The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Beats Music Agency: R/GA London / London Client: Beats Music Category: Mobile Applications / Media, Entertainment & Leisure
Dumb Ways to Die: The Games Agency: McCann Melbourne / Melbourne Client: Metro Trains Category: Mobile Applications / Branded Games
Rip Curl Search GPS Agency: GPY&R Sydney / VML Australia Client: Rip Curl Category: Use of Technology / Location-Based Services or Proximity Marketing
Hope.ly Agency: BBDO New York / New York Client: American Red Cross & Bitly Category: Advertising on Mobile Devices / Banners
Cleverbuoy Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Client: Optus Category: Other Digital Solutions
Haruhi Hunting Agency: PARTY / Tokyo Client: SANKYO Category: Use of Technology / Augmented Experience
The Swedish Snow Rescuers Agency: Akestam Holst / Stockholm Client: Audi Category: Mobile Applications / Durable Goods
Photobomb Agency: Young&Rubicam Prague / Prague 5, 15000 + Iconmobile Gmbh / Berlin, 10179 Client: PHD Bikes a.s./ Harley Davidson Category: Mobile Applications / Durable Goods
Wake Up & Smell The Bacon Agency: 360i / New York Client: Kraft Foods/ Oscar Mayer Category: Mobile Applications / Consumer Goods
The Voice Donor Agency: Publicis China / Guangzhou + Publicis China / Shanghai Client: Tencent Category: Mobile Applications / Social Networks / Community

2015 Mobile Silver Pencil

R/GA London / London

Beats Music

Beats Music

Mobile Applications / Media, Entertainment & Leisure

150969A

2015 Mobile Silver Pencil

McCann Melbourne / Melbourne

Metro Trains

Dumb Ways to Die: The Games

Mobile Applications / Branded Games

150757A

2015 Mobile Silver Pencil

GPY&R Sydney / VML Australia

Rip Curl

Rip Curl Search GPS

Use of Technology / Location-Based Services or Proximity Marketing

151167A

2015 Mobile Silver Pencil

BBDO New York / New York

American Red Cross & Bitly

Hope.ly

Advertising on Mobile Devices / Banners

150125A

2015 Mobile Silver Pencil

M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth

Optus

Cleverbuoy

Other Digital Solutions

150723A

2015 Mobile Silver Pencil

PARTY / Tokyo

SANKYO

Haruhi Hunting

Use of Technology / Augmented Experience

150919A

2015 Mobile Silver Pencil

Akestam Holst / Stockholm

Audi

The Swedish Snow Rescuers

Mobile Applications / Durable Goods

150037A

2015 Mobile Silver Pencil

Young&Rubicam Prague / Prague 5, 15000 + Iconmobile Gmbh / Berlin, 10179

PHD Bikes a.s./ Harley Davidson

Photobomb

Mobile Applications / Durable Goods

151245A

2015 Mobile Silver Pencil

360i / New York

Kraft Foods/ Oscar Mayer

Wake Up & Smell The Bacon

Mobile Applications / Consumer Goods

150006A

2015 Mobile Silver Pencil

Publicis China / Guangzhou + Publicis China / Shanghai

Tencent

The Voice Donor

Mobile Applications / Social Networks / Community

150933A

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