The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Sports Matter
Agency: Anomaly / New York
Client: DICKs Sporting Goods Category: Consumer Television / 60 Second - Campaign
The Journey Starts Here
Agency: DDB Group New Zealand / Auckland
Client: SKY Television Category: Consumer Television / 60 Second - Campaign
Merrick "Best Dog Ever" Video Series
Agency: McGarrah Jessee / Austin
Client: Merrick Pet Care Category: Online Films & Video / User Generated Content
Equal Payback Project
Agency: Droga5 / New York
Client: The National Women’s Law Center Category: Online Films & Video / Public Service / Non-Profit
Way Home
Agency: Kitchen Leo Burnett / Oslo
Client: SpareBank 1 Category: Online Films & Video / Public Service / Non-Profit
Every 6 Seconds
Agency: M&C Saatchi / Sydney
Client: Quit UK Category: Online Films & Video / Public Service / Non-Profit
Make It Stop
Agency: Mullen / Boston
Client: Vh1 Save The Music Category: Online Films & Video / Public Service / Non-Profit
Mini Mini-Series
Agency: BBDO / New York
Client: PepsiCo/Mountain Dew Category: Online Films & Video / Branded Micro-Video
Every 6 Seconds
Agency: M&C Saatchi / Sydney
Client: Quit UK Category: Online Films & Video / Branded Micro-Video
Radiant Return
Agency: DDB Group Melbourne / Melbourne
Client: PZ Cussons Category: Online Films & Video / Short Form - Series / Episodes
If We Won
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Online Films & Video / Short Form - Series / Episodes
Enhance Your Lighting
Agency: BBDO / New York
Client: GE Category: Online Films & Video / Short Form - Single
Moving Target
Agency: DDB Group Melbourne / Melbourne
Client: PZ Cussons Category: Online Films & Video / Short Form - Single
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Online Films & Video / Short Form - Single
Stephen Merchant Presents: "If We Won"
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Online Films & Video / Short Form - Single
100
Agency: Stink / London + F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Category: Online Films & Video / Short Form - Single
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Appreciation
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single
RE2PECT
Agency: Wieden+Kennedy New York / new york
Client: Jordan Brand Category: Online Films & Video / Short Form - Single
Unlimited
Agency: CAA Marketing / Los Angeles
Client: Old Navy Category: Online Films & Video / Music Videos
Reviveaphone
Agency: lg2 / Montreal
Client: Reviveaphone Category: Online Films & Video / Long Form - Single
The World's Toughest Job
Agency: Mullen / Boston
Client: American Greetings Category: Online Films & Video / Long Form - Single
The Game Before The Game
Agency: R/GA London / London + R/GA Los Angeles / Los Angeles
Client: Beats By Dre Category: Online Films & Video / Long Form - Single
The Last Game
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Online Films & Video / Long Form - Single
Winner Stays
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Online Films & Video / Long Form - Single
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels Category: Public Service - Video / Cinema
Fingers
Agency: Barton F. Graf LLC / New York, NY
Client: Kayak Category: Consumer Television / :20 & Under - Single
GRAPE FLAVOR
Agency: Dentsu Plus Co.,Ltd. / Bangkok
Client: HI-CHEW Category: Consumer Television / :20 & Under - Single
On Memory Foam Mattresses
Agency: Havas Worldwide NY / New York
Client: Dos Equis Category: Consumer Television / :20 & Under - Single
Hotel
Agency: BBH / New York
Client: Unilever/Axe Category: Cinema Advertising / Short Form - :90 & Under - Single
Dream Run - HR-V
Agency: Leo Burnett Melbourne / Southbank + Goodoil Films / Paddington
Client: Honda Australia Category: Cinema Advertising / Short Form - :90 & Under - Single
Cook's Range
Agency: Wieden+Kennedy / London
Client: Lurpak Category: Cinema Advertising / Short Form - :90 & Under - Single
1914
Agency: AMV BBDO / London
Client: SAINSBURY'S Category: Cinema Advertising / Long Form - Over :90 - Single
The Boy Who Beeps
Agency: BBDO / New York
Client: GE Category: Cinema Advertising / Long Form - Over :90 - Single
Bitter?
Agency: Leo Burnett Taiwan / Taipei
Client: Creation Food Co., Ltd. Category: Cinema Advertising / Long Form - Over :90 - Single
The Gentleman's Wager
Agency: Anomaly / New York
Client: Johnnie Walker Category: Video Craft / Direction
The Boy Who Beeps
Agency: Park Pictures / New York & Los Angeles + BBDO / New York
Client: General Electric Category: Video Craft / Direction
Dream Run - HR-V
Agency: Leo Burnett Melbourne / Southbank + Goodoil Films / Paddington
Client: Honda Australia Category: Video Craft / Direction
Brady Bunch
Agency: O Positive / New York + BBDO / New York
Client: Mars Chocolate North America Category: Video Craft / Direction
Like Brands. Only Cheaper
Agency: BMF / Sydney
Client: ALDI Australia Category: Consumer Television / :20 & Under - Campaign
ALL DRIVE. No drama.
Agency: mcgarrybowen / Chicago
Client: Cars.com Category: Consumer Television / :20 & Under - Campaign
Your Year. Directed by Nike+
Agency: AKQA / Portland
Client: Nike Category: Innovation in Video / Single
Share It To End It
Agency: J Walter Thompson / Singapore + Mirum / Singapore
Client: CABCY Category: Innovation in Video / Single
Samsung Holiday Dreams
Agency: R/GA / New York
Client: Samsung Telecommunications America Category: Innovation in Video / Single
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Online Films & Video / Event or Live Webcast - Single
Award:
2015 Film Merit Award
Agency:
Anomaly / New York
Client:
DICKs Sporting Goods
Title:
Sports Matter
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
150071A
Award:
2015 Film Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
SKY Television
Title:
The Journey Starts Here
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
150281A
Award:
2015 Film Merit Award
Agency:
McGarrah Jessee / Austin
Client:
Merrick Pet Care
Title:
Merrick "Best Dog Ever" Video Series
Category:
Online Films & Video / User Generated Content
Annual ID:
150774A
Award:
2015 Film Merit Award
Agency:
Droga5 / New York
Client:
The National Women’s Law Center
Title:
Equal Payback Project
Category:
Online Films & Video / Public Service / Non-Profit
Annual ID:
150381A
Award:
2015 Film Merit Award
Agency:
Kitchen Leo Burnett / Oslo
Client:
SpareBank 1
Title:
Way Home
Category:
Online Films & Video / Public Service / Non-Profit
Annual ID:
150589A
Award:
2015 Film Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Quit UK
Title:
Every 6 Seconds
Category:
Online Films & Video / Public Service / Non-Profit
Annual ID:
150719A
Award:
2015 Film Merit Award
Agency:
Mullen / Boston
Client:
Vh1 Save The Music
Title:
Make It Stop
Category:
Online Films & Video / Public Service / Non-Profit
Annual ID:
150807A
Award:
2015 Film Merit Award
Agency:
BBDO / New York
Client:
PepsiCo/Mountain Dew
Title:
Mini Mini-Series
Category:
Online Films & Video / Branded Micro-Video
Annual ID:
150161A
Award:
2015 Film Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Quit UK
Title:
Every 6 Seconds
Category:
Online Films & Video / Branded Micro-Video
Annual ID:
150720A
Award:
2015 Film Merit Award
Agency:
DDB Group Melbourne / Melbourne
Client:
PZ Cussons
Title:
Radiant Return
Category:
Online Films & Video / Short Form - Series / Episodes
Annual ID:
150275A
Award:
2015 Film Merit Award
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
If We Won
Category:
Online Films & Video / Short Form - Series / Episodes
Annual ID:
150371A
Award:
2015 Film Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Enhance Your Lighting
Category:
Online Films & Video / Short Form - Single
Annual ID:
150149A
Award:
2015 Film Merit Award
Agency:
DDB Group Melbourne / Melbourne
Client:
PZ Cussons
Title:
Moving Target
Category:
Online Films & Video / Short Form - Single
Annual ID:
150274A
Award:
2015 Film Merit Award
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
Newcastle Brown Ale: Band of Brands
Category:
Online Films & Video / Short Form - Single
Annual ID:
150375A
Award:
2015 Film Merit Award
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
Stephen Merchant Presents: "If We Won"
Category:
Online Films & Video / Short Form - Single
Annual ID:
150378A
Award:
2015 Film Merit Award
Agency:
Stink / London + F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica
Title:
100
Category:
Online Films & Video / Short Form - Single
Annual ID:
150410A
Award:
2015 Film Merit Award
Agency:
J. Walter Thompson India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Online Films & Video / Short Form - Single
Annual ID:
150555A
Award:
2015 Film Merit Award
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Appreciation
Category:
Online Films & Video / Short Form - Single
Annual ID:
151062A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy New York / new york
Client:
Jordan Brand
Title:
RE2PECT
Category:
Online Films & Video / Short Form - Single
Annual ID:
151204A
Award:
2015 Film Merit Award
Agency:
FoxP2 / Cape Town
Client:
Design Indaba
Title:
Project Phoenix
Category:
Non-Broadcast / Offline
Annual ID:
150430A
Award:
2015 Film Merit Award
Agency:
CAA Marketing / Los Angeles
Client:
Old Navy
Title:
Unlimited
Category:
Online Films & Video / Music Videos
Annual ID:
150212A
Award:
2015 Film Merit Award
Agency:
lg2 / Montreal
Client:
Reviveaphone
Title:
Reviveaphone
Category:
Online Films & Video / Long Form - Single
Annual ID:
150694A
Award:
2015 Film Merit Award
Agency:
Mullen / Boston
Client:
American Greetings
Title:
The World's Toughest Job
Category:
Online Films & Video / Long Form - Single
Annual ID:
150805A
Award:
2015 Film Merit Award
Agency:
R/GA London / London + R/GA Los Angeles / Los Angeles
Client:
Beats By Dre
Title:
The Game Before The Game
Category:
Online Films & Video / Long Form - Single
Annual ID:
150979A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
The Last Game
Category:
Online Films & Video / Long Form - Single
Annual ID:
151193A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Winner Stays
Category:
Online Films & Video / Long Form - Single
Annual ID:
151194A
Award:
2015 Film Merit Award
Agency:
The Cyranos//McCann / Barcelona
Client:
Fundació Arrels
Title:
HomelessFonts
Category:
Public Service - Video / Cinema
Annual ID:
151114A
Award:
2015 Film Merit Award
Agency:
Barton F. Graf LLC / New York, NY
Client:
Kayak
Title:
Fingers
Category:
Consumer Television / :20 & Under - Single
Annual ID:
150095A
Award:
2015 Film Merit Award
Agency:
Dentsu Plus Co.,Ltd. / Bangkok
Client:
HI-CHEW
Title:
GRAPE FLAVOR
Category:
Consumer Television / :20 & Under - Single
Annual ID:
150334A
Award:
2015 Film Merit Award
Agency:
Havas Worldwide NY / New York
Client:
Dos Equis
Title:
On Memory Foam Mattresses
Category:
Consumer Television / :20 & Under - Single
Annual ID:
150511A
Award:
2015 Film Merit Award
Agency:
BBH / New York
Client:
Unilever/Axe
Title:
Hotel
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Annual ID:
150189A
Award:
2015 Film Merit Award
Agency:
Leo Burnett Melbourne / Southbank + Goodoil Films / Paddington
Client:
Honda Australia
Title:
Dream Run - HR-V
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Annual ID:
150648A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / London
Client:
Lurpak
Title:
Cook's Range
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Annual ID:
151183A
Award:
2015 Film Merit Award
Agency:
AMV BBDO / London
Client:
SAINSBURY'S
Title:
1914
Category:
Cinema Advertising / Long Form - Over :90 - Single
Annual ID:
150067A
Award:
2015 Film Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
The Boy Who Beeps
Category:
Cinema Advertising / Long Form - Over :90 - Single
Annual ID:
150151A
Award:
2015 Film Merit Award
Agency:
Leo Burnett Taiwan / Taipei
Client:
Creation Food Co., Ltd.
Title:
Bitter?
Category:
Cinema Advertising / Long Form - Over :90 - Single
Annual ID:
150669A
Award:
2015 Film Merit Award
Agency:
Anomaly / New York
Client:
Johnnie Walker
Title:
The Gentleman's Wager
Category:
Video Craft / Direction
Annual ID:
150073A
Award:
2015 Film Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Enhance Your Lighting
Category:
Video Craft / Direction
Annual ID:
150103A
Award:
2015 Film Merit Award
Agency:
Park Pictures / New York & Los Angeles + BBDO / New York
Client:
General Electric
Title:
The Boy Who Beeps
Category:
Video Craft / Direction
Annual ID:
150104A
Award:
2015 Film Merit Award
Agency:
BETC / Paris
Client:
Lacoste
Title:
The big leap
Category:
Video Craft / Direction
Annual ID:
150198A
Award:
2015 Film Merit Award
Agency:
Leo Burnett Melbourne / Southbank + Goodoil Films / Paddington
Client:
Honda Australia
Title:
Dream Run - HR-V
Category:
Video Craft / Direction
Annual ID:
150649A
Award:
2015 Film Merit Award
Agency:
MJZ / London + Mother / London
Client:
Ikea
Title:
Bed
Category:
Video Craft / Direction
Annual ID:
150785A
Award:
2015 Film Merit Award
Agency:
O Positive / New York + BBDO / New York
Client:
Mars Chocolate North America
Title:
Brady Bunch
Category:
Video Craft / Direction
Annual ID:
150820A
Award:
2015 Film Merit Award
Agency:
BMF / Sydney
Client:
ALDI Australia
Title:
Like Brands. Only Cheaper
Category:
Consumer Television / :20 & Under - Campaign
Annual ID:
150204A
Award:
2015 Film Merit Award
Agency:
mcgarrybowen / Chicago
Client:
Cars.com
Title:
ALL DRIVE. No drama.
Category:
Consumer Television / :20 & Under - Campaign
Annual ID:
150775A
Award:
2015 Film Merit Award
Agency:
180LA / Santa Monica
Client:
HP
Title:
The Connected
Category:
Innovation in Video / Single
Annual ID:
150002A
Award:
2015 Film Merit Award
Agency:
AKQA / Portland
Client:
Nike
Title:
Your Year. Directed by Nike+
Category:
Innovation in Video / Single
Annual ID:
150048A
Award:
2015 Film Merit Award
Agency:
J Walter Thompson / Singapore + Mirum / Singapore
Client:
CABCY
Title:
Share It To End It
Category:
Innovation in Video / Single
Annual ID:
150548A
Award:
2015 Film Merit Award
Agency:
R/GA / New York
Client:
Samsung Telecommunications America
Title:
Samsung Holiday Dreams
Category:
Innovation in Video / Single
Annual ID:
150967A
Award:
2015 Film Merit Award
Agency:
The Cyranos//McCann / Barcelona
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
151119A
