The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Look At Me
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Digital Direct Marketing / Mobile
Hellmann's WhatsCook
Agency: CUBOCC / São Paulo
Client: Unilever - Hellmann's Category: Digital Direct Marketing / Mobile
FUTURE TICKET
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL Category: Digital Direct Marketing / Mobile
#MealForAMeal
Agency: Havas Worldwide Australia / Sydney + One Green Bean / Sydney
Client: Virgin Mobile Australia Category: Digital Direct Marketing / Mobile
Catch-A-Plane
Agency: Leo Burnett Moscow / Moscow
Client: S7 Airlines Category: Digital Direct Marketing / Mobile
Altitude Drop
Agency: MING Utility and Entertainment Group / New York
Client: Swedish Match Category: Digital Direct Marketing / Mobile
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM Category: Digital Direct Marketing / Mobile
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Digital Direct Marketing / Social Media & Viral Marketing
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker Category: Digital Direct Marketing / Social Media & Viral Marketing
Motel Burger King
Agency: Colenso BBDO / Auckland
Client: Burger King Category: Digital Direct Marketing / Social Media & Viral Marketing
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Digital Direct Marketing / Social Media & Viral Marketing
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Digital Direct Marketing / Social Media & Viral Marketing
Destiny: The New Fragrance By Xbox.
Agency: McCann / London
Client: Microsoft Category: Digital Direct Marketing / Social Media & Viral Marketing
The first tweet without words
Agency: McCann Madrid / MADRID
Client: Reporters without borders Category: Digital Direct Marketing / Social Media & Viral Marketing
One note against cancer
Agency: Publicis Conseil / PARIS
Client: APREC Category: Digital Direct Marketing / Social Media & Viral Marketing
Getting Ebola Fighters on the Cover of Time
Agency: Publicis Kaplan Thaler / New York
Client: Doctors of the World Category: Digital Direct Marketing / Social Media & Viral Marketing
Fuck the Poor
Agency: Publicis London / London
Client: The Pilion Trust Category: Digital Direct Marketing / Social Media & Viral Marketing
Foo Fighters RVA
Agency: The Branching / Richmond
Client: RVA Category: Digital Direct Marketing / Social Media & Viral Marketing
AirBnb
Agency: The Monkeys / Sydney + Mango PR / Sydney
Client: Ikea Category: Digital Direct Marketing / Social Media & Viral Marketing
This is your type
Agency: Abby Norm / Stockholm
Client: Adobe Nordic Category: Direct Marketing / Flat Mailing
Suffocation
Agency: Leo Burnett London / London
Client: Karma Nirvana Category: Direct Marketing / Flat Mailing
Virus Outbreak
Agency: Saatchi & Saatchi / Stockholm
Client: Elmsta 3000 Horror Fest Category: Direct Marketing / Flat Mailing
The Last Pack
Agency: BBDO / New York
Client: CVS Health Category: Direct Marketing / Dimensional Mailing
Gamer Masterpiece
Agency: BBH / New York
Client: Sony PlayStation Category: Direct Marketing / Dimensional Mailing
The Knick Surgeon’s Box
Agency: Campfire SapientNitro / New York
Client: Cinemax Category: Direct Marketing / Dimensional Mailing
Together Sweater
Agency: Mother New York / New York
Client: Target x TOMS Category: Direct Marketing / Dimensional Mailing
Bottle Cap
Agency: Y&R South Africa / Cape Town
Client: Land Rover Category: Direct Marketing / Dimensional Mailing
The dancing Traffic Light
Agency: BBDO Group Germany GmbH / Berlin
Client: Daimler AG, smart/MM Category: Direct Marketing / Ambient Media
Not A Bug Splat
Agency: BBDO Pakistan / Lahore
Client: Reprieve/Foundation for Fundamental Rights Category: Direct Marketing / Ambient Media
Set In Stone
Agency: Leo Burnett Melbourne / Southbank
Client: Crikey Category: Direct Marketing / Ambient Media
Kings and Queens of the Court
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Direct Marketing / Ambient Media
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Direct Marketing / Ambient Media
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché Category: Direct Marketing / Ambient Media
The Non-Violence Bus
Agency: McCann Mexico City / Mexico, D.F.
Client: The Non-Violence Project Mexico Category: Direct Marketing / Ambient Media
Vroom Ring Boom
Agency: Ogilvy & Mather Guatemala / Guatemala
Client: Claro Category: Direct Marketing / Ambient Media
RAFA NADAL'S SEAT
Agency: OgilvyOne Madrid / Madrid
Client: IBERIA Category: Direct Marketing / Ambient Media
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Direct Marketing / Ambient Media
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: ANZ Category: Direct Marketing / Ambient Media
The Transportable Banner
Agency: BBDO Belgium / Brussels
Client: Mercedes Benz Category: Digital Direct Marketing / Websites, Microsites & Banners
World Under Water
Agency: BBDO Proximity Singapore / Singapore
Client: CarbonStory LLP Category: Digital Direct Marketing / Websites, Microsites & Banners
Being the bear
Agency: BETC / Paris + BETC Digital / Paris
Client: CANAL+ Category: Digital Direct Marketing / Websites, Microsites & Banners
My Home is an Oven
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: BGH Category: Digital Direct Marketing / Websites, Microsites & Banners
SouthernComfort.com
Agency: Wieden+Kennedy New York / new york
Client: Southern Comfort Category: Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
Look At Me
Category:
Digital Direct Marketing / Mobile
Annual ID:
150221A
Award:
2015 Direct Merit Award
Agency:
CUBOCC / São Paulo
Client:
Unilever - Hellmann's
Title:
Hellmann's WhatsCook
Category:
Digital Direct Marketing / Mobile
Annual ID:
150255A
Award:
2015 Direct Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
JAPAN SPORT COUNCIL
Title:
FUTURE TICKET
Category:
Digital Direct Marketing / Mobile
Annual ID:
150321A
Award:
2015 Direct Merit Award
Agency:
Havas Worldwide Australia / Sydney + One Green Bean / Sydney
Client:
Virgin Mobile Australia
Title:
#MealForAMeal
Category:
Digital Direct Marketing / Mobile
Annual ID:
150506A
Award:
2015 Direct Merit Award
Agency:
Leo Burnett Moscow / Moscow
Client:
S7 Airlines
Title:
Catch-A-Plane
Category:
Digital Direct Marketing / Mobile
Annual ID:
150650A
Award:
2015 Direct Merit Award
Agency:
MING Utility and Entertainment Group / New York
Client:
Swedish Match
Title:
Altitude Drop
Category:
Digital Direct Marketing / Mobile
Annual ID:
150784A
Award:
2015 Direct Merit Award
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
OPSM
Title:
Penny The Pirate
Category:
Digital Direct Marketing / Mobile
Annual ID:
151016A
Award:
2015 Direct Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Kombi Last Wishes
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150059A
Award:
2015 Direct Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150142A
Award:
2015 Direct Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Burger King
Title:
Motel Burger King
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150238A
Award:
2015 Direct Merit Award
Agency:
Droga5 / New York
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150383A
Award:
2015 Direct Merit Award
Agency:
GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150457A
Award:
2015 Direct Merit Award
Agency:
McCann / London
Client:
Microsoft
Title:
Destiny: The New Fragrance By Xbox.
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150752A
Award:
2015 Direct Merit Award
Agency:
McCann Madrid / MADRID
Client:
Reporters without borders
Title:
The first tweet without words
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150755A
Award:
2015 Direct Merit Award
Agency:
Publicis Conseil / PARIS
Client:
APREC
Title:
One note against cancer
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150938A
Award:
2015 Direct Merit Award
Agency:
Publicis Kaplan Thaler / New York
Client:
Doctors of the World
Title:
Getting Ebola Fighters on the Cover of Time
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150939A
Award:
2015 Direct Merit Award
Agency:
Publicis London / London
Client:
The Pilion Trust
Title:
Fuck the Poor
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150945A
Award:
2015 Direct Merit Award
Agency:
The Branching / Richmond
Client:
RVA
Title:
Foo Fighters RVA
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
151099A
Award:
2015 Direct Merit Award
Agency:
The Monkeys / Sydney + Mango PR / Sydney
Client:
Ikea
Title:
AirBnb
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
151146A
Award:
2015 Direct Merit Award
Agency:
Abby Norm / Stockholm
Client:
Adobe Nordic
Title:
This is your type
Category:
Direct Marketing / Flat Mailing
Annual ID:
150018A
Award:
2015 Direct Merit Award
Agency:
Leo Burnett London / London
Client:
Karma Nirvana
Title:
Suffocation
Category:
Direct Marketing / Flat Mailing
Annual ID:
150639A
Award:
2015 Direct Merit Award
Agency:
Saatchi & Saatchi / Stockholm
Client:
Elmsta 3000 Horror Fest
Title:
Virus Outbreak
Category:
Direct Marketing / Flat Mailing
Annual ID:
151010A
Award:
2015 Direct Merit Award
Agency:
BBDO / New York
Client:
CVS Health
Title:
The Last Pack
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
150135A
Award:
2015 Direct Merit Award
Agency:
BBH / New York
Client:
Sony PlayStation
Title:
Gamer Masterpiece
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
150185A
Award:
2015 Direct Merit Award
Agency:
Campfire SapientNitro / New York
Client:
Cinemax
Title:
The Knick Surgeon’s Box
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
150213A
Award:
2015 Direct Merit Award
Agency:
Mother New York / New York
Client:
Target x TOMS
Title:
Together Sweater
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
150795A
Award:
2015 Direct Merit Award
Agency:
Y&R South Africa / Cape Town
Client:
Land Rover
Title:
Bottle Cap
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
151237A
Award:
2015 Direct Merit Award
Agency:
BBDO Group Germany GmbH / Berlin
Client:
Daimler AG, smart/MM
Title:
The dancing Traffic Light
Category:
Direct Marketing / Ambient Media
Annual ID:
150112A
Award:
2015 Direct Merit Award
Agency:
BBDO Pakistan / Lahore
Client:
Reprieve/Foundation for Fundamental Rights
Title:
Not A Bug Splat
Category:
Direct Marketing / Ambient Media
Annual ID:
150167A
Award:
2015 Direct Merit Award
Agency:
DAVID / Miami
Client:
Burger King
Title:
Proud Whopper
Category:
Direct Marketing / Ambient Media
Annual ID:
150257A
Award:
2015 Direct Merit Award
Agency:
Leo Burnett Melbourne / Southbank
Client:
Crikey
Title:
Set In Stone
Category:
Direct Marketing / Ambient Media
Annual ID:
150644A
Award:
2015 Direct Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Kings and Queens of the Court
Category:
Direct Marketing / Ambient Media
Annual ID:
150681A
Award:
2015 Direct Merit Award
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Direct Marketing / Ambient Media
Annual ID:
150730A
Award:
2015 Direct Merit Award
Agency:
Marcel / Paris
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Direct Marketing / Ambient Media
Annual ID:
150739A
Award:
2015 Direct Merit Award
Agency:
McCann Mexico City / Mexico, D.F.
Client:
The Non-Violence Project Mexico
Title:
The Non-Violence Bus
Category:
Direct Marketing / Ambient Media
Annual ID:
150759A
Award:
2015 Direct Merit Award
Agency:
Ogilvy & Mather Guatemala / Guatemala
Client:
Claro
Title:
Vroom Ring Boom
Category:
Direct Marketing / Ambient Media
Annual ID:
150849A
Award:
2015 Direct Merit Award
Agency:
OgilvyOne Madrid / Madrid
Client:
IBERIA
Title:
RAFA NADAL'S SEAT
Category:
Direct Marketing / Ambient Media
Annual ID:
150916A
Award:
2015 Direct Merit Award
Agency:
The Cyranos//McCann / Barcelona
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Direct Marketing / Ambient Media
Annual ID:
151118A
Award:
2015 Direct Merit Award
Agency:
Whybin\\TBWA Group Melbourne / South Melbourne
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Direct Marketing / Ambient Media
Annual ID:
151174A
Award:
2015 Direct Merit Award
Agency:
BBDO Belgium / Brussels
Client:
Mercedes Benz
Title:
The Transportable Banner
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
150105A
Award:
2015 Direct Merit Award
Agency:
BBDO Proximity Singapore / Singapore
Client:
CarbonStory LLP
Title:
World Under Water
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
150174A
Award:
2015 Direct Merit Award
Agency:
BETC / Paris + BETC Digital / Paris
Client:
CANAL+
Title:
Being the bear
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
150200A
Award:
2015 Direct Merit Award
Agency:
Del Campo Saatchi & Saatchi / Buenos Aires
Client:
BGH
Title:
My Home is an Oven
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
150302A