The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Awkward Family Viewing
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Series / Episodes


Captain Risky
Agency: 303Lowe Sydney / Sydney
Client: Budget Direct Category: Cinema Advertising / Short Form - :90 & Under - Single


Eyes on the Road
Agency: OgilvyOne Beijing / Beijing
Client: Volkswagen Category: Cinema Advertising / Short Form - :90 & Under - Single


Hot-N-Ready
Agency: Barton F. Graf LLC / New York, NY
Client: Little Caesars Category: Consumer Television / :30 / :25 - Campaign


Robot Campaign
Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30 / :25 - Campaign


Hold Music
Agency: Barton F. Graf LLC / New York, NY
Client: Little Caesars Category: Consumer Television / :30 / :25 - Single


Brady Bunch
Agency: BBDO New York / New York
Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30 / :25 - Single


Pep Talk
Agency: DDB Canada / Vancouver
Client: Netflix Category: Consumer Television / :30 / :25 - Single


Old Table
Agency: dummy. / Venice + Translation / New York
Client: Value City Furniture Category: Consumer Television / :30 / :25 - Single


Pepsi Agreement
Agency: Fallon / Minneapolis
Client: Arby's Category: Consumer Television / :30 / :25 - Single


Captain Risky
Agency: 303Lowe Sydney / Sydney
Client: Budget Direct Category: Consumer Television / 60 Second - Single


Ready to Fly
Agency: BBDO New York / New York
Client: Foot Locker Category: Consumer Television / 60 Second - Single


Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Consumer Television / 60 Second - Single


Cave
Agency: Ogilvy Group Thailand / Bangkok
Client: Crocodile / Cera C-Cure Co., Ltd. Category: Consumer Television / 60 Second - Single


Dadsong
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / 60 Second - Single


Momhead
Agency: Ethel Avenue / Los Angeles
Client: Johanna Stein Category: Online Films & Video / Self-Promotion - Single


Tap Thru
Agency: BBDO New York / New York
Client: Lowe's Category: Online Films & Video / Branded Micro-Video


Living with Lag
Agency: ANR BBDO / Stockholm
Client: Umeå Energi/ume.net Category: Innovation in Video / Single


BLAH Airlines
Agency: Eleven, Inc. / San Francisco
Client: Virgin America Category: Innovation in Video / Single


Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Innovation in Video / Single


Eyes on the Road
Agency: OgilvyOne Beijing / Beijing
Client: Volkswagen Category: Innovation in Video / Single


Eyes on the Road
Agency: OgilvyOne Beijing / Beijing
Client: Volkswagen Category: Public Service - Video / Cinema


#TBT TV Campaign
Agency: BBDO New York / New York
Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / Under $80K Budget - Campaign


Messenger
Agency: lg2 / Quebec + Quatre Zero Un / Montreal + BLVD / Montreal + Nova Film / Quebec
Client: Société de l'assurance automobile du Québec Category: Public Service - Video / Television - Single


The Talk
Agency: Saatchi & Saatchi / New York
Client: The Brotherhood Sister Sol Category: Public Service - Video / Television - Single


100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Video Craft / Direction


Gymkhana Seven: Wild in the Streets
Agency: Logan & Sons / Los Angeles, CA + Hoonigan / Park City, Utah
Client: Hoonigan Category: Video Craft / Direction


Faithful - True Detective
Agency: O Positive / New York + SS+K / New York
Client: HBO GO Category: Video Craft / Direction


Unconditional Love - Girls
Agency: O Positive / New York + SS+K / New York
Client: HBO GO Category: Video Craft / Direction


What's He In - Game of Thrones
Agency: O Positive / New York + SS+K / New York
Client: HBO GO Category: Video Craft / Direction


The Game Before The Game
Agency: R/GA London / London + R/GA Los Angeles / Los Angeles
Client: Beats By Dre Category: Video Craft / Direction


Made in NY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Video Craft / Direction


HORSE With Harden
Agency: BBDO New York / New York
Client: Foot Locker Category: Online Films & Video / Event or Live Webcast - Single


If They Explain It With Football, You Get It
Agency: LOLA Lowe & Partners / Madrid
Client: LIBERO/FOOTBALL MAGAZINE Category: Consumer Television / 60 Second - Campaign


Montys Christmas
Agency: adamandeveDDB / London
Client: John Lewis Partnership Category: Online Films & Video / Short Form - Single


ELAN Taste the Translation
Agency: JWT Amsterdam / Amsterdam
Client: ELAN Category: Online Films & Video / Short Form - Single


#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always Category: Online Films & Video / Short Form - Single


Awkward Family Viewing - Happily Married
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single


Awkward Family Viewing - Unconditional Love
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single


Awkward Family Viewing - Your Choice
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single


Awkward Family Viewing - Faithful
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single


Awkward Family Viewing - Whats He In
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single


OK Go: I Won’t Let You Down
Agency: Mori / Tokyo + Drill / Tokyo + Dentsu / Tokyo + morimori / Tokyo
Client: OK Go + Honda Category: Online Films & Video / Music Videos


Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Online Films & Video / User Generated Content


Search One and Done
Agency: Barton F. Graf LLC / New York, NY
Client: Kayak Category: Consumer Television / :20 & Under - Campaign


#TBT TV Campaign
Agency: BBDO New York / New York
Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / :20 & Under - Campaign


100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Cinema Advertising / Long Form - Over :90 - Single


THERE IS NO BIGGER PRICE THAN SHARING
Agency: Leo Burnett / Madrid
Client: LOTERIAS Y APUESTAS DEL ESTADO Category: Cinema Advertising / Long Form - Over :90 - Single


Make Every Yard Count
Agency: JWT India / Bangalore
Client: Nike India Category: Consumer Television / Under $80K Budget - Single


Award:
2015 Film Gold Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing
Category:
Online Films & Video / Short Form - Series / Episodes
Annual ID:
151054A

Award:
2015 Film Bronze Pencil
Agency:
303Lowe Sydney / Sydney
Client:
Budget Direct
Title:
Captain Risky
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Annual ID:
150005A

Award:
2015 Film Bronze Pencil
Agency:
OgilvyOne Beijing / Beijing
Client:
Volkswagen
Title:
Eyes on the Road
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Annual ID:
150913A

Award:
2015 Film Bronze Pencil
Agency:
Barton F. Graf LLC / New York, NY
Client:
Little Caesars
Title:
Hot-N-Ready
Category:
Consumer Television / :30 / :25 - Campaign
Annual ID:
150092A

Award:
2015 Film Gold Pencil
Agency:
MJZ / Los Angeles + Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Robot Campaign
Category:
Consumer Television / :30 / :25 - Campaign
Annual ID:
151178A

Award:
2015 Film Bronze Pencil
Agency:
Barton F. Graf LLC / New York, NY
Client:
Little Caesars
Title:
Hold Music
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150091A

Award:
2015 Film Gold Pencil
Agency:
BBDO New York / New York
Client:
Mars Chocolate North America/Snickers
Title:
Brady Bunch
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150123A

Award:
2015 Film Bronze Pencil
Agency:
DDB Canada / Vancouver
Client:
Netflix
Title:
Pep Talk
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150260A

Award:
2015 Film Gold Pencil
Agency:
dummy. / Venice + Translation / New York
Client:
Value City Furniture
Title:
Old Table
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150386A

Award:
2015 Film Silver Pencil
Agency:
Fallon / Minneapolis
Client:
Arby's
Title:
Pepsi Agreement
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150412A

Award:
2015 Film Silver Pencil
Agency:
303Lowe Sydney / Sydney
Client:
Budget Direct
Title:
Captain Risky
Category:
Consumer Television / 60 Second - Single
Annual ID:
150004A

Award:
2015 Film Bronze Pencil
Agency:
BBDO New York / New York
Client:
Foot Locker
Title:
Ready to Fly
Category:
Consumer Television / 60 Second - Single
Annual ID:
150132A

Award:
2015 Film Bronze Pencil
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
Newcastle Brown Ale: Band of Brands
Category:
Consumer Television / 60 Second - Single
Annual ID:
150366A

Award:
2015 Film Silver Pencil
Agency:
Ogilvy Group Thailand / Bangkok
Client:
Crocodile / Cera C-Cure Co., Ltd.
Title:
Cave
Category:
Consumer Television / 60 Second - Single
Annual ID:
150893A

Award:
2015 Film Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Dadsong
Category:
Consumer Television / 60 Second - Single
Annual ID:
151186A

Award:
2015 Film Silver Pencil
Agency:
Ethel Avenue / Los Angeles
Client:
Johanna Stein
Title:
Momhead
Category:
Online Films & Video / Self-Promotion - Single
Annual ID:
150396A

Award:
2015 Film Silver Pencil
Agency:
BBDO New York / New York
Client:
Lowe's
Title:
Tap Thru
Category:
Online Films & Video / Branded Micro-Video
Annual ID:
150128A

Award:
2015 Film Bronze Pencil
Agency:
ANR BBDO / Stockholm
Client:
Umeå Energi/ume.net
Title:
Living with Lag
Category:
Innovation in Video / Single
Annual ID:
150075A

Award:
2015 Film Bronze Pencil
Agency:
Eleven, Inc. / San Francisco
Client:
Virgin America
Title:
BLAH Airlines
Category:
Innovation in Video / Single
Annual ID:
150391A

Award:
2015 Film Gold Pencil
Agency:
J. Walter Thompson India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Innovation in Video / Single
Annual ID:
150550A

Award:
2015 Film Silver Pencil
Agency:
OgilvyOne Beijing / Beijing
Client:
Volkswagen
Title:
Eyes on the Road
Category:
Innovation in Video / Single
Annual ID:
150912A

Award:
2015 Film Bronze Pencil
Agency:
OgilvyOne Beijing / Beijing
Client:
Volkswagen
Title:
Eyes on the Road
Category:
Public Service - Video / Cinema
Annual ID:
150914A

Award:
2015 Film Silver Pencil
Agency:
BBDO New York / New York
Client:
Mars Chocolate North America/Twix Bites
Title:
#TBT TV Campaign
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
150129A

Award:
2015 Film Bronze Pencil
Agency:
lg2 / Quebec + Quatre Zero Un / Montreal + BLVD / Montreal + Nova Film / Quebec
Client:
Société de l'assurance automobile du Québec
Title:
Messenger
Category:
Public Service - Video / Television - Single
Annual ID:
150697A

Award:
2015 Film Silver Pencil
Agency:
Saatchi & Saatchi / New York
Client:
The Brotherhood Sister Sol
Title:
The Talk
Category:
Public Service - Video / Television - Single
Annual ID:
151009A

Award:
2015 Film Silver Pencil
Agency:
AMVBBDO / London
Client:
SAINSBURY'S
Title:
1914
Category:
Video Craft / Direction
Annual ID:
150062A

Award:
2015 Film Silver Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
100
Category:
Video Craft / Direction
Annual ID:
150402A

Award:
2015 Film Bronze Pencil
Agency:
Logan & Sons / Los Angeles, CA + Hoonigan / Park City, Utah
Client:
Hoonigan
Title:
Gymkhana Seven: Wild in the Streets
Category:
Video Craft / Direction
Annual ID:
150705A

Award:
2015 Film Silver Pencil
Agency:
O Positive / New York + SS+K / New York
Client:
HBO GO
Title:
Faithful - True Detective
Category:
Video Craft / Direction
Annual ID:
150821A

Award:
2015 Film Silver Pencil
Agency:
O Positive / New York + SS+K / New York
Client:
HBO GO
Title:
Unconditional Love - Girls
Category:
Video Craft / Direction
Annual ID:
150822A

Award:
2015 Film Bronze Pencil
Agency:
O Positive / New York + SS+K / New York
Client:
HBO GO
Title:
What's He In - Game of Thrones
Category:
Video Craft / Direction
Annual ID:
150823A

Award:
2015 Film Bronze Pencil
Agency:
R/GA London / London + R/GA Los Angeles / Los Angeles
Client:
Beats By Dre
Title:
The Game Before The Game
Category:
Video Craft / Direction
Annual ID:
150978A

Award:
2015 Film Gold Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
Made in NY
Category:
Video Craft / Direction
Annual ID:
151071A

Award:
2015 Film Silver Pencil
Agency:
BBDO New York / New York
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
150126A

Award:
2015 Film Bronze Pencil
Agency:
LOLA Lowe & Partners / Madrid
Client:
LIBERO/FOOTBALL MAGAZINE
Title:
If They Explain It With Football, You Get It
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
150706A

Award:
2015 Film Silver Pencil
Agency:
adamandeveDDB / London
Client:
John Lewis Partnership
Title:
Montys Christmas
Category:
Online Films & Video / Short Form - Single
Annual ID:
150025A

Award:
2015 Film Bronze Pencil
Agency:
JWT Amsterdam / Amsterdam
Client:
ELAN
Title:
ELAN Taste the Translation
Category:
Online Films & Video / Short Form - Single
Annual ID:
150579A

Award:
2015 Film Silver Pencil
Agency:
Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Online Films & Video / Short Form - Single
Annual ID:
150691A

Award:
2015 Film Gold Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Happily Married
Category:
Online Films & Video / Short Form - Single
Annual ID:
151056A

Award:
2015 Film Gold Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Unconditional Love
Category:
Online Films & Video / Short Form - Single
Annual ID:
151058A

Award:
2015 Film Gold Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Your Choice
Category:
Online Films & Video / Short Form - Single
Annual ID:
151059A

Award:
2015 Film Silver Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Faithful
Category:
Online Films & Video / Short Form - Single
Annual ID:
151060A

Award:
2015 Film Silver Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Whats He In
Category:
Online Films & Video / Short Form - Single
Annual ID:
151061A

Award:
2015 Film Silver Pencil
Agency:
Mori / Tokyo + Drill / Tokyo + Dentsu / Tokyo + morimori / Tokyo
Client:
OK Go + Honda
Title:
OK Go: I Won’t Let You Down
Category:
Online Films & Video / Music Videos
Annual ID:
150789A

Award:
2015 Film Gold Pencil
Agency:
J. Walter Thompson India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Online Films & Video / User Generated Content
Annual ID:
150551A

Award:
2015 Film Bronze Pencil
Agency:
Barton F. Graf LLC / New York, NY
Client:
Kayak
Title:
Search One and Done
Category:
Consumer Television / :20 & Under - Campaign
Annual ID:
150090A

Award:
2015 Film Gold Pencil
Agency:
BBDO New York / New York
Client:
Mars Chocolate North America/Twix Bites
Title:
#TBT TV Campaign
Category:
Consumer Television / :20 & Under - Campaign
Annual ID:
150124A

Award:
2015 Film Gold Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
100
Category:
Cinema Advertising / Long Form - Over :90 - Single
Annual ID:
150399A

Award:
2015 Film Bronze Pencil
Agency:
Leo Burnett / Madrid
Client:
LOTERIAS Y APUESTAS DEL ESTADO
Title:
THERE IS NO BIGGER PRICE THAN SHARING
Category:
Cinema Advertising / Long Form - Over :90 - Single
Annual ID:
150599A
