The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Tattoo Skin Cancer Check Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Direct Marketing / Ambient Media
Soundlab Box Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Direct Marketing / Dimensional Mailing
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Digital Direct Marketing / Websites, Microsites & Banners
ALLIANZ REAL LIFE Agency: Ogilvy / Paris Client: ALLIANZ Category: Digital Direct Marketing / Websites, Microsites & Banners
#EsuranceSave30 Agency: Leo Burnett Chicago / Chicago Client: Esurance Category: Digital Direct Marketing / Social Media & Viral Marketing
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Direct Marketing / Ambient Media
The Hair Fest Agency: Ogilvy & Mather / Mexico Client: Casa de la Amistad Category: Direct Marketing / Ambient Media
Bald Cartoons Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Direct Marketing / Ambient Media
Your Year. Directed by Nike+ Agency: AKQA / Portland Client: Nike Category: Digital Direct Marketing / Mobile
S-Drive Agency: Leo Burnett / SYDNEY Client: Samsung Category: Digital Direct Marketing / Mobile
Eyes on the Road Agency: OgilvyOne Beijing / Beijing Client: Volkswagen Category: Digital Direct Marketing / Mobile
The Paper Skin Agency: Geometry Global Germany / Frankfurt Client: Fedrigoni Fine Paper Category: Direct Marketing / Dimensional Mailing
The Barbecue Bible Agency: JWT (J. Walter Thompson), Sao Paulo / Sao Paulo Client: Tramontina Category: Direct Marketing / Dimensional Mailing
Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Direct Marketing / Dimensional Mailing
James Patterson Self-Destructing Book Agency: Mother New York / New York Client: James Patterson Category: Digital Direct Marketing / Websites, Microsites & Banners
Skip Ad Festival Agency: Publicis Brasil / Sao Paulo - SP Client: Sony Entertainment Television Category: Digital Direct Marketing / Websites, Microsites & Banners
Social Savvy Burglar Agency: Leo Burnett Chicago / Chicago Client: Allstate Category: Digital Direct Marketing / Social Media & Viral Marketing
#LikeAGirl Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Digital Direct Marketing / Social Media & Viral Marketing
PANICOUPON Agency: HAKUHODO INC. / TOKYO Client: TSUTAYA Category: Direct Marketing / Ambient Media
Memory Project Agency: Rethink / Toronto Client: Historica Canada Category: Digital Direct Marketing / Mobile
The Most Helpful Measuring Tape in the World Agency: Leo Burnett, Toronto / Toronto Client: IKEA Category: Direct Marketing / Dimensional Mailing
Ranger User’s Manual Agency: BlueHive / Sao Paulo Client: Ford Category: Direct Marketing / Flat Mailing
TRIP OUT TO SEA Agency: CLM BBDO / Boulogne-Billancourt Client: GUY COTTEN Category: Digital Direct Marketing / Websites, Microsites & Banners
Infrequent Flyers Club Agency: McCann / Melbourne Client: Tigerair Category: Digital Direct Marketing / Websites, Microsites & Banners
SPEAKING EXCHANGEAll that over 500 thousand students of CNA wish is to speak English fluently. But not ev Agency: FCB BRASIL / Sao Paulo Client: CNA Category: Digital Direct Marketing / Social Media & Viral Marketing
ALLIANZ REAL LIFE Agency: Ogilvy / Paris Client: ALLIANZ Category: Digital Direct Marketing / Social Media & Viral Marketing
Spot 4 Sale Agency: Publicis London / London Client: Depaul UK Category: Direct Marketing / Ambient Media
Look At Me Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: Digital Direct Marketing / Mobile
Hellmann's WhatsCook Agency: CUBOCC / São Paulo Client: Unilever - Hellmann's Category: Digital Direct Marketing / Mobile
FUTURE TICKET Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Digital Direct Marketing / Mobile
#MealForAMeal Agency: Havas Worldwide Australia / Sydney + One Green Bean / Sydney Client: Virgin Mobile Australia Category: Digital Direct Marketing / Mobile
Catch-A-Plane Agency: Leo Burnett Moscow / Moscow Client: S7 Airlines Category: Digital Direct Marketing / Mobile
Altitude Drop Agency: MING Utility and Entertainment Group / New York Client: Swedish Match Category: Digital Direct Marketing / Mobile
Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Digital Direct Marketing / Mobile
The Last Pack Agency: BBDO / New York Client: CVS Health Category: Direct Marketing / Dimensional Mailing
Gamer Masterpiece Agency: BBH / New York Client: Sony PlayStation Category: Direct Marketing / Dimensional Mailing
The Knick Surgeon’s Box Agency: Campfire SapientNitro / New York Client: Cinemax Category: Direct Marketing / Dimensional Mailing
Together Sweater Agency: Mother New York / New York Client: Target x TOMS Category: Direct Marketing / Dimensional Mailing
Bottle Cap Agency: Y&R South Africa / Cape Town Client: Land Rover Category: Direct Marketing / Dimensional Mailing
This is your type Agency: Abby Norm / Stockholm Client: Adobe Nordic Category: Direct Marketing / Flat Mailing
Suffocation Agency: Leo Burnett London / London Client: Karma Nirvana Category: Direct Marketing / Flat Mailing
Virus Outbreak Agency: Saatchi & Saatchi / Stockholm Client: Elmsta 3000 Horror Fest Category: Direct Marketing / Flat Mailing
The Transportable Banner Agency: BBDO Belgium / Brussels Client: Mercedes Benz Category: Digital Direct Marketing / Websites, Microsites & Banners
World Under Water Agency: BBDO Proximity Singapore / Singapore Client: CarbonStory LLP Category: Digital Direct Marketing / Websites, Microsites & Banners
Being the bear Agency: BETC / Paris + BETC Digital / Paris Client: CANAL+ Category: Digital Direct Marketing / Websites, Microsites & Banners
My Home is an Oven Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: BGH Category: Digital Direct Marketing / Websites, Microsites & Banners
SouthernComfort.com Agency: Wieden+Kennedy New York / new york Client: Southern Comfort Category: Digital Direct Marketing / Websites, Microsites & Banners
Kombi Last Wishes Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Digital Direct Marketing / Social Media & Viral Marketing
HORSE With Harden Agency: BBDO / New York Client: Foot Locker Category: Digital Direct Marketing / Social Media & Viral Marketing
Motel Burger King Agency: Colenso BBDO / Auckland Client: Burger King Category: Digital Direct Marketing / Social Media & Viral Marketing

2015 Direct Gold Pencil

Ogilvy Brasil / Sao Paulo

Sol de Janeiro

Tattoo Skin Cancer Check

Direct Marketing / Ambient Media

150884A

2015 Direct Gold Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

Soundlab Box

Direct Marketing / Dimensional Mailing

150400A

2015 Direct Gold Pencil

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Digital Direct Marketing / Websites, Microsites & Banners

150357A

2015 Direct Gold Pencil

Ogilvy / Paris

ALLIANZ

ALLIANZ REAL LIFE

Digital Direct Marketing / Websites, Microsites & Banners

150826A

2015 Direct Gold Pencil

Leo Burnett Chicago / Chicago

Esurance

#EsuranceSave30

Digital Direct Marketing / Social Media & Viral Marketing

150622A

2015 Direct Gold Pencil

GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Direct Marketing / Ambient Media

150453A

2015 Direct Gold Pencil

Ogilvy & Mather / Mexico

Casa de la Amistad

The Hair Fest

Direct Marketing / Ambient Media

150836A

2015 Direct Gold Pencil

Ogilvy Brasil / Sao Paulo

GRAACC

Bald Cartoons

Direct Marketing / Ambient Media

150883A

2015 Direct Silver Pencil

AKQA / Portland

Nike

Your Year. Directed by Nike+

Digital Direct Marketing / Mobile

150047A

2015 Direct Silver Pencil

Leo Burnett / SYDNEY

Samsung

S-Drive

Digital Direct Marketing / Mobile

150605A

2015 Direct Silver Pencil

OgilvyOne Beijing / Beijing

Volkswagen

Eyes on the Road

Digital Direct Marketing / Mobile

150911A

2015 Direct Silver Pencil

Geometry Global Germany / Frankfurt

Fedrigoni Fine Paper

The Paper Skin

Direct Marketing / Dimensional Mailing

150449A

2015 Direct Silver Pencil

JWT (J. Walter Thompson), Sao Paulo / Sao Paulo

Tramontina

The Barbecue Bible

Direct Marketing / Dimensional Mailing

150576A

2015 Direct Silver Pencil

Saatchi & Saatchi Sydney / Sydney

OPSM

Penny The Pirate

Direct Marketing / Dimensional Mailing

151015A

2015 Direct Silver Pencil

Mother New York / New York

James Patterson

James Patterson Self-Destructing Book

Digital Direct Marketing / Websites, Microsites & Banners

150792A

2015 Direct Silver Pencil

Publicis Brasil / Sao Paulo - SP

Sony Entertainment Television

Skip Ad Festival

Digital Direct Marketing / Websites, Microsites & Banners

150927A

2015 Direct Silver Pencil

Leo Burnett Chicago / Chicago

Allstate

Social Savvy Burglar

Digital Direct Marketing / Social Media & Viral Marketing

150623A

2015 Direct Silver Pencil

Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London

Procter & Gamble/Always

#LikeAGirl

Digital Direct Marketing / Social Media & Viral Marketing

150690A

2015 Direct Silver Pencil

HAKUHODO INC. / TOKYO

TSUTAYA

PANICOUPON

Direct Marketing / Ambient Media

150495A

2015 Direct Bronze Pencil

Rethink / Toronto

Historica Canada

Memory Project

Digital Direct Marketing / Mobile

150994A

2015 Direct Bronze Pencil

Leo Burnett, Toronto / Toronto

IKEA

The Most Helpful Measuring Tape in the World

Direct Marketing / Dimensional Mailing

150677A

2015 Direct Bronze Pencil

BlueHive / Sao Paulo

Ford

Ranger User’s Manual

Direct Marketing / Flat Mailing

150203A

2015 Direct Bronze Pencil

CLM BBDO / Boulogne-Billancourt

GUY COTTEN

TRIP OUT TO SEA

Digital Direct Marketing / Websites, Microsites & Banners

150230A

2015 Direct Bronze Pencil

McCann / Melbourne

Tigerair

Infrequent Flyers Club

Digital Direct Marketing / Websites, Microsites & Banners

150758A

2015 Direct Bronze Pencil

FCB BRASIL / Sao Paulo

CNA

SPEAKING EXCHANGEAll that over 500 thousand students of CNA wish is to speak English fluently. But not ev

Digital Direct Marketing / Social Media & Viral Marketing

150416A

2015 Direct Bronze Pencil

Ogilvy / Paris

ALLIANZ

ALLIANZ REAL LIFE

Digital Direct Marketing / Social Media & Viral Marketing

150827A

2015 Direct Bronze Pencil

Publicis London / London

Depaul UK

Spot 4 Sale

Direct Marketing / Ambient Media

150943A

2015 Direct Merit Award

Cheil Worldwide / Seoul

Samsung Electronics

Look At Me

Digital Direct Marketing / Mobile

150221A

2015 Direct Merit Award

CUBOCC / São Paulo

Unilever - Hellmann's

Hellmann's WhatsCook

Digital Direct Marketing / Mobile

150255A

2015 Direct Merit Award

DENTSU INC. / Tokyo

JAPAN SPORT COUNCIL

FUTURE TICKET

Digital Direct Marketing / Mobile

150321A

2015 Direct Merit Award

Havas Worldwide Australia / Sydney + One Green Bean / Sydney

Virgin Mobile Australia

#MealForAMeal

Digital Direct Marketing / Mobile

150506A

2015 Direct Merit Award

Leo Burnett Moscow / Moscow

S7 Airlines

Catch-A-Plane

Digital Direct Marketing / Mobile

150650A

2015 Direct Merit Award

MING Utility and Entertainment Group / New York

Swedish Match

Altitude Drop

Digital Direct Marketing / Mobile

150784A

2015 Direct Merit Award

Saatchi & Saatchi Sydney / Sydney

OPSM

Penny The Pirate

Digital Direct Marketing / Mobile

151016A

2015 Direct Merit Award

BBDO / New York

CVS Health

The Last Pack

Direct Marketing / Dimensional Mailing

150135A

2015 Direct Merit Award

BBH / New York

Sony PlayStation

Gamer Masterpiece

Direct Marketing / Dimensional Mailing

150185A

2015 Direct Merit Award

Campfire SapientNitro / New York

Cinemax

The Knick Surgeon’s Box

Direct Marketing / Dimensional Mailing

150213A

2015 Direct Merit Award

Mother New York / New York

Target x TOMS

Together Sweater

Direct Marketing / Dimensional Mailing

150795A

2015 Direct Merit Award

Y&R South Africa / Cape Town

Land Rover

Bottle Cap

Direct Marketing / Dimensional Mailing

151237A

2015 Direct Merit Award

Abby Norm / Stockholm

Adobe Nordic

This is your type

Direct Marketing / Flat Mailing

150018A

2015 Direct Merit Award

Leo Burnett London / London

Karma Nirvana

Suffocation

Direct Marketing / Flat Mailing

150639A

2015 Direct Merit Award

Saatchi & Saatchi / Stockholm

Elmsta 3000 Horror Fest

Virus Outbreak

Direct Marketing / Flat Mailing

151010A

2015 Direct Merit Award

BBDO Belgium / Brussels

Mercedes Benz

The Transportable Banner

Digital Direct Marketing / Websites, Microsites & Banners

150105A

2015 Direct Merit Award

BBDO Proximity Singapore / Singapore

CarbonStory LLP

World Under Water

Digital Direct Marketing / Websites, Microsites & Banners

150174A

2015 Direct Merit Award

BETC / Paris + BETC Digital / Paris

CANAL+

Being the bear

Digital Direct Marketing / Websites, Microsites & Banners

150200A

2015 Direct Merit Award

Del Campo Saatchi & Saatchi / Buenos Aires

BGH

My Home is an Oven

Digital Direct Marketing / Websites, Microsites & Banners

150302A

2015 Direct Merit Award

Wieden+Kennedy New York / new york

Southern Comfort

SouthernComfort.com

Digital Direct Marketing / Websites, Microsites & Banners

151206A

2015 Direct Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

Kombi Last Wishes

Digital Direct Marketing / Social Media & Viral Marketing

150059A

2015 Direct Merit Award

BBDO / New York

Foot Locker

HORSE With Harden

Digital Direct Marketing / Social Media & Viral Marketing

150142A

2015 Direct Merit Award

Colenso BBDO / Auckland

Burger King

Motel Burger King

Digital Direct Marketing / Social Media & Viral Marketing

150238A

Follow Us