The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

The dancing Traffic Light Agency: BBDO Group Germany GmbH / Berlin Client: Daimler AG, smart/MM Category: Architecture / Built
Trailscape Agency: Hill Holliday / Boston Client: Merrell Category: Interiors / Commercial / Private / Other
National September 11 Memorial & Museum Agency: Local Projects / New York + National September 11 Memorial & Museum / New York + Layman Design / New Yok + Thinc Design / New York Client: National September 11 Memorial & Museum Category: Interiors / Commercial / Private / Other
Nike Retail Innovation Agency: R/GA / New York Client: Nike Category: Interiors / Retail
Write the Next Chapter TED + Target / Vancouver Convention Centre / Target (the brand) Agency: Deutsch / Los Angeles Client: Target Category: Interiors / Hospitality
Raise The Pride Agency: JWT Canada / Toronto Client: Toronto PFLAG Category: Architecture / Built
AT&T Stadium Experience Agency: Obscura Digital / San Francisco, CA Client: AT&T Category: Architecture / Built
Times Square 4K Screen Launch Agency: Second Story, part of SapientNitro / New York Client: Vornado Realty Trust Category: Architecture / Built
Boston Red Sox, Green Monster Agency: The Martin Agency / Richmond Client: Benjamin Moore Category: Architecture / Built
The Pursuit Agency: R/GA / New York Client: Equinox Category: Interiors / Commercial / Private / Other
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Interiors / Commercial / Private / Other
Local Projects and Cooper Hewitt, Smithsonian Design Museum Agency: Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York Client: Cooper Hewitt, Smithsonian Design Museum Category: Interiors / Commercial / Private / Other

2015 Responsive Environments Bronze Pencil

BBDO Group Germany GmbH / Berlin

Daimler AG, smart/MM

The dancing Traffic Light

Architecture / Built

150111A

2015 Responsive Environments Silver Pencil

Hill Holliday / Boston

Merrell

Trailscape

Interiors / Commercial / Private / Other

150535A

2015 Responsive Environments Gold Pencil

Local Projects / New York + National September 11 Memorial & Museum / New York + Layman Design / New Yok + Thinc Design / New York

National September 11 Memorial & Museum

National September 11 Memorial & Museum

Interiors / Commercial / Private / Other

150701A

2015 Responsive Environments Merit Award

R/GA / New York

Nike

Nike Retail Innovation

Interiors / Retail

150955A

2015 Responsive Environments Merit Award

Deutsch / Los Angeles

Target

Write the Next Chapter TED + Target / Vancouver Convention Centre / Target (the brand)

Interiors / Hospitality

150340A

2015 Responsive Environments Merit Award

JWT Canada / Toronto

Toronto PFLAG

Raise The Pride

Architecture / Built

150580A

2015 Responsive Environments Merit Award

Obscura Digital / San Francisco, CA

AT&T

AT&T Stadium Experience

Architecture / Built

150824A

2015 Responsive Environments Merit Award

Second Story, part of SapientNitro / New York

Vornado Realty Trust

Times Square 4K Screen Launch

Architecture / Built

151029A

2015 Responsive Environments Merit Award

The Martin Agency / Richmond

Benjamin Moore

Boston Red Sox, Green Monster

Architecture / Built

151132A

2015 Responsive Environments Merit Award

R/GA / New York

Equinox

The Pursuit

Interiors / Commercial / Private / Other

150965A

2015 Responsive Environments Merit Award

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Interiors / Commercial / Private / Other

151122A

2015 Responsive Environments Gold Pencil

Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York

Cooper Hewitt, Smithsonian Design Museum

Local Projects and Cooper Hewitt, Smithsonian Design Museum

Interiors / Commercial / Private / Other

150700A

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