The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Between Two Ferns with Zach Galfianakis: President Barack Obama Agency: Funny Or Die / Los Angeles Client: Healthcare.gov Category: Online / Long Form
Local Projects and Cooper Hewitt, Smithsonian Design Museum Agency: Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York Client: Cooper Hewitt, Smithsonian Design Museum Category: Interiors / Commercial / Private / Other
Baidu Kuaisou Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Gisele Bündchen-Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Interactive Advertising / Interactive Video
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations
Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series
Between Two Ferns with Zach Galfianakis: President Barack Obama Agency: Funny Or Die / Los Angeles Client: Healthcare.gov Category: Online / Long Form
Tattoo Skin Cancer Check Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Direct Marketing / Ambient Media
Rising Voices Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Colegio Las Lomas Oral Category: Innovation in Radio / Single
Awkward Family Viewing Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Series / Episodes
The Berlin Wall of Sound Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin Client: SoundCloud Category: Data & Human Experience / Online Data Visualization & Infographics
Poachers Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign
Flash Photo Posters Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Other Digital Solutions
Inglorious Fruits and Vegetables Agency: Marcel / Paris Client: Intermarché Category: Brand Transformation / Single
Imagination changes the world Agency: DENTSU INC. / Nagoya Client: SHACHIHATA Category: Package Design / Single or Series
Turning Packaging into Education Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon Client: Colgate-Palmolive Category: Package Design / Single or Series
The Hair Fest Agency: Ogilvy & Mather / Mexico Client: Casa de la Amistad Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Awkward Family Viewing - Happily Married Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Unconditional Love Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Your Choice Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single
iwontletyoudown.com (OK Go) Agency: Mori / Tokyo + Kaibutsu / Tokyo + Birdman / Tokyo + kirifuda / Tokyo Client: OK Go + Honda Category: Websites / Travel, Entertainment & Leisure
The most serious game ever Agency: TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt Client: SNCF Category: User Experience Design - Web / Interface Design Craft
Bad Fit Agency: adamandeveDDB / London Client: Harvey Nichols Category: Outdoor / Billboards or Transit - Campaign
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Digital Direct Marketing / Websites, Microsites & Banners
ALLIANZ REAL LIFE Agency: Ogilvy / Paris Client: ALLIANZ Category: Digital Direct Marketing / Websites, Microsites & Banners
EFFECTIVE MICROORGANISMS CALENDAR Agency: Creative Juice\Bangkok / Bangkok Client: EMRO ASIA CO.,LTD Category: Design Craft / Printing & Paper Craft - Single or Series
The Lionfish Invasion - Terribly Delicious Agency: Geometry Global / Bogota + Ogilvy & Mather / Bogota Client: Colombia's Ministry of Environment Category: Online / Short Form
The World's Toughest Job Agency: Mullen / Boston Client: American Greetings Category: Online / Short Form
Local Projects and Cooper Hewitt, Smithsonian Design Museum Agency: Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York Client: Cooper Hewitt, Smithsonian Design Museum Category: Interiors / Commercial / Private / Other
National September 11 Memorial & Museum Agency: Local Projects / New York + National September 11 Memorial & Museum / New York + Layman Design / New Yok + Thinc Design / New York Client: National September 11 Memorial & Museum Category: Interiors / Commercial / Private / Other
The Other Side Agency: Wieden+Kennedy / London Client: Honda Category: Websites / Automotive Products & Services
Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Design Craft / Photography - Single or Series
The Rag Bag Agency: DDB Stockholm / Stockholm Client: Uniforms For The Dedicated Category: Intellectual Property & Products / Physical Product
Cleverbuoy Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Client: Optus Category: Intellectual Property & Products / Physical Product
Cleverbuoy Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Client: Optus Category: Use of Technology / Location-Based Services or Proximity Marketing
The Other Side Agency: Wieden+Kennedy / London Client: Honda Category: Broadcast & Film / Branded Film
Gymkhana Seven: Wild in the Streets Agency: LOGAN / Los Angeles, CA Client: Hoonigan Category: Craft / Editing
Baidu Kuaisou Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Make Every Yard Count Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Online Films & Video / User Generated Content
FRUITS Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Campaign
The Beauty Of Sharpness Agency: Herezie / Paris Client: ZWILLING J. A. HENCKELS Category: Magazine / Full Page or Spread - Campaign
Dead Mouse Theatre Tumblr Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Social Media / Best Social Media Page by a Brand
100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Cinema Advertising / Long Form - Over :90 - Single
The Other Side Agency: Factory / London Client: Honda Category: Interactive Craft / Sound Design
Gisele Bündchen-Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social
Brady Bunch Agency: BBDO / New York Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30 / :25 - Single
Old Table Agency: dummy. / Venice + Translation / New York Client: Value City Furniture Category: Consumer Television / :30 / :25 - Single
#LikeAGirl Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Brand Transformation / Single
Blowing in The Wind Agency: Akestam Holst / Stockholm Client: Apotek Hjartat Category: Outdoor / Digital / Electronic

2015 Branded Entertainment Best of Show Pencil

Funny Or Die / Los Angeles

Healthcare.gov

Between Two Ferns with Zach Galfianakis: President Barack Obama

Online / Long Form

150434A

2015 Responsive Environments Best of Discipline Pencil

Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York

Cooper Hewitt, Smithsonian Design Museum

Local Projects and Cooper Hewitt, Smithsonian Design Museum

Interiors / Commercial / Private / Other

150700A

2015 Intellectual Property Best of Discipline Pencil

Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing

Baidu Online Network Technology (Beijing) Co., Ltd.

Baidu Kuaisou

Intellectual Property & Products / Experimental / Internal Projects / R&D

150084A

2015 Social Media Best of Discipline Pencil

Droga5 / New York

Under Armour

Gisele Bündchen-Will Beats Noise

Social Media / Best Integrated Campaign Led by Social

150360A

2015 Interactive Best of Discipline Pencil

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Interactive Advertising / Interactive Video

150359A

2015 Cross-Platform Best of Discipline Pencil

GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Public Service - Experiential / Events, Competitions & Installations

150454A

2015 Design Best of Discipline Pencil

Dentsu Inc. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Collateral Design / Posters - Series

150309A

2015 Branded Entertainment Best of Discipline Pencil

Funny Or Die / Los Angeles

Healthcare.gov

Between Two Ferns with Zach Galfianakis: President Barack Obama

Online / Long Form

150434A

2015 Direct Best of Discipline Pencil

Ogilvy Brasil / Sao Paulo

Sol de Janeiro

Tattoo Skin Cancer Check

Direct Marketing / Ambient Media

150884A

2015 Radio Best of Discipline Pencil

Ogilvy & Mather Argentina / Buenos Aires

Colegio Las Lomas Oral

Rising Voices

Innovation in Radio / Single

150842A

2015 Film Best of Discipline Pencil

SS+K / New York

HBO Go

Awkward Family Viewing

Online Films & Video / Short Form - Series / Episodes

151054A

2015 UX / UI Best of Discipline Pencil

GREY Germany / Dusseldorf + GREY Berlin / Berlin

SoundCloud

The Berlin Wall of Sound

Data & Human Experience / Online Data Visualization & Infographics

150469A

2015 Print & Outdoor Best of Discipline Pencil

Leo Burnett / Sydney

WWF

Poachers

Public Service - Print / Newspaper or Magazine - Campaign

150601A

2015 Mobile Best of Discipline Pencil

Wunderman / London

Childhood Eye Cancer Trust

Flash Photo Posters

Other Digital Solutions

151214A

2015 Cross-Platform Green Pencil

Marcel / Paris

Intermarché

Inglorious Fruits and Vegetables

Brand Transformation / Single

150737A

2015 Design Gold Pencil

DENTSU INC. / Nagoya

SHACHIHATA

Imagination changes the world

Package Design / Single or Series

150305A

2015 Design Gold Pencil

Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon

Colgate-Palmolive

Turning Packaging into Education

Package Design / Single or Series

150990A

2015 Branded Entertainment Gold Pencil

Ogilvy & Mather / Mexico

Casa de la Amistad

The Hair Fest

Gaming, Music & Mobile / Creative Use of Music Supporting a Brand

150835A

2015 Film Gold Pencil

SS+K / New York

HBO Go

Awkward Family Viewing - Happily Married

Online Films & Video / Short Form - Single

151056A

2015 Film Gold Pencil

SS+K / New York

HBO Go

Awkward Family Viewing - Unconditional Love

Online Films & Video / Short Form - Single

151058A

2015 Film Gold Pencil

SS+K / New York

HBO Go

Awkward Family Viewing - Your Choice

Online Films & Video / Short Form - Single

151059A

2015 Interactive Gold Pencil

Mori / Tokyo + Kaibutsu / Tokyo + Birdman / Tokyo + kirifuda / Tokyo

OK Go + Honda

iwontletyoudown.com (OK Go)

Websites / Travel, Entertainment & Leisure

150790A

2015 UX / UI Gold Pencil

TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt

SNCF

The most serious game ever

User Experience Design - Web / Interface Design Craft

151088A

2015 Print & Outdoor Gold Pencil

adamandeveDDB / London

Harvey Nichols

Bad Fit

Outdoor / Billboards or Transit - Campaign

150022A

2015 Direct Gold Pencil

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Digital Direct Marketing / Websites, Microsites & Banners

150357A

2015 Direct Gold Pencil

Ogilvy / Paris

ALLIANZ

ALLIANZ REAL LIFE

Digital Direct Marketing / Websites, Microsites & Banners

150826A

2015 Design Gold Pencil

Creative Juice\Bangkok / Bangkok

EMRO ASIA CO.,LTD

EFFECTIVE MICROORGANISMS CALENDAR

Design Craft / Printing & Paper Craft - Single or Series

150248A

2015 Branded Entertainment Gold Pencil

Geometry Global / Bogota + Ogilvy & Mather / Bogota

Colombia's Ministry of Environment

The Lionfish Invasion - Terribly Delicious

Online / Short Form

150435A

2015 Branded Entertainment Gold Pencil

Mullen / Boston

American Greetings

The World's Toughest Job

Online / Short Form

150802A

2015 Responsive Environments Gold Pencil

Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York

Cooper Hewitt, Smithsonian Design Museum

Local Projects and Cooper Hewitt, Smithsonian Design Museum

Interiors / Commercial / Private / Other

150700A

2015 Responsive Environments Gold Pencil

Local Projects / New York + National September 11 Memorial & Museum / New York + Layman Design / New Yok + Thinc Design / New York

National September 11 Memorial & Museum

National September 11 Memorial & Museum

Interiors / Commercial / Private / Other

150701A

2015 Interactive Gold Pencil

Wieden+Kennedy / London

Honda

The Other Side

Websites / Automotive Products & Services

151180A

2015 Design Gold Pencil

Dentsu Inc. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Design Craft / Photography - Single or Series

150310A

2015 Intellectual Property Gold Pencil

DDB Stockholm / Stockholm

Uniforms For The Dedicated

The Rag Bag

Intellectual Property & Products / Physical Product

150292A

2015 Intellectual Property Gold Pencil

M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth

Optus

Cleverbuoy

Intellectual Property & Products / Physical Product

150721A

2015 Mobile Gold Pencil

M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth

Optus

Cleverbuoy

Use of Technology / Location-Based Services or Proximity Marketing

150722A

2015 Branded Entertainment Gold Pencil

Wieden+Kennedy / London

Honda

The Other Side

Broadcast & Film / Branded Film

151179A

2015 Branded Entertainment Gold Pencil

LOGAN / Los Angeles, CA

Hoonigan

Gymkhana Seven: Wild in the Streets

Craft / Editing

150704A

2015 Intellectual Property Gold Pencil

Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing

Baidu Online Network Technology (Beijing) Co., Ltd.

Baidu Kuaisou

Intellectual Property & Products / Experimental / Internal Projects / R&D

150084A

2015 Film Gold Pencil

J. Walter Thompson India / Bangalore

Nike India

Make Every Yard Count

Online Films & Video / User Generated Content

150551A

2015 Print & Outdoor Gold Pencil

McCann Worldgroup India / Mumbai

Perfetti Van Melle / Big Babol

FRUITS

Collateral / Posters - Campaign

150760A

2015 Print & Outdoor Gold Pencil

Herezie / Paris

ZWILLING J. A. HENCKELS

The Beauty Of Sharpness

Magazine / Full Page or Spread - Campaign

150523A

2015 Social Media Gold Pencil

Barton F. Graf LLC / New York, NY

The Scotts Miracle-Gro Company

Dead Mouse Theatre Tumblr

Social Media / Best Social Media Page by a Brand

150087A

2015 Film Gold Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

100

Cinema Advertising / Long Form - Over :90 - Single

150399A

2015 Interactive Gold Pencil

Factory / London

Honda

The Other Side

Interactive Craft / Sound Design

150411A

2015 Social Media Gold Pencil

Droga5 / New York

Under Armour

Gisele Bündchen-Will Beats Noise

Social Media / Best Integrated Campaign Led by Social

150360A

2015 Film Gold Pencil

BBDO / New York

Mars Chocolate North America/Snickers

Brady Bunch

Consumer Television / :30 / :25 - Single

150123A

2015 Film Gold Pencil

dummy. / Venice + Translation / New York

Value City Furniture

Old Table

Consumer Television / :30 / :25 - Single

150386A

2015 Cross-Platform Gold Pencil

Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London

Procter & Gamble/Always

#LikeAGirl

Brand Transformation / Single

150688A

2015 Print & Outdoor Gold Pencil

Akestam Holst / Stockholm

Apotek Hjartat

Blowing in The Wind

Outdoor / Digital / Electronic

150035A

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