The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations
Social Savvy Burglar Agency: Leo Burnett Chicago / Chicago Client: Allstate Category: Integrated Branding / Consumer Campaign
Inglorious Fruits and Vegetables Agency: Marcel / Paris Client: Intermarché Category: Integrated Branding / Consumer Campaign
Smell Like a Man From Head to Toe Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Integrated Branding / Consumer Campaign
Risk Everything Integrated Agency: Wieden+Kennedy / Portland Client: Nike Category: Integrated Branding / Consumer Campaign
HORSE With Harden Agency: BBDO New York / New York Client: Foot Locker Category: Experiential Advertising / Events & Competitions
Cinemark Experience App Agency: Joe Public / Johannesburg Client: I Vote SA Category: Experiential Advertising / Events & Competitions
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Experiential Advertising / Events & Competitions
ANZ GAYTMs Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Experiential Advertising / Events & Competitions
This Is Wholesome Agency: Droga5 / New York Client: Mondelez International / Honey Maid Category: Brand Transformation / Single
#LikeAGirl Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Brand Transformation / Single
Inglorious Fruits and Vegetables Agency: Marcel / Paris Client: Intermarché Category: Brand Transformation / Single
Inglorious Fruits and Vegetables Agency: Marcel / Paris Client: Intermarché Category: Brand Transformation / Single
The dancing Traffic Light Agency: BBDO Group Germany GmbH / Berlin Client: Daimler AG, smart/MM Category: Experiential Advertising / Installations
A rainbow for the Rainbow Nation Agency: FCB South Africa (PTY) LTD / Johannesburg Client: Coca-Cola South Africa Category: Experiential Advertising / Installations
Xperia Aquatech Store Agency: FP7 / Dubai Client: Sony Mobile Communications Category: Experiential Advertising / Installations
Dallas Gas Station Agency: Grey New York / New York Client: TNT Category: Experiential Advertising / Installations
ABORTIONTRAVEL Agency: DDB SPAIN / Madrid Client: CELEM (European Women's Lobby) Category: Public Service - Experiential / Events, Competitions & Installations
The Hair Fest Agency: Ogilvy & Mather / Mexico Client: Casa de la Amistad Category: Public Service - Experiential / Events, Competitions & Installations
Tattoo Skin Cancer Check Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Public Service - Experiential / Events, Competitions & Installations
The Lionfish Invasion - Terribly Delicious Agency: Geometry Global / Bogotá + Ogilvy & Mather / Bogotá Client: Colombia's Ministry of Environment Category: Public Service - Experiential / Ambient & Guerilla
Fuck the Poor Agency: Publicis London / London Client: The Pilion Trust Category: Public Service - Experiential / Ambient & Guerilla
The MSC Magnifica Shiphorn Chor Agency: Leagas Delaney Hamburg GmbH / Hamburg Client: MSC Kreuzfahrt GmbH Category: Experiential Advertising / Guerilla
Incomplete Bios Agency: Leo Burnett / San Jose Client: Fundación Paniamor Category: Experiential Advertising / Guerilla
The Autocomplete Truth Breaks All Barriers Agency: Memac Ogilvy / Dubai Client: UN Women Category: Integrated Branding / Public Service Campaign
Bald Cartoons Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Integrated Branding / Public Service Campaign
Could I Be Any Clearer Agency: adamandeveDDB / London Client: Harvey Nichols Category: Integrated Branding / Consumer Campaign
Mars Bites Integrated Campaign Agency: BBDO New York / New York Client: Mars Chocolate North America/Mars Bites Category: Integrated Branding / Consumer Campaign
BookBook Agency: BBH ASIA PACIFIC / Singapore Client: IKANO PTE LTD (IKEA SINGAPORE) Category: Integrated Branding / Consumer Campaign
The Obvious Choice. Agency: CP+B / Boulder Client: Hotels.com Category: Integrated Branding / Consumer Campaign
This Is Wholesome Agency: Droga5 / New York Client: Mondelez International / Honey Maid Category: Integrated Branding / Consumer Campaign
Bosses Milk Agency: INGO Stockholm / Stockholm Client: Lidl Category: Integrated Branding / Consumer Campaign
Ursula`s Surprise Agency: Ogilvy Germany / Client: Coca Cola Germany Category: Integrated Branding / Consumer Campaign
Holiday Spam Agency: Wieden+Kennedy / London Client: Three Category: Integrated Branding / Consumer Campaign
RE2PECT Agency: Wieden+Kennedy New York / new york Client: Jordan Brand Category: Integrated Branding / Consumer Campaign
Jeff Bridges Sleeping Tapes Agency: Wieden+Kennedy New York / new york Client: Squarespace Category: Integrated Branding / Consumer Campaign
Amazing Street Hack Agency: BETC / Paris Client: Ubisoft Category: Experiential Advertising / Events & Competitions
Xperia Aquatech Store Agency: FP7 / Dubai Client: Sony Mobile Communications Category: Experiential Advertising / Events & Competitions
Make Every Yard Count Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Experiential Advertising / Events & Competitions
Ursula`s Surprise Agency: Ogilvy Germany / Client: Coca Cola Germany Category: Experiential Advertising / Events & Competitions
Knitting Machine Agency: R/GA Buenos Aires / Buenos Aires Client: Nike Category: Experiential Advertising / Events & Competitions
Predator Instinct: The Game Agency: TBWA\\LONDON / London Client: adidas Category: Experiential Advertising / Events & Competitions
Foo Fighters RVA Agency: The Branching / Richmond Client: RVA Category: Experiential Advertising / Events & Competitions
Make Think Did Agency: The Jupiter Drawing Room (South Africa) Johannesburg / Rivonia Client: Absa Category: Experiential Advertising / Events & Competitions
#15SecondPremiere Agency: Wieden+Kennedy New York / new york Client: Heineken Category: Experiential Advertising / Events & Competitions
2014 Taco Bell Breakfast Launch (Ronald McDonald Launch) Agency: Deutsch / Los Angeles Client: Taco Bell Category: Brand Transformation / Single
Gisele Bünchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Brand Transformation / Single
Cleverbuoy Agency: M&C Saatchi / Sydney Client: Optus Category: Brand Transformation / Single
Made with Code: Holiday Lights Agency: 72andSunny / Playa Vista Client: Google Category: Experiential Advertising / Installations
House of Mamba Agency: AKQA / London & Shanghai Client: Nike Category: Experiential Advertising / Installations

2015 Cross-Platform Gold Pencil

GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Public Service - Experiential / Events, Competitions & Installations

150454A

2015 Cross-Platform Silver Pencil

Leo Burnett Chicago / Chicago

Allstate

Social Savvy Burglar

Integrated Branding / Consumer Campaign

150624A

2015 Cross-Platform Bronze Pencil

Marcel / Paris

Intermarché

Inglorious Fruits and Vegetables

Integrated Branding / Consumer Campaign

150738A

2015 Cross-Platform Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Smell Like a Man From Head to Toe

Integrated Branding / Consumer Campaign

151188A

2015 Cross-Platform Bronze Pencil

Wieden+Kennedy / Portland

Nike

Risk Everything Integrated

Integrated Branding / Consumer Campaign

151189A

2015 Cross-Platform Bronze Pencil

BBDO New York / New York

Foot Locker

HORSE With Harden

Experiential Advertising / Events & Competitions

150131A

2015 Cross-Platform Silver Pencil

Joe Public / Johannesburg

I Vote SA

Cinemark Experience App

Experiential Advertising / Events & Competitions

150563A

2015 Cross-Platform Bronze Pencil

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Experiential Advertising / Events & Competitions

151111A

2015 Cross-Platform Bronze Pencil

Whybin\\TBWA Group Melbourne / South Melbourne

ANZ

ANZ GAYTMs

Experiential Advertising / Events & Competitions

151171A

2015 Cross-Platform Bronze Pencil

Droga5 / New York

Mondelez International / Honey Maid

This Is Wholesome

Brand Transformation / Single

150368A

2015 Cross-Platform Gold Pencil

Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London

Procter & Gamble/Always

#LikeAGirl

Brand Transformation / Single

150688A

2015 Cross-Platform Silver Pencil

Marcel / Paris

Intermarché

Inglorious Fruits and Vegetables

Brand Transformation / Single

150737A

2015 Cross-Platform Green

Marcel / Paris

Intermarché

Inglorious Fruits and Vegetables

Brand Transformation / Single

150737A

2015 Cross-Platform Bronze Pencil

BBDO Group Germany GmbH / Berlin

Daimler AG, smart/MM

The dancing Traffic Light

Experiential Advertising / Installations

150110A

2015 Cross-Platform Bronze Pencil

FCB South Africa (PTY) LTD / Johannesburg

Coca-Cola South Africa

A rainbow for the Rainbow Nation

Experiential Advertising / Installations

150427A

2015 Cross-Platform Silver Pencil

FP7 / Dubai

Sony Mobile Communications

Xperia Aquatech Store

Experiential Advertising / Installations

150432A

2015 Cross-Platform Silver Pencil

Grey New York / New York

TNT

Dallas Gas Station

Experiential Advertising / Installations

150475A

2015 Cross-Platform Bronze Pencil

DDB SPAIN / Madrid

CELEM (European Women's Lobby)

ABORTIONTRAVEL

Public Service - Experiential / Events, Competitions & Installations

150289A

2015 Cross-Platform Bronze Pencil

Ogilvy & Mather / Mexico

Casa de la Amistad

The Hair Fest

Public Service - Experiential / Events, Competitions & Installations

150837A

2015 Cross-Platform Bronze Pencil

Ogilvy Brasil / Sao Paulo

Sol de Janeiro

Tattoo Skin Cancer Check

Public Service - Experiential / Events, Competitions & Installations

150888A

2015 Cross-Platform Bronze Pencil

Geometry Global / Bogotá + Ogilvy & Mather / Bogotá

Colombia's Ministry of Environment

The Lionfish Invasion - Terribly Delicious

Public Service - Experiential / Ambient & Guerilla

150436A

2015 Cross-Platform Bronze Pencil

Publicis London / London

The Pilion Trust

Fuck the Poor

Public Service - Experiential / Ambient & Guerilla

150944A

2015 Cross-Platform Silver Pencil

Leagas Delaney Hamburg GmbH / Hamburg

MSC Kreuzfahrt GmbH

The MSC Magnifica Shiphorn Chor

Experiential Advertising / Guerilla

150598A

2015 Cross-Platform Silver Pencil

Leo Burnett / San Jose

Fundación Paniamor

Incomplete Bios

Experiential Advertising / Guerilla

150600A

2015 Cross-Platform Silver Pencil

Memac Ogilvy / Dubai

UN Women

The Autocomplete Truth Breaks All Barriers

Integrated Branding / Public Service Campaign

150778A

2015 Cross-Platform Bronze Pencil

Ogilvy Brasil / Sao Paulo

GRAACC

Bald Cartoons

Integrated Branding / Public Service Campaign

150886A

2015 Cross-Platform Merit Award

adamandeveDDB / London

Harvey Nichols

Could I Be Any Clearer

Integrated Branding / Consumer Campaign

150027A

2015 Cross-Platform Merit Award

BBDO New York / New York

Mars Chocolate North America/Mars Bites

Mars Bites Integrated Campaign

Integrated Branding / Consumer Campaign

150154A

2015 Cross-Platform Merit Award

BBH ASIA PACIFIC / Singapore

IKANO PTE LTD (IKEA SINGAPORE)

BookBook

Integrated Branding / Consumer Campaign

150182A

2015 Cross-Platform Merit Award

CP+B / Boulder

Hotels.com

The Obvious Choice.

Integrated Branding / Consumer Campaign

150247A

2015 Cross-Platform Merit Award

Droga5 / New York

Mondelez International / Honey Maid

This Is Wholesome

Integrated Branding / Consumer Campaign

150379A

2015 Cross-Platform Merit Award

INGO Stockholm / Stockholm

Lidl

Bosses Milk

Integrated Branding / Consumer Campaign

150539A

2015 Cross-Platform Merit Award

Ogilvy Germany /

Coca Cola Germany

Ursula`s Surprise

Integrated Branding / Consumer Campaign

150892A

2015 Cross-Platform Merit Award

Wieden+Kennedy / London

Three

Holiday Spam

Integrated Branding / Consumer Campaign

151184A

2015 Cross-Platform Merit Award

Wieden+Kennedy New York / new york

Jordan Brand

RE2PECT

Integrated Branding / Consumer Campaign

151205A

2015 Cross-Platform Merit Award

Wieden+Kennedy New York / new york

Squarespace

Jeff Bridges Sleeping Tapes

Integrated Branding / Consumer Campaign

151207A

2015 Cross-Platform Merit Award

BETC / Paris

Ubisoft

Amazing Street Hack

Experiential Advertising / Events & Competitions

150199A

2015 Cross-Platform Merit Award

FP7 / Dubai

Sony Mobile Communications

Xperia Aquatech Store

Experiential Advertising / Events & Competitions

150433A

2015 Cross-Platform Merit Award

J. Walter Thompson India / Bangalore

Nike India

Make Every Yard Count

Experiential Advertising / Events & Competitions

150556A

2015 Cross-Platform Merit Award

Ogilvy Germany /

Coca Cola Germany

Ursula`s Surprise

Experiential Advertising / Events & Competitions

150891A

2015 Cross-Platform Merit Award

R/GA Buenos Aires / Buenos Aires

Nike

Knitting Machine

Experiential Advertising / Events & Competitions

150968A

2015 Cross-Platform Merit Award

TBWA\\LONDON / London

adidas

Predator Instinct: The Game

Experiential Advertising / Events & Competitions

151083A

2015 Cross-Platform Merit Award

The Branching / Richmond

RVA

Foo Fighters RVA

Experiential Advertising / Events & Competitions

151100A

2015 Cross-Platform Merit Award

The Jupiter Drawing Room (South Africa) Johannesburg / Rivonia

Absa

Make Think Did

Experiential Advertising / Events & Competitions

151123A

2015 Cross-Platform Merit Award

Wieden+Kennedy New York / new york

Heineken

#15SecondPremiere

Experiential Advertising / Events & Competitions

151201A

2015 Cross-Platform Merit Award

Deutsch / Los Angeles

Taco Bell

2014 Taco Bell Breakfast Launch (Ronald McDonald Launch)

Brand Transformation / Single

150339A

2015 Cross-Platform Merit Award

Droga5 / New York

Under Armour

Gisele Bünchen- Will Beats Noise

Brand Transformation / Single

150382A

2015 Cross-Platform Merit Award

M&C Saatchi / Sydney

Optus

Cleverbuoy

Brand Transformation / Single

150717A

2015 Cross-Platform Merit Award

72andSunny / Playa Vista

Google

Made with Code: Holiday Lights

Experiential Advertising / Installations

150015A

2015 Cross-Platform Merit Award

AKQA / London & Shanghai

Nike

House of Mamba

Experiential Advertising / Installations

150044A

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