The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

TRIP OUT TO SEA Agency: CLM BBDO / Boulogne-Billancourt Client: GUY COTTEN Category: Mobile Applications / Branded Games
Macca Cracker Agency: Leo Burnett London / London Client: McDonald's Category: Mobile Applications / Branded Games
The Goal Screen Agency: Mood\TBWA / Sao Paulo Client: Giraffas Category: Mobile Applications / Branded Games
Watch_Dogs Live Agency: Publicis Canada / Montreal Client: Ubisoft Category: Mobile Applications / Branded Games
The Germanwings Corridor Targeting Agency: GREY Germany / Dusseldorf + KW43 BRANDDESIGN / Dusseldorf + GREY Media / Dusseldorf + GREY Works / Dusseldorf Client: Germanwings Category: Advertising on Mobile Devices / In-App
The XC90 Experience in Volvo Reality Agency: R/GA / New York Client: Volvo Cars North America Category: Mobile Applications / Durable Goods
Avoid Humans Agency: GSD&M / Austin Client: GSD&M Category: Mobile Applications / Self-Promotion
PROTECTION AD Agency: FCB BRASIL / Sao Paulo Client: NIVEA Category: Mobile Applications / Consumer Goods
The XC90 Experience in Volvo Reality Agency: R/GA / New York Client: Volvo Cars North America Category: Use of Technology / Augmented Experience
The Universal Typeface Agency: DDB Group GmbH / Düsseldorf Client: BIC Category: Other Digital Solutions
FUTURE TICKET Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Other Digital Solutions
SYNC DINNER Agency: SIX / Hakuhodo Creative Vox / Tokyo Client: KDDI Corporation Category: Other Digital Solutions
LGBTAvatars Agency: Geometry Global / Praha + Ogilvy & Mather / Praha Client: Prague Pride Category: Mobile Applications / Social Networks / Community
Friend Compass Agency: McCann London / London Client: Momondo Category: Mobile Applications / Social Networks / Community
Nike SB 2.0 Agency: Mutual Mobile / Austin Client: Nike Category: Mobile Applications / Social Networks / Community
Beats Music Agency: R/GA London / London Client: Beats Music Category: Mobile Applications / Services / Utilities
Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Mobile Applications / Services / Utilities
Watch_Dogs Live Agency: Publicis Canada / Montreal Client: Ubisoft Category: Mobile Applications / Media, Entertainment & Leisure
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project Agency: Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View Client: EA Sports / Google Category: Advertising on Mobile Devices / Banners
Nike Phenomenal Shot: A Google Art, Copy & Code Project Agency: Grow, Wieden+Kennedy, Mindshare, Google Creative Partnerships / Norfolk, Portland, Mountain View Client: Nike / Google Category: Advertising on Mobile Devices / Banners
Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Digital Publications / App-Based
Google Night Walk Agency: 72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum Client: Google Category: Use of Technology / Product & Mobile Integration
TWEET TO EAT Agency: AMVBBDO / London Client: WALKERS Category: Use of Technology / Product & Mobile Integration
Project Learning Curve Agency: Eric Mower + Associates / Charlotte Client: Domtar Category: Use of Technology / Product & Mobile Integration
Samsung Smart Bike Agency: Leo Burnett Italy / Milan + Leo Burnett / Chicago Client: Samsung Electronics Italy Category: Use of Technology / Product & Mobile Integration
BABOLAT PLAY Agency: Ogilvy / Paris Client: BABOLAT Category: Use of Technology / Product & Mobile Integration
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Use of Technology / Product & Mobile Integration
Avoid Humans Agency: GSD&M / Austin Client: GSD&M Category: Use of Technology / Location-Based Services or Proximity Marketing
Taxi Trails Agency: KING / Stockholm Client: Taxi Stockholn Category: Use of Technology / Location-Based Services or Proximity Marketing
Puppy Love Agency: BBH New York / New York Client: Social Tees Animal Rescue Category: Mobile Applications / Public Service / Non-Profit
Unthink Magritte Agency: Leo Burnett Chicago / Chicago Client: Art Institute of Chicago Category: Mobile Applications / Public Service / Non-Profit
HomelessFonts Agency: The Cyranos//McCann / Barcelona Client: Fundació Arrels Category: Mobile Applications / Public Service / Non-Profit
Unlock Lessons Agency: Y&R São Paulo / São Paulo Client: Vivo / Telefônica Category: Mobile Applications / Public Service / Non-Profit

2015 Mobile Merit Award

CLM BBDO / Boulogne-Billancourt

GUY COTTEN

TRIP OUT TO SEA

Mobile Applications / Branded Games

150227A

2015 Mobile Merit Award

Leo Burnett London / London

McDonald's

Macca Cracker

Mobile Applications / Branded Games

150641A

2015 Mobile Merit Award

Mood\TBWA / Sao Paulo

Giraffas

The Goal Screen

Mobile Applications / Branded Games

150787A

2015 Mobile Merit Award

Publicis Canada / Montreal

Ubisoft

Watch_Dogs Live

Mobile Applications / Branded Games

150931A

2015 Mobile Merit Award

GREY Germany / Dusseldorf + KW43 BRANDDESIGN / Dusseldorf + GREY Media / Dusseldorf + GREY Works / Dusseldorf

Germanwings

The Germanwings Corridor Targeting

Advertising on Mobile Devices / In-App

150470A

2015 Mobile Merit Award

R/GA / New York

Volvo Cars North America

The XC90 Experience in Volvo Reality

Mobile Applications / Durable Goods

150958A

2015 Mobile Merit Award

GSD&M / Austin

GSD&M

Avoid Humans

Mobile Applications / Self-Promotion

150487A

2015 Mobile Merit Award

FCB BRASIL / Sao Paulo

NIVEA

PROTECTION AD

Mobile Applications / Consumer Goods

150417A

2015 Mobile Merit Award

R/GA / New York

Volvo Cars North America

The XC90 Experience in Volvo Reality

Use of Technology / Augmented Experience

150959A

2015 Mobile Merit Award

DDB Group GmbH / Düsseldorf

BIC

The Universal Typeface

Other Digital Solutions

150271A

2015 Mobile Merit Award

DENTSU INC. / Tokyo

JAPAN SPORT COUNCIL

FUTURE TICKET

Other Digital Solutions

150322A

2015 Mobile Merit Award

SIX / Hakuhodo Creative Vox / Tokyo

KDDI Corporation

SYNC DINNER

Other Digital Solutions

151047A

2015 Mobile Merit Award

Geometry Global / Praha + Ogilvy & Mather / Praha

Prague Pride

LGBTAvatars

Mobile Applications / Social Networks / Community

150446A

2015 Mobile Merit Award

McCann London / London

Momondo

Friend Compass

Mobile Applications / Social Networks / Community

150754A

2015 Mobile Merit Award

Mutual Mobile / Austin

Nike

Nike SB 2.0

Mobile Applications / Social Networks / Community

150809A

2015 Mobile Merit Award

R/GA London / London

Beats Music

Beats Music

Mobile Applications / Services / Utilities

150973A

2015 Mobile Merit Award

Saatchi & Saatchi Sydney / Sydney

OPSM

Penny The Pirate

Mobile Applications / Services / Utilities

151019A

2015 Mobile Merit Award

Publicis Canada / Montreal

Ubisoft

Watch_Dogs Live

Mobile Applications / Media, Entertainment & Leisure

150932A

2015 Mobile Merit Award

Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View

EA Sports / Google

EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project

Advertising on Mobile Devices / Banners

150483A

2015 Mobile Merit Award

Grow, Wieden+Kennedy, Mindshare, Google Creative Partnerships / Norfolk, Portland, Mountain View

Nike / Google

Nike Phenomenal Shot: A Google Art, Copy & Code Project

Advertising on Mobile Devices / Banners

150484A

2015 Mobile Merit Award

Saatchi & Saatchi Sydney / Sydney

OPSM

Penny The Pirate

Digital Publications / App-Based

151020A

2015 Mobile Merit Award

72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum

Google

Google Night Walk

Use of Technology / Product & Mobile Integration

150014A

2015 Mobile Merit Award

AMVBBDO / London

WALKERS

TWEET TO EAT

Use of Technology / Product & Mobile Integration

150068A

2015 Mobile Merit Award

Eric Mower + Associates / Charlotte

Domtar

Project Learning Curve

Use of Technology / Product & Mobile Integration

150394A

2015 Mobile Merit Award

Leo Burnett Italy / Milan + Leo Burnett / Chicago

Samsung Electronics Italy

Samsung Smart Bike

Use of Technology / Product & Mobile Integration

150635A

2015 Mobile Merit Award

Ogilvy / Paris

BABOLAT

BABOLAT PLAY

Use of Technology / Product & Mobile Integration

150832A

2015 Mobile Merit Award

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Use of Technology / Product & Mobile Integration

151121A

2015 Mobile Merit Award

GSD&M / Austin

GSD&M

Avoid Humans

Use of Technology / Location-Based Services or Proximity Marketing

150488A

2015 Mobile Merit Award

KING / Stockholm

Taxi Stockholn

Taxi Trails

Use of Technology / Location-Based Services or Proximity Marketing

150588A

2015 Mobile Merit Award

BBH New York / New York

Social Tees Animal Rescue

Puppy Love

Mobile Applications / Public Service / Non-Profit

150184A

2015 Mobile Merit Award

Leo Burnett Chicago / Chicago

Art Institute of Chicago

Unthink Magritte

Mobile Applications / Public Service / Non-Profit

150628A

2015 Mobile Merit Award

The Cyranos//McCann / Barcelona

Fundació Arrels

HomelessFonts

Mobile Applications / Public Service / Non-Profit

151117A

2015 Mobile Merit Award

Y&R São Paulo / São Paulo

Vivo / Telefônica

Unlock Lessons

Mobile Applications / Public Service / Non-Profit

151235A

Follow Us