The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

This is your type Agency: Abby Norm / Stockholm Client: Adobe Nordic Category: Direct Marketing / Flat Mailing
Suffocation Agency: Leo Burnett London / London Client: Karma Nirvana Category: Direct Marketing / Flat Mailing
Virus Outbreak Agency: Saatchi & Saatchi / Stockholm Client: Elmsta 3000 Horror Fest Category: Direct Marketing / Flat Mailing
Kombi Last Wishes Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Digital Direct Marketing / Social Media & Viral Marketing
HORSE With Harden Agency: BBDO New York / New York Client: Foot Locker Category: Digital Direct Marketing / Social Media & Viral Marketing
Motel Burger King Agency: Colenso BBDO / Auckland Client: Burger King Category: Digital Direct Marketing / Social Media & Viral Marketing
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Digital Direct Marketing / Social Media & Viral Marketing
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Digital Direct Marketing / Social Media & Viral Marketing
Destiny: The New Fragrance By Xbox. Agency: McCann London / London Client: Microsoft Category: Digital Direct Marketing / Social Media & Viral Marketing
The first tweet without words Agency: McCann Madrid / MADRID Client: Reporters without borders Category: Digital Direct Marketing / Social Media & Viral Marketing
One note against cancer Agency: Publicis Conseil / PARIS Client: APREC Category: Digital Direct Marketing / Social Media & Viral Marketing
Getting Ebola Fighters on the Cover of Time Agency: Publicis Kaplan Thaler / New York Client: Doctors of the World Category: Digital Direct Marketing / Social Media & Viral Marketing
Fuck the Poor Agency: Publicis London / London Client: The Pilion Trust Category: Digital Direct Marketing / Social Media & Viral Marketing
Foo Fighters RVA Agency: The Branching / Richmond Client: RVA Category: Digital Direct Marketing / Social Media & Viral Marketing
AirBnb Agency: The Monkeys / Sydney + Mango PR / Sydney Client: Ikea Category: Digital Direct Marketing / Social Media & Viral Marketing
Look At Me Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: Digital Direct Marketing / Mobile
Hellmann's WhatsCook Agency: CUBOCC / São Paulo Client: Unilever - Hellmann's Category: Digital Direct Marketing / Mobile
FUTURE TICKET Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Digital Direct Marketing / Mobile
#MealForAMeal Agency: Havas Worldwide Australia / Sydney + One Green Bean / Sydney Client: Virgin Mobile Australia Category: Digital Direct Marketing / Mobile
Catch-A-Plane Agency: Leo Burnett Moscow / Moscow Client: S7 Airlines Category: Digital Direct Marketing / Mobile
Altitude Drop Agency: MING Utility and Entertainment Group / New York Client: Swedish Match Category: Digital Direct Marketing / Mobile
Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Digital Direct Marketing / Mobile
The dancing Traffic Light Agency: BBDO Group Germany GmbH / Berlin Client: Daimler AG, smart/MM Category: Direct Marketing / Ambient Media
Not A Bug Splat Agency: BBDO Pakistan / Lahore Client: Reprieve/Foundation for Fundamental Rights Category: Direct Marketing / Ambient Media
Proud Whopper Agency: DAVID / Miami Client: Burger King Category: Direct Marketing / Ambient Media
Set In Stone Agency: Leo Burnett Melbourne / Southbank Client: Crikey Category: Direct Marketing / Ambient Media
Kings and Queens of the Court Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Direct Marketing / Ambient Media
The Street Store Agency: M&C Saatchi Abel / Cape Town Client: The Haven Night Shelter on Napier Category: Direct Marketing / Ambient Media
Inglorious Fruits and Vegetables Agency: Marcel / Paris Client: Intermarché Category: Direct Marketing / Ambient Media
The Non-Violence Bus Agency: McCann Mexico City / Mexico, D.F. Client: The Non-Violence Project Mexico Category: Direct Marketing / Ambient Media
Vroom Ring Boom Agency: Ogilvy & Mather Guatemala / Guatemala Client: Claro Category: Direct Marketing / Ambient Media
RAFA NADAL'S SEAT Agency: OgilvyOne Madrid / Madrid Client: IBERIA Category: Direct Marketing / Ambient Media
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Direct Marketing / Ambient Media
ANZ GAYTMs Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Direct Marketing / Ambient Media
The Last Pack Agency: BBDO New York / New York Client: CVS Health Category: Direct Marketing / Dimensional Mailing
Gamer Masterpiece Agency: BBH New York / New York Client: Sony PlayStation Category: Direct Marketing / Dimensional Mailing
The Knick Surgeon’s Box Agency: Campfire SapientNitro / New York Client: Cinemax Category: Direct Marketing / Dimensional Mailing
Together Sweater Agency: Mother New York / New York Client: Target x TOMS Category: Direct Marketing / Dimensional Mailing
Bottle Cap Agency: Y&R South Africa / Cape Town Client: Land Rover Category: Direct Marketing / Dimensional Mailing
The Transportable Banner Agency: BBDO Belgium / Brussels Client: Mercedes Benz Category: Digital Direct Marketing / Websites, Microsites & Banners
World Under Water Agency: BBDO Proximity Singapore / Singapore Client: CarbonStory LLP Category: Digital Direct Marketing / Websites, Microsites & Banners
Being the bear Agency: BETC / Paris + BETC Digital / Paris Client: CANAL+ Category: Digital Direct Marketing / Websites, Microsites & Banners
My Home is an Oven Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: BGH Category: Digital Direct Marketing / Websites, Microsites & Banners
SouthernComfort.com Agency: Wieden+Kennedy New York / new york Client: Southern Comfort Category: Digital Direct Marketing / Websites, Microsites & Banners

2015 Direct Merit Award

Abby Norm / Stockholm

Adobe Nordic

This is your type

Direct Marketing / Flat Mailing

150018A

2015 Direct Merit Award

Leo Burnett London / London

Karma Nirvana

Suffocation

Direct Marketing / Flat Mailing

150639A

2015 Direct Merit Award

Saatchi & Saatchi / Stockholm

Elmsta 3000 Horror Fest

Virus Outbreak

Direct Marketing / Flat Mailing

151010A

2015 Direct Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

Kombi Last Wishes

Digital Direct Marketing / Social Media & Viral Marketing

150059A

2015 Direct Merit Award

BBDO New York / New York

Foot Locker

HORSE With Harden

Digital Direct Marketing / Social Media & Viral Marketing

150142A

2015 Direct Merit Award

Colenso BBDO / Auckland

Burger King

Motel Burger King

Digital Direct Marketing / Social Media & Viral Marketing

150238A

2015 Direct Merit Award

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Digital Direct Marketing / Social Media & Viral Marketing

150383A

2015 Direct Merit Award

GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Digital Direct Marketing / Social Media & Viral Marketing

150457A

2015 Direct Merit Award

McCann London / London

Microsoft

Destiny: The New Fragrance By Xbox.

Digital Direct Marketing / Social Media & Viral Marketing

150752A

2015 Direct Merit Award

McCann Madrid / MADRID

Reporters without borders

The first tweet without words

Digital Direct Marketing / Social Media & Viral Marketing

150755A

2015 Direct Merit Award

Publicis Conseil / PARIS

APREC

One note against cancer

Digital Direct Marketing / Social Media & Viral Marketing

150938A

2015 Direct Merit Award

Publicis Kaplan Thaler / New York

Doctors of the World

Getting Ebola Fighters on the Cover of Time

Digital Direct Marketing / Social Media & Viral Marketing

150939A

2015 Direct Merit Award

Publicis London / London

The Pilion Trust

Fuck the Poor

Digital Direct Marketing / Social Media & Viral Marketing

150945A

2015 Direct Merit Award

The Branching / Richmond

RVA

Foo Fighters RVA

Digital Direct Marketing / Social Media & Viral Marketing

151099A

2015 Direct Merit Award

The Monkeys / Sydney + Mango PR / Sydney

Ikea

AirBnb

Digital Direct Marketing / Social Media & Viral Marketing

151146A

2015 Direct Merit Award

Cheil Worldwide / Seoul

Samsung Electronics

Look At Me

Digital Direct Marketing / Mobile

150221A

2015 Direct Merit Award

CUBOCC / São Paulo

Unilever - Hellmann's

Hellmann's WhatsCook

Digital Direct Marketing / Mobile

150255A

2015 Direct Merit Award

DENTSU INC. / Tokyo

JAPAN SPORT COUNCIL

FUTURE TICKET

Digital Direct Marketing / Mobile

150321A

2015 Direct Merit Award

Havas Worldwide Australia / Sydney + One Green Bean / Sydney

Virgin Mobile Australia

#MealForAMeal

Digital Direct Marketing / Mobile

150506A

2015 Direct Merit Award

Leo Burnett Moscow / Moscow

S7 Airlines

Catch-A-Plane

Digital Direct Marketing / Mobile

150650A

2015 Direct Merit Award

MING Utility and Entertainment Group / New York

Swedish Match

Altitude Drop

Digital Direct Marketing / Mobile

150784A

2015 Direct Merit Award

Saatchi & Saatchi Sydney / Sydney

OPSM

Penny The Pirate

Digital Direct Marketing / Mobile

151016A

2015 Direct Merit Award

BBDO Group Germany GmbH / Berlin

Daimler AG, smart/MM

The dancing Traffic Light

Direct Marketing / Ambient Media

150112A

2015 Direct Merit Award

BBDO Pakistan / Lahore

Reprieve/Foundation for Fundamental Rights

Not A Bug Splat

Direct Marketing / Ambient Media

150167A

2015 Direct Merit Award

DAVID / Miami

Burger King

Proud Whopper

Direct Marketing / Ambient Media

150257A

2015 Direct Merit Award

Leo Burnett Melbourne / Southbank

Crikey

Set In Stone

Direct Marketing / Ambient Media

150644A

2015 Direct Merit Award

Leo Burnett, Toronto / Toronto

Bell Media/TSN

Kings and Queens of the Court

Direct Marketing / Ambient Media

150681A

2015 Direct Merit Award

M&C Saatchi Abel / Cape Town

The Haven Night Shelter on Napier

The Street Store

Direct Marketing / Ambient Media

150730A

2015 Direct Merit Award

Marcel / Paris

Intermarché

Inglorious Fruits and Vegetables

Direct Marketing / Ambient Media

150739A

2015 Direct Merit Award

McCann Mexico City / Mexico, D.F.

The Non-Violence Project Mexico

The Non-Violence Bus

Direct Marketing / Ambient Media

150759A

2015 Direct Merit Award

Ogilvy & Mather Guatemala / Guatemala

Claro

Vroom Ring Boom

Direct Marketing / Ambient Media

150849A

2015 Direct Merit Award

OgilvyOne Madrid / Madrid

IBERIA

RAFA NADAL'S SEAT

Direct Marketing / Ambient Media

150916A

2015 Direct Merit Award

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Direct Marketing / Ambient Media

151118A

2015 Direct Merit Award

Whybin\\TBWA Group Melbourne / South Melbourne

ANZ

ANZ GAYTMs

Direct Marketing / Ambient Media

151174A

2015 Direct Merit Award

BBDO New York / New York

CVS Health

The Last Pack

Direct Marketing / Dimensional Mailing

150135A

2015 Direct Merit Award

BBH New York / New York

Sony PlayStation

Gamer Masterpiece

Direct Marketing / Dimensional Mailing

150185A

2015 Direct Merit Award

Campfire SapientNitro / New York

Cinemax

The Knick Surgeon’s Box

Direct Marketing / Dimensional Mailing

150213A

2015 Direct Merit Award

Mother New York / New York

Target x TOMS

Together Sweater

Direct Marketing / Dimensional Mailing

150795A

2015 Direct Merit Award

Y&R South Africa / Cape Town

Land Rover

Bottle Cap

Direct Marketing / Dimensional Mailing

151237A

2015 Direct Merit Award

BBDO Belgium / Brussels

Mercedes Benz

The Transportable Banner

Digital Direct Marketing / Websites, Microsites & Banners

150105A

2015 Direct Merit Award

BBDO Proximity Singapore / Singapore

CarbonStory LLP

World Under Water

Digital Direct Marketing / Websites, Microsites & Banners

150174A

2015 Direct Merit Award

BETC / Paris + BETC Digital / Paris

CANAL+

Being the bear

Digital Direct Marketing / Websites, Microsites & Banners

150200A

2015 Direct Merit Award

Del Campo Saatchi & Saatchi / Buenos Aires

BGH

My Home is an Oven

Digital Direct Marketing / Websites, Microsites & Banners

150302A

2015 Direct Merit Award

Wieden+Kennedy New York / new york

Southern Comfort

SouthernComfort.com

Digital Direct Marketing / Websites, Microsites & Banners

151206A

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