The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
If They Explain It With Football, You Get It
Agency: LOLA Lowe & Partners / Madrid
Client: LIBERO/FOOTBALL MAGAZINE Category: Consumer Television / 60 Second - Campaign
Fuck the Poor
Agency: Publicis London / London
Client: The Pilion Trust Category: Online Films & Video / Public Service / Non-Profit
The Toronto Mayor Show - Enough To Eat
Agency: Rethink / Toronto
Client: No Ford Nation Category: Online Films & Video / Public Service / Non-Profit
The Toronto Mayor Show - Crack
Agency: Rethink / Toronto
Client: No Ford Nation Category: Online Films & Video / Public Service / Non-Profit
The Talk
Agency: Saatchi NY / New York
Client: The Brotherhood Sister Sol Category: Online Films & Video / Public Service / Non-Profit
Momhead
Agency: Ethel Avenue / Los Angeles
Client: Johanna Stein Category: Online Films & Video / Self-Promotion - Single
Enhance Your Lighting
Agency: BBDO New York / New York
Client: GE Category: Video Craft / Scriptwriting
Stephen Merchant Presents: "If We Won"
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Video Craft / Scriptwriting
Awkward Family Viewing - Faithful
Agency: SS+K / New York
Client: HBO Go Category: Video Craft / Scriptwriting
Awkward Family Viewing - Unconditional Love
Agency: SS+K / New York
Client: HBO Go Category: Video Craft / Scriptwriting
Living with Lag
Agency: ANR BBDO / Stockholm
Client: Umeå Energi/ume.net Category: Innovation in Video / Single
BLAH Airlines
Agency: Eleven, Inc. / San Francisco
Client: Virgin America Category: Innovation in Video / Single
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Innovation in Video / Single
Eyes on the Road
Agency: OgilvyOne Beijing / Beijing
Client: Volkswagen Category: Innovation in Video / Single
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Cinema Advertising / Long Form - Over :90 - Single
THERE IS NO BIGGER PRICE THAN SHARING
Agency: Leo Burnett / Madrid
Client: LOTERIAS Y APUESTAS DEL ESTADO Category: Cinema Advertising / Long Form - Over :90 - Single
OK Go: I Won’t Let You Down
Agency: Mori / Tokyo + Drill / Tokyo + Dentsu / Tokyo + morimori / Tokyo
Client: OK Go + Honda Category: Online Films & Video / Music Videos
The Mentor Act - Film
Agency: Barton F. Graf LLC / New York, NY
Client: Esquire Category: Public Service - Video / Non-Broadcast
Equal Payback Project
Agency: Droga5 / New York
Client: The National Women’s Law Center Category: Public Service - Video / Non-Broadcast
Unload Your 401k
Agency: Grey New York / New York + Rabbit / New York
Client: States United to Prevent Gun Violence Category: Public Service - Video / Non-Broadcast
Fuck the Poor
Agency: Publicis London / London
Client: The Pilion Trust Category: Public Service - Video / Non-Broadcast
Search One and Done
Agency: Barton F. Graf LLC / New York, NY
Client: Kayak Category: Consumer Television / :20 & Under - Campaign
#TBT TV Campaign
Agency: BBDO New York / New York
Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / :20 & Under - Campaign
Eyes on the Road
Agency: OgilvyOne Beijing / Beijing
Client: Volkswagen Category: Public Service - Video / Cinema
Hot-N-Ready
Agency: Barton F. Graf LLC / New York, NY
Client: Little Caesars Category: Consumer Television / :30 / :25 - Campaign
Robot Campaign
Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30 / :25 - Campaign
HORSE With Harden
Agency: BBDO New York / New York
Client: Foot Locker Category: Online Films & Video / Event or Live Webcast - Single
Montys Christmas
Agency: adamandeveDDB / London
Client: John Lewis Partnership Category: Consumer Television / Over 60 Second - Single
Enhance Your Lighting
Agency: BBDO New York / New York
Client: GE Category: Consumer Television / Over 60 Second - Single
Make Every Yard Count
Agency: JWT India / Bangalore
Client: Nike India Category: Consumer Television / Over 60 Second - Single
Made in NY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Consumer Television / Over 60 Second - Single
Redneck
Agency: the community (la comunidad) / Buenos Aires
Client: VH1 Category: Consumer Television / Over 60 Second - Single
The Silver Hand
Agency: TRY Advertising Agency / Oslo
Client: Canal Digital Category: Consumer Television / Over 60 Second - Single
Captain Risky
Agency: 303Lowe Sydney / Sydney
Client: Budget Direct Category: Consumer Television / 60 Second - Single
Ready to Fly
Agency: BBDO New York / New York
Client: Foot Locker Category: Consumer Television / 60 Second - Single
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Consumer Television / 60 Second - Single
Cave
Agency: Ogilvy Group Thailand / Bangkok
Client: Crocodile / Cera C-Cure Co., Ltd. Category: Consumer Television / 60 Second - Single
Dadsong
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / 60 Second - Single
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Online Films & Video / Long Form - Single
BLAH Airlines
Agency: Eleven, Inc. / San Francisco
Client: Virgin America Category: Online Films & Video / Long Form - Single
Madden Season
Agency: Heat / San Francisco
Client: Electronic Arts Category: Online Films & Video / Long Form - Single
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Agency: The Marketing Arm / Marina Del Rey
Client: Pepsi MAX Category: Online Films & Video / Long Form - Single
Montys Christmas
Agency: adamandeveDDB / London
Client: John Lewis Partnership Category: Online Films & Video / Short Form - Single
ELAN Taste the Translation
Agency: JWT Amsterdam / Amsterdam
Client: ELAN Category: Online Films & Video / Short Form - Single
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Happily Married
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Unconditional Love
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Your Choice
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Faithful
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Whats He In
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single
Award:
2015 Film Bronze Pencil
Agency:
LOLA Lowe & Partners / Madrid
Client:
LIBERO/FOOTBALL MAGAZINE
Title:
If They Explain It With Football, You Get It
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
150706A
Award:
2015 Film Gold Pencil
Agency:
Publicis London / London
Client:
The Pilion Trust
Title:
Fuck the Poor
Category:
Online Films & Video / Public Service / Non-Profit
Annual ID:
150942A
Award:
2015 Film Silver Pencil
Agency:
Rethink / Toronto
Client:
No Ford Nation
Title:
The Toronto Mayor Show - Enough To Eat
Category:
Online Films & Video / Public Service / Non-Profit
Annual ID:
150993A
Award:
2015 Film Bronze Pencil
Agency:
Rethink / Toronto
Client:
No Ford Nation
Title:
The Toronto Mayor Show - Crack
Category:
Online Films & Video / Public Service / Non-Profit
Annual ID:
150995A
Award:
2015 Film Bronze Pencil
Agency:
Saatchi NY / New York
Client:
The Brotherhood Sister Sol
Title:
The Talk
Category:
Online Films & Video / Public Service / Non-Profit
Annual ID:
151022A
Award:
2015 Film Silver Pencil
Agency:
Ethel Avenue / Los Angeles
Client:
Johanna Stein
Title:
Momhead
Category:
Online Films & Video / Self-Promotion - Single
Annual ID:
150396A
Award:
2015 Film Silver Pencil
Agency:
BBDO New York / New York
Client:
GE
Title:
Enhance Your Lighting
Category:
Video Craft / Scriptwriting
Annual ID:
150127A
Award:
2015 Film Silver Pencil
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
Stephen Merchant Presents: "If We Won"
Category:
Video Craft / Scriptwriting
Annual ID:
150363A
Award:
2015 Film Gold Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Faithful
Category:
Video Craft / Scriptwriting
Annual ID:
151055A
Award:
2015 Film Gold Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Unconditional Love
Category:
Video Craft / Scriptwriting
Annual ID:
151057A
Award:
2015 Film Bronze Pencil
Agency:
ANR BBDO / Stockholm
Client:
Umeå Energi/ume.net
Title:
Living with Lag
Category:
Innovation in Video / Single
Annual ID:
150075A
Award:
2015 Film Bronze Pencil
Agency:
Eleven, Inc. / San Francisco
Client:
Virgin America
Title:
BLAH Airlines
Category:
Innovation in Video / Single
Annual ID:
150391A
Award:
2015 Film Gold Pencil
Agency:
J. Walter Thompson India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Innovation in Video / Single
Annual ID:
150550A
Award:
2015 Film Silver Pencil
Agency:
OgilvyOne Beijing / Beijing
Client:
Volkswagen
Title:
Eyes on the Road
Category:
Innovation in Video / Single
Annual ID:
150912A
Award:
2015 Film Gold Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
100
Category:
Cinema Advertising / Long Form - Over :90 - Single
Annual ID:
150399A
Award:
2015 Film Bronze Pencil
Agency:
Leo Burnett / Madrid
Client:
LOTERIAS Y APUESTAS DEL ESTADO
Title:
THERE IS NO BIGGER PRICE THAN SHARING
Category:
Cinema Advertising / Long Form - Over :90 - Single
Annual ID:
150599A
Award:
2015 Film Silver Pencil
Agency:
Mori / Tokyo + Drill / Tokyo + Dentsu / Tokyo + morimori / Tokyo
Client:
OK Go + Honda
Title:
OK Go: I Won’t Let You Down
Category:
Online Films & Video / Music Videos
Annual ID:
150789A
Award:
2015 Film Bronze Pencil
Agency:
Barton F. Graf LLC / New York, NY
Client:
Esquire
Title:
The Mentor Act - Film
Category:
Public Service - Video / Non-Broadcast
Annual ID:
150089A
Award:
2015 Film Bronze Pencil
Agency:
Droga5 / New York
Client:
The National Women’s Law Center
Title:
Equal Payback Project
Category:
Public Service - Video / Non-Broadcast
Annual ID:
150369A
Award:
2015 Film Silver Pencil
Agency:
Grey New York / New York + Rabbit / New York
Client:
States United to Prevent Gun Violence
Title:
Unload Your 401k
Category:
Public Service - Video / Non-Broadcast
Annual ID:
150479A
Award:
2015 Film Gold Pencil
Agency:
Publicis London / London
Client:
The Pilion Trust
Title:
Fuck the Poor
Category:
Public Service - Video / Non-Broadcast
Annual ID:
150941A
Award:
2015 Film Bronze Pencil
Agency:
Barton F. Graf LLC / New York, NY
Client:
Kayak
Title:
Search One and Done
Category:
Consumer Television / :20 & Under - Campaign
Annual ID:
150090A
Award:
2015 Film Gold Pencil
Agency:
BBDO New York / New York
Client:
Mars Chocolate North America/Twix Bites
Title:
#TBT TV Campaign
Category:
Consumer Television / :20 & Under - Campaign
Annual ID:
150124A
Award:
2015 Film Bronze Pencil
Agency:
OgilvyOne Beijing / Beijing
Client:
Volkswagen
Title:
Eyes on the Road
Category:
Public Service - Video / Cinema
Annual ID:
150914A
Award:
2015 Film Bronze Pencil
Agency:
Barton F. Graf LLC / New York, NY
Client:
Little Caesars
Title:
Hot-N-Ready
Category:
Consumer Television / :30 / :25 - Campaign
Annual ID:
150092A
Award:
2015 Film Gold Pencil
Agency:
MJZ / Los Angeles + Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Robot Campaign
Category:
Consumer Television / :30 / :25 - Campaign
Annual ID:
151178A
Award:
2015 Film Silver Pencil
Agency:
BBDO New York / New York
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
150126A
Award:
2015 Film Silver Pencil
Agency:
adamandeveDDB / London
Client:
John Lewis Partnership
Title:
Montys Christmas
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
150024A
Award:
2015 Film Gold Pencil
Agency:
BBDO New York / New York
Client:
GE
Title:
Enhance Your Lighting
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
150122A
Award:
2015 Film Silver Pencil
Agency:
JWT India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
150582A
Award:
2015 Film Gold Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
Made in NY
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
151070A
Award:
2015 Film Bronze Pencil
Agency:
the community (la comunidad) / Buenos Aires
Client:
VH1
Title:
Redneck
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
151103A
Award:
2015 Film Silver Pencil
Agency:
TRY Advertising Agency / Oslo
Client:
Canal Digital
Title:
The Silver Hand
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
151153A
Award:
2015 Film Silver Pencil
Agency:
303Lowe Sydney / Sydney
Client:
Budget Direct
Title:
Captain Risky
Category:
Consumer Television / 60 Second - Single
Annual ID:
150004A
Award:
2015 Film Bronze Pencil
Agency:
BBDO New York / New York
Client:
Foot Locker
Title:
Ready to Fly
Category:
Consumer Television / 60 Second - Single
Annual ID:
150132A
Award:
2015 Film Bronze Pencil
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
Newcastle Brown Ale: Band of Brands
Category:
Consumer Television / 60 Second - Single
Annual ID:
150366A
Award:
2015 Film Silver Pencil
Agency:
Ogilvy Group Thailand / Bangkok
Client:
Crocodile / Cera C-Cure Co., Ltd.
Title:
Cave
Category:
Consumer Television / 60 Second - Single
Annual ID:
150893A
Award:
2015 Film Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Dadsong
Category:
Consumer Television / 60 Second - Single
Annual ID:
151186A
Award:
2015 Film Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Kombi Last Wishes
Category:
Online Films & Video / Long Form - Single
Annual ID:
150056A
Award:
2015 Film Silver Pencil
Agency:
Eleven, Inc. / San Francisco
Client:
Virgin America
Title:
BLAH Airlines
Category:
Online Films & Video / Long Form - Single
Annual ID:
150389A
Award:
2015 Film Bronze Pencil
Agency:
Heat / San Francisco
Client:
Electronic Arts
Title:
Madden Season
Category:
Online Films & Video / Long Form - Single
Annual ID:
150512A
Award:
2015 Film Silver Pencil
Agency:
The Marketing Arm / Marina Del Rey
Client:
Pepsi MAX
Title:
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Category:
Online Films & Video / Long Form - Single
Annual ID:
151124A
Award:
2015 Film Silver Pencil
Agency:
adamandeveDDB / London
Client:
John Lewis Partnership
Title:
Montys Christmas
Category:
Online Films & Video / Short Form - Single
Annual ID:
150025A
Award:
2015 Film Bronze Pencil
Agency:
JWT Amsterdam / Amsterdam
Client:
ELAN
Title:
ELAN Taste the Translation
Category:
Online Films & Video / Short Form - Single
Annual ID:
150579A
Award:
2015 Film Silver Pencil
Agency:
Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Online Films & Video / Short Form - Single
Annual ID:
150691A
Award:
2015 Film Gold Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Happily Married
Category:
Online Films & Video / Short Form - Single
Annual ID:
151056A
Award:
2015 Film Gold Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Unconditional Love
Category:
Online Films & Video / Short Form - Single
Annual ID:
151058A
Award:
2015 Film Gold Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Your Choice
Category:
Online Films & Video / Short Form - Single
Annual ID:
151059A
Award:
2015 Film Silver Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Faithful
Category:
Online Films & Video / Short Form - Single
Annual ID:
151060A
Award:
2015 Film Silver Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Whats He In
Category:
Online Films & Video / Short Form - Single
Annual ID:
151061A
