The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
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- Agency Rankings
- Independent Agency
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Award
Agency
Client
Title
Category
Annual ID
Enhance Your Lighting
Agency: BBDO / New York
Client: GE Category: Consumer Television / Over 60 Second - Single
Made in NY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Consumer Television / Over 60 Second - Single
Brady Bunch
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30 / :25 - Single
Old Table
Agency: dummy. / Venice + Translation / New York
Client: Value City Furniture Category: Consumer Television / :30 / :25 - Single
#TBT TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / :20 & Under - Campaign
Robot Campaign
Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30 / :25 - Campaign
Dadsong
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / 60 Second - Single
Make Every Yard Count
Agency: JWT India / Bangalore
Client: Nike India Category: Consumer Television / Under $80K Budget - Single
Montys Christmas
Agency: adamandeveDDB / London
Client: John Lewis Partnership Category: Consumer Television / Over 60 Second - Single
Make Every Yard Count
Agency: JWT India / Bangalore
Client: Nike India Category: Consumer Television / Over 60 Second - Single
The Silver Hand
Agency: TRY Advertising Agency / Oslo
Client: Canal Digital Category: Consumer Television / Over 60 Second - Single
Pepsi Agreement
Agency: Fallon / Minneapolis
Client: Arby's Category: Consumer Television / :30 / :25 - Single
#TBT TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / Under $80K Budget - Campaign
Smell Like a Man From Head to Toe
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / Commercials of Varying Length - Campaign
Captain Risky
Agency: 303Lowe Sydney / Sydney
Client: Budget Direct Category: Consumer Television / 60 Second - Single
Cave
Agency: Ogilvy Group Thailand / Bangkok
Client: Crocodile / Cera C-Cure Co., Ltd. Category: Consumer Television / 60 Second - Single
Redneck
Agency: the community (la comunidad) / Buenos Aires
Client: VH1 Category: Consumer Television / Over 60 Second - Single
Hold Music
Agency: Barton F. Graf LLC / New York, NY
Client: Little Caesars Category: Consumer Television / :30 / :25 - Single
Pep Talk
Agency: DDB Canada / Vancouver
Client: Netflix Category: Consumer Television / :30 / :25 - Single
If They Explain It With Football, You Get It
Agency: LOLA Lowe & Partners / Madrid
Client: LIBERO/FOOTBALL MAGAZINE Category: Consumer Television / 60 Second - Campaign
SAINT EXUPÈRY
Agency: MADRE / Buenos Aires
Client: AEROLINEAS ARGENTINAS Category: Consumer Television / Commercials of Varying Length - Campaign
Search One and Done
Agency: Barton F. Graf LLC / New York, NY
Client: Kayak Category: Consumer Television / :20 & Under - Campaign
Hot-N-Ready
Agency: Barton F. Graf LLC / New York, NY
Client: Little Caesars Category: Consumer Television / :30 / :25 - Campaign
Ready to Fly
Agency: BBDO / New York
Client: Foot Locker Category: Consumer Television / 60 Second - Single
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Consumer Television / 60 Second - Single
1914
Agency: AMV BBDO / London
Client: SAINSBURY'S Category: Consumer Television / Over 60 Second - Single
Sports Matter
Agency: Anomaly / New York
Client: DICKs Sporting Goods Category: Consumer Television / Over 60 Second - Single
The Boy Who Beeps
Agency: BBDO / New York
Client: GE Category: Consumer Television / Over 60 Second - Single
Dream Run - HR-V
Agency: Leo Burnett Melbourne / Southbank + Goodoil Films / Paddington
Client: Honda Australia Category: Consumer Television / Over 60 Second - Single
Bitter?
Agency: Leo Burnett Taiwan / Taipei
Client: Creation Food Co., Ltd. Category: Consumer Television / Over 60 Second - Single
The Day I Visited My Son - A True Story
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Category: Consumer Television / Over 60 Second - Single
CPR
Agency: the community (la comunidad) / Buenos Aires
Client: VH1 Category: Consumer Television / Over 60 Second - Single
Ahead of Their Time
Agency: Wieden+Kennedy / Portland
Client: Dodge Category: Consumer Television / Over 60 Second - Single
LeBron James "Together"
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over 60 Second - Single
RE2PECT
Agency: Wieden+Kennedy New York / new york
Client: Jordan Brand Category: Consumer Television / Over 60 Second - Single
Elevator
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Consumer Television / :30 / :25 - Single
Road
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Consumer Television / :30 / :25 - Single
Stick it!
Agency: Barton F. Graf LLC / New York, NY
Client: GoDaddy Category: Consumer Television / :30 / :25 - Single
Lecture
Agency: Barton F. Graf LLC / New York, NY
Client: Kayak Category: Consumer Television / :30 / :25 - Single
Stairlift
Agency: Barton F. Graf LLC / New York, NY
Client: Kayak Category: Consumer Television / :30 / :25 - Single
Tomcat Presents Dead Mouse Theatre - Fitzy Gibbons
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company Category: Consumer Television / :30 / :25 - Single
Tomcat Presents Dead Mouse Theatre - Vikings
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company Category: Consumer Television / :30 / :25 - Single
Knife
Agency: BBH / New York
Client: Unilever/Axe Category: Consumer Television / :30 / :25 - Single
Positive Feelings
Agency: Fallon / Minneapolis
Client: Loctite Category: Consumer Television / :30 / :25 - Single
Playthings
Agency: McCann Erickson / New York
Client: Evolve Category: Consumer Television / :30 / :25 - Single
Sports Matter
Agency: Anomaly / New York
Client: DICKs Sporting Goods Category: Consumer Television / 60 Second - Campaign
The Journey Starts Here
Agency: DDB Group New Zealand / Auckland
Client: SKY Television Category: Consumer Television / 60 Second - Campaign
Fingers
Agency: Barton F. Graf LLC / New York, NY
Client: Kayak Category: Consumer Television / :20 & Under - Single