The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché Category: Brand Transformation / Single
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always Category: Brand Transformation / Single
Cinemark Experience App
Agency: Joe Public / Johannesburg
Client: I Vote SA Category: Experiential Advertising / Events & Competitions
Xperia Aquatech Store
Agency: FP7 / Dubai
Client: Sony Mobile Communications Category: Experiential Advertising / Installations
Dallas Gas Station
Agency: Grey / New York
Client: TNT Category: Experiential Advertising / Installations
The Autocomplete Truth Breaks All Barriers
Agency: Memac Ogilvy / Dubai
Client: UN Women Category: Integrated Branding / Public Service Campaign
The MSC Magnifica Shiphorn Chor
Agency: Leagas Delaney Hamburg GmbH / Hamburg
Client: MSC Kreuzfahrt GmbH Category: Experiential Advertising / Guerilla
Incomplete Bios
Agency: Leo Burnett / San Jose
Client: Fundación Paniamor Category: Experiential Advertising / Guerilla
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché Category: Brand Transformation / Single
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Integrated Branding / Consumer Campaign
Smell Like a Man From Head to Toe
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Integrated Branding / Consumer Campaign
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker Category: Experiential Advertising / Events & Competitions
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Experiential Advertising / Events & Competitions
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: ANZ Category: Experiential Advertising / Events & Competitions
The dancing Traffic Light
Agency: BBDO Group Germany GmbH / Berlin
Client: Daimler AG, smart/MM Category: Experiential Advertising / Installations
A rainbow for the Rainbow Nation
Agency: FCB South Africa (PTY) LTD / Johannesburg
Client: Coca-Cola South Africa Category: Experiential Advertising / Installations
The Lionfish Invasion - Terribly Delicious
Agency: Geometry Global / Bogotá + Ogilvy & Mather / Bogotá
Client: Colombia's Ministry of Environment Category: Public Service - Experiential / Ambient & Guerilla
Fuck the Poor
Agency: Publicis London / London
Client: The Pilion Trust Category: Public Service - Experiential / Ambient & Guerilla
ABORTIONTRAVEL
Agency: DDB SPAIN / Madrid
Client: CELEM (European Women's Lobby) Category: Public Service - Experiential / Events, Competitions & Installations
The Hair Fest
Agency: Ogilvy & Mather / Mexico
Client: Casa de la Amistad Category: Public Service - Experiential / Events, Competitions & Installations
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo
Client: Sol de Janeiro Category: Public Service - Experiential / Events, Competitions & Installations
Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo
Client: GRAACC Category: Integrated Branding / Public Service Campaign
This Is Wholesome
Agency: Droga5 / New York
Client: Mondelez International / Honey Maid Category: Brand Transformation / Single
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché Category: Integrated Branding / Consumer Campaign
Risk Everything Integrated
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Integrated Branding / Consumer Campaign
Amazing Street Hack
Agency: BETC / Paris
Client: Ubisoft Category: Experiential Advertising / Events & Competitions
Xperia Aquatech Store
Agency: FP7 / Dubai
Client: Sony Mobile Communications Category: Experiential Advertising / Events & Competitions
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Experiential Advertising / Events & Competitions
Ursula`s Surprise
Agency: Ogilvy Germany /
Client: Coca Cola Germany Category: Experiential Advertising / Events & Competitions
Knitting Machine
Agency: R/GA Buenos Aires / Buenos Aires
Client: Nike Category: Experiential Advertising / Events & Competitions
Predator Instinct: The Game
Agency: TBWA\\LONDON / London
Client: adidas Category: Experiential Advertising / Events & Competitions
Foo Fighters RVA
Agency: The Branching / Richmond
Client: RVA Category: Experiential Advertising / Events & Competitions
Make Think Did
Agency: The Jupiter Drawing Room (South Africa) Johannesburg / Rivonia
Client: Absa Category: Experiential Advertising / Events & Competitions
#15SecondPremiere
Agency: Wieden+Kennedy New York / new york
Client: Heineken Category: Experiential Advertising / Events & Competitions
Made with Code: Holiday Lights
Agency: 72andSunny / Playa Vista
Client: Google Category: Experiential Advertising / Installations
House of Mamba
Agency: AKQA / London & Shanghai
Client: Nike Category: Experiential Advertising / Installations
THE SELF-LESS MIRROR
Agency: Leo Burnett Taiwan / Taipei
Client: HEINEKEN BROUWERIJEN B.V. TAIWAN BRANCH Category: Experiential Advertising / Installations
Share A White Christmas
Agency: Ogilvy & Mather Singapore / Singapore
Client: The Coca-Cola Company Category: Experiential Advertising / Installations
Predator Instinct: The Game
Agency: TBWA\LONDON / London
Client: adidas Category: Experiential Advertising / Installations
Green Santa
Agency: The Cyranos//McCann / Barcelona
Client: Coca-Cola Category: Experiential Advertising / Installations
Boston Red Sox, Green Monster
Agency: The Martin Agency / Richmond
Client: Benjamin Moore Category: Experiential Advertising / Installations
River in the City
Agency: The Richards Group / Dallas
Client: Jeep Category: Experiential Advertising / Installations
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: ANZ Category: Experiential Advertising / Installations
The Light Bag
Agency: Cheil India / Gurgaon
Client: Salaam Baalak Trust Category: Public Service - Experiential / Ambient & Guerilla
ABORTIONTRAVEL
Agency: DDB SPAIN / Madrid
Client: CELEM (European Women's Lobby) Category: Public Service - Experiential / Ambient & Guerilla
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Ambient & Guerilla
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Public Service - Experiential / Ambient & Guerilla
Radiometries
Agency: Sancho BBDO / Bogota
Client: Exito Foundation Category: Public Service - Experiential / Ambient & Guerilla
Award:
2015 Cross-Platform Best of Discipline Pencil
Agency:
GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Public Service - Experiential / Events, Competitions & Installations
Annual ID:
150454A
Award:
2015 Cross-Platform Green Pencil
Agency:
Marcel / Paris
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Brand Transformation / Single
Annual ID:
150737A
Award:
2015 Cross-Platform Gold Pencil
Agency:
GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Public Service - Experiential / Events, Competitions & Installations
Annual ID:
150454A
Award:
2015 Cross-Platform Gold Pencil
Agency:
Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Brand Transformation / Single
Annual ID:
150688A
Award:
2015 Cross-Platform Silver Pencil
Agency:
Joe Public / Johannesburg
Client:
I Vote SA
Title:
Cinemark Experience App
Category:
Experiential Advertising / Events & Competitions
Annual ID:
150563A
Award:
2015 Cross-Platform Silver Pencil
Agency:
FP7 / Dubai
Client:
Sony Mobile Communications
Title:
Xperia Aquatech Store
Category:
Experiential Advertising / Installations
Annual ID:
150432A
Award:
2015 Cross-Platform Silver Pencil
Agency:
Grey / New York
Client:
TNT
Title:
Dallas Gas Station
Category:
Experiential Advertising / Installations
Annual ID:
150475A
Award:
2015 Cross-Platform Silver Pencil
Agency:
Memac Ogilvy / Dubai
Client:
UN Women
Title:
The Autocomplete Truth Breaks All Barriers
Category:
Integrated Branding / Public Service Campaign
Annual ID:
150778A
Award:
2015 Cross-Platform Silver Pencil
Agency:
Leagas Delaney Hamburg GmbH / Hamburg
Client:
MSC Kreuzfahrt GmbH
Title:
The MSC Magnifica Shiphorn Chor
Category:
Experiential Advertising / Guerilla
Annual ID:
150598A
Award:
2015 Cross-Platform Silver Pencil
Agency:
Leo Burnett / San Jose
Client:
Fundación Paniamor
Title:
Incomplete Bios
Category:
Experiential Advertising / Guerilla
Annual ID:
150600A
Award:
2015 Cross-Platform Silver Pencil
Agency:
Marcel / Paris
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Brand Transformation / Single
Annual ID:
150737A
Award:
2015 Cross-Platform Silver Pencil
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate
Title:
Social Savvy Burglar
Category:
Integrated Branding / Consumer Campaign
Annual ID:
150624A
Award:
2015 Cross-Platform Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Smell Like a Man From Head to Toe
Category:
Integrated Branding / Consumer Campaign
Annual ID:
151188A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
BBDO / New York
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Experiential Advertising / Events & Competitions
Annual ID:
150131A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
The Cyranos//McCann / Barcelona
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Experiential Advertising / Events & Competitions
Annual ID:
151111A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
Whybin\\TBWA Group Melbourne / South Melbourne
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Experiential Advertising / Events & Competitions
Annual ID:
151171A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
BBDO Group Germany GmbH / Berlin
Client:
Daimler AG, smart/MM
Title:
The dancing Traffic Light
Category:
Experiential Advertising / Installations
Annual ID:
150110A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
FCB South Africa (PTY) LTD / Johannesburg
Client:
Coca-Cola South Africa
Title:
A rainbow for the Rainbow Nation
Category:
Experiential Advertising / Installations
Annual ID:
150427A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
Geometry Global / Bogotá + Ogilvy & Mather / Bogotá
Client:
Colombia's Ministry of Environment
Title:
The Lionfish Invasion - Terribly Delicious
Category:
Public Service - Experiential / Ambient & Guerilla
Annual ID:
150436A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
Publicis London / London
Client:
The Pilion Trust
Title:
Fuck the Poor
Category:
Public Service - Experiential / Ambient & Guerilla
Annual ID:
150944A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
DDB SPAIN / Madrid
Client:
CELEM (European Women's Lobby)
Title:
ABORTIONTRAVEL
Category:
Public Service - Experiential / Events, Competitions & Installations
Annual ID:
150289A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
Ogilvy & Mather / Mexico
Client:
Casa de la Amistad
Title:
The Hair Fest
Category:
Public Service - Experiential / Events, Competitions & Installations
Annual ID:
150837A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Sol de Janeiro
Title:
Tattoo Skin Cancer Check
Category:
Public Service - Experiential / Events, Competitions & Installations
Annual ID:
150888A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
GRAACC
Title:
Bald Cartoons
Category:
Integrated Branding / Public Service Campaign
Annual ID:
150886A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
Droga5 / New York
Client:
Mondelez International / Honey Maid
Title:
This Is Wholesome
Category:
Brand Transformation / Single
Annual ID:
150368A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
Marcel / Paris
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Integrated Branding / Consumer Campaign
Annual ID:
150738A
Award:
2015 Cross-Platform Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Risk Everything Integrated
Category:
Integrated Branding / Consumer Campaign
Annual ID:
151189A
Award:
2015 Cross-Platform Merit Award
Agency:
BETC / Paris
Client:
Ubisoft
Title:
Amazing Street Hack
Category:
Experiential Advertising / Events & Competitions
Annual ID:
150199A
Award:
2015 Cross-Platform Merit Award
Agency:
FP7 / Dubai
Client:
Sony Mobile Communications
Title:
Xperia Aquatech Store
Category:
Experiential Advertising / Events & Competitions
Annual ID:
150433A
Award:
2015 Cross-Platform Merit Award
Agency:
J. Walter Thompson India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Experiential Advertising / Events & Competitions
Annual ID:
150556A
Award:
2015 Cross-Platform Merit Award
Agency:
Ogilvy Germany /
Client:
Coca Cola Germany
Title:
Ursula`s Surprise
Category:
Experiential Advertising / Events & Competitions
Annual ID:
150891A
Award:
2015 Cross-Platform Merit Award
Agency:
R/GA Buenos Aires / Buenos Aires
Client:
Nike
Title:
Knitting Machine
Category:
Experiential Advertising / Events & Competitions
Annual ID:
150968A
Award:
2015 Cross-Platform Merit Award
Agency:
TBWA\\LONDON / London
Client:
adidas
Title:
Predator Instinct: The Game
Category:
Experiential Advertising / Events & Competitions
Annual ID:
151083A
Award:
2015 Cross-Platform Merit Award
Agency:
The Branching / Richmond
Client:
RVA
Title:
Foo Fighters RVA
Category:
Experiential Advertising / Events & Competitions
Annual ID:
151100A
Award:
2015 Cross-Platform Merit Award
Agency:
The Jupiter Drawing Room (South Africa) Johannesburg / Rivonia
Client:
Absa
Title:
Make Think Did
Category:
Experiential Advertising / Events & Competitions
Annual ID:
151123A
Award:
2015 Cross-Platform Merit Award
Agency:
Wieden+Kennedy New York / new york
Client:
Heineken
Title:
#15SecondPremiere
Category:
Experiential Advertising / Events & Competitions
Annual ID:
151201A
Award:
2015 Cross-Platform Merit Award
Agency:
72andSunny / Playa Vista
Client:
Google
Title:
Made with Code: Holiday Lights
Category:
Experiential Advertising / Installations
Annual ID:
150015A
Award:
2015 Cross-Platform Merit Award
Agency:
AKQA / London & Shanghai
Client:
Nike
Title:
House of Mamba
Category:
Experiential Advertising / Installations
Annual ID:
150044A
Award:
2015 Cross-Platform Merit Award
Agency:
Leo Burnett Taiwan / Taipei
Client:
HEINEKEN BROUWERIJEN B.V. TAIWAN BRANCH
Title:
THE SELF-LESS MIRROR
Category:
Experiential Advertising / Installations
Annual ID:
150670A
Award:
2015 Cross-Platform Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
The Coca-Cola Company
Title:
Share A White Christmas
Category:
Experiential Advertising / Installations
Annual ID:
150868A
Award:
2015 Cross-Platform Merit Award
Agency:
TBWA\LONDON / London
Client:
adidas
Title:
Predator Instinct: The Game
Category:
Experiential Advertising / Installations
Annual ID:
151081A
Award:
2015 Cross-Platform Merit Award
Agency:
The Cyranos//McCann / Barcelona
Client:
Coca-Cola
Title:
Green Santa
Category:
Experiential Advertising / Installations
Annual ID:
151112A
Award:
2015 Cross-Platform Merit Award
Agency:
The Martin Agency / Richmond
Client:
Benjamin Moore
Title:
Boston Red Sox, Green Monster
Category:
Experiential Advertising / Installations
Annual ID:
151131A
Award:
2015 Cross-Platform Merit Award
Agency:
The Richards Group / Dallas
Client:
Jeep
Title:
River in the City
Category:
Experiential Advertising / Installations
Annual ID:
151148A
Award:
2015 Cross-Platform Merit Award
Agency:
Whybin\\TBWA Group Melbourne / South Melbourne
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Experiential Advertising / Installations
Annual ID:
151175A
Award:
2015 Cross-Platform Merit Award
Agency:
Cheil India / Gurgaon
Client:
Salaam Baalak Trust
Title:
The Light Bag
Category:
Public Service - Experiential / Ambient & Guerilla
Annual ID:
150218A
Award:
2015 Cross-Platform Merit Award
Agency:
DDB SPAIN / Madrid
Client:
CELEM (European Women's Lobby)
Title:
ABORTIONTRAVEL
Category:
Public Service - Experiential / Ambient & Guerilla
Annual ID:
150290A
Award:
2015 Cross-Platform Merit Award
Agency:
GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Public Service - Experiential / Ambient & Guerilla
Annual ID:
150458A
Award:
2015 Cross-Platform Merit Award
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Public Service - Experiential / Ambient & Guerilla
Annual ID:
150732A
Award:
2015 Cross-Platform Merit Award
Agency:
Sancho BBDO / Bogota
Client:
Exito Foundation
Title:
Radiometries
Category:
Public Service - Experiential / Ambient & Guerilla
Annual ID:
151026A
