The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Make Every Yard Count
Agency: JWT India / Bangalore
Client: Nike India Category: Consumer Television / Under $80K Budget - Single
#TBT TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / :20 & Under - Campaign
Robot Campaign
Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30 / :25 - Campaign
Enhance Your Lighting
Agency: BBDO / New York
Client: GE Category: Consumer Television / Over 60 Second - Single
Made in NY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Consumer Television / Over 60 Second - Single
Brady Bunch
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30 / :25 - Single
Old Table
Agency: dummy. / Venice + Translation / New York
Client: Value City Furniture Category: Consumer Television / :30 / :25 - Single
Dadsong
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / 60 Second - Single
Montys Christmas
Agency: adamandeveDDB / London
Client: John Lewis Partnership Category: Consumer Television / Over 60 Second - Single
Make Every Yard Count
Agency: JWT India / Bangalore
Client: Nike India Category: Consumer Television / Over 60 Second - Single
The Silver Hand
Agency: TRY Advertising Agency / Oslo
Client: Canal Digital Category: Consumer Television / Over 60 Second - Single
Pepsi Agreement
Agency: Fallon / Minneapolis
Client: Arby's Category: Consumer Television / :30 / :25 - Single
#TBT TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / Under $80K Budget - Campaign
Captain Risky
Agency: 303Lowe Sydney / Sydney
Client: Budget Direct Category: Consumer Television / 60 Second - Single
Cave
Agency: Ogilvy Group Thailand / Bangkok
Client: Crocodile / Cera C-Cure Co., Ltd. Category: Consumer Television / 60 Second - Single
Smell Like a Man From Head to Toe
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / Commercials of Varying Length - Campaign
Search One and Done
Agency: Barton F. Graf LLC / New York, NY
Client: Kayak Category: Consumer Television / :20 & Under - Campaign
Hot-N-Ready
Agency: Barton F. Graf LLC / New York, NY
Client: Little Caesars Category: Consumer Television / :30 / :25 - Campaign
Redneck
Agency: the community (la comunidad) / Buenos Aires
Client: VH1 Category: Consumer Television / Over 60 Second - Single
If They Explain It With Football, You Get It
Agency: LOLA Lowe & Partners / Madrid
Client: LIBERO/FOOTBALL MAGAZINE Category: Consumer Television / 60 Second - Campaign
Hold Music
Agency: Barton F. Graf LLC / New York, NY
Client: Little Caesars Category: Consumer Television / :30 / :25 - Single
Pep Talk
Agency: DDB Canada / Vancouver
Client: Netflix Category: Consumer Television / :30 / :25 - Single
Ready to Fly
Agency: BBDO / New York
Client: Foot Locker Category: Consumer Television / 60 Second - Single
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Consumer Television / 60 Second - Single
SAINT EXUPĂRY
Agency: MADRE / Buenos Aires
Client: AEROLINEAS ARGENTINAS Category: Consumer Television / Commercials of Varying Length - Campaign
Tomcat Presents Dead Mouse Theatre - Vikings
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company Category: Consumer Television / Under $80K Budget - Single
Lockdown
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Consumer Television / Under $80K Budget - Single
Royal Westminster Jewelry
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City
Client: Royal Westminster Jewelry/ Doji Jewelry Holding Company Category: Consumer Television / Under $80K Budget - Single
Veteran dog
Agency: Selmore Creative Agency / Amsterdam
Client: The Royal Dutch Guide Dog Foundation Category: Consumer Television / Under $80K Budget - Single
Fingers
Agency: Barton F. Graf LLC / New York, NY
Client: Kayak Category: Consumer Television / :20 & Under - Single
GRAPE FLAVOR
Agency: Dentsu Plus Co.,Ltd. / Bangkok
Client: HI-CHEW Category: Consumer Television / :20 & Under - Single
On Memory Foam Mattresses
Agency: Havas Worldwide NY / New York
Client: Dos Equis Category: Consumer Television / :20 & Under - Single
Like Brands. Only Cheaper
Agency: BMF / Sydney
Client: ALDI Australia Category: Consumer Television / :20 & Under - Campaign
ALL DRIVE. No drama.
Agency: mcgarrybowen / Chicago
Client: Cars.com Category: Consumer Television / :20 & Under - Campaign
Mars Bites TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Mars Bites Category: Consumer Television / :30 / :25 - Campaign
You gotta get it, to get it.
Agency: DDB Canada / Vancouver
Client: Netflix Category: Consumer Television / :30 / :25 - Campaign
Versus 1
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30 / :25 - Campaign
Versus 2
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30 / :25 - Campaign
No Wires
Agency: Hungry Man / Los Angeles + Grey / New York
Client: DirecTV Category: Consumer Television / :30 / :25 - Campaign
1914
Agency: AMV BBDO / London
Client: SAINSBURY'S Category: Consumer Television / Over 60 Second - Single
Sports Matter
Agency: Anomaly / New York
Client: DICKs Sporting Goods Category: Consumer Television / Over 60 Second - Single
The Boy Who Beeps
Agency: BBDO / New York
Client: GE Category: Consumer Television / Over 60 Second - Single
Dream Run - HR-V
Agency: Leo Burnett Melbourne / Southbank + Goodoil Films / Paddington
Client: Honda Australia Category: Consumer Television / Over 60 Second - Single
Bitter?
Agency: Leo Burnett Taiwan / Taipei
Client: Creation Food Co., Ltd. Category: Consumer Television / Over 60 Second - Single
The Day I Visited My Son - A True Story
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Category: Consumer Television / Over 60 Second - Single
CPR
Agency: the community (la comunidad) / Buenos Aires
Client: VH1 Category: Consumer Television / Over 60 Second - Single
Ahead of Their Time
Agency: Wieden+Kennedy / Portland
Client: Dodge Category: Consumer Television / Over 60 Second - Single
LeBron James "Together"
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over 60 Second - Single
RE2PECT
Agency: Wieden+Kennedy New York / new york
Client: Jordan Brand Category: Consumer Television / Over 60 Second - Single
Sports Matter
Agency: Anomaly / New York
Client: DICKs Sporting Goods Category: Consumer Television / 60 Second - Campaign
Award:
2015 Film Gold Pencil
Agency:
JWT India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
150581A
Award:
2015 Film Gold Pencil
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Twix Bites
Title:
#TBT TV Campaign
Category:
Consumer Television / :20 & Under - Campaign
Annual ID:
150124A
Award:
2015 Film Gold Pencil
Agency:
MJZ / Los Angeles + Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Robot Campaign
Category:
Consumer Television / :30 / :25 - Campaign
Annual ID:
151178A
Award:
2015 Film Gold Pencil
Agency:
BBDO / New York
Client:
GE
Title:
Enhance Your Lighting
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
150122A
Award:
2015 Film Gold Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
Made in NY
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
151070A
Award:
2015 Film Gold Pencil
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
Brady Bunch
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150123A
Award:
2015 Film Gold Pencil
Agency:
dummy. / Venice + Translation / New York
Client:
Value City Furniture
Title:
Old Table
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150386A
Award:
2015 Film Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Dadsong
Category:
Consumer Television / 60 Second - Single
Annual ID:
151186A
Award:
2015 Film Silver Pencil
Agency:
adamandeveDDB / London
Client:
John Lewis Partnership
Title:
Montys Christmas
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
150024A
Award:
2015 Film Silver Pencil
Agency:
JWT India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
150582A
Award:
2015 Film Silver Pencil
Agency:
TRY Advertising Agency / Oslo
Client:
Canal Digital
Title:
The Silver Hand
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
151153A
Award:
2015 Film Silver Pencil
Agency:
Fallon / Minneapolis
Client:
Arby's
Title:
Pepsi Agreement
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150412A
Award:
2015 Film Silver Pencil
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Twix Bites
Title:
#TBT TV Campaign
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
150129A
Award:
2015 Film Silver Pencil
Agency:
303Lowe Sydney / Sydney
Client:
Budget Direct
Title:
Captain Risky
Category:
Consumer Television / 60 Second - Single
Annual ID:
150004A
Award:
2015 Film Silver Pencil
Agency:
Ogilvy Group Thailand / Bangkok
Client:
Crocodile / Cera C-Cure Co., Ltd.
Title:
Cave
Category:
Consumer Television / 60 Second - Single
Annual ID:
150893A
Award:
2015 Film Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Smell Like a Man From Head to Toe
Category:
Consumer Television / Commercials of Varying Length - Campaign
Annual ID:
151187A
Award:
2015 Film Bronze Pencil
Agency:
Barton F. Graf LLC / New York, NY
Client:
Kayak
Title:
Search One and Done
Category:
Consumer Television / :20 & Under - Campaign
Annual ID:
150090A
Award:
2015 Film Bronze Pencil
Agency:
Barton F. Graf LLC / New York, NY
Client:
Little Caesars
Title:
Hot-N-Ready
Category:
Consumer Television / :30 / :25 - Campaign
Annual ID:
150092A
Award:
2015 Film Bronze Pencil
Agency:
the community (la comunidad) / Buenos Aires
Client:
VH1
Title:
Redneck
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
151103A
Award:
2015 Film Bronze Pencil
Agency:
LOLA Lowe & Partners / Madrid
Client:
LIBERO/FOOTBALL MAGAZINE
Title:
If They Explain It With Football, You Get It
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
150706A
Award:
2015 Film Bronze Pencil
Agency:
Barton F. Graf LLC / New York, NY
Client:
Little Caesars
Title:
Hold Music
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150091A
Award:
2015 Film Bronze Pencil
Agency:
DDB Canada / Vancouver
Client:
Netflix
Title:
Pep Talk
Category:
Consumer Television / :30 / :25 - Single
Annual ID:
150260A
Award:
2015 Film Bronze Pencil
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Ready to Fly
Category:
Consumer Television / 60 Second - Single
Annual ID:
150132A
Award:
2015 Film Bronze Pencil
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
Newcastle Brown Ale: Band of Brands
Category:
Consumer Television / 60 Second - Single
Annual ID:
150366A
Award:
2015 Film Bronze Pencil
Agency:
MADRE / Buenos Aires
Client:
AEROLINEAS ARGENTINAS
Title:
SAINT EXUPĂRY
Category:
Consumer Television / Commercials of Varying Length - Campaign
Annual ID:
150734A
Award:
2015 Film Merit Award
Agency:
Barton F. Graf LLC / New York, NY
Client:
The Scotts Miracle-Gro Company
Title:
Tomcat Presents Dead Mouse Theatre - Vikings
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
150102A
Award:
2015 Film Merit Award
Agency:
Grey Canada / Toronto
Client:
Moms Demand Action for Gun Sense in America
Title:
Lockdown
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
150468A
Award:
2015 Film Merit Award
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh City
Client:
Royal Westminster Jewelry/ Doji Jewelry Holding Company
Title:
Royal Westminster Jewelry
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
150875A
Award:
2015 Film Merit Award
Agency:
Selmore Creative Agency / Amsterdam
Client:
The Royal Dutch Guide Dog Foundation
Title:
Veteran dog
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
151030A
Award:
2015 Film Merit Award
Agency:
Barton F. Graf LLC / New York, NY
Client:
Kayak
Title:
Fingers
Category:
Consumer Television / :20 & Under - Single
Annual ID:
150095A
Award:
2015 Film Merit Award
Agency:
Dentsu Plus Co.,Ltd. / Bangkok
Client:
HI-CHEW
Title:
GRAPE FLAVOR
Category:
Consumer Television / :20 & Under - Single
Annual ID:
150334A
Award:
2015 Film Merit Award
Agency:
Havas Worldwide NY / New York
Client:
Dos Equis
Title:
On Memory Foam Mattresses
Category:
Consumer Television / :20 & Under - Single
Annual ID:
150511A
Award:
2015 Film Merit Award
Agency:
BMF / Sydney
Client:
ALDI Australia
Title:
Like Brands. Only Cheaper
Category:
Consumer Television / :20 & Under - Campaign
Annual ID:
150204A
Award:
2015 Film Merit Award
Agency:
mcgarrybowen / Chicago
Client:
Cars.com
Title:
ALL DRIVE. No drama.
Category:
Consumer Television / :20 & Under - Campaign
Annual ID:
150775A
Award:
2015 Film Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Mars Bites
Title:
Mars Bites TV Campaign
Category:
Consumer Television / :30 / :25 - Campaign
Annual ID:
150155A
Award:
2015 Film Merit Award
Agency:
DDB Canada / Vancouver
Client:
Netflix
Title:
You gotta get it, to get it.
Category:
Consumer Television / :30 / :25 - Campaign
Annual ID:
150264A
Award:
2015 Film Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Versus 1
Category:
Consumer Television / :30 / :25 - Campaign
Annual ID:
150476A
Award:
2015 Film Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Versus 2
Category:
Consumer Television / :30 / :25 - Campaign
Annual ID:
150477A
Award:
2015 Film Merit Award
Agency:
Hungry Man / Los Angeles + Grey / New York
Client:
DirecTV
Title:
No Wires
Category:
Consumer Television / :30 / :25 - Campaign
Annual ID:
150538A
Award:
2015 Film Merit Award
Agency:
AMV BBDO / London
Client:
SAINSBURY'S
Title:
1914
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
150066A
Award:
2015 Film Merit Award
Agency:
Anomaly / New York
Client:
DICKs Sporting Goods
Title:
Sports Matter
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
150072A
Award:
2015 Film Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
The Boy Who Beeps
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
150150A
Award:
2015 Film Merit Award
Agency:
Leo Burnett Melbourne / Southbank + Goodoil Films / Paddington
Client:
Honda Australia
Title:
Dream Run - HR-V
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
150647A
Award:
2015 Film Merit Award
Agency:
Leo Burnett Taiwan / Taipei
Client:
Creation Food Co., Ltd.
Title:
Bitter?
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
150668A
Award:
2015 Film Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever
Title:
The Day I Visited My Son - A True Story
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
150871A
Award:
2015 Film Merit Award
Agency:
the community (la comunidad) / Buenos Aires
Client:
VH1
Title:
CPR
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
151104A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Dodge
Title:
Ahead of Their Time
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
151190A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
LeBron James "Together"
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
151191A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy New York / new york
Client:
Jordan Brand
Title:
RE2PECT
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
151203A
Award:
2015 Film Merit Award
Agency:
Anomaly / New York
Client:
DICKs Sporting Goods
Title:
Sports Matter
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
150071A
