The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Radiant Return
Agency: DDB Group Melbourne / Melbourne
Client: PZ Cussons Category: Online Films & Video / Short Form - Series / Episodes
If We Won
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Online Films & Video / Short Form - Series / Episodes
Like Brands. Only Cheaper
Agency: BMF / Sydney
Client: ALDI Australia Category: Consumer Television / :20 & Under - Campaign
ALL DRIVE. No drama.
Agency: mcgarrybowen / Chicago
Client: Cars.com Category: Consumer Television / :20 & Under - Campaign
Sports Matter
Agency: Anomaly / New York
Client: DICKs Sporting Goods Category: Consumer Television / 60 Second - Campaign
The Journey Starts Here
Agency: DDB Group New Zealand / Auckland
Client: SKY Television Category: Consumer Television / 60 Second - Campaign
Hotel
Agency: BBH / New York
Client: Unilever/Axe Category: Cinema Advertising / Short Form - :90 & Under - Single
Dream Run - HR-V
Agency: Leo Burnett Melbourne / Southbank + Goodoil Films / Paddington
Client: Honda Australia Category: Cinema Advertising / Short Form - :90 & Under - Single
Cook's Range
Agency: Wieden+Kennedy / London
Client: Lurpak Category: Cinema Advertising / Short Form - :90 & Under - Single
Before the Dawn
Agency: Virtue Worldwide / Brooklyn, NY
Client: 20th Century Fox Category: Online Films & Video / Long Form - Series / Episodes
Risk Everything
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Online Films & Video / Long Form - Series / Episodes
CV: Personal Statement Campaign
Agency: CHI & Partners / London
Client: The Prince's Trust Category: Public Service - Video / Television - Single
Proud to Be - The Superbowl Spot the NFL Wouldnt Air
Agency: goodness Mfg. / Los Angeles
Client: National Congress of American Indians + Oneida Indian Nation Category: Public Service - Video / Television - Single
HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai
Client: SHANGHAI GENERAL MOTORS Category: Public Service - Video / Television - Single
Kevin
Agency: Ogilvy & Mather Johannesburg / Johannesburg
Client: Topsy Foundation Category: Public Service - Video / Television - Single
Original British Drama
Agency: RKCR/Y&R / London
Client: BBC Category: Public Service - Video / Television - Single
I Will Survive
Agency: Stink / London + Saatchi & Saatchi Del Campo / Buenos Aires + Landia / Buenos Aires
Client: VH1 Category: Public Service - Video / Television - Single
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Video Craft / Scriptwriting
Clash of Clans - Revenge
Agency: Barton F. Graf LLC / New York, NY
Client: Supercell Category: Video Craft / Scriptwriting
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Video Craft / Scriptwriting
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Video Craft / Scriptwriting
Awkward Family Viewing - Happily Married
Agency: SS+K / New York
Client: HBO Go Category: Video Craft / Scriptwriting
Awkward Family Viewing - Whats He In
Agency: SS+K / New York
Client: HBO Go Category: Video Craft / Scriptwriting
Awkward Family Viewing - Your Choice
Agency: SS+K / New York
Client: HBO Go Category: Video Craft / Scriptwriting
Mini Mini-Series
Agency: BBDO / New York
Client: PepsiCo/Mountain Dew Category: Online Films & Video / Branded Micro-Video
Every 6 Seconds
Agency: M&C Saatchi / Sydney
Client: Quit UK Category: Online Films & Video / Branded Micro-Video
Equal Payback Project
Agency: Droga5 / New York
Client: The National Women’s Law Center Category: Online Films & Video / Public Service / Non-Profit
Way Home
Agency: Kitchen Leo Burnett / Oslo
Client: SpareBank 1 Category: Online Films & Video / Public Service / Non-Profit
Every 6 Seconds
Agency: M&C Saatchi / Sydney
Client: Quit UK Category: Online Films & Video / Public Service / Non-Profit
Make It Stop
Agency: Mullen / Boston
Client: Vh1 Save The Music Category: Online Films & Video / Public Service / Non-Profit
Enhance Your Lighting
Agency: BBDO / New York
Client: GE Category: Online Films & Video / Short Form - Single
Moving Target
Agency: DDB Group Melbourne / Melbourne
Client: PZ Cussons Category: Online Films & Video / Short Form - Single
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Online Films & Video / Short Form - Single
Stephen Merchant Presents: "If We Won"
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Online Films & Video / Short Form - Single
100
Agency: Stink / London + F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Category: Online Films & Video / Short Form - Single
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Appreciation
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single
RE2PECT
Agency: Wieden+Kennedy New York / new york
Client: Jordan Brand Category: Online Films & Video / Short Form - Single
Elevator
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Consumer Television / :30 / :25 - Single
Road
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Consumer Television / :30 / :25 - Single
Stick it!
Agency: Barton F. Graf LLC / New York, NY
Client: GoDaddy Category: Consumer Television / :30 / :25 - Single
Lecture
Agency: Barton F. Graf LLC / New York, NY
Client: Kayak Category: Consumer Television / :30 / :25 - Single
Stairlift
Agency: Barton F. Graf LLC / New York, NY
Client: Kayak Category: Consumer Television / :30 / :25 - Single
Tomcat Presents Dead Mouse Theatre - Fitzy Gibbons
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company Category: Consumer Television / :30 / :25 - Single
Tomcat Presents Dead Mouse Theatre - Vikings
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company Category: Consumer Television / :30 / :25 - Single
Knife
Agency: BBH / New York
Client: Unilever/Axe Category: Consumer Television / :30 / :25 - Single
Award:
2015 Film Merit Award
Agency:
DDB Group Melbourne / Melbourne
Client:
PZ Cussons
Title:
Radiant Return
Category:
Online Films & Video / Short Form - Series / Episodes
Annual ID:
150275A
Award:
2015 Film Merit Award
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
If We Won
Category:
Online Films & Video / Short Form - Series / Episodes
Annual ID:
150371A
Award:
2015 Film Merit Award
Agency:
BMF / Sydney
Client:
ALDI Australia
Title:
Like Brands. Only Cheaper
Category:
Consumer Television / :20 & Under - Campaign
Annual ID:
150204A
Award:
2015 Film Merit Award
Agency:
mcgarrybowen / Chicago
Client:
Cars.com
Title:
ALL DRIVE. No drama.
Category:
Consumer Television / :20 & Under - Campaign
Annual ID:
150775A
Award:
2015 Film Merit Award
Agency:
Anomaly / New York
Client:
DICKs Sporting Goods
Title:
Sports Matter
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
150071A
Award:
2015 Film Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
SKY Television
Title:
The Journey Starts Here
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
150281A
Award:
2015 Film Merit Award
Agency:
BBH / New York
Client:
Unilever/Axe
Title:
Hotel
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Annual ID:
150189A
Award:
2015 Film Merit Award
Agency:
Leo Burnett Melbourne / Southbank + Goodoil Films / Paddington
Client:
Honda Australia
Title:
Dream Run - HR-V
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Annual ID:
150648A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / London
Client:
Lurpak
Title:
Cook's Range
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Annual ID:
151183A
Award:
2015 Film Merit Award
Agency:
Virtue Worldwide / Brooklyn, NY
Client:
20th Century Fox
Title:
Before the Dawn
Category:
Online Films & Video / Long Form - Series / Episodes
Annual ID:
151163A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Risk Everything
Category:
Online Films & Video / Long Form - Series / Episodes
Annual ID:
151192A
Award:
2015 Film Merit Award
Agency:
CHI & Partners / London
Client:
The Prince's Trust
Title:
CV: Personal Statement Campaign
Category:
Public Service - Video / Television - Single
Annual ID:
150222A
Award:
2015 Film Merit Award
Agency:
goodness Mfg. / Los Angeles
Client:
National Congress of American Indians + Oneida Indian Nation
Title:
Proud to Be - The Superbowl Spot the NFL Wouldnt Air
Category:
Public Service - Video / Television - Single
Annual ID:
150462A
Award:
2015 Film Merit Award
Agency:
Lowe China / Shanghai
Client:
SHANGHAI GENERAL MOTORS
Title:
HUMAN TRAFFIC SIGN
Category:
Public Service - Video / Television - Single
Annual ID:
150709A
Award:
2015 Film Merit Award
Agency:
Ogilvy & Mather Johannesburg / Johannesburg
Client:
Topsy Foundation
Title:
Kevin
Category:
Public Service - Video / Television - Single
Annual ID:
150863A
Award:
2015 Film Merit Award
Agency:
RKCR/Y&R / London
Client:
BBC
Title:
Original British Drama
Category:
Public Service - Video / Television - Single
Annual ID:
151000A
Award:
2015 Film Merit Award
Agency:
Stink / London + Saatchi & Saatchi Del Campo / Buenos Aires + Landia / Buenos Aires
Client:
VH1
Title:
I Will Survive
Category:
Public Service - Video / Television - Single
Annual ID:
151011A
Award:
2015 Film Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Kombi Last Wishes
Category:
Video Craft / Scriptwriting
Annual ID:
150060A
Award:
2015 Film Merit Award
Agency:
Barton F. Graf LLC / New York, NY
Client:
Supercell
Title:
Clash of Clans - Revenge
Category:
Video Craft / Scriptwriting
Annual ID:
150099A
Award:
2015 Film Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
The Process
Category:
Video Craft / Scriptwriting
Annual ID:
150148A
Award:
2015 Film Merit Award
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
Newcastle Brown Ale: Band of Brands
Category:
Video Craft / Scriptwriting
Annual ID:
150374A
Award:
2015 Film Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
100
Category:
Video Craft / Scriptwriting
Annual ID:
150405A
Award:
2015 Film Merit Award
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Happily Married
Category:
Video Craft / Scriptwriting
Annual ID:
151063A
Award:
2015 Film Merit Award
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Whats He In
Category:
Video Craft / Scriptwriting
Annual ID:
151064A
Award:
2015 Film Merit Award
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Your Choice
Category:
Video Craft / Scriptwriting
Annual ID:
151065A
Award:
2015 Film Merit Award
Agency:
FoxP2 / Cape Town
Client:
Design Indaba
Title:
Project Phoenix
Category:
Non-Broadcast / Offline
Annual ID:
150430A
Award:
2015 Film Merit Award
Agency:
BBDO / New York
Client:
PepsiCo/Mountain Dew
Title:
Mini Mini-Series
Category:
Online Films & Video / Branded Micro-Video
Annual ID:
150161A
Award:
2015 Film Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Quit UK
Title:
Every 6 Seconds
Category:
Online Films & Video / Branded Micro-Video
Annual ID:
150720A
Award:
2015 Film Merit Award
Agency:
Droga5 / New York
Client:
The National Women’s Law Center
Title:
Equal Payback Project
Category:
Online Films & Video / Public Service / Non-Profit
Annual ID:
150381A
Award:
2015 Film Merit Award
Agency:
Kitchen Leo Burnett / Oslo
Client:
SpareBank 1
Title:
Way Home
Category:
Online Films & Video / Public Service / Non-Profit
Annual ID:
150589A
Award:
2015 Film Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Quit UK
Title:
Every 6 Seconds
Category:
Online Films & Video / Public Service / Non-Profit
Annual ID:
150719A
Award:
2015 Film Merit Award
Agency:
Mullen / Boston
Client:
Vh1 Save The Music
Title:
Make It Stop
Category:
Online Films & Video / Public Service / Non-Profit
Annual ID:
150807A
Award:
2015 Film Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Enhance Your Lighting
Category:
Online Films & Video / Short Form - Single
Annual ID:
150149A
Award:
2015 Film Merit Award
Agency:
DDB Group Melbourne / Melbourne
Client:
PZ Cussons
Title:
Moving Target
Category:
Online Films & Video / Short Form - Single
Annual ID:
150274A
Award:
2015 Film Merit Award
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
Newcastle Brown Ale: Band of Brands
Category:
Online Films & Video / Short Form - Single
Annual ID:
150375A
Award:
2015 Film Merit Award
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
Stephen Merchant Presents: "If We Won"
Category:
Online Films & Video / Short Form - Single
Annual ID:
150378A
Award:
2015 Film Merit Award
Agency:
Stink / London + F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica
Title:
100
Category:
Online Films & Video / Short Form - Single
Annual ID:
150410A
Award:
2015 Film Merit Award
Agency:
J. Walter Thompson India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Online Films & Video / Short Form - Single
Annual ID:
150555A
Award:
2015 Film Merit Award
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Appreciation
Category:
Online Films & Video / Short Form - Single
Annual ID:
151062A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy New York / new york
Client:
Jordan Brand
Title:
RE2PECT
Category:
Online Films & Video / Short Form - Single
Annual ID:
151204A
Award:
2015 Film Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Elevator
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150058A
Award:
2015 Film Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Road
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150061A
Award:
2015 Film Merit Award
Agency:
Barton F. Graf LLC / New York, NY
Client:
GoDaddy
Title:
Stick it!
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150094A
Award:
2015 Film Merit Award
Agency:
Barton F. Graf LLC / New York, NY
Client:
Kayak
Title:
Lecture
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150096A
Award:
2015 Film Merit Award
Agency:
Barton F. Graf LLC / New York, NY
Client:
Kayak
Title:
Stairlift
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150097A
Award:
2015 Film Merit Award
Agency:
Barton F. Graf LLC / New York, NY
Client:
The Scotts Miracle-Gro Company
Title:
Tomcat Presents Dead Mouse Theatre - Fitzy Gibbons
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150100A
Award:
2015 Film Merit Award
Agency:
Barton F. Graf LLC / New York, NY
Client:
The Scotts Miracle-Gro Company
Title:
Tomcat Presents Dead Mouse Theatre - Vikings
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150101A
Award:
2015 Film Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Skyscraper
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150137A
Award:
2015 Film Merit Award
Agency:
BBH / New York
Client:
Unilever/Axe
Title:
Knife
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150191A
Award:
2015 Film Merit Award
Agency:
BBH / New York
Client:
Unilever/Axe
Title:
Pool
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150192A
