The One Show
The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.
The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!
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Award
Agency
Client
Title
Category
Annual ID
Dumb Ways to Die: The Games
Agency: McCann Melbourne / Melbourne
Client: Metro Trains Category: Mobile Applications / Branded Games
Rip Curl Search GPS
Agency: GPY&R Sydney / VML Australia
Client: Rip Curl Category: Use of Technology / Location-Based Services or Proximity Marketing
Wake Up & Smell The Bacon
Agency: 360i / New York
Client: Kraft Foods/ Oscar Mayer Category: Mobile Applications / Consumer Goods
Haruhi Hunting
Agency: PARTY / Tokyo
Client: SANKYO Category: Use of Technology / Augmented Experience
Hope.ly
Agency: BBDO New York / New York
Client: American Red Cross & Bitly Category: Advertising on Mobile Devices / Banners
Beats Music
Agency: R/GA London / London
Client: Beats Music Category: Mobile Applications / Media, Entertainment & Leisure
The Swedish Snow Rescuers
Agency: Akestam Holst / Stockholm
Client: Audi Category: Mobile Applications / Durable Goods
Photobomb
Agency: Young&Rubicam Prague / Prague 5, 15000 + Iconmobile Gmbh / Berlin, 10179
Client: PHD Bikes a.s./ Harley Davidson Category: Mobile Applications / Durable Goods
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client: Optus Category: Other Digital Solutions
The Voice Donor
Agency: Publicis China / Guangzhou + Publicis China / Shanghai
Client: Tencent Category: Mobile Applications / Social Networks / Community
Award:
2015 Mobile Silver Pencil
Agency:
McCann Melbourne / Melbourne
Client:
Metro Trains
Title:
Dumb Ways to Die: The Games
Category:
Mobile Applications / Branded Games
Annual ID:
150757A
Award:
2015 Mobile Silver Pencil
Agency:
GPY&R Sydney / VML Australia
Client:
Rip Curl
Title:
Rip Curl Search GPS
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
151167A
Award:
2015 Mobile Silver Pencil
Agency:
360i / New York
Client:
Kraft Foods/ Oscar Mayer
Title:
Wake Up & Smell The Bacon
Category:
Mobile Applications / Consumer Goods
Annual ID:
150006A
Award:
2015 Mobile Silver Pencil
Agency:
PARTY / Tokyo
Client:
SANKYO
Title:
Haruhi Hunting
Category:
Use of Technology / Augmented Experience
Annual ID:
150919A
Award:
2015 Mobile Silver Pencil
Agency:
BBDO New York / New York
Client:
American Red Cross & Bitly
Title:
Hope.ly
Category:
Advertising on Mobile Devices / Banners
Annual ID:
150125A
Award:
2015 Mobile Silver Pencil
Agency:
R/GA London / London
Client:
Beats Music
Title:
Beats Music
Category:
Mobile Applications / Media, Entertainment & Leisure
Annual ID:
150969A
Award:
2015 Mobile Silver Pencil
Agency:
Akestam Holst / Stockholm
Client:
Audi
Title:
The Swedish Snow Rescuers
Category:
Mobile Applications / Durable Goods
Annual ID:
150037A
Award:
2015 Mobile Silver Pencil
Agency:
Young&Rubicam Prague / Prague 5, 15000 + Iconmobile Gmbh / Berlin, 10179
Client:
PHD Bikes a.s./ Harley Davidson
Title:
Photobomb
Category:
Mobile Applications / Durable Goods
Annual ID:
151245A
Award:
2015 Mobile Silver Pencil
Agency:
M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client:
Optus
Title:
Cleverbuoy
Category:
Other Digital Solutions
Annual ID:
150723A