The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
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- Digital Direct Marketing
- Direct Marketing
Award
Agency
Client
Title
Category
Annual ID

Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo
Client: Sol de Janeiro Category: Direct Marketing / Ambient Media

Soundlab Box
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Direct Marketing / Dimensional Mailing


Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Direct Marketing / Ambient Media


The Hair Fest
Agency: Ogilvy & Mather / Mexico
Client: Casa de la Amistad Category: Direct Marketing / Ambient Media


Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo
Client: GRAACC Category: Direct Marketing / Ambient Media


Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo
Client: Sol de Janeiro Category: Direct Marketing / Ambient Media


Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Digital Direct Marketing / Websites, Microsites & Banners


ALLIANZ REAL LIFE
Agency: Ogilvy / Paris
Client: ALLIANZ Category: Digital Direct Marketing / Websites, Microsites & Banners


#EsuranceSave30
Agency: Leo Burnett Chicago / Chicago
Client: Esurance Category: Digital Direct Marketing / Social Media & Viral Marketing


Your Year. Directed by Nike+
Agency: AKQA / Portland
Client: Nike Category: Digital Direct Marketing / Mobile


Eyes on the Road
Agency: OgilvyOne Beijing / Beijing
Client: Volkswagen Category: Digital Direct Marketing / Mobile


The Paper Skin
Agency: Geometry Global Germany / Frankfurt
Client: Fedrigoni Fine Paper Category: Direct Marketing / Dimensional Mailing


The Barbecue Bible
Agency: JWT (J. Walter Thompson), Sao Paulo / Sao Paulo
Client: Tramontina Category: Direct Marketing / Dimensional Mailing


Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM Category: Direct Marketing / Dimensional Mailing


James Patterson Self-Destructing Book
Agency: Mother New York / New York
Client: James Patterson Category: Digital Direct Marketing / Websites, Microsites & Banners


Skip Ad Festival
Agency: Publicis Brasil / Sao Paulo - SP
Client: Sony Entertainment Television Category: Digital Direct Marketing / Websites, Microsites & Banners


Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Digital Direct Marketing / Social Media & Viral Marketing


#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always Category: Digital Direct Marketing / Social Media & Viral Marketing


Memory Project
Agency: Rethink / Toronto
Client: Historica Canada Category: Digital Direct Marketing / Mobile


The Most Helpful Measuring Tape in the World
Agency: Leo Burnett, Toronto / Toronto
Client: IKEA Category: Direct Marketing / Dimensional Mailing


Spot 4 Sale
Agency: Publicis London / London
Client: Depaul UK Category: Direct Marketing / Ambient Media


TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN Category: Digital Direct Marketing / Websites, Microsites & Banners


Infrequent Flyers Club
Agency: McCann / Melbourne
Client: Tigerair Category: Digital Direct Marketing / Websites, Microsites & Banners


Ranger User’s Manual
Agency: BlueHive / Sao Paulo
Client: Ford Category: Direct Marketing / Flat Mailing


SPEAKING EXCHANGEAll that over 500 thousand students of CNA wish is to speak English fluently. But not ev
Agency: FCB BRASIL / Sao Paulo
Client: CNA Category: Digital Direct Marketing / Social Media & Viral Marketing


ALLIANZ REAL LIFE
Agency: Ogilvy / Paris
Client: ALLIANZ Category: Digital Direct Marketing / Social Media & Viral Marketing


Look At Me
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Digital Direct Marketing / Mobile


Hellmann's WhatsCook
Agency: CUBOCC / São Paulo
Client: Unilever - Hellmann's Category: Digital Direct Marketing / Mobile


FUTURE TICKET
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL Category: Digital Direct Marketing / Mobile


#MealForAMeal
Agency: Havas Worldwide Australia / Sydney + One Green Bean / Sydney
Client: Virgin Mobile Australia Category: Digital Direct Marketing / Mobile


Catch-A-Plane
Agency: Leo Burnett Moscow / Moscow
Client: S7 Airlines Category: Digital Direct Marketing / Mobile


Altitude Drop
Agency: MING Utility and Entertainment Group / New York
Client: Swedish Match Category: Digital Direct Marketing / Mobile


Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM Category: Digital Direct Marketing / Mobile


The Last Pack
Agency: BBDO / New York
Client: CVS Health Category: Direct Marketing / Dimensional Mailing


Gamer Masterpiece
Agency: BBH / New York
Client: Sony PlayStation Category: Direct Marketing / Dimensional Mailing


The Knick Surgeon’s Box
Agency: Campfire SapientNitro / New York
Client: Cinemax Category: Direct Marketing / Dimensional Mailing


Together Sweater
Agency: Mother New York / New York
Client: Target x TOMS Category: Direct Marketing / Dimensional Mailing


Bottle Cap
Agency: Y&R South Africa / Cape Town
Client: Land Rover Category: Direct Marketing / Dimensional Mailing


The dancing Traffic Light
Agency: BBDO Group Germany GmbH / Berlin
Client: Daimler AG, smart/MM Category: Direct Marketing / Ambient Media


Not A Bug Splat
Agency: BBDO Pakistan / Lahore
Client: Reprieve/Foundation for Fundamental Rights Category: Direct Marketing / Ambient Media


Set In Stone
Agency: Leo Burnett Melbourne / Southbank
Client: Crikey Category: Direct Marketing / Ambient Media


Kings and Queens of the Court
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Direct Marketing / Ambient Media


The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Direct Marketing / Ambient Media


Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché Category: Direct Marketing / Ambient Media


The Non-Violence Bus
Agency: McCann Mexico City / Mexico, D.F.
Client: The Non-Violence Project Mexico Category: Direct Marketing / Ambient Media


Vroom Ring Boom
Agency: Ogilvy & Mather Guatemala / Guatemala
Client: Claro Category: Direct Marketing / Ambient Media


RAFA NADAL'S SEAT
Agency: OgilvyOne Madrid / Madrid
Client: IBERIA Category: Direct Marketing / Ambient Media


Award:
2015 Direct Best of Discipline Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Sol de Janeiro
Title:
Tattoo Skin Cancer Check
Category:
Direct Marketing / Ambient Media
Annual ID:
150884A

Award:
2015 Direct Gold Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
Soundlab Box
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
150400A

Award:
2015 Direct Gold Pencil
Agency:
GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Direct Marketing / Ambient Media
Annual ID:
150453A

Award:
2015 Direct Gold Pencil
Agency:
Ogilvy & Mather / Mexico
Client:
Casa de la Amistad
Title:
The Hair Fest
Category:
Direct Marketing / Ambient Media
Annual ID:
150836A

Award:
2015 Direct Gold Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
GRAACC
Title:
Bald Cartoons
Category:
Direct Marketing / Ambient Media
Annual ID:
150883A

Award:
2015 Direct Gold Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Sol de Janeiro
Title:
Tattoo Skin Cancer Check
Category:
Direct Marketing / Ambient Media
Annual ID:
150884A

Award:
2015 Direct Gold Pencil
Agency:
Droga5 / New York
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
150357A

Award:
2015 Direct Gold Pencil
Agency:
Ogilvy / Paris
Client:
ALLIANZ
Title:
ALLIANZ REAL LIFE
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
150826A

Award:
2015 Direct Gold Pencil
Agency:
Leo Burnett Chicago / Chicago
Client:
Esurance
Title:
#EsuranceSave30
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150622A

Award:
2015 Direct Silver Pencil
Agency:
AKQA / Portland
Client:
Nike
Title:
Your Year. Directed by Nike+
Category:
Digital Direct Marketing / Mobile
Annual ID:
150047A

Award:
2015 Direct Silver Pencil
Agency:
Leo Burnett / SYDNEY
Client:
Samsung
Title:
S-Drive
Category:
Digital Direct Marketing / Mobile
Annual ID:
150605A

Award:
2015 Direct Silver Pencil
Agency:
OgilvyOne Beijing / Beijing
Client:
Volkswagen
Title:
Eyes on the Road
Category:
Digital Direct Marketing / Mobile
Annual ID:
150911A

Award:
2015 Direct Silver Pencil
Agency:
Geometry Global Germany / Frankfurt
Client:
Fedrigoni Fine Paper
Title:
The Paper Skin
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
150449A

Award:
2015 Direct Silver Pencil
Agency:
JWT (J. Walter Thompson), Sao Paulo / Sao Paulo
Client:
Tramontina
Title:
The Barbecue Bible
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
150576A

Award:
2015 Direct Silver Pencil
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
OPSM
Title:
Penny The Pirate
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
151015A

Award:
2015 Direct Silver Pencil
Agency:
HAKUHODO INC. / TOKYO
Client:
TSUTAYA
Title:
PANICOUPON
Category:
Direct Marketing / Ambient Media
Annual ID:
150495A

Award:
2015 Direct Silver Pencil
Agency:
Mother New York / New York
Client:
James Patterson
Title:
James Patterson Self-Destructing Book
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
150792A

Award:
2015 Direct Silver Pencil
Agency:
Publicis Brasil / Sao Paulo - SP
Client:
Sony Entertainment Television
Title:
Skip Ad Festival
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
150927A

Award:
2015 Direct Silver Pencil
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate
Title:
Social Savvy Burglar
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150623A

Award:
2015 Direct Silver Pencil
Agency:
Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150690A

Award:
2015 Direct Bronze Pencil
Agency:
Rethink / Toronto
Client:
Historica Canada
Title:
Memory Project
Category:
Digital Direct Marketing / Mobile
Annual ID:
150994A

Award:
2015 Direct Bronze Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
IKEA
Title:
The Most Helpful Measuring Tape in the World
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
150677A

Award:
2015 Direct Bronze Pencil
Agency:
Publicis London / London
Client:
Depaul UK
Title:
Spot 4 Sale
Category:
Direct Marketing / Ambient Media
Annual ID:
150943A

Award:
2015 Direct Bronze Pencil
Agency:
CLM BBDO / Boulogne-Billancourt
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
150230A

Award:
2015 Direct Bronze Pencil
Agency:
McCann / Melbourne
Client:
Tigerair
Title:
Infrequent Flyers Club
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
150758A

Award:
2015 Direct Bronze Pencil
Agency:
BlueHive / Sao Paulo
Client:
Ford
Title:
Ranger User’s Manual
Category:
Direct Marketing / Flat Mailing
Annual ID:
150203A

Award:
2015 Direct Bronze Pencil
Agency:
FCB BRASIL / Sao Paulo
Client:
CNA
Title:
SPEAKING EXCHANGEAll that over 500 thousand students of CNA wish is to speak English fluently. But not ev
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150416A

Award:
2015 Direct Bronze Pencil
Agency:
Ogilvy / Paris
Client:
ALLIANZ
Title:
ALLIANZ REAL LIFE
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150827A

Award:
2015 Direct Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
Look At Me
Category:
Digital Direct Marketing / Mobile
Annual ID:
150221A

Award:
2015 Direct Merit Award
Agency:
CUBOCC / São Paulo
Client:
Unilever - Hellmann's
Title:
Hellmann's WhatsCook
Category:
Digital Direct Marketing / Mobile
Annual ID:
150255A

Award:
2015 Direct Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
JAPAN SPORT COUNCIL
Title:
FUTURE TICKET
Category:
Digital Direct Marketing / Mobile
Annual ID:
150321A

Award:
2015 Direct Merit Award
Agency:
Havas Worldwide Australia / Sydney + One Green Bean / Sydney
Client:
Virgin Mobile Australia
Title:
#MealForAMeal
Category:
Digital Direct Marketing / Mobile
Annual ID:
150506A

Award:
2015 Direct Merit Award
Agency:
Leo Burnett Moscow / Moscow
Client:
S7 Airlines
Title:
Catch-A-Plane
Category:
Digital Direct Marketing / Mobile
Annual ID:
150650A

Award:
2015 Direct Merit Award
Agency:
MING Utility and Entertainment Group / New York
Client:
Swedish Match
Title:
Altitude Drop
Category:
Digital Direct Marketing / Mobile
Annual ID:
150784A

Award:
2015 Direct Merit Award
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
OPSM
Title:
Penny The Pirate
Category:
Digital Direct Marketing / Mobile
Annual ID:
151016A

Award:
2015 Direct Merit Award
Agency:
BBDO / New York
Client:
CVS Health
Title:
The Last Pack
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
150135A

Award:
2015 Direct Merit Award
Agency:
BBH / New York
Client:
Sony PlayStation
Title:
Gamer Masterpiece
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
150185A

Award:
2015 Direct Merit Award
Agency:
Campfire SapientNitro / New York
Client:
Cinemax
Title:
The Knick Surgeon’s Box
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
150213A

Award:
2015 Direct Merit Award
Agency:
Mother New York / New York
Client:
Target x TOMS
Title:
Together Sweater
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
150795A

Award:
2015 Direct Merit Award
Agency:
Y&R South Africa / Cape Town
Client:
Land Rover
Title:
Bottle Cap
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
151237A

Award:
2015 Direct Merit Award
Agency:
BBDO Group Germany GmbH / Berlin
Client:
Daimler AG, smart/MM
Title:
The dancing Traffic Light
Category:
Direct Marketing / Ambient Media
Annual ID:
150112A

Award:
2015 Direct Merit Award
Agency:
BBDO Pakistan / Lahore
Client:
Reprieve/Foundation for Fundamental Rights
Title:
Not A Bug Splat
Category:
Direct Marketing / Ambient Media
Annual ID:
150167A

Award:
2015 Direct Merit Award
Agency:
DAVID / Miami
Client:
Burger King
Title:
Proud Whopper
Category:
Direct Marketing / Ambient Media
Annual ID:
150257A

Award:
2015 Direct Merit Award
Agency:
Leo Burnett Melbourne / Southbank
Client:
Crikey
Title:
Set In Stone
Category:
Direct Marketing / Ambient Media
Annual ID:
150644A

Award:
2015 Direct Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Kings and Queens of the Court
Category:
Direct Marketing / Ambient Media
Annual ID:
150681A

Award:
2015 Direct Merit Award
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Direct Marketing / Ambient Media
Annual ID:
150730A

Award:
2015 Direct Merit Award
Agency:
Marcel / Paris
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Direct Marketing / Ambient Media
Annual ID:
150739A

Award:
2015 Direct Merit Award
Agency:
McCann Mexico City / Mexico, D.F.
Client:
The Non-Violence Project Mexico
Title:
The Non-Violence Bus
Category:
Direct Marketing / Ambient Media
Annual ID:
150759A

Award:
2015 Direct Merit Award
Agency:
Ogilvy & Mather Guatemala / Guatemala
Client:
Claro
Title:
Vroom Ring Boom
Category:
Direct Marketing / Ambient Media
Annual ID:
150849A
