The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM Category: Digital Publications / App-Based
PROTECTION AD
Agency: FCB BRASIL / Sao Paulo
Client: NIVEA Category: Mobile Applications / Consumer Goods
Avoid Humans
Agency: GSD&M / Austin
Client: GSD&M Category: Use of Technology / Location-Based Services or Proximity Marketing
Taxi Trails
Agency: KING / Stockholm
Client: Taxi Stockholn Category: Use of Technology / Location-Based Services or Proximity Marketing
The Universal Typeface
Agency: DDB Group GmbH / Düsseldorf
Client: BIC Category: Other Digital Solutions
FUTURE TICKET
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL Category: Other Digital Solutions
SYNC DINNER
Agency: SIX / Hakuhodo Creative Vox / Tokyo
Client: KDDI Corporation Category: Other Digital Solutions
Puppy Love
Agency: BBH / New York
Client: Social Tees Animal Rescue Category: Mobile Applications / Public Service / Non-Profit
Unthink Magritte
Agency: Leo Burnett Chicago / Chicago
Client: Art Institute of Chicago Category: Mobile Applications / Public Service / Non-Profit
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels Category: Mobile Applications / Public Service / Non-Profit
Unlock Lessons
Agency: Y&R São Paulo / São Paulo
Client: Vivo / Telefônica Category: Mobile Applications / Public Service / Non-Profit
The Germanwings Corridor Targeting
Agency: GREY Germany / Dusseldorf + KW43 BRANDDESIGN / Dusseldorf + GREY Media / Dusseldorf + GREY Works / Dusseldorf
Client: Germanwings Category: Advertising on Mobile Devices / In-App
LGBTAvatars
Agency: Geometry Global / Praha + Ogilvy & Mather / Praha
Client: Prague Pride Category: Mobile Applications / Social Networks / Community
Friend Compass
Agency: McCann / London
Client: Momondo Category: Mobile Applications / Social Networks / Community
Nike SB 2.0
Agency: Mutual Mobile / Austin
Client: Nike Category: Mobile Applications / Social Networks / Community
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Agency: Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View
Client: EA Sports / Google Category: Advertising on Mobile Devices / Banners
Nike Phenomenal Shot: A Google Art, Copy & Code Project
Agency: Grow, Wieden+Kennedy, Mindshare, Google Creative Partnerships / Norfolk, Portland, Mountain View
Client: Nike / Google Category: Advertising on Mobile Devices / Banners
Beats Music
Agency: R/GA London / London
Client: Beats Music Category: Mobile Applications / Services / Utilities
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM Category: Mobile Applications / Services / Utilities
Google Night Walk
Agency: 72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum
Client: Google Category: Use of Technology / Product & Mobile Integration
TWEET TO EAT
Agency: AMV BBDO / London
Client: WALKERS Category: Use of Technology / Product & Mobile Integration
Project Learning Curve
Agency: Eric Mower + Associates / Charlotte
Client: Domtar Category: Use of Technology / Product & Mobile Integration
Samsung Smart Bike
Agency: Leo Burnett Italy / Milan + Leo Burnett / Chicago
Client: Samsung Electronics Italy Category: Use of Technology / Product & Mobile Integration
BABOLAT PLAY
Agency: Ogilvy / Paris
Client: BABOLAT Category: Use of Technology / Product & Mobile Integration
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Use of Technology / Product & Mobile Integration
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN Category: Mobile Applications / Branded Games
Macca Cracker
Agency: Leo Burnett London / London
Client: McDonald's Category: Mobile Applications / Branded Games
The Goal Screen
Agency: Mood\TBWA / Sao Paulo
Client: Giraffas Category: Mobile Applications / Branded Games
Watch_Dogs Live
Agency: Publicis Canada / Montreal
Client: Ubisoft Category: Mobile Applications / Branded Games
The XC90 Experience in Volvo Reality
Agency: R/GA / New York
Client: Volvo Cars North America Category: Mobile Applications / Durable Goods
The XC90 Experience in Volvo Reality
Agency: R/GA / New York
Client: Volvo Cars North America Category: Use of Technology / Augmented Experience
Watch_Dogs Live
Agency: Publicis Canada / Montreal
Client: Ubisoft Category: Mobile Applications / Media, Entertainment & Leisure
Award:
2015 Mobile Merit Award
Agency:
GSD&M / Austin
Client:
GSD&M
Title:
Avoid Humans
Category:
Mobile Applications / Self-Promotion
Annual ID:
150487A
Award:
2015 Mobile Merit Award
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
OPSM
Title:
Penny The Pirate
Category:
Digital Publications / App-Based
Annual ID:
151020A
Award:
2015 Mobile Merit Award
Agency:
FCB BRASIL / Sao Paulo
Client:
NIVEA
Title:
PROTECTION AD
Category:
Mobile Applications / Consumer Goods
Annual ID:
150417A
Award:
2015 Mobile Merit Award
Agency:
GSD&M / Austin
Client:
GSD&M
Title:
Avoid Humans
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
150488A
Award:
2015 Mobile Merit Award
Agency:
KING / Stockholm
Client:
Taxi Stockholn
Title:
Taxi Trails
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
150588A
Award:
2015 Mobile Merit Award
Agency:
DDB Group GmbH / Düsseldorf
Client:
BIC
Title:
The Universal Typeface
Category:
Other Digital Solutions
Annual ID:
150271A
Award:
2015 Mobile Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
JAPAN SPORT COUNCIL
Title:
FUTURE TICKET
Category:
Other Digital Solutions
Annual ID:
150322A
Award:
2015 Mobile Merit Award
Agency:
SIX / Hakuhodo Creative Vox / Tokyo
Client:
KDDI Corporation
Title:
SYNC DINNER
Category:
Other Digital Solutions
Annual ID:
151047A
Award:
2015 Mobile Merit Award
Agency:
BBH / New York
Client:
Social Tees Animal Rescue
Title:
Puppy Love
Category:
Mobile Applications / Public Service / Non-Profit
Annual ID:
150184A
Award:
2015 Mobile Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Art Institute of Chicago
Title:
Unthink Magritte
Category:
Mobile Applications / Public Service / Non-Profit
Annual ID:
150628A
Award:
2015 Mobile Merit Award
Agency:
The Cyranos//McCann / Barcelona
Client:
Fundació Arrels
Title:
HomelessFonts
Category:
Mobile Applications / Public Service / Non-Profit
Annual ID:
151117A
Award:
2015 Mobile Merit Award
Agency:
Y&R São Paulo / São Paulo
Client:
Vivo / Telefônica
Title:
Unlock Lessons
Category:
Mobile Applications / Public Service / Non-Profit
Annual ID:
151235A
Award:
2015 Mobile Merit Award
Agency:
GREY Germany / Dusseldorf + KW43 BRANDDESIGN / Dusseldorf + GREY Media / Dusseldorf + GREY Works / Dusseldorf
Client:
Germanwings
Title:
The Germanwings Corridor Targeting
Category:
Advertising on Mobile Devices / In-App
Annual ID:
150470A
Award:
2015 Mobile Merit Award
Agency:
Geometry Global / Praha + Ogilvy & Mather / Praha
Client:
Prague Pride
Title:
LGBTAvatars
Category:
Mobile Applications / Social Networks / Community
Annual ID:
150446A
Award:
2015 Mobile Merit Award
Agency:
McCann / London
Client:
Momondo
Title:
Friend Compass
Category:
Mobile Applications / Social Networks / Community
Annual ID:
150754A
Award:
2015 Mobile Merit Award
Agency:
Mutual Mobile / Austin
Client:
Nike
Title:
Nike SB 2.0
Category:
Mobile Applications / Social Networks / Community
Annual ID:
150809A
Award:
2015 Mobile Merit Award
Agency:
Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View
Client:
EA Sports / Google
Title:
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Category:
Advertising on Mobile Devices / Banners
Annual ID:
150483A
Award:
2015 Mobile Merit Award
Agency:
Grow, Wieden+Kennedy, Mindshare, Google Creative Partnerships / Norfolk, Portland, Mountain View
Client:
Nike / Google
Title:
Nike Phenomenal Shot: A Google Art, Copy & Code Project
Category:
Advertising on Mobile Devices / Banners
Annual ID:
150484A
Award:
2015 Mobile Merit Award
Agency:
R/GA London / London
Client:
Beats Music
Title:
Beats Music
Category:
Mobile Applications / Services / Utilities
Annual ID:
150973A
Award:
2015 Mobile Merit Award
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
OPSM
Title:
Penny The Pirate
Category:
Mobile Applications / Services / Utilities
Annual ID:
151019A
Award:
2015 Mobile Merit Award
Agency:
72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum
Client:
Google
Title:
Google Night Walk
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
150014A
Award:
2015 Mobile Merit Award
Agency:
AMV BBDO / London
Client:
WALKERS
Title:
TWEET TO EAT
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
150068A
Award:
2015 Mobile Merit Award
Agency:
Eric Mower + Associates / Charlotte
Client:
Domtar
Title:
Project Learning Curve
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
150394A
Award:
2015 Mobile Merit Award
Agency:
Leo Burnett Italy / Milan + Leo Burnett / Chicago
Client:
Samsung Electronics Italy
Title:
Samsung Smart Bike
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
150635A
Award:
2015 Mobile Merit Award
Agency:
Ogilvy / Paris
Client:
BABOLAT
Title:
BABOLAT PLAY
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
150832A
Award:
2015 Mobile Merit Award
Agency:
The Cyranos//McCann / Barcelona
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
151121A
Award:
2015 Mobile Merit Award
Agency:
CLM BBDO / Boulogne-Billancourt
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
Mobile Applications / Branded Games
Annual ID:
150227A
Award:
2015 Mobile Merit Award
Agency:
Leo Burnett London / London
Client:
McDonald's
Title:
Macca Cracker
Category:
Mobile Applications / Branded Games
Annual ID:
150641A
Award:
2015 Mobile Merit Award
Agency:
Mood\TBWA / Sao Paulo
Client:
Giraffas
Title:
The Goal Screen
Category:
Mobile Applications / Branded Games
Annual ID:
150787A
Award:
2015 Mobile Merit Award
Agency:
Publicis Canada / Montreal
Client:
Ubisoft
Title:
Watch_Dogs Live
Category:
Mobile Applications / Branded Games
Annual ID:
150931A
Award:
2015 Mobile Merit Award
Agency:
R/GA / New York
Client:
Volvo Cars North America
Title:
The XC90 Experience in Volvo Reality
Category:
Mobile Applications / Durable Goods
Annual ID:
150958A
Award:
2015 Mobile Merit Award
Agency:
R/GA / New York
Client:
Volvo Cars North America
Title:
The XC90 Experience in Volvo Reality
Category:
Use of Technology / Augmented Experience
Annual ID:
150959A