The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Eye Play the Piano
Agency: HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo
Client: The University of Tsukuba's Special Needs Schools Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
The Rag Bag
Agency: DDB Stockholm / Stockholm
Client: Uniforms For The Dedicated Category: Intellectual Property & Products / Physical Product
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client: Optus Category: Intellectual Property & Products / Physical Product
Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Integrated Digital & Physical Products
Ryman Eco
Agency: Grey London / London + Monotype / New York + Hogarth / London + GreyPOSSIBLE / London
Client: Rymans Category: Intellectual Property & Products / Digital Product
Hammerhead
Agency: R/GA / New York + Hammerhead Navigation / New York
Client: Hammerhead Navigation Category: Intellectual Property & Products / Integrated Digital & Physical Products
The Pursuit
Agency: R/GA / New York
Client: Equinox Category: Intellectual Property & Products / Integrated Digital & Physical Products
S-Drive
Agency: Leo Burnett / SYDNEY
Client: Samsung Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Beats Music
Agency: R/GA London / London
Client: Beats Music Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Rebirth After Reading
Agency: Cheil China / Beijing
Client: Friends of Nature Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Alvio
Agency: Qol Devices / New York + R/GA / New York
Client: Qol Devices Category: Intellectual Property & Products / Integrated Digital & Physical Products
Logitech Harmony App
Agency: R/GA / New York
Client: Logitech Category: Intellectual Property & Products / Digital Product
Beats Music
Agency: R/GA London / London
Client: Beats Music Category: Intellectual Property & Products / Digital Product
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM Category: Intellectual Property & Products / Digital Product
Diabetes Test
Agency: Dentsu Indonesia / Jakarta
Client: Dentsu / Project Dia Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Coke 2nd Life Caps
Agency: Ogilvy Beijing / Beijing
Client: Coca Cola Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Project: Drop-A-Brick
Agency: barrettSF / San Francisco + Level2 / San Francisco + Tube Media International / San Francisco + Pre Future / San Francisco
Client: Project: Drop-A-Brick Category: Intellectual Property & Products / Physical Product
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM Category: Intellectual Property & Products / Physical Product
Pepper
Agency: SoftBank Mobile Corp. / Tokyo + SoftBank Robotics Corp. / Tokyo + Aldebaran Robotics / France + DENTSU INC. / Tokyo
Client: SoftBank Mobile Corp.+SoftBank Robotics Corp.+Aldebaran Robotics Category: Intellectual Property & Products / Integrated Digital & Physical Products
Award:
2015 Intellectual Property Best of Discipline Pencil
Agency:
Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client:
Baidu Online Network Technology (Beijing) Co., Ltd.
Title:
Baidu Kuaisou
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Annual ID:
150084A
Award:
2015 Intellectual Property Gold Pencil
Agency:
HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo
Client:
The University of Tsukuba's Special Needs Schools
Title:
Eye Play the Piano
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Annual ID:
150497A
Award:
2015 Intellectual Property Gold Pencil
Agency:
Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client:
Baidu Online Network Technology (Beijing) Co., Ltd.
Title:
Baidu Kuaisou
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Annual ID:
150084A
Award:
2015 Intellectual Property Gold Pencil
Agency:
DDB Stockholm / Stockholm
Client:
Uniforms For The Dedicated
Title:
The Rag Bag
Category:
Intellectual Property & Products / Physical Product
Annual ID:
150292A
Award:
2015 Intellectual Property Gold Pencil
Agency:
M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client:
Optus
Title:
Cleverbuoy
Category:
Intellectual Property & Products / Physical Product
Annual ID:
150721A
Award:
2015 Intellectual Property Gold Pencil
Agency:
Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client:
Baidu Online Network Technology (Beijing) Co., Ltd.
Title:
Baidu Kuaisou
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Annual ID:
150083A
Award:
2015 Intellectual Property Silver Pencil
Agency:
Grey London / London + Monotype / New York + Hogarth / London + GreyPOSSIBLE / London
Client:
Rymans
Title:
Ryman Eco
Category:
Intellectual Property & Products / Digital Product
Annual ID:
150474A
Award:
2015 Intellectual Property Silver Pencil
Agency:
R/GA / New York + Hammerhead Navigation / New York
Client:
Hammerhead Navigation
Title:
Hammerhead
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Annual ID:
150499A
Award:
2015 Intellectual Property Silver Pencil
Agency:
R/GA / New York
Client:
Equinox
Title:
The Pursuit
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Annual ID:
150960A
Award:
2015 Intellectual Property Bronze Pencil
Agency:
Leo Burnett / SYDNEY
Client:
Samsung
Title:
S-Drive
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Annual ID:
150609A
Award:
2015 Intellectual Property Bronze Pencil
Agency:
R/GA London / London
Client:
Beats Music
Title:
Beats Music
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Annual ID:
150970A
Award:
2015 Intellectual Property Bronze Pencil
Agency:
Cheil China / Beijing
Client:
Friends of Nature
Title:
Rebirth After Reading
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Annual ID:
150214A
Award:
2015 Intellectual Property Bronze Pencil
Agency:
Qol Devices / New York + R/GA / New York
Client:
Qol Devices
Title:
Alvio
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Annual ID:
150950A
Award:
2015 Intellectual Property Merit Award
Agency:
R/GA / New York
Client:
Logitech
Title:
Logitech Harmony App
Category:
Intellectual Property & Products / Digital Product
Annual ID:
150966A
Award:
2015 Intellectual Property Merit Award
Agency:
R/GA London / London
Client:
Beats Music
Title:
Beats Music
Category:
Intellectual Property & Products / Digital Product
Annual ID:
150972A
Award:
2015 Intellectual Property Merit Award
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
OPSM
Title:
Penny The Pirate
Category:
Intellectual Property & Products / Digital Product
Annual ID:
151018A
Award:
2015 Intellectual Property Merit Award
Agency:
Dentsu Indonesia / Jakarta
Client:
Dentsu / Project Dia
Title:
Diabetes Test
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Annual ID:
150332A
Award:
2015 Intellectual Property Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Coca Cola
Title:
Coke 2nd Life Caps
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Annual ID:
150882A
Award:
2015 Intellectual Property Merit Award
Agency:
barrettSF / San Francisco + Level2 / San Francisco + Tube Media International / San Francisco + Pre Future / San Francisco
Client:
Project: Drop-A-Brick
Title:
Project: Drop-A-Brick
Category:
Intellectual Property & Products / Physical Product
Annual ID:
150086A
Award:
2015 Intellectual Property Merit Award
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
OPSM
Title:
Penny The Pirate
Category:
Intellectual Property & Products / Physical Product
Annual ID:
151017A