The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Before the Dawn Agency: Virtue Worldwide / Brooklyn, NY Client: 20th Century Fox Category: Online Films & Video / Long Form - Series / Episodes
Risk Everything Agency: Wieden+Kennedy / Portland Client: Nike Category: Online Films & Video / Long Form - Series / Episodes
Fingers Agency: Barton F. Graf LLC / New York, NY Client: Kayak Category: Consumer Television / :20 & Under - Single
GRAPE FLAVOR Agency: Dentsu Plus Co.,Ltd. / Bangkok Client: HI-CHEW Category: Consumer Television / :20 & Under - Single
On Memory Foam Mattresses Agency: Havas Worldwide NY / New York Client: Dos Equis Category: Consumer Television / :20 & Under - Single
The Gentleman's Wager Agency: Anomaly / New York Client: Johnnie Walker Category: Video Craft / Direction
Enhance Your Lighting Agency: BBDO New York / New York Client: GE Category: Video Craft / Direction
The Boy Who Beeps Agency: Park Pictures / New York/Los Angeles + BBDO New York / New York Client: General Electric Category: Video Craft / Direction
The big leap Agency: BETC / Paris Client: Lacoste Category: Video Craft / Direction
Dream Run - HR-V Agency: Leo Burnett Melbourne / Southbank + Goodoil Films / Paddington Client: Honda Australia Category: Video Craft / Direction
Bed Agency: MJZ / London + Mother / London Client: Ikea Category: Video Craft / Direction
Brady Bunch Agency: O Positive / New York + BBDO New York / New York Client: Mars Chocolate North America Category: Video Craft / Direction
Hotel Agency: BBH New York / New York Client: Unilever/Axe Category: Cinema Advertising / Short Form - :90 & Under - Single
Dream Run - HR-V Agency: Leo Burnett Melbourne / Southbank + Goodoil Films / Paddington Client: Honda Australia Category: Cinema Advertising / Short Form - :90 & Under - Single
Cook's Range Agency: Wieden+Kennedy / London Client: Lurpak Category: Cinema Advertising / Short Form - :90 & Under - Single
Sports Matter Agency: Anomaly / New York Client: DICKs Sporting Goods Category: Consumer Television / 60 Second - Campaign
The Journey Starts Here Agency: DDB Group New Zealand / Auckland Client: SKY Television Category: Consumer Television / 60 Second - Campaign
HomelessFonts Agency: The Cyranos//McCann / Barcelona Client: Fundació Arrels Category: Public Service - Video / Cinema
CV: Personal Statement Campaign Agency: CHI & Partners / London Client: The Prince's Trust Category: Public Service - Video / Television - Single
Proud to Be - The Superbowl Spot the NFL Wouldnt Air Agency: goodness Mfg. / Los Angeles Client: National Congress of American Indians + Oneida Indian Nation Category: Public Service - Video / Television - Single
HUMAN TRAFFIC SIGN Agency: Lowe China / Shanghai Client: SHANGHAI GENERAL MOTORS Category: Public Service - Video / Television - Single
Kevin Agency: Ogilvy & Mather Johannesburg / Johannesburg Client: Topsy Foundation Category: Public Service - Video / Television - Single
Original British Drama Agency: RKCR/Y&R / London Client: BBC Category: Public Service - Video / Television - Single
I Will Survive Agency: Stink / London + Saatchi & Saatchi Del Campo / Buenos Aires + Landia / Buenos Aires Client: VH1 Category: Public Service - Video / Television - Single
1914 Agency: AMVBBDO / London Client: SAINSBURY'S Category: Cinema Advertising / Long Form - Over :90 - Single
The Boy Who Beeps Agency: BBDO New York / New York Client: GE Category: Cinema Advertising / Long Form - Over :90 - Single
Bitter? Agency: Leo Burnett Taiwan / Taipei Client: Creation Food Co., Ltd. Category: Cinema Advertising / Long Form - Over :90 - Single
Merrick "Best Dog Ever" Video Series Agency: McGarrah Jessee / Austin Client: Merrick Pet Care Category: Online Films & Video / User Generated Content
Tomcat Presents Dead Mouse Theatre - Vikings Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Consumer Television / Under $80K Budget - Single
Lockdown Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Consumer Television / Under $80K Budget - Single
Royal Westminster Jewelry Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City Client: Royal Westminster Jewelry/ Doji Jewelry Holding Company Category: Consumer Television / Under $80K Budget - Single
Veteran dog Agency: Selmore Creative Agency / Amsterdam Client: The Royal Dutch Guide Dog Foundation Category: Consumer Television / Under $80K Budget - Single
Mini Mini-Series Agency: BBDO New York / New York Client: PepsiCo/Mountain Dew Category: Online Films & Video / Branded Micro-Video
Every 6 Seconds Agency: M&C Saatchi / Sydney Client: Quit UK Category: Online Films & Video / Branded Micro-Video
Mars Bites TV Campaign Agency: BBDO New York / New York Client: Mars Chocolate North America/Mars Bites Category: Consumer Television / :30 / :25 - Campaign
You gotta get it, to get it. Agency: DDB Canada / Vancouver Client: Netflix Category: Consumer Television / :30 / :25 - Campaign
Versus 1 Agency: Grey New York / New York Client: DIRECTV Category: Consumer Television / :30 / :25 - Campaign
Versus 2 Agency: Grey New York / New York Client: DIRECTV Category: Consumer Television / :30 / :25 - Campaign
No Wires Agency: Hungry Man / Los Angeles + Grey / New York Client: DirecTV Category: Consumer Television / :30 / :25 - Campaign
Equal Payback Project Agency: Droga5 / New York Client: The National Women’s Law Center Category: Online Films & Video / Public Service / Non-Profit
Way Home Agency: Kitchen Leo Burnett / Oslo Client: SpareBank 1 Category: Online Films & Video / Public Service / Non-Profit
Every 6 Seconds Agency: M&C Saatchi / Sydney Client: Quit UK Category: Online Films & Video / Public Service / Non-Profit
Make It Stop Agency: Mullen / Boston Client: Vh1 Save The Music Category: Online Films & Video / Public Service / Non-Profit
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Online Films & Video / Event or Live Webcast - Single
Reviveaphone Agency: lg2 / Montreal Client: Reviveaphone Category: Online Films & Video / Long Form - Single
The World's Toughest Job Agency: Mullen / Boston Client: American Greetings Category: Online Films & Video / Long Form - Single
The Game Before The Game Agency: R/GA London / London + R/GA Los Angeles / Los Angeles Client: Beats By Dre Category: Online Films & Video / Long Form - Single
The Last Game Agency: Wieden+Kennedy / Portland Client: Nike Category: Online Films & Video / Long Form - Single
Winner Stays Agency: Wieden+Kennedy / Portland Client: Nike Category: Online Films & Video / Long Form - Single
Unlimited Agency: CAA Marketing / Los Angeles Client: Old Navy Category: Online Films & Video / Music Videos

2015 Film Merit Award

Virtue Worldwide / Brooklyn, NY

20th Century Fox

Before the Dawn

Online Films & Video / Long Form - Series / Episodes

151163A

2015 Film Merit Award

Wieden+Kennedy / Portland

Nike

Risk Everything

Online Films & Video / Long Form - Series / Episodes

151192A

2015 Film Merit Award

Barton F. Graf LLC / New York, NY

Kayak

Fingers

Consumer Television / :20 & Under - Single

150095A

2015 Film Merit Award

Dentsu Plus Co.,Ltd. / Bangkok

HI-CHEW

GRAPE FLAVOR

Consumer Television / :20 & Under - Single

150334A

2015 Film Merit Award

Havas Worldwide NY / New York

Dos Equis

On Memory Foam Mattresses

Consumer Television / :20 & Under - Single

150511A

2015 Film Merit Award

Anomaly / New York

Johnnie Walker

The Gentleman's Wager

Video Craft / Direction

150073A

2015 Film Merit Award

BBDO New York / New York

GE

Enhance Your Lighting

Video Craft / Direction

150103A

2015 Film Merit Award

Park Pictures / New York/Los Angeles + BBDO New York / New York

General Electric

The Boy Who Beeps

Video Craft / Direction

150104A

2015 Film Merit Award

BETC / Paris

Lacoste

The big leap

Video Craft / Direction

150198A

2015 Film Merit Award

Leo Burnett Melbourne / Southbank + Goodoil Films / Paddington

Honda Australia

Dream Run - HR-V

Video Craft / Direction

150649A

2015 Film Merit Award

MJZ / London + Mother / London

Ikea

Bed

Video Craft / Direction

150785A

2015 Film Merit Award

O Positive / New York + BBDO New York / New York

Mars Chocolate North America

Brady Bunch

Video Craft / Direction

150820A

2015 Film Merit Award

BBH New York / New York

Unilever/Axe

Hotel

Cinema Advertising / Short Form - :90 & Under - Single

150189A

2015 Film Merit Award

Leo Burnett Melbourne / Southbank + Goodoil Films / Paddington

Honda Australia

Dream Run - HR-V

Cinema Advertising / Short Form - :90 & Under - Single

150648A

2015 Film Merit Award

Wieden+Kennedy / London

Lurpak

Cook's Range

Cinema Advertising / Short Form - :90 & Under - Single

151183A

2015 Film Merit Award

Anomaly / New York

DICKs Sporting Goods

Sports Matter

Consumer Television / 60 Second - Campaign

150071A

2015 Film Merit Award

DDB Group New Zealand / Auckland

SKY Television

The Journey Starts Here

Consumer Television / 60 Second - Campaign

150281A

2015 Film Merit Award

The Cyranos//McCann / Barcelona

Fundació Arrels

HomelessFonts

Public Service - Video / Cinema

151114A

2015 Film Merit Award

CHI & Partners / London

The Prince's Trust

CV: Personal Statement Campaign

Public Service - Video / Television - Single

150222A

2015 Film Merit Award

goodness Mfg. / Los Angeles

National Congress of American Indians + Oneida Indian Nation

Proud to Be - The Superbowl Spot the NFL Wouldnt Air

Public Service - Video / Television - Single

150462A

2015 Film Merit Award

Lowe China / Shanghai

SHANGHAI GENERAL MOTORS

HUMAN TRAFFIC SIGN

Public Service - Video / Television - Single

150709A

2015 Film Merit Award

Ogilvy & Mather Johannesburg / Johannesburg

Topsy Foundation

Kevin

Public Service - Video / Television - Single

150863A

2015 Film Merit Award

RKCR/Y&R / London

BBC

Original British Drama

Public Service - Video / Television - Single

151000A

2015 Film Merit Award

Stink / London + Saatchi & Saatchi Del Campo / Buenos Aires + Landia / Buenos Aires

VH1

I Will Survive

Public Service - Video / Television - Single

151011A

2015 Film Merit Award

AMVBBDO / London

SAINSBURY'S

1914

Cinema Advertising / Long Form - Over :90 - Single

150067A

2015 Film Merit Award

BBDO New York / New York

GE

The Boy Who Beeps

Cinema Advertising / Long Form - Over :90 - Single

150151A

2015 Film Merit Award

Leo Burnett Taiwan / Taipei

Creation Food Co., Ltd.

Bitter?

Cinema Advertising / Long Form - Over :90 - Single

150669A

2015 Film Merit Award

McGarrah Jessee / Austin

Merrick Pet Care

Merrick "Best Dog Ever" Video Series

Online Films & Video / User Generated Content

150774A

2015 Film Merit Award

Barton F. Graf LLC / New York, NY

The Scotts Miracle-Gro Company

Tomcat Presents Dead Mouse Theatre - Vikings

Consumer Television / Under $80K Budget - Single

150102A

2015 Film Merit Award

Grey Canada / Toronto

Moms Demand Action for Gun Sense in America

Lockdown

Consumer Television / Under $80K Budget - Single

150468A

2015 Film Merit Award

Ogilvy & Mather Vietnam / Ho Chi Minh City

Royal Westminster Jewelry/ Doji Jewelry Holding Company

Royal Westminster Jewelry

Consumer Television / Under $80K Budget - Single

150875A

2015 Film Merit Award

Selmore Creative Agency / Amsterdam

The Royal Dutch Guide Dog Foundation

Veteran dog

Consumer Television / Under $80K Budget - Single

151030A

2015 Film Merit Award

BBDO New York / New York

PepsiCo/Mountain Dew

Mini Mini-Series

Online Films & Video / Branded Micro-Video

150161A

2015 Film Merit Award

M&C Saatchi / Sydney

Quit UK

Every 6 Seconds

Online Films & Video / Branded Micro-Video

150720A

2015 Film Merit Award

BBDO New York / New York

Mars Chocolate North America/Mars Bites

Mars Bites TV Campaign

Consumer Television / :30 / :25 - Campaign

150155A

2015 Film Merit Award

DDB Canada / Vancouver

Netflix

You gotta get it, to get it.

Consumer Television / :30 / :25 - Campaign

150264A

2015 Film Merit Award

Grey New York / New York

DIRECTV

Versus 1

Consumer Television / :30 / :25 - Campaign

150476A

2015 Film Merit Award

Grey New York / New York

DIRECTV

Versus 2

Consumer Television / :30 / :25 - Campaign

150477A

2015 Film Merit Award

Hungry Man / Los Angeles + Grey / New York

DirecTV

No Wires

Consumer Television / :30 / :25 - Campaign

150538A

2015 Film Merit Award

Droga5 / New York

The National Women’s Law Center

Equal Payback Project

Online Films & Video / Public Service / Non-Profit

150381A

2015 Film Merit Award

Kitchen Leo Burnett / Oslo

SpareBank 1

Way Home

Online Films & Video / Public Service / Non-Profit

150589A

2015 Film Merit Award

M&C Saatchi / Sydney

Quit UK

Every 6 Seconds

Online Films & Video / Public Service / Non-Profit

150719A

2015 Film Merit Award

Mullen / Boston

Vh1 Save The Music

Make It Stop

Online Films & Video / Public Service / Non-Profit

150807A

2015 Film Merit Award

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Online Films & Video / Event or Live Webcast - Single

151119A

2015 Film Merit Award

lg2 / Montreal

Reviveaphone

Reviveaphone

Online Films & Video / Long Form - Single

150694A

2015 Film Merit Award

Mullen / Boston

American Greetings

The World's Toughest Job

Online Films & Video / Long Form - Single

150805A

2015 Film Merit Award

R/GA London / London + R/GA Los Angeles / Los Angeles

Beats By Dre

The Game Before The Game

Online Films & Video / Long Form - Single

150979A

2015 Film Merit Award

Wieden+Kennedy / Portland

Nike

The Last Game

Online Films & Video / Long Form - Single

151193A

2015 Film Merit Award

Wieden+Kennedy / Portland

Nike

Winner Stays

Online Films & Video / Long Form - Single

151194A

2015 Film Merit Award

CAA Marketing / Los Angeles

Old Navy

Unlimited

Online Films & Video / Music Videos

150212A

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