The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

Merrick "Best Dog Ever" Video Series Agency: McGarrah Jessee / Austin Client: Merrick Pet Care Category: Online Films & Video / User Generated Content
Sports Matter Agency: Anomaly / New York Client: DICKs Sporting Goods Category: Consumer Television / 60 Second - Campaign
The Journey Starts Here Agency: DDB Group New Zealand / Auckland Client: SKY Television Category: Consumer Television / 60 Second - Campaign
The Connected Agency: 180LA / Santa Monica Client: HP Category: Innovation in Video / Single
Your Year. Directed by Nike+ Agency: AKQA / Portland Client: Nike Category: Innovation in Video / Single
Share It To End It Agency: J Walter Thompson / Singapore + Mirum / Singapore Client: CABCY Category: Innovation in Video / Single
Samsung Holiday Dreams Agency: R/GA / New York Client: Samsung Telecommunications America Category: Innovation in Video / Single
CV: Personal Statement Campaign Agency: CHI & Partners / London Client: The Prince's Trust Category: Public Service - Video / Television - Single
Proud to Be - The Superbowl Spot the NFL Wouldnt Air Agency: goodness Mfg. / Los Angeles Client: National Congress of American Indians + Oneida Indian Nation Category: Public Service - Video / Television - Single
HUMAN TRAFFIC SIGN Agency: Lowe China / Shanghai Client: SHANGHAI GENERAL MOTORS Category: Public Service - Video / Television - Single
Kevin Agency: Ogilvy & Mather Johannesburg / Johannesburg Client: Topsy Foundation Category: Public Service - Video / Television - Single
Original British Drama Agency: RKCR/Y&R / London Client: BBC Category: Public Service - Video / Television - Single
I Will Survive Agency: Stink / London + Saatchi & Saatchi Del Campo / Buenos Aires + Landia / Buenos Aires Client: VH1 Category: Public Service - Video / Television - Single
Tomcat Presents Dead Mouse Theatre - Vikings Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Consumer Television / Under $80K Budget - Single
Lockdown Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Consumer Television / Under $80K Budget - Single
Royal Westminster Jewelry Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City Client: Royal Westminster Jewelry/ Doji Jewelry Holding Company Category: Consumer Television / Under $80K Budget - Single
Veteran dog Agency: Selmore Creative Agency / Amsterdam Client: The Royal Dutch Guide Dog Foundation Category: Consumer Television / Under $80K Budget - Single
Hotel Agency: BBH New York / New York Client: Unilever/Axe Category: Cinema Advertising / Short Form - :90 & Under - Single
Dream Run - HR-V Agency: Leo Burnett Melbourne / Southbank + Goodoil Films / Paddington Client: Honda Australia Category: Cinema Advertising / Short Form - :90 & Under - Single
Cook's Range Agency: Wieden+Kennedy / London Client: Lurpak Category: Cinema Advertising / Short Form - :90 & Under - Single
Mars Bites TV Campaign Agency: BBDO New York / New York Client: Mars Chocolate North America/Mars Bites Category: Consumer Television / :30 / :25 - Campaign
You gotta get it, to get it. Agency: DDB Canada / Vancouver Client: Netflix Category: Consumer Television / :30 / :25 - Campaign
Versus 1 Agency: Grey New York / New York Client: DIRECTV Category: Consumer Television / :30 / :25 - Campaign
Versus 2 Agency: Grey New York / New York Client: DIRECTV Category: Consumer Television / :30 / :25 - Campaign
No Wires Agency: Hungry Man / Los Angeles + Grey / New York Client: DirecTV Category: Consumer Television / :30 / :25 - Campaign
Mini Mini-Series Agency: BBDO New York / New York Client: PepsiCo/Mountain Dew Category: Online Films & Video / Branded Micro-Video
Every 6 Seconds Agency: M&C Saatchi / Sydney Client: Quit UK Category: Online Films & Video / Branded Micro-Video
Reviveaphone Agency: lg2 / Montreal Client: Reviveaphone Category: Online Films & Video / Long Form - Single
The World's Toughest Job Agency: Mullen / Boston Client: American Greetings Category: Online Films & Video / Long Form - Single
The Game Before The Game Agency: R/GA London / London + R/GA Los Angeles / Los Angeles Client: Beats By Dre Category: Online Films & Video / Long Form - Single
The Last Game Agency: Wieden+Kennedy / Portland Client: Nike Category: Online Films & Video / Long Form - Single
Winner Stays Agency: Wieden+Kennedy / Portland Client: Nike Category: Online Films & Video / Long Form - Single
1914 Agency: AMVBBDO / London Client: SAINSBURY'S Category: Cinema Advertising / Long Form - Over :90 - Single
The Boy Who Beeps Agency: BBDO New York / New York Client: GE Category: Cinema Advertising / Long Form - Over :90 - Single
Bitter? Agency: Leo Burnett Taiwan / Taipei Client: Creation Food Co., Ltd. Category: Cinema Advertising / Long Form - Over :90 - Single
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Online Films & Video / Event or Live Webcast - Single
HomelessFonts Agency: The Cyranos//McCann / Barcelona Client: Fundació Arrels Category: Public Service - Video / Cinema
Project Phoenix Agency: FoxP2 / Cape Town Client: Design Indaba Category: Non-Broadcast / Offline
Radiant Return Agency: DDB Group Melbourne / Melbourne Client: PZ Cussons Category: Online Films & Video / Short Form - Series / Episodes
If We Won Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Online Films & Video / Short Form - Series / Episodes
Clash of Clans - Revenge Agency: Barton F. Graf LLC / New York, NY Client: Supercell Category: Consumer Television / 60 Second - Single
The Process Agency: BBDO New York / New York Client: Foot Locker Category: Consumer Television / 60 Second - Single
Soulmates Agency: BBH / London + Biscuit Filmworks / London + Electric Theatre Collective / London + Final Cut / London Client: Unilever / Axe Category: Consumer Television / 60 Second - Single
Peace Agency: BBH / London + MJZ / London + The Mill / London + String and Tins / London Client: Unilever / Axe Category: Consumer Television / 60 Second - Single
Hotel Agency: BBH New York / New York Client: Unilever/Axe Category: Consumer Television / 60 Second - Single
The big leap Agency: BETC / Paris Client: Lacoste Category: Consumer Television / 60 Second - Single
Airport Agency: DDB Canada / Vancouver Client: Netflix Category: Consumer Television / 60 Second - Single
Pep Talk Agency: DDB Canada / Vancouver Client: Netflix Category: Consumer Television / 60 Second - Single
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Consumer Television / 60 Second - Single
Icons Agency: Grey London / London + Academy / London Client: News UK Category: Consumer Television / 60 Second - Single

2015 Film Merit Award

McGarrah Jessee / Austin

Merrick Pet Care

Merrick "Best Dog Ever" Video Series

Online Films & Video / User Generated Content

150774A

2015 Film Merit Award

Anomaly / New York

DICKs Sporting Goods

Sports Matter

Consumer Television / 60 Second - Campaign

150071A

2015 Film Merit Award

DDB Group New Zealand / Auckland

SKY Television

The Journey Starts Here

Consumer Television / 60 Second - Campaign

150281A

2015 Film Merit Award

180LA / Santa Monica

HP

The Connected

Innovation in Video / Single

150002A

2015 Film Merit Award

AKQA / Portland

Nike

Your Year. Directed by Nike+

Innovation in Video / Single

150048A

2015 Film Merit Award

J Walter Thompson / Singapore + Mirum / Singapore

CABCY

Share It To End It

Innovation in Video / Single

150548A

2015 Film Merit Award

R/GA / New York

Samsung Telecommunications America

Samsung Holiday Dreams

Innovation in Video / Single

150967A

2015 Film Merit Award

CHI & Partners / London

The Prince's Trust

CV: Personal Statement Campaign

Public Service - Video / Television - Single

150222A

2015 Film Merit Award

goodness Mfg. / Los Angeles

National Congress of American Indians + Oneida Indian Nation

Proud to Be - The Superbowl Spot the NFL Wouldnt Air

Public Service - Video / Television - Single

150462A

2015 Film Merit Award

Lowe China / Shanghai

SHANGHAI GENERAL MOTORS

HUMAN TRAFFIC SIGN

Public Service - Video / Television - Single

150709A

2015 Film Merit Award

Ogilvy & Mather Johannesburg / Johannesburg

Topsy Foundation

Kevin

Public Service - Video / Television - Single

150863A

2015 Film Merit Award

RKCR/Y&R / London

BBC

Original British Drama

Public Service - Video / Television - Single

151000A

2015 Film Merit Award

Stink / London + Saatchi & Saatchi Del Campo / Buenos Aires + Landia / Buenos Aires

VH1

I Will Survive

Public Service - Video / Television - Single

151011A

2015 Film Merit Award

Barton F. Graf LLC / New York, NY

The Scotts Miracle-Gro Company

Tomcat Presents Dead Mouse Theatre - Vikings

Consumer Television / Under $80K Budget - Single

150102A

2015 Film Merit Award

Grey Canada / Toronto

Moms Demand Action for Gun Sense in America

Lockdown

Consumer Television / Under $80K Budget - Single

150468A

2015 Film Merit Award

Ogilvy & Mather Vietnam / Ho Chi Minh City

Royal Westminster Jewelry/ Doji Jewelry Holding Company

Royal Westminster Jewelry

Consumer Television / Under $80K Budget - Single

150875A

2015 Film Merit Award

Selmore Creative Agency / Amsterdam

The Royal Dutch Guide Dog Foundation

Veteran dog

Consumer Television / Under $80K Budget - Single

151030A

2015 Film Merit Award

BBH New York / New York

Unilever/Axe

Hotel

Cinema Advertising / Short Form - :90 & Under - Single

150189A

2015 Film Merit Award

Leo Burnett Melbourne / Southbank + Goodoil Films / Paddington

Honda Australia

Dream Run - HR-V

Cinema Advertising / Short Form - :90 & Under - Single

150648A

2015 Film Merit Award

Wieden+Kennedy / London

Lurpak

Cook's Range

Cinema Advertising / Short Form - :90 & Under - Single

151183A

2015 Film Merit Award

BBDO New York / New York

Mars Chocolate North America/Mars Bites

Mars Bites TV Campaign

Consumer Television / :30 / :25 - Campaign

150155A

2015 Film Merit Award

DDB Canada / Vancouver

Netflix

You gotta get it, to get it.

Consumer Television / :30 / :25 - Campaign

150264A

2015 Film Merit Award

Grey New York / New York

DIRECTV

Versus 1

Consumer Television / :30 / :25 - Campaign

150476A

2015 Film Merit Award

Grey New York / New York

DIRECTV

Versus 2

Consumer Television / :30 / :25 - Campaign

150477A

2015 Film Merit Award

Hungry Man / Los Angeles + Grey / New York

DirecTV

No Wires

Consumer Television / :30 / :25 - Campaign

150538A

2015 Film Merit Award

BBDO New York / New York

PepsiCo/Mountain Dew

Mini Mini-Series

Online Films & Video / Branded Micro-Video

150161A

2015 Film Merit Award

M&C Saatchi / Sydney

Quit UK

Every 6 Seconds

Online Films & Video / Branded Micro-Video

150720A

2015 Film Merit Award

lg2 / Montreal

Reviveaphone

Reviveaphone

Online Films & Video / Long Form - Single

150694A

2015 Film Merit Award

Mullen / Boston

American Greetings

The World's Toughest Job

Online Films & Video / Long Form - Single

150805A

2015 Film Merit Award

R/GA London / London + R/GA Los Angeles / Los Angeles

Beats By Dre

The Game Before The Game

Online Films & Video / Long Form - Single

150979A

2015 Film Merit Award

Wieden+Kennedy / Portland

Nike

The Last Game

Online Films & Video / Long Form - Single

151193A

2015 Film Merit Award

Wieden+Kennedy / Portland

Nike

Winner Stays

Online Films & Video / Long Form - Single

151194A

2015 Film Merit Award

AMVBBDO / London

SAINSBURY'S

1914

Cinema Advertising / Long Form - Over :90 - Single

150067A

2015 Film Merit Award

BBDO New York / New York

GE

The Boy Who Beeps

Cinema Advertising / Long Form - Over :90 - Single

150151A

2015 Film Merit Award

Leo Burnett Taiwan / Taipei

Creation Food Co., Ltd.

Bitter?

Cinema Advertising / Long Form - Over :90 - Single

150669A

2015 Film Merit Award

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Online Films & Video / Event or Live Webcast - Single

151119A

2015 Film Merit Award

The Cyranos//McCann / Barcelona

Fundació Arrels

HomelessFonts

Public Service - Video / Cinema

151114A

2015 Film Merit Award

FoxP2 / Cape Town

Design Indaba

Project Phoenix

Non-Broadcast / Offline

150430A

2015 Film Merit Award

DDB Group Melbourne / Melbourne

PZ Cussons

Radiant Return

Online Films & Video / Short Form - Series / Episodes

150275A

2015 Film Merit Award

Droga5 / New York

Heineken USA / Newcastle Brown Ale

If We Won

Online Films & Video / Short Form - Series / Episodes

150371A

2015 Film Merit Award

Barton F. Graf LLC / New York, NY

Supercell

Clash of Clans - Revenge

Consumer Television / 60 Second - Single

150098A

2015 Film Merit Award

BBDO New York / New York

Foot Locker

The Process

Consumer Television / 60 Second - Single

150147A

2015 Film Merit Award

BBH / London + Biscuit Filmworks / London + Electric Theatre Collective / London + Final Cut / London

Unilever / Axe

Soulmates

Consumer Television / 60 Second - Single

150180A

2015 Film Merit Award

BBH / London + MJZ / London + The Mill / London + String and Tins / London

Unilever / Axe

Peace

Consumer Television / 60 Second - Single

150181A

2015 Film Merit Award

BBH New York / New York

Unilever/Axe

Hotel

Consumer Television / 60 Second - Single

150188A

2015 Film Merit Award

BETC / Paris

Lacoste

The big leap

Consumer Television / 60 Second - Single

150197A

2015 Film Merit Award

DDB Canada / Vancouver

Netflix

Airport

Consumer Television / 60 Second - Single

150261A

2015 Film Merit Award

DDB Canada / Vancouver

Netflix

Pep Talk

Consumer Television / 60 Second - Single

150263A

2015 Film Merit Award

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Consumer Television / 60 Second - Single

150384A

2015 Film Merit Award

Grey London / London + Academy / London

News UK

Icons

Consumer Television / 60 Second - Single

150473A

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