The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The XC90 Experience in Volvo Reality Agency: R/GA / New York Client: Volvo Cars North America Category: Use of Technology / Augmented Experience
Avoid Humans Agency: GSD&M / Austin Client: GSD&M Category: Use of Technology / Location-Based Services or Proximity Marketing
Taxi Trails Agency: KING / Stockholm Client: Taxi Stockholn Category: Use of Technology / Location-Based Services or Proximity Marketing
Google Night Walk Agency: 72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum Client: Google Category: Use of Technology / Product & Mobile Integration
TWEET TO EAT Agency: AMV BBDO / London Client: WALKERS Category: Use of Technology / Product & Mobile Integration
Project Learning Curve Agency: Eric Mower + Associates / Charlotte Client: Domtar Category: Use of Technology / Product & Mobile Integration
Samsung Smart Bike Agency: Leo Burnett Italy / Milan + Leo Burnett / Chicago Client: Samsung Electronics Italy Category: Use of Technology / Product & Mobile Integration
BABOLAT PLAY Agency: Ogilvy / Paris Client: BABOLAT Category: Use of Technology / Product & Mobile Integration
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Use of Technology / Product & Mobile Integration

2015 Mobile Merit Award

R/GA / New York

Volvo Cars North America

The XC90 Experience in Volvo Reality

Use of Technology / Augmented Experience

150959A

2015 Mobile Merit Award

GSD&M / Austin

GSD&M

Avoid Humans

Use of Technology / Location-Based Services or Proximity Marketing

150488A

2015 Mobile Merit Award

KING / Stockholm

Taxi Stockholn

Taxi Trails

Use of Technology / Location-Based Services or Proximity Marketing

150588A

2015 Mobile Merit Award

72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum

Google

Google Night Walk

Use of Technology / Product & Mobile Integration

150014A

2015 Mobile Merit Award

AMV BBDO / London

WALKERS

TWEET TO EAT

Use of Technology / Product & Mobile Integration

150068A

2015 Mobile Merit Award

Eric Mower + Associates / Charlotte

Domtar

Project Learning Curve

Use of Technology / Product & Mobile Integration

150394A

2015 Mobile Merit Award

Leo Burnett Italy / Milan + Leo Burnett / Chicago

Samsung Electronics Italy

Samsung Smart Bike

Use of Technology / Product & Mobile Integration

150635A

2015 Mobile Merit Award

Ogilvy / Paris

BABOLAT

BABOLAT PLAY

Use of Technology / Product & Mobile Integration

150832A

2015 Mobile Merit Award

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Use of Technology / Product & Mobile Integration

151121A

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