The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Haruhi Hunting
Agency: PARTY / Tokyo
Client: SANKYO Category: Use of Technology / Augmented Experience
Dumb Ways to Die: The Games
Agency: McCann Melbourne / Melbourne
Client: Metro Trains Category: Mobile Applications / Branded Games
Wake Up & Smell The Bacon
Agency: 360i / New York
Client: Kraft Foods/ Oscar Mayer Category: Mobile Applications / Consumer Goods
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client: Optus Category: Other Digital Solutions
Hope.ly
Agency: BBDO New York / New York
Client: American Red Cross & Bitly Category: Advertising on Mobile Devices / Banners
Beats Music
Agency: R/GA London / London
Client: Beats Music Category: Mobile Applications / Media, Entertainment & Leisure
The Swedish Snow Rescuers
Agency: Akestam Holst / Stockholm
Client: Audi Category: Mobile Applications / Durable Goods
Photobomb
Agency: Young&Rubicam Prague / Prague 5, 15000 + Iconmobile Gmbh / Berlin, 10179
Client: PHD Bikes a.s./ Harley Davidson Category: Mobile Applications / Durable Goods
Rip Curl Search GPS
Agency: GPY&R Sydney / VML Australia
Client: Rip Curl Category: Use of Technology / Location-Based Services or Proximity Marketing
The Voice Donor
Agency: Publicis China / Guangzhou + Publicis China / Shanghai
Client: Tencent Category: Mobile Applications / Social Networks / Community
Award:
2015 Mobile Silver Pencil
Agency:
PARTY / Tokyo
Client:
SANKYO
Title:
Haruhi Hunting
Category:
Use of Technology / Augmented Experience
Annual ID:
150919A
Award:
2015 Mobile Silver Pencil
Agency:
McCann Melbourne / Melbourne
Client:
Metro Trains
Title:
Dumb Ways to Die: The Games
Category:
Mobile Applications / Branded Games
Annual ID:
150757A
Award:
2015 Mobile Silver Pencil
Agency:
360i / New York
Client:
Kraft Foods/ Oscar Mayer
Title:
Wake Up & Smell The Bacon
Category:
Mobile Applications / Consumer Goods
Annual ID:
150006A
Award:
2015 Mobile Silver Pencil
Agency:
M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client:
Optus
Title:
Cleverbuoy
Category:
Other Digital Solutions
Annual ID:
150723A
Award:
2015 Mobile Silver Pencil
Agency:
BBDO New York / New York
Client:
American Red Cross & Bitly
Title:
Hope.ly
Category:
Advertising on Mobile Devices / Banners
Annual ID:
150125A
Award:
2015 Mobile Silver Pencil
Agency:
R/GA London / London
Client:
Beats Music
Title:
Beats Music
Category:
Mobile Applications / Media, Entertainment & Leisure
Annual ID:
150969A
Award:
2015 Mobile Silver Pencil
Agency:
Akestam Holst / Stockholm
Client:
Audi
Title:
The Swedish Snow Rescuers
Category:
Mobile Applications / Durable Goods
Annual ID:
150037A
Award:
2015 Mobile Silver Pencil
Agency:
Young&Rubicam Prague / Prague 5, 15000 + Iconmobile Gmbh / Berlin, 10179
Client:
PHD Bikes a.s./ Harley Davidson
Title:
Photobomb
Category:
Mobile Applications / Durable Goods
Annual ID:
151245A
Award:
2015 Mobile Silver Pencil
Agency:
GPY&R Sydney / VML Australia
Client:
Rip Curl
Title:
Rip Curl Search GPS
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
151167A