The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Unload Your 401k
Agency: Grey / New York
Client: States United to Prevent Gun Violence Category: Public Service - Experiential / Events, Competitions & Installations
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Public Service - Experiential / Events, Competitions & Installations
Words Can Be Weapons
Agency: Ogilvy Beijing / Beijing
Client: Center for Psychological Research, Shenyang Category: Public Service - Experiential / Events, Competitions & Installations
Living History at Union Station
Agency: VML / Kansas City
Client: Union Station Kansas City Category: Public Service - Experiential / Events, Competitions & Installations
2014 Taco Bell Breakfast Launch (Ronald McDonald Launch)
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Brand Transformation / Single
Gisele Bünchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Brand Transformation / Single
Proud Whopper
Agency: DAVID / Miami
Client: Burger King Category: Experiential Advertising / Guerilla
Destiny: The New Fragrance By Xbox.
Agency: McCann / London
Client: Microsoft Category: Experiential Advertising / Guerilla
SLEEPING DRUNKS BILLBOARDS
Agency: Ogilvy & Mather Japan GK/Geometry Global Japan G.K. / Tokyo + Geometry Global Japan G.K. / Tokyo + Ogilvy & Mather Japan GK / Tokyo
Client: YAOCHO BARS Category: Experiential Advertising / Guerilla
Coca-Cola Slurp!
Agency: Saatchi & Saatchi / Copenhagen
Client: Coca-Cola Category: Experiential Advertising / Guerilla
Lifetime of Difference Project Integrated Campaign
Agency: BBDO / New York
Client: Autism Speaks Category: Integrated Branding / Public Service Campaign
Minute of Silence
Agency: DDB Group Melbourne / Melbourne
Client: RSL Australia Category: Integrated Branding / Public Service Campaign
I Touch Myself Project
Agency: JWT / Sydney
Client: Cancer Council NSW Category: Integrated Branding / Public Service Campaign
LIGHTS
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: ADOT.COM Category: Integrated Branding / Public Service Campaign
Every Man Remembered
Agency: RKCR/Y&R / London
Client: Royal British Legion Category: Integrated Branding / Public Service Campaign
Could I Be Any Clearer
Agency: adamandeveDDB / London
Client: Harvey Nichols Category: Integrated Branding / Consumer Campaign
Mars Bites Integrated Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Mars Bites Category: Integrated Branding / Consumer Campaign
BookBook
Agency: BBH ASIA PACIFIC / Singapore
Client: IKANO PTE LTD (IKEA SINGAPORE) Category: Integrated Branding / Consumer Campaign
The Obvious Choice.
Agency: CP+B / Boulder
Client: Hotels.com Category: Integrated Branding / Consumer Campaign
This Is Wholesome
Agency: Droga5 / New York
Client: Mondelez International / Honey Maid Category: Integrated Branding / Consumer Campaign
Bosses Milk
Agency: INGO Stockholm / Stockholm
Client: Lidl Category: Integrated Branding / Consumer Campaign
Ursula`s Surprise
Agency: Ogilvy Germany /
Client: Coca Cola Germany Category: Integrated Branding / Consumer Campaign
Holiday Spam
Agency: Wieden+Kennedy / London
Client: Three Category: Integrated Branding / Consumer Campaign
RE2PECT
Agency: Wieden+Kennedy New York / new york
Client: Jordan Brand Category: Integrated Branding / Consumer Campaign
Jeff Bridges Sleeping Tapes
Agency: Wieden+Kennedy New York / new york
Client: Squarespace Category: Integrated Branding / Consumer Campaign
Amazing Street Hack
Agency: BETC / Paris
Client: Ubisoft Category: Experiential Advertising / Events & Competitions
Xperia Aquatech Store
Agency: FP7 / Dubai
Client: Sony Mobile Communications Category: Experiential Advertising / Events & Competitions
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Experiential Advertising / Events & Competitions
Ursula`s Surprise
Agency: Ogilvy Germany /
Client: Coca Cola Germany Category: Experiential Advertising / Events & Competitions
Knitting Machine
Agency: R/GA Buenos Aires / Buenos Aires
Client: Nike Category: Experiential Advertising / Events & Competitions
Predator Instinct: The Game
Agency: TBWA\\LONDON / London
Client: adidas Category: Experiential Advertising / Events & Competitions
Foo Fighters RVA
Agency: The Branching / Richmond
Client: RVA Category: Experiential Advertising / Events & Competitions
Make Think Did
Agency: The Jupiter Drawing Room (South Africa) Johannesburg / Rivonia
Client: Absa Category: Experiential Advertising / Events & Competitions
#15SecondPremiere
Agency: Wieden+Kennedy New York / new york
Client: Heineken Category: Experiential Advertising / Events & Competitions
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker Category: Integrated Branding / Online Campaign
Gamer Masterpiece
Agency: BBH / New York
Client: Sony PlayStation Category: Integrated Branding / Online Campaign
If We Won
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Integrated Branding / Online Campaign
Prudential - Chapter 2
Agency: Droga5 / New York
Client: Prudential Category: Integrated Branding / Online Campaign
ALLIANZ REAL LIFE
Agency: Ogilvy / Paris
Client: ALLIANZ Category: Integrated Branding / Online Campaign
Have Homeless Become Invisible?
Agency: Silver + Partners / New York
Client: NYC Rescue Mission Category: Integrated Branding / Online Campaign
The Light Bag
Agency: Cheil India / Gurgaon
Client: Salaam Baalak Trust Category: Public Service - Experiential / Ambient & Guerilla
ABORTIONTRAVEL
Agency: DDB SPAIN / Madrid
Client: CELEM (European Women's Lobby) Category: Public Service - Experiential / Ambient & Guerilla
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Ambient & Guerilla
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Public Service - Experiential / Ambient & Guerilla
Radiometries
Agency: Sancho BBDO / Bogota
Client: Exito Foundation Category: Public Service - Experiential / Ambient & Guerilla
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels Category: Public Service - Experiential / Ambient & Guerilla
Made with Code: Holiday Lights
Agency: 72andSunny / Playa Vista
Client: Google Category: Experiential Advertising / Installations
House of Mamba
Agency: AKQA / London & Shanghai
Client: Nike Category: Experiential Advertising / Installations
THE SELF-LESS MIRROR
Agency: Leo Burnett Taiwan / Taipei
Client: HEINEKEN BROUWERIJEN B.V. TAIWAN BRANCH Category: Experiential Advertising / Installations
Award:
2015 Cross-Platform Merit Award
Agency:
Grey / New York
Client:
States United to Prevent Gun Violence
Title:
Unload Your 401k
Category:
Public Service - Experiential / Events, Competitions & Installations
Annual ID:
150478A
Award:
2015 Cross-Platform Merit Award
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Public Service - Experiential / Events, Competitions & Installations
Annual ID:
150731A
Award:
2015 Cross-Platform Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Center for Psychological Research, Shenyang
Title:
Words Can Be Weapons
Category:
Public Service - Experiential / Events, Competitions & Installations
Annual ID:
150881A
Award:
2015 Cross-Platform Merit Award
Agency:
VML / Kansas City
Client:
Union Station Kansas City
Title:
Living History at Union Station
Category:
Public Service - Experiential / Events, Competitions & Installations
Annual ID:
151166A
Award:
2015 Cross-Platform Merit Award
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
2014 Taco Bell Breakfast Launch (Ronald McDonald Launch)
Category:
Brand Transformation / Single
Annual ID:
150339A
Award:
2015 Cross-Platform Merit Award
Agency:
Droga5 / New York
Client:
Under Armour
Title:
Gisele Bünchen- Will Beats Noise
Category:
Brand Transformation / Single
Annual ID:
150382A
Award:
2015 Cross-Platform Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Optus
Title:
Cleverbuoy
Category:
Brand Transformation / Single
Annual ID:
150717A
Award:
2015 Cross-Platform Merit Award
Agency:
DAVID / Miami
Client:
Burger King
Title:
Proud Whopper
Category:
Experiential Advertising / Guerilla
Annual ID:
150258A
Award:
2015 Cross-Platform Merit Award
Agency:
McCann / London
Client:
Microsoft
Title:
Destiny: The New Fragrance By Xbox.
Category:
Experiential Advertising / Guerilla
Annual ID:
150753A
Award:
2015 Cross-Platform Merit Award
Agency:
Ogilvy & Mather Japan GK/Geometry Global Japan G.K. / Tokyo + Geometry Global Japan G.K. / Tokyo + Ogilvy & Mather Japan GK / Tokyo
Client:
YAOCHO BARS
Title:
SLEEPING DRUNKS BILLBOARDS
Category:
Experiential Advertising / Guerilla
Annual ID:
150859A
Award:
2015 Cross-Platform Merit Award
Agency:
Saatchi & Saatchi / Copenhagen
Client:
Coca-Cola
Title:
Coca-Cola Slurp!
Category:
Experiential Advertising / Guerilla
Annual ID:
151007A
Award:
2015 Cross-Platform Merit Award
Agency:
BBDO / New York
Client:
Autism Speaks
Title:
Lifetime of Difference Project Integrated Campaign
Category:
Integrated Branding / Public Service Campaign
Annual ID:
150134A
Award:
2015 Cross-Platform Merit Award
Agency:
DDB Group Melbourne / Melbourne
Client:
RSL Australia
Title:
Minute of Silence
Category:
Integrated Branding / Public Service Campaign
Annual ID:
150277A
Award:
2015 Cross-Platform Merit Award
Agency:
JWT / Sydney
Client:
Cancer Council NSW
Title:
I Touch Myself Project
Category:
Integrated Branding / Public Service Campaign
Annual ID:
150575A
Award:
2015 Cross-Platform Merit Award
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
ADOT.COM
Title:
LIGHTS
Category:
Integrated Branding / Public Service Campaign
Annual ID:
150858A
Award:
2015 Cross-Platform Merit Award
Agency:
RKCR/Y&R / London
Client:
Royal British Legion
Title:
Every Man Remembered
Category:
Integrated Branding / Public Service Campaign
Annual ID:
151002A
Award:
2015 Cross-Platform Merit Award
Agency:
adamandeveDDB / London
Client:
Harvey Nichols
Title:
Could I Be Any Clearer
Category:
Integrated Branding / Consumer Campaign
Annual ID:
150027A
Award:
2015 Cross-Platform Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Mars Bites
Title:
Mars Bites Integrated Campaign
Category:
Integrated Branding / Consumer Campaign
Annual ID:
150154A
Award:
2015 Cross-Platform Merit Award
Agency:
BBH ASIA PACIFIC / Singapore
Client:
IKANO PTE LTD (IKEA SINGAPORE)
Title:
BookBook
Category:
Integrated Branding / Consumer Campaign
Annual ID:
150182A
Award:
2015 Cross-Platform Merit Award
Agency:
CP+B / Boulder
Client:
Hotels.com
Title:
The Obvious Choice.
Category:
Integrated Branding / Consumer Campaign
Annual ID:
150247A
Award:
2015 Cross-Platform Merit Award
Agency:
Droga5 / New York
Client:
Mondelez International / Honey Maid
Title:
This Is Wholesome
Category:
Integrated Branding / Consumer Campaign
Annual ID:
150379A
Award:
2015 Cross-Platform Merit Award
Agency:
INGO Stockholm / Stockholm
Client:
Lidl
Title:
Bosses Milk
Category:
Integrated Branding / Consumer Campaign
Annual ID:
150539A
Award:
2015 Cross-Platform Merit Award
Agency:
Ogilvy Germany /
Client:
Coca Cola Germany
Title:
Ursula`s Surprise
Category:
Integrated Branding / Consumer Campaign
Annual ID:
150892A
Award:
2015 Cross-Platform Merit Award
Agency:
Wieden+Kennedy / London
Client:
Three
Title:
Holiday Spam
Category:
Integrated Branding / Consumer Campaign
Annual ID:
151184A
Award:
2015 Cross-Platform Merit Award
Agency:
Wieden+Kennedy New York / new york
Client:
Jordan Brand
Title:
RE2PECT
Category:
Integrated Branding / Consumer Campaign
Annual ID:
151205A
Award:
2015 Cross-Platform Merit Award
Agency:
Wieden+Kennedy New York / new york
Client:
Squarespace
Title:
Jeff Bridges Sleeping Tapes
Category:
Integrated Branding / Consumer Campaign
Annual ID:
151207A
Award:
2015 Cross-Platform Merit Award
Agency:
BETC / Paris
Client:
Ubisoft
Title:
Amazing Street Hack
Category:
Experiential Advertising / Events & Competitions
Annual ID:
150199A
Award:
2015 Cross-Platform Merit Award
Agency:
FP7 / Dubai
Client:
Sony Mobile Communications
Title:
Xperia Aquatech Store
Category:
Experiential Advertising / Events & Competitions
Annual ID:
150433A
Award:
2015 Cross-Platform Merit Award
Agency:
J. Walter Thompson India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Experiential Advertising / Events & Competitions
Annual ID:
150556A
Award:
2015 Cross-Platform Merit Award
Agency:
Ogilvy Germany /
Client:
Coca Cola Germany
Title:
Ursula`s Surprise
Category:
Experiential Advertising / Events & Competitions
Annual ID:
150891A
Award:
2015 Cross-Platform Merit Award
Agency:
R/GA Buenos Aires / Buenos Aires
Client:
Nike
Title:
Knitting Machine
Category:
Experiential Advertising / Events & Competitions
Annual ID:
150968A
Award:
2015 Cross-Platform Merit Award
Agency:
TBWA\\LONDON / London
Client:
adidas
Title:
Predator Instinct: The Game
Category:
Experiential Advertising / Events & Competitions
Annual ID:
151083A
Award:
2015 Cross-Platform Merit Award
Agency:
The Branching / Richmond
Client:
RVA
Title:
Foo Fighters RVA
Category:
Experiential Advertising / Events & Competitions
Annual ID:
151100A
Award:
2015 Cross-Platform Merit Award
Agency:
The Jupiter Drawing Room (South Africa) Johannesburg / Rivonia
Client:
Absa
Title:
Make Think Did
Category:
Experiential Advertising / Events & Competitions
Annual ID:
151123A
Award:
2015 Cross-Platform Merit Award
Agency:
Wieden+Kennedy New York / new york
Client:
Heineken
Title:
#15SecondPremiere
Category:
Experiential Advertising / Events & Competitions
Annual ID:
151201A
Award:
2015 Cross-Platform Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Integrated Branding / Online Campaign
Annual ID:
150143A
Award:
2015 Cross-Platform Merit Award
Agency:
BBH / New York
Client:
Sony PlayStation
Title:
Gamer Masterpiece
Category:
Integrated Branding / Online Campaign
Annual ID:
150186A
Award:
2015 Cross-Platform Merit Award
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
If We Won
Category:
Integrated Branding / Online Campaign
Annual ID:
150372A
Award:
2015 Cross-Platform Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Prudential - Chapter 2
Category:
Integrated Branding / Online Campaign
Annual ID:
150380A
Award:
2015 Cross-Platform Merit Award
Agency:
Ogilvy / Paris
Client:
ALLIANZ
Title:
ALLIANZ REAL LIFE
Category:
Integrated Branding / Online Campaign
Annual ID:
150829A
Award:
2015 Cross-Platform Merit Award
Agency:
Silver + Partners / New York
Client:
NYC Rescue Mission
Title:
Have Homeless Become Invisible?
Category:
Integrated Branding / Online Campaign
Annual ID:
151045A
Award:
2015 Cross-Platform Merit Award
Agency:
Cheil India / Gurgaon
Client:
Salaam Baalak Trust
Title:
The Light Bag
Category:
Public Service - Experiential / Ambient & Guerilla
Annual ID:
150218A
Award:
2015 Cross-Platform Merit Award
Agency:
DDB SPAIN / Madrid
Client:
CELEM (European Women's Lobby)
Title:
ABORTIONTRAVEL
Category:
Public Service - Experiential / Ambient & Guerilla
Annual ID:
150290A
Award:
2015 Cross-Platform Merit Award
Agency:
GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Public Service - Experiential / Ambient & Guerilla
Annual ID:
150458A
Award:
2015 Cross-Platform Merit Award
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Public Service - Experiential / Ambient & Guerilla
Annual ID:
150732A
Award:
2015 Cross-Platform Merit Award
Agency:
Sancho BBDO / Bogota
Client:
Exito Foundation
Title:
Radiometries
Category:
Public Service - Experiential / Ambient & Guerilla
Annual ID:
151026A
Award:
2015 Cross-Platform Merit Award
Agency:
The Cyranos//McCann / Barcelona
Client:
Fundació Arrels
Title:
HomelessFonts
Category:
Public Service - Experiential / Ambient & Guerilla
Annual ID:
151115A
Award:
2015 Cross-Platform Merit Award
Agency:
72andSunny / Playa Vista
Client:
Google
Title:
Made with Code: Holiday Lights
Category:
Experiential Advertising / Installations
Annual ID:
150015A
Award:
2015 Cross-Platform Merit Award
Agency:
AKQA / London & Shanghai
Client:
Nike
Title:
House of Mamba
Category:
Experiential Advertising / Installations
Annual ID:
150044A
Award:
2015 Cross-Platform Merit Award
Agency:
Leo Burnett Taiwan / Taipei
Client:
HEINEKEN BROUWERIJEN B.V. TAIWAN BRANCH
Title:
THE SELF-LESS MIRROR
Category:
Experiential Advertising / Installations
Annual ID:
150670A
