The One Show
The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.
The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!
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Award
Agency
Client
Title
Category
Annual ID
Merrick "Best Dog Ever" Video Series
Agency: McGarrah Jessee / Austin
Client: Merrick Pet Care Category: Online Films & Video / User Generated Content
Sports Matter
Agency: Anomaly / New York
Client: DICKs Sporting Goods Category: Consumer Television / 60 Second - Campaign
The Journey Starts Here
Agency: DDB Group New Zealand / Auckland
Client: SKY Television Category: Consumer Television / 60 Second - Campaign
Your Year. Directed by Nike+
Agency: AKQA / Portland
Client: Nike Category: Innovation in Video / Single
Share It To End It
Agency: J Walter Thompson / Singapore + Mirum / Singapore
Client: CABCY Category: Innovation in Video / Single
Samsung Holiday Dreams
Agency: R/GA / New York
Client: Samsung Telecommunications America Category: Innovation in Video / Single
CV: Personal Statement Campaign
Agency: CHI & Partners / London
Client: The Prince's Trust Category: Public Service - Video / Television - Single
Proud to Be - The Superbowl Spot the NFL Wouldnt Air
Agency: goodness Mfg. / Los Angeles
Client: National Congress of American Indians + Oneida Indian Nation Category: Public Service - Video / Television - Single
HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai
Client: SHANGHAI GENERAL MOTORS Category: Public Service - Video / Television - Single
Kevin
Agency: Ogilvy & Mather Johannesburg / Johannesburg
Client: Topsy Foundation Category: Public Service - Video / Television - Single
Original British Drama
Agency: RKCR/Y&R / London
Client: BBC Category: Public Service - Video / Television - Single
I Will Survive
Agency: Stink / London + Saatchi & Saatchi Del Campo / Buenos Aires + Landia / Buenos Aires
Client: VH1 Category: Public Service - Video / Television - Single
Tomcat Presents Dead Mouse Theatre - Vikings
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company Category: Consumer Television / Under $80K Budget - Single
Lockdown
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Consumer Television / Under $80K Budget - Single
Royal Westminster Jewelry
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City
Client: Royal Westminster Jewelry/ Doji Jewelry Holding Company Category: Consumer Television / Under $80K Budget - Single
Veteran dog
Agency: Selmore Creative Agency / Amsterdam
Client: The Royal Dutch Guide Dog Foundation Category: Consumer Television / Under $80K Budget - Single
Hotel
Agency: BBH New York / New York
Client: Unilever/Axe Category: Cinema Advertising / Short Form - :90 & Under - Single
Dream Run - HR-V
Agency: Leo Burnett Melbourne / Southbank + Goodoil Films / Paddington
Client: Honda Australia Category: Cinema Advertising / Short Form - :90 & Under - Single
Cook's Range
Agency: Wieden+Kennedy / London
Client: Lurpak Category: Cinema Advertising / Short Form - :90 & Under - Single
Mars Bites TV Campaign
Agency: BBDO New York / New York
Client: Mars Chocolate North America/Mars Bites Category: Consumer Television / :30 / :25 - Campaign
You gotta get it, to get it.
Agency: DDB Canada / Vancouver
Client: Netflix Category: Consumer Television / :30 / :25 - Campaign
Versus 1
Agency: Grey New York / New York
Client: DIRECTV Category: Consumer Television / :30 / :25 - Campaign
Versus 2
Agency: Grey New York / New York
Client: DIRECTV Category: Consumer Television / :30 / :25 - Campaign
No Wires
Agency: Hungry Man / Los Angeles + Grey / New York
Client: DirecTV Category: Consumer Television / :30 / :25 - Campaign
Mini Mini-Series
Agency: BBDO New York / New York
Client: PepsiCo/Mountain Dew Category: Online Films & Video / Branded Micro-Video
Every 6 Seconds
Agency: M&C Saatchi / Sydney
Client: Quit UK Category: Online Films & Video / Branded Micro-Video
Reviveaphone
Agency: lg2 / Montreal
Client: Reviveaphone Category: Online Films & Video / Long Form - Single
The World's Toughest Job
Agency: Mullen / Boston
Client: American Greetings Category: Online Films & Video / Long Form - Single
The Game Before The Game
Agency: R/GA London / London + R/GA Los Angeles / Los Angeles
Client: Beats By Dre Category: Online Films & Video / Long Form - Single
The Last Game
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Online Films & Video / Long Form - Single
Winner Stays
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Online Films & Video / Long Form - Single
1914
Agency: AMVBBDO / London
Client: SAINSBURY'S Category: Cinema Advertising / Long Form - Over :90 - Single
The Boy Who Beeps
Agency: BBDO New York / New York
Client: GE Category: Cinema Advertising / Long Form - Over :90 - Single
Bitter?
Agency: Leo Burnett Taiwan / Taipei
Client: Creation Food Co., Ltd. Category: Cinema Advertising / Long Form - Over :90 - Single
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Online Films & Video / Event or Live Webcast - Single
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels Category: Public Service - Video / Cinema
Radiant Return
Agency: DDB Group Melbourne / Melbourne
Client: PZ Cussons Category: Online Films & Video / Short Form - Series / Episodes
If We Won
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Online Films & Video / Short Form - Series / Episodes
Clash of Clans - Revenge
Agency: Barton F. Graf LLC / New York, NY
Client: Supercell Category: Consumer Television / 60 Second - Single
The Process
Agency: BBDO New York / New York
Client: Foot Locker Category: Consumer Television / 60 Second - Single
Soulmates
Agency: BBH / London + Biscuit Filmworks / London + Electric Theatre Collective / London + Final Cut / London
Client: Unilever / Axe Category: Consumer Television / 60 Second - Single
Peace
Agency: BBH / London + MJZ / London + The Mill / London + String and Tins / London
Client: Unilever / Axe Category: Consumer Television / 60 Second - Single
Hotel
Agency: BBH New York / New York
Client: Unilever/Axe Category: Consumer Television / 60 Second - Single
The big leap
Agency: BETC / Paris
Client: Lacoste Category: Consumer Television / 60 Second - Single
Airport
Agency: DDB Canada / Vancouver
Client: Netflix Category: Consumer Television / 60 Second - Single
Pep Talk
Agency: DDB Canada / Vancouver
Client: Netflix Category: Consumer Television / 60 Second - Single
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Consumer Television / 60 Second - Single
Icons
Agency: Grey London / London + Academy / London
Client: News UK Category: Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Agency:
McGarrah Jessee / Austin
Client:
Merrick Pet Care
Title:
Merrick "Best Dog Ever" Video Series
Category:
Online Films & Video / User Generated Content
Annual ID:
150774A
Award:
2015 Film Merit Award
Agency:
Anomaly / New York
Client:
DICKs Sporting Goods
Title:
Sports Matter
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
150071A
Award:
2015 Film Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
SKY Television
Title:
The Journey Starts Here
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
150281A
Award:
2015 Film Merit Award
Agency:
180LA / Santa Monica
Client:
HP
Title:
The Connected
Category:
Innovation in Video / Single
Annual ID:
150002A
Award:
2015 Film Merit Award
Agency:
AKQA / Portland
Client:
Nike
Title:
Your Year. Directed by Nike+
Category:
Innovation in Video / Single
Annual ID:
150048A
Award:
2015 Film Merit Award
Agency:
J Walter Thompson / Singapore + Mirum / Singapore
Client:
CABCY
Title:
Share It To End It
Category:
Innovation in Video / Single
Annual ID:
150548A
Award:
2015 Film Merit Award
Agency:
R/GA / New York
Client:
Samsung Telecommunications America
Title:
Samsung Holiday Dreams
Category:
Innovation in Video / Single
Annual ID:
150967A
Award:
2015 Film Merit Award
Agency:
CHI & Partners / London
Client:
The Prince's Trust
Title:
CV: Personal Statement Campaign
Category:
Public Service - Video / Television - Single
Annual ID:
150222A
Award:
2015 Film Merit Award
Agency:
goodness Mfg. / Los Angeles
Client:
National Congress of American Indians + Oneida Indian Nation
Title:
Proud to Be - The Superbowl Spot the NFL Wouldnt Air
Category:
Public Service - Video / Television - Single
Annual ID:
150462A
Award:
2015 Film Merit Award
Agency:
Lowe China / Shanghai
Client:
SHANGHAI GENERAL MOTORS
Title:
HUMAN TRAFFIC SIGN
Category:
Public Service - Video / Television - Single
Annual ID:
150709A
Award:
2015 Film Merit Award
Agency:
Ogilvy & Mather Johannesburg / Johannesburg
Client:
Topsy Foundation
Title:
Kevin
Category:
Public Service - Video / Television - Single
Annual ID:
150863A
Award:
2015 Film Merit Award
Agency:
RKCR/Y&R / London
Client:
BBC
Title:
Original British Drama
Category:
Public Service - Video / Television - Single
Annual ID:
151000A
Award:
2015 Film Merit Award
Agency:
Stink / London + Saatchi & Saatchi Del Campo / Buenos Aires + Landia / Buenos Aires
Client:
VH1
Title:
I Will Survive
Category:
Public Service - Video / Television - Single
Annual ID:
151011A
Award:
2015 Film Merit Award
Agency:
Barton F. Graf LLC / New York, NY
Client:
The Scotts Miracle-Gro Company
Title:
Tomcat Presents Dead Mouse Theatre - Vikings
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
150102A
Award:
2015 Film Merit Award
Agency:
Grey Canada / Toronto
Client:
Moms Demand Action for Gun Sense in America
Title:
Lockdown
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
150468A
Award:
2015 Film Merit Award
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh City
Client:
Royal Westminster Jewelry/ Doji Jewelry Holding Company
Title:
Royal Westminster Jewelry
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
150875A
Award:
2015 Film Merit Award
Agency:
Selmore Creative Agency / Amsterdam
Client:
The Royal Dutch Guide Dog Foundation
Title:
Veteran dog
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
151030A
Award:
2015 Film Merit Award
Agency:
BBH New York / New York
Client:
Unilever/Axe
Title:
Hotel
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Annual ID:
150189A
Award:
2015 Film Merit Award
Agency:
Leo Burnett Melbourne / Southbank + Goodoil Films / Paddington
Client:
Honda Australia
Title:
Dream Run - HR-V
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Annual ID:
150648A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / London
Client:
Lurpak
Title:
Cook's Range
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Annual ID:
151183A
Award:
2015 Film Merit Award
Agency:
BBDO New York / New York
Client:
Mars Chocolate North America/Mars Bites
Title:
Mars Bites TV Campaign
Category:
Consumer Television / :30 / :25 - Campaign
Annual ID:
150155A
Award:
2015 Film Merit Award
Agency:
DDB Canada / Vancouver
Client:
Netflix
Title:
You gotta get it, to get it.
Category:
Consumer Television / :30 / :25 - Campaign
Annual ID:
150264A
Award:
2015 Film Merit Award
Agency:
Grey New York / New York
Client:
DIRECTV
Title:
Versus 1
Category:
Consumer Television / :30 / :25 - Campaign
Annual ID:
150476A
Award:
2015 Film Merit Award
Agency:
Grey New York / New York
Client:
DIRECTV
Title:
Versus 2
Category:
Consumer Television / :30 / :25 - Campaign
Annual ID:
150477A
Award:
2015 Film Merit Award
Agency:
Hungry Man / Los Angeles + Grey / New York
Client:
DirecTV
Title:
No Wires
Category:
Consumer Television / :30 / :25 - Campaign
Annual ID:
150538A
Award:
2015 Film Merit Award
Agency:
BBDO New York / New York
Client:
PepsiCo/Mountain Dew
Title:
Mini Mini-Series
Category:
Online Films & Video / Branded Micro-Video
Annual ID:
150161A
Award:
2015 Film Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Quit UK
Title:
Every 6 Seconds
Category:
Online Films & Video / Branded Micro-Video
Annual ID:
150720A
Award:
2015 Film Merit Award
Agency:
lg2 / Montreal
Client:
Reviveaphone
Title:
Reviveaphone
Category:
Online Films & Video / Long Form - Single
Annual ID:
150694A
Award:
2015 Film Merit Award
Agency:
Mullen / Boston
Client:
American Greetings
Title:
The World's Toughest Job
Category:
Online Films & Video / Long Form - Single
Annual ID:
150805A
Award:
2015 Film Merit Award
Agency:
R/GA London / London + R/GA Los Angeles / Los Angeles
Client:
Beats By Dre
Title:
The Game Before The Game
Category:
Online Films & Video / Long Form - Single
Annual ID:
150979A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
The Last Game
Category:
Online Films & Video / Long Form - Single
Annual ID:
151193A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Winner Stays
Category:
Online Films & Video / Long Form - Single
Annual ID:
151194A
Award:
2015 Film Merit Award
Agency:
AMVBBDO / London
Client:
SAINSBURY'S
Title:
1914
Category:
Cinema Advertising / Long Form - Over :90 - Single
Annual ID:
150067A
Award:
2015 Film Merit Award
Agency:
BBDO New York / New York
Client:
GE
Title:
The Boy Who Beeps
Category:
Cinema Advertising / Long Form - Over :90 - Single
Annual ID:
150151A
Award:
2015 Film Merit Award
Agency:
Leo Burnett Taiwan / Taipei
Client:
Creation Food Co., Ltd.
Title:
Bitter?
Category:
Cinema Advertising / Long Form - Over :90 - Single
Annual ID:
150669A
Award:
2015 Film Merit Award
Agency:
The Cyranos//McCann / Barcelona
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
151119A
Award:
2015 Film Merit Award
Agency:
The Cyranos//McCann / Barcelona
Client:
Fundació Arrels
Title:
HomelessFonts
Category:
Public Service - Video / Cinema
Annual ID:
151114A
Award:
2015 Film Merit Award
Agency:
FoxP2 / Cape Town
Client:
Design Indaba
Title:
Project Phoenix
Category:
Non-Broadcast / Offline
Annual ID:
150430A
Award:
2015 Film Merit Award
Agency:
DDB Group Melbourne / Melbourne
Client:
PZ Cussons
Title:
Radiant Return
Category:
Online Films & Video / Short Form - Series / Episodes
Annual ID:
150275A
Award:
2015 Film Merit Award
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
If We Won
Category:
Online Films & Video / Short Form - Series / Episodes
Annual ID:
150371A
Award:
2015 Film Merit Award
Agency:
Barton F. Graf LLC / New York, NY
Client:
Supercell
Title:
Clash of Clans - Revenge
Category:
Consumer Television / 60 Second - Single
Annual ID:
150098A
Award:
2015 Film Merit Award
Agency:
BBDO New York / New York
Client:
Foot Locker
Title:
The Process
Category:
Consumer Television / 60 Second - Single
Annual ID:
150147A
Award:
2015 Film Merit Award
Agency:
BBH / London + Biscuit Filmworks / London + Electric Theatre Collective / London + Final Cut / London
Client:
Unilever / Axe
Title:
Soulmates
Category:
Consumer Television / 60 Second - Single
Annual ID:
150180A
Award:
2015 Film Merit Award
Agency:
BBH / London + MJZ / London + The Mill / London + String and Tins / London
Client:
Unilever / Axe
Title:
Peace
Category:
Consumer Television / 60 Second - Single
Annual ID:
150181A
Award:
2015 Film Merit Award
Agency:
BBH New York / New York
Client:
Unilever/Axe
Title:
Hotel
Category:
Consumer Television / 60 Second - Single
Annual ID:
150188A
Award:
2015 Film Merit Award
Agency:
BETC / Paris
Client:
Lacoste
Title:
The big leap
Category:
Consumer Television / 60 Second - Single
Annual ID:
150197A
Award:
2015 Film Merit Award
Agency:
DDB Canada / Vancouver
Client:
Netflix
Title:
Airport
Category:
Consumer Television / 60 Second - Single
Annual ID:
150261A
Award:
2015 Film Merit Award
Agency:
DDB Canada / Vancouver
Client:
Netflix
Title:
Pep Talk
Category:
Consumer Television / 60 Second - Single
Annual ID:
150263A
Award:
2015 Film Merit Award
Agency:
Droga5 / New York
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Consumer Television / 60 Second - Single
Annual ID:
150384A
Award:
2015 Film Merit Award
Agency:
Grey London / London + Academy / London
Client:
News UK
Title:
Icons
Category:
Consumer Television / 60 Second - Single
Annual ID:
150473A
