The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Proud Whopper Agency: DAVID / Miami Client: Burger King Category: Experiential Advertising / Guerilla
Destiny: The New Fragrance By Xbox. Agency: McCann London / London Client: Microsoft Category: Experiential Advertising / Guerilla
SLEEPING DRUNKS BILLBOARDS Agency: Ogilvy & Mather Japan GK/Geometry Global Japan G.K. / Tokyo + Geometry Global Japan G.K. / Tokyo + Ogilvy & Mather Japan GK / Tokyo Client: YAOCHO BARS Category: Experiential Advertising / Guerilla
Coca-Cola Slurp! Agency: Saatchi & Saatchi / Copenhagen Client: Coca-Cola Category: Experiential Advertising / Guerilla
2014 Taco Bell Breakfast Launch (Ronald McDonald Launch) Agency: Deutsch / Los Angeles Client: Taco Bell Category: Brand Transformation / Single
Gisele Bünchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Brand Transformation / Single
Cleverbuoy Agency: M&C Saatchi / Sydney Client: Optus Category: Brand Transformation / Single
Lifetime of Difference Project Integrated Campaign Agency: BBDO New York / New York Client: Autism Speaks Category: Integrated Branding / Public Service Campaign
Minute of Silence Agency: DDB Group Melbourne / Melbourne Client: RSL Australia Category: Integrated Branding / Public Service Campaign
I Touch Myself Project Agency: JWT / Sydney Client: Cancer Council NSW Category: Integrated Branding / Public Service Campaign
LIGHTS Agency: Ogilvy & Mather Japan GK / Tokyo Client: ADOT.COM Category: Integrated Branding / Public Service Campaign
Every Man Remembered Agency: RKCR/Y&R / London Client: Royal British Legion Category: Integrated Branding / Public Service Campaign
The Light Bag Agency: Cheil India / Gurgaon Client: Salaam Baalak Trust Category: Public Service - Experiential / Ambient & Guerilla
ABORTIONTRAVEL Agency: DDB SPAIN / Madrid Client: CELEM (European Women's Lobby) Category: Public Service - Experiential / Ambient & Guerilla
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Ambient & Guerilla
The Street Store Agency: M&C Saatchi Abel / Cape Town Client: The Haven Night Shelter on Napier Category: Public Service - Experiential / Ambient & Guerilla
Radiometries Agency: Sancho BBDO / Bogota Client: Exito Foundation Category: Public Service - Experiential / Ambient & Guerilla
HomelessFonts Agency: The Cyranos//McCann / Barcelona Client: Fundació Arrels Category: Public Service - Experiential / Ambient & Guerilla
Unload Your 401k Agency: Grey New York / New York Client: States United to Prevent Gun Violence Category: Public Service - Experiential / Events, Competitions & Installations
The Street Store Agency: M&C Saatchi Abel / Cape Town Client: The Haven Night Shelter on Napier Category: Public Service - Experiential / Events, Competitions & Installations
Words Can Be Weapons Agency: Ogilvy Beijing / Beijing Client: Center for Psychological Research, Shenyang Category: Public Service - Experiential / Events, Competitions & Installations
Living History at Union Station Agency: VML / Kansas City Client: Union Station Kansas City Category: Public Service - Experiential / Events, Competitions & Installations
Amazing Street Hack Agency: BETC / Paris Client: Ubisoft Category: Experiential Advertising / Events & Competitions
Xperia Aquatech Store Agency: FP7 / Dubai Client: Sony Mobile Communications Category: Experiential Advertising / Events & Competitions
Make Every Yard Count Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Experiential Advertising / Events & Competitions
Ursula`s Surprise Agency: Ogilvy Germany / Client: Coca Cola Germany Category: Experiential Advertising / Events & Competitions
Knitting Machine Agency: R/GA Buenos Aires / Buenos Aires Client: Nike Category: Experiential Advertising / Events & Competitions
Predator Instinct: The Game Agency: TBWA\\LONDON / London Client: adidas Category: Experiential Advertising / Events & Competitions
Foo Fighters RVA Agency: The Branching / Richmond Client: RVA Category: Experiential Advertising / Events & Competitions
Make Think Did Agency: The Jupiter Drawing Room (South Africa) Johannesburg / Rivonia Client: Absa Category: Experiential Advertising / Events & Competitions
#15SecondPremiere Agency: Wieden+Kennedy New York / new york Client: Heineken Category: Experiential Advertising / Events & Competitions
Could I Be Any Clearer Agency: adamandeveDDB / London Client: Harvey Nichols Category: Integrated Branding / Consumer Campaign
Mars Bites Integrated Campaign Agency: BBDO New York / New York Client: Mars Chocolate North America/Mars Bites Category: Integrated Branding / Consumer Campaign
BookBook Agency: BBH ASIA PACIFIC / Singapore Client: IKANO PTE LTD (IKEA SINGAPORE) Category: Integrated Branding / Consumer Campaign
The Obvious Choice. Agency: CP+B / Boulder Client: Hotels.com Category: Integrated Branding / Consumer Campaign
This Is Wholesome Agency: Droga5 / New York Client: Mondelez International / Honey Maid Category: Integrated Branding / Consumer Campaign
Bosses Milk Agency: INGO Stockholm / Stockholm Client: Lidl Category: Integrated Branding / Consumer Campaign
Ursula`s Surprise Agency: Ogilvy Germany / Client: Coca Cola Germany Category: Integrated Branding / Consumer Campaign
Holiday Spam Agency: Wieden+Kennedy / London Client: Three Category: Integrated Branding / Consumer Campaign
RE2PECT Agency: Wieden+Kennedy New York / new york Client: Jordan Brand Category: Integrated Branding / Consumer Campaign
Jeff Bridges Sleeping Tapes Agency: Wieden+Kennedy New York / new york Client: Squarespace Category: Integrated Branding / Consumer Campaign
HORSE With Harden Agency: BBDO New York / New York Client: Foot Locker Category: Integrated Branding / Online Campaign
Gamer Masterpiece Agency: BBH New York / New York Client: Sony PlayStation Category: Integrated Branding / Online Campaign
If We Won Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Integrated Branding / Online Campaign
Prudential - Chapter 2 Agency: Droga5 / New York Client: Prudential Category: Integrated Branding / Online Campaign
ALLIANZ REAL LIFE Agency: Ogilvy / Paris Client: ALLIANZ Category: Integrated Branding / Online Campaign
Have Homeless Become Invisible? Agency: Silver + Partners / New York Client: NYC Rescue Mission Category: Integrated Branding / Online Campaign
Made with Code: Holiday Lights Agency: 72andSunny / Playa Vista Client: Google Category: Experiential Advertising / Installations
House of Mamba Agency: AKQA / London & Shanghai Client: Nike Category: Experiential Advertising / Installations
THE SELF-LESS MIRROR Agency: Leo Burnett Taiwan / Taipei Client: HEINEKEN BROUWERIJEN B.V. TAIWAN BRANCH Category: Experiential Advertising / Installations

2015 Cross-Platform Merit Award

DAVID / Miami

Burger King

Proud Whopper

Experiential Advertising / Guerilla

150258A

2015 Cross-Platform Merit Award

McCann London / London

Microsoft

Destiny: The New Fragrance By Xbox.

Experiential Advertising / Guerilla

150753A

2015 Cross-Platform Merit Award

Ogilvy & Mather Japan GK/Geometry Global Japan G.K. / Tokyo + Geometry Global Japan G.K. / Tokyo + Ogilvy & Mather Japan GK / Tokyo

YAOCHO BARS

SLEEPING DRUNKS BILLBOARDS

Experiential Advertising / Guerilla

150859A

2015 Cross-Platform Merit Award

Saatchi & Saatchi / Copenhagen

Coca-Cola

Coca-Cola Slurp!

Experiential Advertising / Guerilla

151007A

2015 Cross-Platform Merit Award

Deutsch / Los Angeles

Taco Bell

2014 Taco Bell Breakfast Launch (Ronald McDonald Launch)

Brand Transformation / Single

150339A

2015 Cross-Platform Merit Award

Droga5 / New York

Under Armour

Gisele Bünchen- Will Beats Noise

Brand Transformation / Single

150382A

2015 Cross-Platform Merit Award

M&C Saatchi / Sydney

Optus

Cleverbuoy

Brand Transformation / Single

150717A

2015 Cross-Platform Merit Award

BBDO New York / New York

Autism Speaks

Lifetime of Difference Project Integrated Campaign

Integrated Branding / Public Service Campaign

150134A

2015 Cross-Platform Merit Award

DDB Group Melbourne / Melbourne

RSL Australia

Minute of Silence

Integrated Branding / Public Service Campaign

150277A

2015 Cross-Platform Merit Award

JWT / Sydney

Cancer Council NSW

I Touch Myself Project

Integrated Branding / Public Service Campaign

150575A

2015 Cross-Platform Merit Award

Ogilvy & Mather Japan GK / Tokyo

ADOT.COM

LIGHTS

Integrated Branding / Public Service Campaign

150858A

2015 Cross-Platform Merit Award

RKCR/Y&R / London

Royal British Legion

Every Man Remembered

Integrated Branding / Public Service Campaign

151002A

2015 Cross-Platform Merit Award

Cheil India / Gurgaon

Salaam Baalak Trust

The Light Bag

Public Service - Experiential / Ambient & Guerilla

150218A

2015 Cross-Platform Merit Award

DDB SPAIN / Madrid

CELEM (European Women's Lobby)

ABORTIONTRAVEL

Public Service - Experiential / Ambient & Guerilla

150290A

2015 Cross-Platform Merit Award

GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Public Service - Experiential / Ambient & Guerilla

150458A

2015 Cross-Platform Merit Award

M&C Saatchi Abel / Cape Town

The Haven Night Shelter on Napier

The Street Store

Public Service - Experiential / Ambient & Guerilla

150732A

2015 Cross-Platform Merit Award

Sancho BBDO / Bogota

Exito Foundation

Radiometries

Public Service - Experiential / Ambient & Guerilla

151026A

2015 Cross-Platform Merit Award

The Cyranos//McCann / Barcelona

Fundació Arrels

HomelessFonts

Public Service - Experiential / Ambient & Guerilla

151115A

2015 Cross-Platform Merit Award

Grey New York / New York

States United to Prevent Gun Violence

Unload Your 401k

Public Service - Experiential / Events, Competitions & Installations

150478A

2015 Cross-Platform Merit Award

M&C Saatchi Abel / Cape Town

The Haven Night Shelter on Napier

The Street Store

Public Service - Experiential / Events, Competitions & Installations

150731A

2015 Cross-Platform Merit Award

Ogilvy Beijing / Beijing

Center for Psychological Research, Shenyang

Words Can Be Weapons

Public Service - Experiential / Events, Competitions & Installations

150881A

2015 Cross-Platform Merit Award

VML / Kansas City

Union Station Kansas City

Living History at Union Station

Public Service - Experiential / Events, Competitions & Installations

151166A

2015 Cross-Platform Merit Award

BETC / Paris

Ubisoft

Amazing Street Hack

Experiential Advertising / Events & Competitions

150199A

2015 Cross-Platform Merit Award

FP7 / Dubai

Sony Mobile Communications

Xperia Aquatech Store

Experiential Advertising / Events & Competitions

150433A

2015 Cross-Platform Merit Award

J. Walter Thompson India / Bangalore

Nike India

Make Every Yard Count

Experiential Advertising / Events & Competitions

150556A

2015 Cross-Platform Merit Award

Ogilvy Germany /

Coca Cola Germany

Ursula`s Surprise

Experiential Advertising / Events & Competitions

150891A

2015 Cross-Platform Merit Award

R/GA Buenos Aires / Buenos Aires

Nike

Knitting Machine

Experiential Advertising / Events & Competitions

150968A

2015 Cross-Platform Merit Award

TBWA\\LONDON / London

adidas

Predator Instinct: The Game

Experiential Advertising / Events & Competitions

151083A

2015 Cross-Platform Merit Award

The Branching / Richmond

RVA

Foo Fighters RVA

Experiential Advertising / Events & Competitions

151100A

2015 Cross-Platform Merit Award

The Jupiter Drawing Room (South Africa) Johannesburg / Rivonia

Absa

Make Think Did

Experiential Advertising / Events & Competitions

151123A

2015 Cross-Platform Merit Award

Wieden+Kennedy New York / new york

Heineken

#15SecondPremiere

Experiential Advertising / Events & Competitions

151201A

2015 Cross-Platform Merit Award

adamandeveDDB / London

Harvey Nichols

Could I Be Any Clearer

Integrated Branding / Consumer Campaign

150027A

2015 Cross-Platform Merit Award

BBDO New York / New York

Mars Chocolate North America/Mars Bites

Mars Bites Integrated Campaign

Integrated Branding / Consumer Campaign

150154A

2015 Cross-Platform Merit Award

BBH ASIA PACIFIC / Singapore

IKANO PTE LTD (IKEA SINGAPORE)

BookBook

Integrated Branding / Consumer Campaign

150182A

2015 Cross-Platform Merit Award

CP+B / Boulder

Hotels.com

The Obvious Choice.

Integrated Branding / Consumer Campaign

150247A

2015 Cross-Platform Merit Award

Droga5 / New York

Mondelez International / Honey Maid

This Is Wholesome

Integrated Branding / Consumer Campaign

150379A

2015 Cross-Platform Merit Award

INGO Stockholm / Stockholm

Lidl

Bosses Milk

Integrated Branding / Consumer Campaign

150539A

2015 Cross-Platform Merit Award

Ogilvy Germany /

Coca Cola Germany

Ursula`s Surprise

Integrated Branding / Consumer Campaign

150892A

2015 Cross-Platform Merit Award

Wieden+Kennedy / London

Three

Holiday Spam

Integrated Branding / Consumer Campaign

151184A

2015 Cross-Platform Merit Award

Wieden+Kennedy New York / new york

Jordan Brand

RE2PECT

Integrated Branding / Consumer Campaign

151205A

2015 Cross-Platform Merit Award

Wieden+Kennedy New York / new york

Squarespace

Jeff Bridges Sleeping Tapes

Integrated Branding / Consumer Campaign

151207A

2015 Cross-Platform Merit Award

BBDO New York / New York

Foot Locker

HORSE With Harden

Integrated Branding / Online Campaign

150143A

2015 Cross-Platform Merit Award

BBH New York / New York

Sony PlayStation

Gamer Masterpiece

Integrated Branding / Online Campaign

150186A

2015 Cross-Platform Merit Award

Droga5 / New York

Heineken USA / Newcastle Brown Ale

If We Won

Integrated Branding / Online Campaign

150372A

2015 Cross-Platform Merit Award

Droga5 / New York

Prudential

Prudential - Chapter 2

Integrated Branding / Online Campaign

150380A

2015 Cross-Platform Merit Award

Ogilvy / Paris

ALLIANZ

ALLIANZ REAL LIFE

Integrated Branding / Online Campaign

150829A

2015 Cross-Platform Merit Award

Silver + Partners / New York

NYC Rescue Mission

Have Homeless Become Invisible?

Integrated Branding / Online Campaign

151045A

2015 Cross-Platform Merit Award

72andSunny / Playa Vista

Google

Made with Code: Holiday Lights

Experiential Advertising / Installations

150015A

2015 Cross-Platform Merit Award

AKQA / London & Shanghai

Nike

House of Mamba

Experiential Advertising / Installations

150044A

2015 Cross-Platform Merit Award

Leo Burnett Taiwan / Taipei

HEINEKEN BROUWERIJEN B.V. TAIWAN BRANCH

THE SELF-LESS MIRROR

Experiential Advertising / Installations

150670A

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