The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Newcastle Brown Ale: Band of Brands Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Online Films & Video / Short Form - Series / Episodes
Montys Christmas Agency: adamandeveDDB / London Client: John Lewis Partnership Category: Consumer Television / Over 60 Second - Single
Make Every Yard Count Agency: JWT India / Bangalore Client: Nike India Category: Consumer Television / Over 60 Second - Single
The Silver Hand Agency: TRY Advertising Agency / Oslo Client: Canal Digital Category: Consumer Television / Over 60 Second - Single
Eyes on the Road Agency: OgilvyOne Beijing / Beijing Client: Volkswagen Category: Innovation in Video / Single
Momhead Agency: Ethel Avenue / Los Angeles Client: Johanna Stein Category: Online Films & Video / Self-Promotion - Single
Montys Christmas Agency: adamandeveDDB / London Client: John Lewis Partnership Category: Online Films & Video / Short Form - Single
#LikeAGirl Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Faithful Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Whats He In Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single
Unload Your 401k Agency: Grey New York / New York + Rabbit / New York Client: States United to Prevent Gun Violence Category: Public Service - Video / Non-Broadcast
Smell Like a Man From Head to Toe Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of Varying Length - Campaign
The Talk Agency: Saatchi & Saatchi / New York Client: The Brotherhood Sister Sol Category: Public Service - Video / Television - Single
Captain Risky Agency: 303Lowe Sydney / Sydney Client: Budget Direct Category: Consumer Television / 60 Second - Single
Cave Agency: Ogilvy Group Thailand / Bangkok Client: Crocodile / Cera C-Cure Co., Ltd. Category: Consumer Television / 60 Second - Single
The Toronto Mayor Show - Enough To Eat Agency: Rethink / Toronto Client: No Ford Nation Category: Online Films & Video / Public Service / Non-Profit
HORSE With Harden Agency: BBDO New York / New York Client: Foot Locker Category: Online Films & Video / Event or Live Webcast - Single
BLAH Airlines Agency: Eleven, Inc. / San Francisco Client: Virgin America Category: Online Films & Video / Long Form - Single
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon Agency: The Marketing Arm / Marina Del Rey Client: Pepsi MAX Category: Online Films & Video / Long Form - Single
Enhance Your Lighting Agency: BBDO New York / New York Client: GE Category: Video Craft / Scriptwriting
Stephen Merchant Presents: "If We Won" Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Video Craft / Scriptwriting
Pepsi Agreement Agency: Fallon / Minneapolis Client: Arby's Category: Consumer Television / :30 / :25 - Single
#TBT TV Campaign Agency: BBDO New York / New York Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / Under $80K Budget - Campaign
OK Go: I Won’t Let You Down Agency: Mori / Tokyo + Drill / Tokyo + Dentsu / Tokyo + morimori / Tokyo Client: OK Go + Honda Category: Online Films & Video / Music Videos
1914 Agency: AMVBBDO / London Client: SAINSBURY'S Category: Video Craft / Direction
100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Video Craft / Direction
Faithful - True Detective Agency: O Positive / New York + SS+K / New York Client: HBO GO Category: Video Craft / Direction
Unconditional Love - Girls Agency: O Positive / New York + SS+K / New York Client: HBO GO Category: Video Craft / Direction
Tap Thru Agency: BBDO New York / New York Client: Lowe's Category: Online Films & Video / Branded Micro-Video

2015 Film Silver Pencil

Droga5 / New York

Heineken USA / Newcastle Brown Ale

Newcastle Brown Ale: Band of Brands

Online Films & Video / Short Form - Series / Episodes

150361A

2015 Film Silver Pencil

adamandeveDDB / London

John Lewis Partnership

Montys Christmas

Consumer Television / Over 60 Second - Single

150024A

2015 Film Silver Pencil

JWT India / Bangalore

Nike India

Make Every Yard Count

Consumer Television / Over 60 Second - Single

150582A

2015 Film Silver Pencil

TRY Advertising Agency / Oslo

Canal Digital

The Silver Hand

Consumer Television / Over 60 Second - Single

151153A

2015 Film Silver Pencil

OgilvyOne Beijing / Beijing

Volkswagen

Eyes on the Road

Innovation in Video / Single

150912A

2015 Film Silver Pencil

Ethel Avenue / Los Angeles

Johanna Stein

Momhead

Online Films & Video / Self-Promotion - Single

150396A

2015 Film Silver Pencil

adamandeveDDB / London

John Lewis Partnership

Montys Christmas

Online Films & Video / Short Form - Single

150025A

2015 Film Silver Pencil

Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London

Procter & Gamble/Always

#LikeAGirl

Online Films & Video / Short Form - Single

150691A

2015 Film Silver Pencil

SS+K / New York

HBO Go

Awkward Family Viewing - Faithful

Online Films & Video / Short Form - Single

151060A

2015 Film Silver Pencil

SS+K / New York

HBO Go

Awkward Family Viewing - Whats He In

Online Films & Video / Short Form - Single

151061A

2015 Film Silver Pencil

Grey New York / New York + Rabbit / New York

States United to Prevent Gun Violence

Unload Your 401k

Public Service - Video / Non-Broadcast

150479A

2015 Film Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Smell Like a Man From Head to Toe

Consumer Television / Commercials of Varying Length - Campaign

151187A

2015 Film Silver Pencil

Saatchi & Saatchi / New York

The Brotherhood Sister Sol

The Talk

Public Service - Video / Television - Single

151009A

2015 Film Silver Pencil

303Lowe Sydney / Sydney

Budget Direct

Captain Risky

Consumer Television / 60 Second - Single

150004A

2015 Film Silver Pencil

Ogilvy Group Thailand / Bangkok

Crocodile / Cera C-Cure Co., Ltd.

Cave

Consumer Television / 60 Second - Single

150893A

2015 Film Silver Pencil

Rethink / Toronto

No Ford Nation

The Toronto Mayor Show - Enough To Eat

Online Films & Video / Public Service / Non-Profit

150993A

2015 Film Silver Pencil

BBDO New York / New York

Foot Locker

HORSE With Harden

Online Films & Video / Event or Live Webcast - Single

150126A

2015 Film Silver Pencil

Eleven, Inc. / San Francisco

Virgin America

BLAH Airlines

Online Films & Video / Long Form - Single

150389A

2015 Film Silver Pencil

The Marketing Arm / Marina Del Rey

Pepsi MAX

Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon

Online Films & Video / Long Form - Single

151124A

2015 Film Silver Pencil

BBDO New York / New York

GE

Enhance Your Lighting

Video Craft / Scriptwriting

150127A

2015 Film Silver Pencil

Droga5 / New York

Heineken USA / Newcastle Brown Ale

Stephen Merchant Presents: "If We Won"

Video Craft / Scriptwriting

150363A

2015 Film Silver Pencil

Fallon / Minneapolis

Arby's

Pepsi Agreement

Consumer Television / :30 / :25 - Single

150412A

2015 Film Silver Pencil

BBDO New York / New York

Mars Chocolate North America/Twix Bites

#TBT TV Campaign

Consumer Television / Under $80K Budget - Campaign

150129A

2015 Film Silver Pencil

Mori / Tokyo + Drill / Tokyo + Dentsu / Tokyo + morimori / Tokyo

OK Go + Honda

OK Go: I Won’t Let You Down

Online Films & Video / Music Videos

150789A

2015 Film Silver Pencil

AMVBBDO / London

SAINSBURY'S

1914

Video Craft / Direction

150062A

2015 Film Silver Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

100

Video Craft / Direction

150402A

2015 Film Silver Pencil

O Positive / New York + SS+K / New York

HBO GO

Faithful - True Detective

Video Craft / Direction

150821A

2015 Film Silver Pencil

O Positive / New York + SS+K / New York

HBO GO

Unconditional Love - Girls

Video Craft / Direction

150822A

2015 Film Silver Pencil

BBDO New York / New York

Lowe's

Tap Thru

Online Films & Video / Branded Micro-Video

150128A

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