The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust Category: Other Digital Solutions
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM Category: Mobile Applications / Public Service / Non-Profit
ELO Teddy Bears
Agency: DM9DDB / Sao Paulo
Client: Amaral Carvalho Hospital Category: Use of Technology / Product & Mobile Integration
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Mobile Applications / Media, Entertainment & Leisure
Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust Category: Other Digital Solutions
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client: Optus Category: Use of Technology / Location-Based Services or Proximity Marketing
Look At Me
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Mobile Applications / Services / Utilities
Wake Up & Smell The Bacon
Agency: 360i / New York
Client: Kraft Foods/ Oscar Mayer Category: Mobile Applications / Consumer Goods
Dumb Ways to Die: The Games
Agency: McCann / Melbourne
Client: Metro Trains Category: Mobile Applications / Branded Games
Haruhi Hunting
Agency: PARTY / Tokyo
Client: SANKYO Category: Use of Technology / Augmented Experience
The Swedish Snow Rescuers
Agency: Akestam Holst / Stockholm
Client: Audi Category: Mobile Applications / Durable Goods
Photobomb
Agency: Young&Rubicam Prague / Prague 5, 15000 + Iconmobile Gmbh / Berlin, 10179
Client: PHD Bikes a.s./ Harley Davidson Category: Mobile Applications / Durable Goods
Beats Music
Agency: R/GA London / London
Client: Beats Music Category: Mobile Applications / Media, Entertainment & Leisure
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client: Optus Category: Other Digital Solutions
Hope.ly
Agency: BBDO / New York
Client: American Red Cross & Bitly Category: Advertising on Mobile Devices / Banners
Rip Curl Search GPS
Agency: GPY&R Sydney / VML Australia
Client: Rip Curl Category: Use of Technology / Location-Based Services or Proximity Marketing
The Voice Donor
Agency: Publicis China / Guangzhou + Publicis China / Shanghai
Client: Tencent Category: Mobile Applications / Social Networks / Community
Tweet Machine
Agency: The Cyranos//McCann / Barcelona
Client: Coca-Cola Category: Mobile Applications / Consumer Goods
Minute of Silence
Agency: DDB Group Melbourne / Melbourne + Exit Films / Melbourne
Client: RSL Australia Category: Mobile Applications / Public Service / Non-Profit
Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Use of Technology / Product & Mobile Integration
Alvio
Agency: Qol Devices / New York + R/GA / New York
Client: Qol Devices Category: Use of Technology / Product & Mobile Integration
GT RIDE - Viral Gaming for Kia
Agency: LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin
Client: Kia Motors Europe GmbH Category: Mobile Applications / Branded Games
Trailscape
Agency: Hill Holliday / Boston
Client: Merrell Category: Use of Technology / Augmented Experience
Moogfest - Conductar
Agency: Tool / Santa Monica + Odd Division / Los Angeles
Client: Moogfest Category: Use of Technology / Augmented Experience
Build a GLA on Instagram
Agency: Razorfish / New York
Client: Mercedes-Benz USA Category: Advertising on Mobile Devices / In-App
ELO Teddy Bear
Agency: DM9DDB / Sao Paulo
Client: Amaral Carvalho Hospital Category: Other Digital Solutions
Turning Flight Cancellations into Hotel Reservations
Agency: 360i / New York
Client: Red Roof Inn Category: Use of Technology / Location-Based Services or Proximity Marketing
Sat-JF14
Agency: LDC / São Paulo
Client: Record Collection Category: Use of Technology / Location-Based Services or Proximity Marketing
Google Made with Code
Agency: Red & Co. / Portland
Client: Google Category: Mobile Applications / Social Networks / Community
James Patterson Self-Destructing Book
Agency: Mother New York / New York
Client: James Patterson Category: Digital Publications / App-Based
PROTECTION AD
Agency: FCB BRASIL / Sao Paulo
Client: NIVEA Category: Mobile Applications / Consumer Goods
Puppy Love
Agency: BBH / New York
Client: Social Tees Animal Rescue Category: Mobile Applications / Public Service / Non-Profit
Unthink Magritte
Agency: Leo Burnett Chicago / Chicago
Client: Art Institute of Chicago Category: Mobile Applications / Public Service / Non-Profit
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels Category: Mobile Applications / Public Service / Non-Profit
Unlock Lessons
Agency: Y&R São Paulo / São Paulo
Client: Vivo / Telefônica Category: Mobile Applications / Public Service / Non-Profit
Google Night Walk
Agency: 72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum
Client: Google Category: Use of Technology / Product & Mobile Integration
TWEET TO EAT
Agency: AMV BBDO / London
Client: WALKERS Category: Use of Technology / Product & Mobile Integration
Project Learning Curve
Agency: Eric Mower + Associates / Charlotte
Client: Domtar Category: Use of Technology / Product & Mobile Integration
Samsung Smart Bike
Agency: Leo Burnett Italy / Milan + Leo Burnett / Chicago
Client: Samsung Electronics Italy Category: Use of Technology / Product & Mobile Integration
BABOLAT PLAY
Agency: Ogilvy / Paris
Client: BABOLAT Category: Use of Technology / Product & Mobile Integration
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Use of Technology / Product & Mobile Integration
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN Category: Mobile Applications / Branded Games
Macca Cracker
Agency: Leo Burnett London / London
Client: McDonald's Category: Mobile Applications / Branded Games
The Goal Screen
Agency: Mood\TBWA / Sao Paulo
Client: Giraffas Category: Mobile Applications / Branded Games
Watch_Dogs Live
Agency: Publicis Canada / Montreal
Client: Ubisoft Category: Mobile Applications / Branded Games
The XC90 Experience in Volvo Reality
Agency: R/GA / New York
Client: Volvo Cars North America Category: Use of Technology / Augmented Experience
The XC90 Experience in Volvo Reality
Agency: R/GA / New York
Client: Volvo Cars North America Category: Mobile Applications / Durable Goods
The Germanwings Corridor Targeting
Agency: GREY Germany / Dusseldorf + KW43 BRANDDESIGN / Dusseldorf + GREY Media / Dusseldorf + GREY Works / Dusseldorf
Client: Germanwings Category: Advertising on Mobile Devices / In-App
Award:
2015 Mobile Best of Discipline Pencil
Agency:
Wunderman / London
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Other Digital Solutions
Annual ID:
151214A
Award:
2015 Mobile Gold Pencil
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
OPSM
Title:
Penny The Pirate
Category:
Mobile Applications / Public Service / Non-Profit
Annual ID:
151013A
Award:
2015 Mobile Gold Pencil
Agency:
DM9DDB / Sao Paulo
Client:
Amaral Carvalho Hospital
Title:
ELO Teddy Bears
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
150354A
Award:
2015 Mobile Gold Pencil
Agency:
The Cyranos//McCann / Barcelona
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Mobile Applications / Media, Entertainment & Leisure
Annual ID:
151107A
Award:
2015 Mobile Gold Pencil
Agency:
Wunderman / London
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Other Digital Solutions
Annual ID:
151214A
Award:
2015 Mobile Gold Pencil
Agency:
M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client:
Optus
Title:
Cleverbuoy
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
150722A
Award:
2015 Mobile Gold Pencil
Agency:
Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
Look At Me
Category:
Mobile Applications / Services / Utilities
Annual ID:
150219A
Award:
2015 Mobile Silver Pencil
Agency:
360i / New York
Client:
Kraft Foods/ Oscar Mayer
Title:
Wake Up & Smell The Bacon
Category:
Mobile Applications / Consumer Goods
Annual ID:
150006A
Award:
2015 Mobile Silver Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways to Die: The Games
Category:
Mobile Applications / Branded Games
Annual ID:
150757A
Award:
2015 Mobile Silver Pencil
Agency:
PARTY / Tokyo
Client:
SANKYO
Title:
Haruhi Hunting
Category:
Use of Technology / Augmented Experience
Annual ID:
150919A
Award:
2015 Mobile Silver Pencil
Agency:
Akestam Holst / Stockholm
Client:
Audi
Title:
The Swedish Snow Rescuers
Category:
Mobile Applications / Durable Goods
Annual ID:
150037A
Award:
2015 Mobile Silver Pencil
Agency:
Young&Rubicam Prague / Prague 5, 15000 + Iconmobile Gmbh / Berlin, 10179
Client:
PHD Bikes a.s./ Harley Davidson
Title:
Photobomb
Category:
Mobile Applications / Durable Goods
Annual ID:
151245A
Award:
2015 Mobile Silver Pencil
Agency:
R/GA London / London
Client:
Beats Music
Title:
Beats Music
Category:
Mobile Applications / Media, Entertainment & Leisure
Annual ID:
150969A
Award:
2015 Mobile Silver Pencil
Agency:
M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client:
Optus
Title:
Cleverbuoy
Category:
Other Digital Solutions
Annual ID:
150723A
Award:
2015 Mobile Silver Pencil
Agency:
BBDO / New York
Client:
American Red Cross & Bitly
Title:
Hope.ly
Category:
Advertising on Mobile Devices / Banners
Annual ID:
150125A
Award:
2015 Mobile Silver Pencil
Agency:
GPY&R Sydney / VML Australia
Client:
Rip Curl
Title:
Rip Curl Search GPS
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
151167A
Award:
2015 Mobile Silver Pencil
Agency:
Publicis China / Guangzhou + Publicis China / Shanghai
Client:
Tencent
Title:
The Voice Donor
Category:
Mobile Applications / Social Networks / Community
Annual ID:
150933A
Award:
2015 Mobile Bronze Pencil
Agency:
The Cyranos//McCann / Barcelona
Client:
Coca-Cola
Title:
Tweet Machine
Category:
Mobile Applications / Consumer Goods
Annual ID:
151110A
Award:
2015 Mobile Bronze Pencil
Agency:
DDB Group Melbourne / Melbourne + Exit Films / Melbourne
Client:
RSL Australia
Title:
Minute of Silence
Category:
Mobile Applications / Public Service / Non-Profit
Annual ID:
150278A
Award:
2015 Mobile Bronze Pencil
Agency:
Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client:
Baidu Online Network Technology (Beijing) Co., Ltd.
Title:
Baidu Kuaisou
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
150085A
Award:
2015 Mobile Bronze Pencil
Agency:
Qol Devices / New York + R/GA / New York
Client:
Qol Devices
Title:
Alvio
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
150951A
Award:
2015 Mobile Bronze Pencil
Agency:
LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin
Client:
Kia Motors Europe GmbH
Title:
GT RIDE - Viral Gaming for Kia
Category:
Mobile Applications / Branded Games
Annual ID:
150596A
Award:
2015 Mobile Bronze Pencil
Agency:
McCann / London
Client:
Momondo
Title:
Friend Compass
Category:
Mobile Applications / E-Commerce
Annual ID:
150751A
Award:
2015 Mobile Bronze Pencil
Agency:
Hill Holliday / Boston
Client:
Merrell
Title:
Trailscape
Category:
Use of Technology / Augmented Experience
Annual ID:
150536A
Award:
2015 Mobile Bronze Pencil
Agency:
Tool / Santa Monica + Odd Division / Los Angeles
Client:
Moogfest
Title:
Moogfest - Conductar
Category:
Use of Technology / Augmented Experience
Annual ID:
150825A
Award:
2015 Mobile Bronze Pencil
Agency:
Razorfish / New York
Client:
Mercedes-Benz USA
Title:
Build a GLA on Instagram
Category:
Advertising on Mobile Devices / In-App
Annual ID:
150984A
Award:
2015 Mobile Bronze Pencil
Agency:
DM9DDB / Sao Paulo
Client:
Amaral Carvalho Hospital
Title:
ELO Teddy Bear
Category:
Other Digital Solutions
Annual ID:
150355A
Award:
2015 Mobile Bronze Pencil
Agency:
360i / New York
Client:
Red Roof Inn
Title:
Turning Flight Cancellations into Hotel Reservations
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
150007A
Award:
2015 Mobile Bronze Pencil
Agency:
LDC / São Paulo
Client:
Record Collection
Title:
Sat-JF14
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
150702A
Award:
2015 Mobile Bronze Pencil
Agency:
Red & Co. / Portland
Client:
Google
Title:
Google Made with Code
Category:
Mobile Applications / Social Networks / Community
Annual ID:
150987A
Award:
2015 Mobile Bronze Pencil
Agency:
Mother New York / New York
Client:
James Patterson
Title:
James Patterson Self-Destructing Book
Category:
Digital Publications / App-Based
Annual ID:
150793A
Award:
2015 Mobile Merit Award
Agency:
FCB BRASIL / Sao Paulo
Client:
NIVEA
Title:
PROTECTION AD
Category:
Mobile Applications / Consumer Goods
Annual ID:
150417A
Award:
2015 Mobile Merit Award
Agency:
BBH / New York
Client:
Social Tees Animal Rescue
Title:
Puppy Love
Category:
Mobile Applications / Public Service / Non-Profit
Annual ID:
150184A
Award:
2015 Mobile Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Art Institute of Chicago
Title:
Unthink Magritte
Category:
Mobile Applications / Public Service / Non-Profit
Annual ID:
150628A
Award:
2015 Mobile Merit Award
Agency:
The Cyranos//McCann / Barcelona
Client:
Fundació Arrels
Title:
HomelessFonts
Category:
Mobile Applications / Public Service / Non-Profit
Annual ID:
151117A
Award:
2015 Mobile Merit Award
Agency:
Y&R São Paulo / São Paulo
Client:
Vivo / Telefônica
Title:
Unlock Lessons
Category:
Mobile Applications / Public Service / Non-Profit
Annual ID:
151235A
Award:
2015 Mobile Merit Award
Agency:
GSD&M / Austin
Client:
GSD&M
Title:
Avoid Humans
Category:
Mobile Applications / Self-Promotion
Annual ID:
150487A
Award:
2015 Mobile Merit Award
Agency:
72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum
Client:
Google
Title:
Google Night Walk
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
150014A
Award:
2015 Mobile Merit Award
Agency:
AMV BBDO / London
Client:
WALKERS
Title:
TWEET TO EAT
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
150068A
Award:
2015 Mobile Merit Award
Agency:
Eric Mower + Associates / Charlotte
Client:
Domtar
Title:
Project Learning Curve
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
150394A
Award:
2015 Mobile Merit Award
Agency:
Leo Burnett Italy / Milan + Leo Burnett / Chicago
Client:
Samsung Electronics Italy
Title:
Samsung Smart Bike
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
150635A
Award:
2015 Mobile Merit Award
Agency:
Ogilvy / Paris
Client:
BABOLAT
Title:
BABOLAT PLAY
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
150832A
Award:
2015 Mobile Merit Award
Agency:
The Cyranos//McCann / Barcelona
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
151121A
Award:
2015 Mobile Merit Award
Agency:
CLM BBDO / Boulogne-Billancourt
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
Mobile Applications / Branded Games
Annual ID:
150227A
Award:
2015 Mobile Merit Award
Agency:
Leo Burnett London / London
Client:
McDonald's
Title:
Macca Cracker
Category:
Mobile Applications / Branded Games
Annual ID:
150641A
Award:
2015 Mobile Merit Award
Agency:
Mood\TBWA / Sao Paulo
Client:
Giraffas
Title:
The Goal Screen
Category:
Mobile Applications / Branded Games
Annual ID:
150787A
Award:
2015 Mobile Merit Award
Agency:
Publicis Canada / Montreal
Client:
Ubisoft
Title:
Watch_Dogs Live
Category:
Mobile Applications / Branded Games
Annual ID:
150931A
Award:
2015 Mobile Merit Award
Agency:
R/GA / New York
Client:
Volvo Cars North America
Title:
The XC90 Experience in Volvo Reality
Category:
Use of Technology / Augmented Experience
Annual ID:
150959A
Award:
2015 Mobile Merit Award
Agency:
R/GA / New York
Client:
Volvo Cars North America
Title:
The XC90 Experience in Volvo Reality
Category:
Mobile Applications / Durable Goods
Annual ID:
150958A
Award:
2015 Mobile Merit Award
Agency:
GREY Germany / Dusseldorf + KW43 BRANDDESIGN / Dusseldorf + GREY Media / Dusseldorf + GREY Works / Dusseldorf
Client:
Germanwings
Title:
The Germanwings Corridor Targeting
Category:
Advertising on Mobile Devices / In-App
Annual ID:
150470A
