIGN

Public Service - Print / Newspaper or Magazine - Campaign

150707A

2015 Print & Outdoor Bronze Pencil

McCann Erickson / New York

Evolve

If They Find It

Public Service - Print / Newspaper or Magazine - Campaign

150741A

2015 Print & Outdoor Bronze Pencil

Publicis / México

CDC/ Banamex

Erase The Difference

Public Service - Print / Newspaper or Magazine - Campaign

150924A

2015 Design Gold Pencil

DENTSU INC. / Nagoya

SHACHIHATA

Imagination changes the world

Package Design / Single or Series

150305A

2015 Design Silver Pencil

Geometry Global Germany / Frankfurt

Fedrigoni Fine Paper

The Paper Skin

Package Design / Single or Series

150448A

2015 Design Bronze Pencil

J Inc. / Tokyo + ENJIN Inc. / Tokyo

ASAHISEIKA CO., LTD.

YAWAIRO UIRO

Package Design / Single or Series

150545A

2015 Design Bronze Pencil

Junya Kamada / Sapporo-shi, Hokkaido

Imoo tofu store

Super normal tofu

Package Design / Single or Series

150571A

2015 Design Gold Pencil

Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon

Colgate-Palmolive

Turning Packaging into Education

Package Design / Single or Series

150990A

2015 Interactive Bronze Pencil

Akestam Holst / Stockholm

Audi

The Swedish Snow Rescuers

Interactive Advertising / Environmental / Experiential - Single

150038A

2015 Interactive Silver Pencil

AKQA / London & Shanghai

Nike

House of Mamba

Interactive Advertising / Environmental / Experiential - Single

150042A

2015 Interactive Silver Pencil

BBDO Group Germany GmbH / Berlin

Berlin Toursimus & Kongress GmbH

Flashback: Discover Berlin

Interactive Advertising / Environmental / Experiential - Single

150106A

2015 Interactive Bronze Pencil

R/GA / New York

Equinox

The Pursuit

Interactive Advertising / Environmental / Experiential - Single

150961A

2015 Film Silver Pencil

Mori / Tokyo + Drill / Tokyo + Dentsu / Tokyo + morimori / Tokyo

OK Go + Honda

OK Go: I Won’t Let You Down

Online Films & Video / Music Videos

150789A

2015 Mobile Silver Pencil

Publicis China / Guangzhou + Publicis China / Shanghai

Tencent

The Voice Donor

Mobile Applications / Social Networks / Community

150933A

2015 Mobile Bronze Pencil

Red & Co. / Portland

Google

Google Made with Code

Mobile Applications / Social Networks / Community

150987A

2015 Print & Outdoor Gold Pencil

Leo Burnett, Toronto / Toronto

Bell Media/TSN

Kings and Queens of the Court

Outdoor / Outdoor Installations & Ambient - Campaign

150673A

2015 Print & Outdoor Bronze Pencil

TBWA Santiago Mangada Puno / Makati City

Peerless Lion Corporation

Water Billboard

Outdoor / Outdoor Installations & Ambient - Campaign

151077A

2015 Print & Outdoor Silver Pencil

Whybin\\TBWA Group Melbourne / South Melbourne

ANZ

ANZ GAYTMs

Outdoor / Outdoor Installations & Ambient - Campaign

151170A

2015 Print & Outdoor Gold Pencil

Leo Burnett / Sydney

WWF

Rhino

Public Service - Print / Newspaper or Magazine - Single

150602A

2015 Print & Outdoor Silver Pencil

Leo Burnett / Sydney

WWF

Shark

Public Service - Print / Newspaper or Magazine - Single

150607A

2015 Print & Outdoor Silver Pencil

Leo Burnett / Sydney

WWF

Tiger

Public Service - Print / Newspaper or Magazine - Single

150608A

2015 Print & Outdoor Bronze Pencil

McCann Erickson / New York

Evolve

Swords

Public Service - Print / Newspaper or Magazine - Single

150742A

2015 Print & Outdoor Bronze Pencil

Publicis / México

CDC/ Banamex

Erase The Difference / Houses

Public Service - Print / Newspaper or Magazine - Single

150925A

2015 Interactive Gold Pencil

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Websites / Footwear, Clothing & Accessories

150358A

2015 Interactive Bronze Pencil

Heye GmbH / Munich

Mammut Sports Group AG

#Project360

Websites / Footwear, Clothing & Accessories

150533A

2015 Print & Outdoor Silver Pencil

DDB Group GmbH / Berlin

Volkswagen

Parking - Jury

Outdoor / Billboards or Transit - Single

150266A

2015 Print & Outdoor Bronze Pencil

DDB Group GmbH / Berlin

Volkswagen

Parking - Grandstand

Outdoor / Billboards or Transit - Single

150267A

2015 UX / UI Bronze Pencil

Code and Theory / New York

Los Angeles Times

The redesign of latimes.com

User Experience Design - Web / Interface Design Craft

150232A

2015 UX / UI Silver Pencil

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

User Experience Design - Web / Interface Design Craft

150365A

2015 UX / UI Silver Pencil

Hello Monday / Aarhus C

j.viewz

The DNA Project

User Experience Design - Web / Interface Design Craft

150516A

2015 UX / UI Gold Pencil

TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt

SNCF

The most serious game ever

User Experience Design - Web / Interface Design Craft

151088A

2015 Branded Entertainment Bronze Pencil

Exit Films / Melbourne + 72andSunny / Amsterdam + Smuggler / London

Samsung

Every Day is Day One

Craft / Direction

150397A

2015 Branded Entertainment Silver Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

100

Craft / Direction

150401A

2015 Branded Entertainment Silver Pencil

J. Walter Thompson India / Bangalore

Nike India

Make Every Yard Count

Craft / Direction

150552A

2015 Branded Entertainment Bronze Pencil

Memac Ogilvy / Dubai

Al Jazeera News Network

We Are Fire

Craft / Direction

150779A

2015 Branded Entertainment Silver Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

Made in NY

Craft / Direction

151072A

2015 Film Silver Pencil

adamandeveDDB / London

John Lewis Partnership

Montys Christmas

Online Films & Video / Short Form - Single

150025A

2015 Film Bronze Pencil

JWT Amsterdam / Amsterdam

ELAN

ELAN Taste the Translation

Online Films & Video / Short Form - Single

150579A

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