The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

ABORTIONTRAVEL Agency: DDB SPAIN / Madrid Client: CELEM (European Women's Lobby) Category: Public Service - Experiential / Events, Competitions & Installations
The Hair Fest Agency: Ogilvy & Mather / Mexico Client: Casa de la Amistad Category: Public Service - Experiential / Events, Competitions & Installations
Tattoo Skin Cancer Check Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Public Service - Experiential / Events, Competitions & Installations
The Lionfish Invasion - Terribly Delicious Agency: Geometry Global / Bogotá + Ogilvy & Mather / Bogotá Client: Colombia's Ministry of Environment Category: Public Service - Experiential / Ambient & Guerilla
Fuck the Poor Agency: Publicis London / London Client: The Pilion Trust Category: Public Service - Experiential / Ambient & Guerilla
Social Savvy Burglar Agency: Leo Burnett Chicago / Chicago Client: Allstate Category: Integrated Branding / Consumer Campaign
Inglorious Fruits and Vegetables Agency: Marcel / Paris Client: Intermarché Category: Integrated Branding / Consumer Campaign
Smell Like a Man From Head to Toe Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Integrated Branding / Consumer Campaign
Risk Everything Integrated Agency: Wieden+Kennedy / Portland Client: Nike Category: Integrated Branding / Consumer Campaign
This Is Wholesome Agency: Droga5 / New York Client: Mondelez International / Honey Maid Category: Brand Transformation / Single
#LikeAGirl Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Brand Transformation / Single
Inglorious Fruits and Vegetables Agency: Marcel / Paris Client: Intermarché Category: Brand Transformation / Single
Inglorious Fruits and Vegetables Agency: Marcel / Paris Client: Intermarché Category: Brand Transformation / Single
The Autocomplete Truth Breaks All Barriers Agency: Memac Ogilvy / Dubai Client: UN Women Category: Integrated Branding / Public Service Campaign
Bald Cartoons Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Integrated Branding / Public Service Campaign
HORSE With Harden Agency: BBDO New York / New York Client: Foot Locker Category: Experiential Advertising / Events & Competitions
Cinemark Experience App Agency: Joe Public / Johannesburg Client: I Vote SA Category: Experiential Advertising / Events & Competitions
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Experiential Advertising / Events & Competitions
ANZ GAYTMs Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Experiential Advertising / Events & Competitions
The dancing Traffic Light Agency: BBDO Group Germany GmbH / Berlin Client: Daimler AG, smart/MM Category: Experiential Advertising / Installations
A rainbow for the Rainbow Nation Agency: FCB South Africa (PTY) LTD / Johannesburg Client: Coca-Cola South Africa Category: Experiential Advertising / Installations
Xperia Aquatech Store Agency: FP7 / Dubai Client: Sony Mobile Communications Category: Experiential Advertising / Installations
Dallas Gas Station Agency: Grey New York / New York Client: TNT Category: Experiential Advertising / Installations
The MSC Magnifica Shiphorn Chor Agency: Leagas Delaney Hamburg GmbH / Hamburg Client: MSC Kreuzfahrt GmbH Category: Experiential Advertising / Guerilla
Incomplete Bios Agency: Leo Burnett / San Jose Client: Fundación Paniamor Category: Experiential Advertising / Guerilla
Unload Your 401k Agency: Grey New York / New York Client: States United to Prevent Gun Violence Category: Public Service - Experiential / Events, Competitions & Installations
The Street Store Agency: M&C Saatchi Abel / Cape Town Client: The Haven Night Shelter on Napier Category: Public Service - Experiential / Events, Competitions & Installations
Words Can Be Weapons Agency: Ogilvy Beijing / Beijing Client: Center for Psychological Research, Shenyang Category: Public Service - Experiential / Events, Competitions & Installations
Living History at Union Station Agency: VML / Kansas City Client: Union Station Kansas City Category: Public Service - Experiential / Events, Competitions & Installations
The Light Bag Agency: Cheil India / Gurgaon Client: Salaam Baalak Trust Category: Public Service - Experiential / Ambient & Guerilla
ABORTIONTRAVEL Agency: DDB SPAIN / Madrid Client: CELEM (European Women's Lobby) Category: Public Service - Experiential / Ambient & Guerilla
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Ambient & Guerilla
The Street Store Agency: M&C Saatchi Abel / Cape Town Client: The Haven Night Shelter on Napier Category: Public Service - Experiential / Ambient & Guerilla
Radiometries Agency: Sancho BBDO / Bogota Client: Exito Foundation Category: Public Service - Experiential / Ambient & Guerilla
HomelessFonts Agency: The Cyranos//McCann / Barcelona Client: Fundació Arrels Category: Public Service - Experiential / Ambient & Guerilla
Could I Be Any Clearer Agency: adamandeveDDB / London Client: Harvey Nichols Category: Integrated Branding / Consumer Campaign
Mars Bites Integrated Campaign Agency: BBDO New York / New York Client: Mars Chocolate North America/Mars Bites Category: Integrated Branding / Consumer Campaign
BookBook Agency: BBH ASIA PACIFIC / Singapore Client: IKANO PTE LTD (IKEA SINGAPORE) Category: Integrated Branding / Consumer Campaign
The Obvious Choice. Agency: CP+B / Boulder Client: Hotels.com Category: Integrated Branding / Consumer Campaign
This Is Wholesome Agency: Droga5 / New York Client: Mondelez International / Honey Maid Category: Integrated Branding / Consumer Campaign
Bosses Milk Agency: INGO Stockholm / Stockholm Client: Lidl Category: Integrated Branding / Consumer Campaign
Ursula`s Surprise Agency: Ogilvy Germany / Client: Coca Cola Germany Category: Integrated Branding / Consumer Campaign
Holiday Spam Agency: Wieden+Kennedy / London Client: Three Category: Integrated Branding / Consumer Campaign
RE2PECT Agency: Wieden+Kennedy New York / new york Client: Jordan Brand Category: Integrated Branding / Consumer Campaign
Jeff Bridges Sleeping Tapes Agency: Wieden+Kennedy New York / new york Client: Squarespace Category: Integrated Branding / Consumer Campaign
2014 Taco Bell Breakfast Launch (Ronald McDonald Launch) Agency: Deutsch / Los Angeles Client: Taco Bell Category: Brand Transformation / Single
Gisele Bünchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Brand Transformation / Single
Cleverbuoy Agency: M&C Saatchi / Sydney Client: Optus Category: Brand Transformation / Single
Lifetime of Difference Project Integrated Campaign Agency: BBDO New York / New York Client: Autism Speaks Category: Integrated Branding / Public Service Campaign
Minute of Silence Agency: DDB Group Melbourne / Melbourne Client: RSL Australia Category: Integrated Branding / Public Service Campaign

2015 Cross-Platform Bronze Pencil

DDB SPAIN / Madrid

CELEM (European Women's Lobby)

ABORTIONTRAVEL

Public Service - Experiential / Events, Competitions & Installations

150289A

2015 Cross-Platform Bronze Pencil

Ogilvy & Mather / Mexico

Casa de la Amistad

The Hair Fest

Public Service - Experiential / Events, Competitions & Installations

150837A

2015 Cross-Platform Bronze Pencil

Ogilvy Brasil / Sao Paulo

Sol de Janeiro

Tattoo Skin Cancer Check

Public Service - Experiential / Events, Competitions & Installations

150888A

2015 Cross-Platform Bronze Pencil

Geometry Global / Bogotá + Ogilvy & Mather / Bogotá

Colombia's Ministry of Environment

The Lionfish Invasion - Terribly Delicious

Public Service - Experiential / Ambient & Guerilla

150436A

2015 Cross-Platform Bronze Pencil

Publicis London / London

The Pilion Trust

Fuck the Poor

Public Service - Experiential / Ambient & Guerilla

150944A

2015 Cross-Platform Silver Pencil

Leo Burnett Chicago / Chicago

Allstate

Social Savvy Burglar

Integrated Branding / Consumer Campaign

150624A

2015 Cross-Platform Bronze Pencil

Marcel / Paris

Intermarché

Inglorious Fruits and Vegetables

Integrated Branding / Consumer Campaign

150738A

2015 Cross-Platform Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Smell Like a Man From Head to Toe

Integrated Branding / Consumer Campaign

151188A

2015 Cross-Platform Bronze Pencil

Wieden+Kennedy / Portland

Nike

Risk Everything Integrated

Integrated Branding / Consumer Campaign

151189A

2015 Cross-Platform Bronze Pencil

Droga5 / New York

Mondelez International / Honey Maid

This Is Wholesome

Brand Transformation / Single

150368A

2015 Cross-Platform Gold Pencil

Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London

Procter & Gamble/Always

#LikeAGirl

Brand Transformation / Single

150688A

2015 Cross-Platform Silver Pencil

Marcel / Paris

Intermarché

Inglorious Fruits and Vegetables

Brand Transformation / Single

150737A

2015 Cross-Platform Green

Marcel / Paris

Intermarché

Inglorious Fruits and Vegetables

Brand Transformation / Single

150737A

2015 Cross-Platform Silver Pencil

Memac Ogilvy / Dubai

UN Women

The Autocomplete Truth Breaks All Barriers

Integrated Branding / Public Service Campaign

150778A

2015 Cross-Platform Bronze Pencil

Ogilvy Brasil / Sao Paulo

GRAACC

Bald Cartoons

Integrated Branding / Public Service Campaign

150886A

2015 Cross-Platform Bronze Pencil

BBDO New York / New York

Foot Locker

HORSE With Harden

Experiential Advertising / Events & Competitions

150131A

2015 Cross-Platform Silver Pencil

Joe Public / Johannesburg

I Vote SA

Cinemark Experience App

Experiential Advertising / Events & Competitions

150563A

2015 Cross-Platform Bronze Pencil

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Experiential Advertising / Events & Competitions

151111A

2015 Cross-Platform Bronze Pencil

Whybin\\TBWA Group Melbourne / South Melbourne

ANZ

ANZ GAYTMs

Experiential Advertising / Events & Competitions

151171A

2015 Cross-Platform Bronze Pencil

BBDO Group Germany GmbH / Berlin

Daimler AG, smart/MM

The dancing Traffic Light

Experiential Advertising / Installations

150110A

2015 Cross-Platform Bronze Pencil

FCB South Africa (PTY) LTD / Johannesburg

Coca-Cola South Africa

A rainbow for the Rainbow Nation

Experiential Advertising / Installations

150427A

2015 Cross-Platform Silver Pencil

FP7 / Dubai

Sony Mobile Communications

Xperia Aquatech Store

Experiential Advertising / Installations

150432A

2015 Cross-Platform Silver Pencil

Grey New York / New York

TNT

Dallas Gas Station

Experiential Advertising / Installations

150475A

2015 Cross-Platform Silver Pencil

Leagas Delaney Hamburg GmbH / Hamburg

MSC Kreuzfahrt GmbH

The MSC Magnifica Shiphorn Chor

Experiential Advertising / Guerilla

150598A

2015 Cross-Platform Silver Pencil

Leo Burnett / San Jose

Fundación Paniamor

Incomplete Bios

Experiential Advertising / Guerilla

150600A

2015 Cross-Platform Merit Award

Grey New York / New York

States United to Prevent Gun Violence

Unload Your 401k

Public Service - Experiential / Events, Competitions & Installations

150478A

2015 Cross-Platform Merit Award

M&C Saatchi Abel / Cape Town

The Haven Night Shelter on Napier

The Street Store

Public Service - Experiential / Events, Competitions & Installations

150731A

2015 Cross-Platform Merit Award

Ogilvy Beijing / Beijing

Center for Psychological Research, Shenyang

Words Can Be Weapons

Public Service - Experiential / Events, Competitions & Installations

150881A

2015 Cross-Platform Merit Award

VML / Kansas City

Union Station Kansas City

Living History at Union Station

Public Service - Experiential / Events, Competitions & Installations

151166A

2015 Cross-Platform Merit Award

Cheil India / Gurgaon

Salaam Baalak Trust

The Light Bag

Public Service - Experiential / Ambient & Guerilla

150218A

2015 Cross-Platform Merit Award

DDB SPAIN / Madrid

CELEM (European Women's Lobby)

ABORTIONTRAVEL

Public Service - Experiential / Ambient & Guerilla

150290A

2015 Cross-Platform Merit Award

GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Public Service - Experiential / Ambient & Guerilla

150458A

2015 Cross-Platform Merit Award

M&C Saatchi Abel / Cape Town

The Haven Night Shelter on Napier

The Street Store

Public Service - Experiential / Ambient & Guerilla

150732A

2015 Cross-Platform Merit Award

Sancho BBDO / Bogota

Exito Foundation

Radiometries

Public Service - Experiential / Ambient & Guerilla

151026A

2015 Cross-Platform Merit Award

The Cyranos//McCann / Barcelona

Fundació Arrels

HomelessFonts

Public Service - Experiential / Ambient & Guerilla

151115A

2015 Cross-Platform Merit Award

adamandeveDDB / London

Harvey Nichols

Could I Be Any Clearer

Integrated Branding / Consumer Campaign

150027A

2015 Cross-Platform Merit Award

BBDO New York / New York

Mars Chocolate North America/Mars Bites

Mars Bites Integrated Campaign

Integrated Branding / Consumer Campaign

150154A

2015 Cross-Platform Merit Award

BBH ASIA PACIFIC / Singapore

IKANO PTE LTD (IKEA SINGAPORE)

BookBook

Integrated Branding / Consumer Campaign

150182A

2015 Cross-Platform Merit Award

CP+B / Boulder

Hotels.com

The Obvious Choice.

Integrated Branding / Consumer Campaign

150247A

2015 Cross-Platform Merit Award

Droga5 / New York

Mondelez International / Honey Maid

This Is Wholesome

Integrated Branding / Consumer Campaign

150379A

2015 Cross-Platform Merit Award

INGO Stockholm / Stockholm

Lidl

Bosses Milk

Integrated Branding / Consumer Campaign

150539A

2015 Cross-Platform Merit Award

Ogilvy Germany /

Coca Cola Germany

Ursula`s Surprise

Integrated Branding / Consumer Campaign

150892A

2015 Cross-Platform Merit Award

Wieden+Kennedy / London

Three

Holiday Spam

Integrated Branding / Consumer Campaign

151184A

2015 Cross-Platform Merit Award

Wieden+Kennedy New York / new york

Jordan Brand

RE2PECT

Integrated Branding / Consumer Campaign

151205A

2015 Cross-Platform Merit Award

Wieden+Kennedy New York / new york

Squarespace

Jeff Bridges Sleeping Tapes

Integrated Branding / Consumer Campaign

151207A

2015 Cross-Platform Merit Award

Deutsch / Los Angeles

Taco Bell

2014 Taco Bell Breakfast Launch (Ronald McDonald Launch)

Brand Transformation / Single

150339A

2015 Cross-Platform Merit Award

Droga5 / New York

Under Armour

Gisele Bünchen- Will Beats Noise

Brand Transformation / Single

150382A

2015 Cross-Platform Merit Award

M&C Saatchi / Sydney

Optus

Cleverbuoy

Brand Transformation / Single

150717A

2015 Cross-Platform Merit Award

BBDO New York / New York

Autism Speaks

Lifetime of Difference Project Integrated Campaign

Integrated Branding / Public Service Campaign

150134A

2015 Cross-Platform Merit Award

DDB Group Melbourne / Melbourne

RSL Australia

Minute of Silence

Integrated Branding / Public Service Campaign

150277A

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