The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Between Two Ferns with Zach Galfianakis: President Barack Obama Agency: Funny Or Die / Los Angeles Client: Healthcare.gov Category: Online / Long Form
The Berlin Wall of Sound Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin Client: SoundCloud Category: Data & Human Experience / Online Data Visualization & Infographics
Awkward Family Viewing Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Series / Episodes
Gisele Bündchen-Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social
Poachers Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign
Rising Voices Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Colegio Las Lomas Oral Category: Innovation in Radio / Single
Local Projects and Cooper Hewitt, Smithsonian Design Museum Agency: Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York Client: Cooper Hewitt, Smithsonian Design Museum Category: Interiors / Commercial / Private / Other
Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series
Flash Photo Posters Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Other Digital Solutions
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Interactive Advertising / Interactive Video
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations
Tattoo Skin Cancer Check Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Direct Marketing / Ambient Media
Baidu Kuaisou Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Parking - Jury Agency: DDB Group GmbH / Berlin Client: Volkswagen Category: Outdoor / Billboards or Transit - Single
Parking - Grandstand Agency: DDB Group GmbH / Berlin Client: Volkswagen Category: Outdoor / Billboards or Transit - Single
Gymkhana Seven: Wild in the Streets Agency: LOGAN / Los Angeles, CA Client: Hoonigan Category: Craft / Editing
Never Stop Discovering Agency: OgilvyOne / London Client: Land Rover Category: Craft / Editing
SHANY Agency: AD&D / Tokyo + good design company / Tokyo Client: SHANY Category: Design Craft / Typography - Single or Series
Choyo (Font) Agency: GIICHI DESIGN / Tokyo Client: Morisawa Type Design Competition 2014 Category: Design Craft / Typography - Single or Series
TAMABI Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Client: Tama Art University Category: Design Craft / Typography - Single or Series
HOKUSAI_LINE Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Client: Design association NPO Category: Design Craft / Typography - Single or Series
Matilda Agency: Bbdo Mexico / Mexico City Client: Mars Mexico Category: Print Craft / Writing - Single Only
Take the Final Bow Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City Client: Lien Foundation Category: Print Craft / Writing - Single Only
PwC Extraordinary Challenges Agency: Deutsch / New York, NY Client: PwC Category: Websites / Corporate Website
The dancing Traffic Light Agency: BBDO Group Germany GmbH / Berlin Client: Daimler AG, smart/MM Category: Architecture / Built
The Rag Bag Agency: DDB Stockholm / Stockholm Client: Uniforms For The Dedicated Category: Design for the Greater Good / Designer Initiated
Dons Voice Agency: Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach Client: Not Impossible Labs Category: Documentaries / Online
Spoil Yourself Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Netflix / Los Angeles + MSL / New York Client: Netflix Category: Websites / Publications & Media
The Hunger Games: Mockingjay - Part 1 Campaign Agency: WatsonDG / Los Angeles Client: Lionsgate Category: Websites / Publications & Media
ALLIANZ REAL LIFE Agency: Ogilvy / Paris Client: ALLIANZ Category: Websites / Services
Dead Mouse Theatre Tumblr Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Social Media / Best Social Media Page by a Brand
No Bollocks Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Best Social Media Page by a Brand
A World of Belonging Agency: Tool / Santa Monica + Airbnb / San Francisco Client: Airbnb Category: Data & Human Experience / Online Data Visualization & Infographics
Your Year. Directed by Nike+ Agency: AKQA / Portland Client: Nike Category: Data & Human Experience / Online Data Visualization & Infographics
Spotify Year in Music Agency: Razorfish / New York Client: Spotify Category: Data & Human Experience / Online Data Visualization & Infographics
GT RIDE - Viral Gaming for Kia Agency: LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin Client: Kia Motors Europe GmbH Category: Mobile Applications / Branded Games
Dumb Ways to Die: The Games Agency: McCann Melbourne / Melbourne Client: Metro Trains Category: Mobile Applications / Branded Games
The Other Side Agency: Wieden+Kennedy / London Client: Honda Category: Websites / Automotive Products & Services
Wake Up & Smell The Bacon Agency: 360i / New York Client: Kraft Foods/ Oscar Mayer Category: Mobile Applications / Consumer Goods
Tweet Machine Agency: The Cyranos//McCann / Barcelona Client: Coca-Cola Category: Mobile Applications / Consumer Goods
Paper Prison Agency: Interbrand / New York Client: Mandela Poster Project Category: Public Service - Design / Collateral Design - Single or Series
TAMABI Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Client: Tama Art University Category: Public Service - Design / Collateral Design - Single or Series
Better by Bike Agency: the community (la comunidad) / Buenos Aires Client: City of Buenos Aires Category: Public Service - Design / Collateral Design - Single or Series
Montys Christmas Agency: adamandeveDDB / London Client: John Lewis Partnership Category: Consumer Television / Over 60 Second - Single
Enhance Your Lighting Agency: BBDO New York / New York Client: GE Category: Consumer Television / Over 60 Second - Single
Make Every Yard Count Agency: JWT India / Bangalore Client: Nike India Category: Consumer Television / Over 60 Second - Single
Made in NY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Consumer Television / Over 60 Second - Single
Redneck Agency: the community (la comunidad) / Buenos Aires Client: VH1 Category: Consumer Television / Over 60 Second - Single
The Silver Hand Agency: TRY Advertising Agency / Oslo Client: Canal Digital Category: Consumer Television / Over 60 Second - Single
Build a GLA on Instagram Agency: Razorfish / New York Client: Mercedes-Benz USA Category: Advertising on Mobile Devices / In-App

2015 Branded Entertainment Gold Pencil

Funny Or Die / Los Angeles

Healthcare.gov

Between Two Ferns with Zach Galfianakis: President Barack Obama

Online / Long Form

150434A

2015 UX / UI Gold Pencil

GREY Germany / Dusseldorf + GREY Berlin / Berlin

SoundCloud

The Berlin Wall of Sound

Data & Human Experience / Online Data Visualization & Infographics

150469A

2015 Film Gold Pencil

SS+K / New York

HBO Go

Awkward Family Viewing

Online Films & Video / Short Form - Series / Episodes

151054A

2015 Social Media Gold Pencil

Droga5 / New York

Under Armour

Gisele Bündchen-Will Beats Noise

Social Media / Best Integrated Campaign Led by Social

150360A

2015 Print & Outdoor Gold Pencil

Leo Burnett / Sydney

WWF

Poachers

Public Service - Print / Newspaper or Magazine - Campaign

150601A

2015 Radio Gold Pencil

Ogilvy & Mather Argentina / Buenos Aires

Colegio Las Lomas Oral

Rising Voices

Innovation in Radio / Single

150842A

2015 Responsive Environments Gold Pencil

Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York

Cooper Hewitt, Smithsonian Design Museum

Local Projects and Cooper Hewitt, Smithsonian Design Museum

Interiors / Commercial / Private / Other

150700A

2015 Design Gold Pencil

Dentsu Inc. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Collateral Design / Posters - Series

150309A

2015 Mobile Gold Pencil

Wunderman / London

Childhood Eye Cancer Trust

Flash Photo Posters

Other Digital Solutions

151214A

2015 Interactive Gold Pencil

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Interactive Advertising / Interactive Video

150359A

2015 Cross-Platform Gold Pencil

GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Public Service - Experiential / Events, Competitions & Installations

150454A

2015 Direct Gold Pencil

Ogilvy Brasil / Sao Paulo

Sol de Janeiro

Tattoo Skin Cancer Check

Direct Marketing / Ambient Media

150884A

2015 Intellectual Property Gold Pencil

Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing

Baidu Online Network Technology (Beijing) Co., Ltd.

Baidu Kuaisou

Intellectual Property & Products / Experimental / Internal Projects / R&D

150084A

2015 Print & Outdoor Silver Pencil

DDB Group GmbH / Berlin

Volkswagen

Parking - Jury

Outdoor / Billboards or Transit - Single

150266A

2015 Print & Outdoor Bronze Pencil

DDB Group GmbH / Berlin

Volkswagen

Parking - Grandstand

Outdoor / Billboards or Transit - Single

150267A

2015 Branded Entertainment Gold Pencil

LOGAN / Los Angeles, CA

Hoonigan

Gymkhana Seven: Wild in the Streets

Craft / Editing

150704A

2015 Branded Entertainment Bronze Pencil

OgilvyOne / London

Land Rover

Never Stop Discovering

Craft / Editing

150910A

2015 Design Silver Pencil

AD&D / Tokyo + good design company / Tokyo

SHANY

SHANY

Design Craft / Typography - Single or Series

150020A

2015 Design Bronze Pencil

GIICHI DESIGN / Tokyo

Morisawa Type Design Competition 2014

Choyo (Font)

Design Craft / Typography - Single or Series

150459A

2015 Design Gold Pencil

MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York

Tama Art University

TAMABI

Design Craft / Typography - Single or Series

150796A

2015 Design Bronze Pencil

MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York

Design association NPO

HOKUSAI_LINE

Design Craft / Typography - Single or Series

150798A

2015 Print & Outdoor Silver Pencil

Bbdo Mexico / Mexico City

Mars Mexico

Matilda

Print Craft / Writing - Single Only

150118A

2015 Print & Outdoor Bronze Pencil

Ogilvy & Mather Vietnam / Ho Chi Minh City

Lien Foundation

Take the Final Bow

Print Craft / Writing - Single Only

150872A

2015 Interactive Silver Pencil

Deutsch / New York, NY

PwC

PwC Extraordinary Challenges

Websites / Corporate Website

150342A

2015 Responsive Environments Bronze Pencil

BBDO Group Germany GmbH / Berlin

Daimler AG, smart/MM

The dancing Traffic Light

Architecture / Built

150111A

2015 Design Bronze Pencil

DDB Stockholm / Stockholm

Uniforms For The Dedicated

The Rag Bag

Design for the Greater Good / Designer Initiated

150293A

2015 Branded Entertainment Bronze Pencil

Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach

Not Impossible Labs

Dons Voice

Documentaries / Online

150819A

2015 Interactive Silver Pencil

MUH-TAY-ZIK | HOF-FER / San Francisco + Netflix / Los Angeles + MSL / New York

Netflix

Spoil Yourself

Websites / Publications & Media

150801A

2015 Interactive Silver Pencil

WatsonDG / Los Angeles

Lionsgate

The Hunger Games: Mockingjay - Part 1 Campaign

Websites / Publications & Media

151168A

2015 Interactive Bronze Pencil

Ogilvy / Paris

ALLIANZ

ALLIANZ REAL LIFE

Websites / Services

150828A

2015 Social Media Gold Pencil

Barton F. Graf LLC / New York, NY

The Scotts Miracle-Gro Company

Dead Mouse Theatre Tumblr

Social Media / Best Social Media Page by a Brand

150087A

2015 Social Media Silver Pencil

Droga5 / New York

Heineken USA / Newcastle Brown Ale

No Bollocks

Social Media / Best Social Media Page by a Brand

150362A

2015 UX / UI Silver Pencil

Tool / Santa Monica + Airbnb / San Francisco

Airbnb

A World of Belonging

Data & Human Experience / Online Data Visualization & Infographics

150034A

2015 UX / UI Gold Pencil

AKQA / Portland

Nike

Your Year. Directed by Nike+

Data & Human Experience / Online Data Visualization & Infographics

150046A

2015 UX / UI Gold Pencil

Razorfish / New York

Spotify

Spotify Year in Music

Data & Human Experience / Online Data Visualization & Infographics

150983A

2015 Mobile Bronze Pencil

LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin

Kia Motors Europe GmbH

GT RIDE - Viral Gaming for Kia

Mobile Applications / Branded Games

150596A

2015 Mobile Silver Pencil

McCann Melbourne / Melbourne

Metro Trains

Dumb Ways to Die: The Games

Mobile Applications / Branded Games

150757A

2015 Interactive Gold Pencil

Wieden+Kennedy / London

Honda

The Other Side

Websites / Automotive Products & Services

151180A

2015 Mobile Silver Pencil

360i / New York

Kraft Foods/ Oscar Mayer

Wake Up & Smell The Bacon

Mobile Applications / Consumer Goods

150006A

2015 Mobile Bronze Pencil

The Cyranos//McCann / Barcelona

Coca-Cola

Tweet Machine

Mobile Applications / Consumer Goods

151110A

2015 Design Gold Pencil

Interbrand / New York

Mandela Poster Project

Paper Prison

Public Service - Design / Collateral Design - Single or Series

150541A

2015 Design Bronze Pencil

MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York

Tama Art University

TAMABI

Public Service - Design / Collateral Design - Single or Series

150799A

2015 Design Silver Pencil

the community (la comunidad) / Buenos Aires

City of Buenos Aires

Better by Bike

Public Service - Design / Collateral Design - Single or Series

151102A

2015 Film Silver Pencil

adamandeveDDB / London

John Lewis Partnership

Montys Christmas

Consumer Television / Over 60 Second - Single

150024A

2015 Film Gold Pencil

BBDO New York / New York

GE

Enhance Your Lighting

Consumer Television / Over 60 Second - Single

150122A

2015 Film Silver Pencil

JWT India / Bangalore

Nike India

Make Every Yard Count

Consumer Television / Over 60 Second - Single

150582A

2015 Film Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

Made in NY

Consumer Television / Over 60 Second - Single

151070A

2015 Film Bronze Pencil

the community (la comunidad) / Buenos Aires

VH1

Redneck

Consumer Television / Over 60 Second - Single

151103A

2015 Film Silver Pencil

TRY Advertising Agency / Oslo

Canal Digital

The Silver Hand

Consumer Television / Over 60 Second - Single

151153A

2015 Mobile Bronze Pencil

Razorfish / New York

Mercedes-Benz USA

Build a GLA on Instagram

Advertising on Mobile Devices / In-App

150984A

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