The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Soundlab Box Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Direct Marketing / Dimensional Mailing
The Paper Skin Agency: Geometry Global Germany / Frankfurt Client: Fedrigoni Fine Paper Category: Direct Marketing / Dimensional Mailing
The Barbecue Bible Agency: JWT (J. Walter Thompson), Sao Paulo / Sao Paulo Client: Tramontina Category: Direct Marketing / Dimensional Mailing
The Most Helpful Measuring Tape in the World Agency: Leo Burnett, Toronto / Toronto Client: IKEA Category: Direct Marketing / Dimensional Mailing
Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Direct Marketing / Dimensional Mailing
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Direct Marketing / Ambient Media
PANICOUPON Agency: HAKUHODO INC. / TOKYO Client: TSUTAYA Category: Direct Marketing / Ambient Media
The Hair Fest Agency: Ogilvy & Mather / Mexico Client: Casa de la Amistad Category: Direct Marketing / Ambient Media
Bald Cartoons Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Direct Marketing / Ambient Media
Spot 4 Sale Agency: Publicis London / London Client: Depaul UK Category: Direct Marketing / Ambient Media
TRIP OUT TO SEA Agency: CLM BBDO / Boulogne-Billancourt Client: GUY COTTEN Category: Digital Direct Marketing / Websites, Microsites & Banners
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Digital Direct Marketing / Websites, Microsites & Banners
Infrequent Flyers Club Agency: McCann Melbourne / Melbourne Client: Tigerair Category: Digital Direct Marketing / Websites, Microsites & Banners
James Patterson Self-Destructing Book Agency: Mother New York / New York Client: James Patterson Category: Digital Direct Marketing / Websites, Microsites & Banners
ALLIANZ REAL LIFE Agency: Ogilvy / Paris Client: ALLIANZ Category: Digital Direct Marketing / Websites, Microsites & Banners
Skip Ad Festival Agency: Publicis Brasil / Sao Paulo - SP Client: Sony Entertainment Television Category: Digital Direct Marketing / Websites, Microsites & Banners
SPEAKING EXCHANGEAll that over 500 thousand students of CNA wish is to speak English fluently. But not ev Agency: FCB BRASIL / Sao Paulo Client: CNA Category: Digital Direct Marketing / Social Media & Viral Marketing
#EsuranceSave30 Agency: Leo Burnett Chicago / Chicago Client: Esurance Category: Digital Direct Marketing / Social Media & Viral Marketing
Social Savvy Burglar Agency: Leo Burnett Chicago / Chicago Client: Allstate Category: Digital Direct Marketing / Social Media & Viral Marketing
#LikeAGirl Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Digital Direct Marketing / Social Media & Viral Marketing
ALLIANZ REAL LIFE Agency: Ogilvy / Paris Client: ALLIANZ Category: Digital Direct Marketing / Social Media & Viral Marketing
Ranger User’s Manual Agency: BlueHive / Sao Paulo Client: Ford Category: Direct Marketing / Flat Mailing
Your Year. Directed by Nike+ Agency: AKQA / Portland Client: Nike Category: Digital Direct Marketing / Mobile
S-Drive Agency: Leo Burnett / SYDNEY Client: Samsung Category: Digital Direct Marketing / Mobile
Eyes on the Road Agency: OgilvyOne Beijing / Beijing Client: Volkswagen Category: Digital Direct Marketing / Mobile
Memory Project Agency: Rethink / Toronto Client: Historica Canada Category: Digital Direct Marketing / Mobile
The Last Pack Agency: BBDO New York / New York Client: CVS Health Category: Direct Marketing / Dimensional Mailing
Gamer Masterpiece Agency: BBH New York / New York Client: Sony PlayStation Category: Direct Marketing / Dimensional Mailing
The Knick Surgeon’s Box Agency: Campfire SapientNitro / New York Client: Cinemax Category: Direct Marketing / Dimensional Mailing
Together Sweater Agency: Mother New York / New York Client: Target x TOMS Category: Direct Marketing / Dimensional Mailing
Bottle Cap Agency: Y&R South Africa / Cape Town Client: Land Rover Category: Direct Marketing / Dimensional Mailing
The dancing Traffic Light Agency: BBDO Group Germany GmbH / Berlin Client: Daimler AG, smart/MM Category: Direct Marketing / Ambient Media
Not A Bug Splat Agency: BBDO Pakistan / Lahore Client: Reprieve/Foundation for Fundamental Rights Category: Direct Marketing / Ambient Media
Proud Whopper Agency: DAVID / Miami Client: Burger King Category: Direct Marketing / Ambient Media
Set In Stone Agency: Leo Burnett Melbourne / Southbank Client: Crikey Category: Direct Marketing / Ambient Media
Kings and Queens of the Court Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Direct Marketing / Ambient Media
The Street Store Agency: M&C Saatchi Abel / Cape Town Client: The Haven Night Shelter on Napier Category: Direct Marketing / Ambient Media
Inglorious Fruits and Vegetables Agency: Marcel / Paris Client: Intermarché Category: Direct Marketing / Ambient Media
The Non-Violence Bus Agency: McCann Mexico City / Mexico, D.F. Client: The Non-Violence Project Mexico Category: Direct Marketing / Ambient Media
Vroom Ring Boom Agency: Ogilvy & Mather Guatemala / Guatemala Client: Claro Category: Direct Marketing / Ambient Media
RAFA NADAL'S SEAT Agency: OgilvyOne Madrid / Madrid Client: IBERIA Category: Direct Marketing / Ambient Media
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Direct Marketing / Ambient Media
ANZ GAYTMs Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: ANZ Category: Direct Marketing / Ambient Media
The Transportable Banner Agency: BBDO Belgium / Brussels Client: Mercedes Benz Category: Digital Direct Marketing / Websites, Microsites & Banners
World Under Water Agency: BBDO Proximity Singapore / Singapore Client: CarbonStory LLP Category: Digital Direct Marketing / Websites, Microsites & Banners
Being the bear Agency: BETC / Paris + BETC Digital / Paris Client: CANAL+ Category: Digital Direct Marketing / Websites, Microsites & Banners
My Home is an Oven Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: BGH Category: Digital Direct Marketing / Websites, Microsites & Banners
SouthernComfort.com Agency: Wieden+Kennedy New York / new york Client: Southern Comfort Category: Digital Direct Marketing / Websites, Microsites & Banners
Kombi Last Wishes Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Digital Direct Marketing / Social Media & Viral Marketing
HORSE With Harden Agency: BBDO New York / New York Client: Foot Locker Category: Digital Direct Marketing / Social Media & Viral Marketing

2015 Direct Gold Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

Soundlab Box

Direct Marketing / Dimensional Mailing

150400A

2015 Direct Silver Pencil

Geometry Global Germany / Frankfurt

Fedrigoni Fine Paper

The Paper Skin

Direct Marketing / Dimensional Mailing

150449A

2015 Direct Silver Pencil

JWT (J. Walter Thompson), Sao Paulo / Sao Paulo

Tramontina

The Barbecue Bible

Direct Marketing / Dimensional Mailing

150576A

2015 Direct Bronze Pencil

Leo Burnett, Toronto / Toronto

IKEA

The Most Helpful Measuring Tape in the World

Direct Marketing / Dimensional Mailing

150677A

2015 Direct Silver Pencil

Saatchi & Saatchi Sydney / Sydney

OPSM

Penny The Pirate

Direct Marketing / Dimensional Mailing

151015A

2015 Direct Gold Pencil

GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Direct Marketing / Ambient Media

150453A

2015 Direct Silver Pencil

HAKUHODO INC. / TOKYO

TSUTAYA

PANICOUPON

Direct Marketing / Ambient Media

150495A

2015 Direct Gold Pencil

Ogilvy & Mather / Mexico

Casa de la Amistad

The Hair Fest

Direct Marketing / Ambient Media

150836A

2015 Direct Gold Pencil

Ogilvy Brasil / Sao Paulo

GRAACC

Bald Cartoons

Direct Marketing / Ambient Media

150883A

2015 Direct Bronze Pencil

Publicis London / London

Depaul UK

Spot 4 Sale

Direct Marketing / Ambient Media

150943A

2015 Direct Bronze Pencil

CLM BBDO / Boulogne-Billancourt

GUY COTTEN

TRIP OUT TO SEA

Digital Direct Marketing / Websites, Microsites & Banners

150230A

2015 Direct Gold Pencil

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Digital Direct Marketing / Websites, Microsites & Banners

150357A

2015 Direct Bronze Pencil

McCann Melbourne / Melbourne

Tigerair

Infrequent Flyers Club

Digital Direct Marketing / Websites, Microsites & Banners

150758A

2015 Direct Silver Pencil

Mother New York / New York

James Patterson

James Patterson Self-Destructing Book

Digital Direct Marketing / Websites, Microsites & Banners

150792A

2015 Direct Gold Pencil

Ogilvy / Paris

ALLIANZ

ALLIANZ REAL LIFE

Digital Direct Marketing / Websites, Microsites & Banners

150826A

2015 Direct Silver Pencil

Publicis Brasil / Sao Paulo - SP

Sony Entertainment Television

Skip Ad Festival

Digital Direct Marketing / Websites, Microsites & Banners

150927A

2015 Direct Bronze Pencil

FCB BRASIL / Sao Paulo

CNA

SPEAKING EXCHANGEAll that over 500 thousand students of CNA wish is to speak English fluently. But not ev

Digital Direct Marketing / Social Media & Viral Marketing

150416A

2015 Direct Gold Pencil

Leo Burnett Chicago / Chicago

Esurance

#EsuranceSave30

Digital Direct Marketing / Social Media & Viral Marketing

150622A

2015 Direct Silver Pencil

Leo Burnett Chicago / Chicago

Allstate

Social Savvy Burglar

Digital Direct Marketing / Social Media & Viral Marketing

150623A

2015 Direct Silver Pencil

Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London

Procter & Gamble/Always

#LikeAGirl

Digital Direct Marketing / Social Media & Viral Marketing

150690A

2015 Direct Bronze Pencil

Ogilvy / Paris

ALLIANZ

ALLIANZ REAL LIFE

Digital Direct Marketing / Social Media & Viral Marketing

150827A

2015 Direct Bronze Pencil

BlueHive / Sao Paulo

Ford

Ranger User’s Manual

Direct Marketing / Flat Mailing

150203A

2015 Direct Silver Pencil

AKQA / Portland

Nike

Your Year. Directed by Nike+

Digital Direct Marketing / Mobile

150047A

2015 Direct Silver Pencil

Leo Burnett / SYDNEY

Samsung

S-Drive

Digital Direct Marketing / Mobile

150605A

2015 Direct Silver Pencil

OgilvyOne Beijing / Beijing

Volkswagen

Eyes on the Road

Digital Direct Marketing / Mobile

150911A

2015 Direct Bronze Pencil

Rethink / Toronto

Historica Canada

Memory Project

Digital Direct Marketing / Mobile

150994A

2015 Direct Merit Award

BBDO New York / New York

CVS Health

The Last Pack

Direct Marketing / Dimensional Mailing

150135A

2015 Direct Merit Award

BBH New York / New York

Sony PlayStation

Gamer Masterpiece

Direct Marketing / Dimensional Mailing

150185A

2015 Direct Merit Award

Campfire SapientNitro / New York

Cinemax

The Knick Surgeon’s Box

Direct Marketing / Dimensional Mailing

150213A

2015 Direct Merit Award

Mother New York / New York

Target x TOMS

Together Sweater

Direct Marketing / Dimensional Mailing

150795A

2015 Direct Merit Award

Y&R South Africa / Cape Town

Land Rover

Bottle Cap

Direct Marketing / Dimensional Mailing

151237A

2015 Direct Merit Award

BBDO Group Germany GmbH / Berlin

Daimler AG, smart/MM

The dancing Traffic Light

Direct Marketing / Ambient Media

150112A

2015 Direct Merit Award

BBDO Pakistan / Lahore

Reprieve/Foundation for Fundamental Rights

Not A Bug Splat

Direct Marketing / Ambient Media

150167A

2015 Direct Merit Award

DAVID / Miami

Burger King

Proud Whopper

Direct Marketing / Ambient Media

150257A

2015 Direct Merit Award

Leo Burnett Melbourne / Southbank

Crikey

Set In Stone

Direct Marketing / Ambient Media

150644A

2015 Direct Merit Award

Leo Burnett, Toronto / Toronto

Bell Media/TSN

Kings and Queens of the Court

Direct Marketing / Ambient Media

150681A

2015 Direct Merit Award

M&C Saatchi Abel / Cape Town

The Haven Night Shelter on Napier

The Street Store

Direct Marketing / Ambient Media

150730A

2015 Direct Merit Award

Marcel / Paris

Intermarché

Inglorious Fruits and Vegetables

Direct Marketing / Ambient Media

150739A

2015 Direct Merit Award

McCann Mexico City / Mexico, D.F.

The Non-Violence Project Mexico

The Non-Violence Bus

Direct Marketing / Ambient Media

150759A

2015 Direct Merit Award

Ogilvy & Mather Guatemala / Guatemala

Claro

Vroom Ring Boom

Direct Marketing / Ambient Media

150849A

2015 Direct Merit Award

OgilvyOne Madrid / Madrid

IBERIA

RAFA NADAL'S SEAT

Direct Marketing / Ambient Media

150916A

2015 Direct Merit Award

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Direct Marketing / Ambient Media

151118A

2015 Direct Merit Award

Whybin\\TBWA Group Melbourne / South Melbourne

ANZ

ANZ GAYTMs

Direct Marketing / Ambient Media

151174A

2015 Direct Merit Award

BBDO Belgium / Brussels

Mercedes Benz

The Transportable Banner

Digital Direct Marketing / Websites, Microsites & Banners

150105A

2015 Direct Merit Award

BBDO Proximity Singapore / Singapore

CarbonStory LLP

World Under Water

Digital Direct Marketing / Websites, Microsites & Banners

150174A

2015 Direct Merit Award

BETC / Paris + BETC Digital / Paris

CANAL+

Being the bear

Digital Direct Marketing / Websites, Microsites & Banners

150200A

2015 Direct Merit Award

Del Campo Saatchi & Saatchi / Buenos Aires

BGH

My Home is an Oven

Digital Direct Marketing / Websites, Microsites & Banners

150302A

2015 Direct Merit Award

Wieden+Kennedy New York / new york

Southern Comfort

SouthernComfort.com

Digital Direct Marketing / Websites, Microsites & Banners

151206A

2015 Direct Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

Kombi Last Wishes

Digital Direct Marketing / Social Media & Viral Marketing

150059A

2015 Direct Merit Award

BBDO New York / New York

Foot Locker

HORSE With Harden

Digital Direct Marketing / Social Media & Viral Marketing

150142A

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