The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Discipline
Category
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust Category: Other Digital Solutions
ELO Teddy Bears
Agency: DM9DDB / Sao Paulo
Client: Amaral Carvalho Hospital Category: Use of Technology / Product & Mobile Integration
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client: Optus Category: Use of Technology / Location-Based Services or Proximity Marketing
Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust Category: Other Digital Solutions
Look At Me
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Mobile Applications / Services / Utilities
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM Category: Mobile Applications / Public Service / Non-Profit
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Mobile Applications / Media, Entertainment & Leisure
Haruhi Hunting
Agency: PARTY / Tokyo
Client: SANKYO Category: Use of Technology / Augmented Experience
The Voice Donor
Agency: Publicis China / Guangzhou + Publicis China / Shanghai
Client: Tencent Category: Mobile Applications / Social Networks / Community
Rip Curl Search GPS
Agency: GPY&R Sydney / VML Australia
Client: Rip Curl Category: Use of Technology / Location-Based Services or Proximity Marketing
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client: Optus Category: Other Digital Solutions
Wake Up & Smell The Bacon
Agency: 360i / New York
Client: Kraft Foods/ Oscar Mayer Category: Mobile Applications / Consumer Goods
The Swedish Snow Rescuers
Agency: Akestam Holst / Stockholm
Client: Audi Category: Mobile Applications / Durable Goods
Photobomb
Agency: Young&Rubicam Prague / Prague 5, 15000 + Iconmobile Gmbh / Berlin, 10179
Client: PHD Bikes a.s./ Harley Davidson Category: Mobile Applications / Durable Goods
Hope.ly
Agency: BBDO / New York
Client: American Red Cross & Bitly Category: Advertising on Mobile Devices / Banners
Dumb Ways to Die: The Games
Agency: McCann / Melbourne
Client: Metro Trains Category: Mobile Applications / Branded Games
Beats Music
Agency: R/GA London / London
Client: Beats Music Category: Mobile Applications / Media, Entertainment & Leisure
Trailscape
Agency: Hill Holliday / Boston
Client: Merrell Category: Use of Technology / Augmented Experience
Moogfest - Conductar
Agency: Tool / Santa Monica + Odd Division / Los Angeles
Client: Moogfest Category: Use of Technology / Augmented Experience
Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Use of Technology / Product & Mobile Integration
Alvio
Agency: Qol Devices / New York + R/GA / New York
Client: Qol Devices Category: Use of Technology / Product & Mobile Integration
Google Made with Code
Agency: Red & Co. / Portland
Client: Google Category: Mobile Applications / Social Networks / Community
Turning Flight Cancellations into Hotel Reservations
Agency: 360i / New York
Client: Red Roof Inn Category: Use of Technology / Location-Based Services or Proximity Marketing
Sat-JF14
Agency: LDC / São Paulo
Client: Record Collection Category: Use of Technology / Location-Based Services or Proximity Marketing
ELO Teddy Bear
Agency: DM9DDB / Sao Paulo
Client: Amaral Carvalho Hospital Category: Other Digital Solutions
James Patterson Self-Destructing Book
Agency: Mother New York / New York
Client: James Patterson Category: Digital Publications / App-Based
Tweet Machine
Agency: The Cyranos//McCann / Barcelona
Client: Coca-Cola Category: Mobile Applications / Consumer Goods
Minute of Silence
Agency: DDB Group Melbourne / Melbourne + Exit Films / Melbourne
Client: RSL Australia Category: Mobile Applications / Public Service / Non-Profit
GT RIDE - Viral Gaming for Kia
Agency: LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin
Client: Kia Motors Europe GmbH Category: Mobile Applications / Branded Games
Build a GLA on Instagram
Agency: Razorfish / New York
Client: Mercedes-Benz USA Category: Advertising on Mobile Devices / In-App
The XC90 Experience in Volvo Reality
Agency: R/GA / New York
Client: Volvo Cars North America Category: Use of Technology / Augmented Experience
Google Night Walk
Agency: 72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum
Client: Google Category: Use of Technology / Product & Mobile Integration
TWEET TO EAT
Agency: AMV BBDO / London
Client: WALKERS Category: Use of Technology / Product & Mobile Integration
Project Learning Curve
Agency: Eric Mower + Associates / Charlotte
Client: Domtar Category: Use of Technology / Product & Mobile Integration
Samsung Smart Bike
Agency: Leo Burnett Italy / Milan + Leo Burnett / Chicago
Client: Samsung Electronics Italy Category: Use of Technology / Product & Mobile Integration
BABOLAT PLAY
Agency: Ogilvy / Paris
Client: BABOLAT Category: Use of Technology / Product & Mobile Integration
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Use of Technology / Product & Mobile Integration
LGBTAvatars
Agency: Geometry Global / Praha + Ogilvy & Mather / Praha
Client: Prague Pride Category: Mobile Applications / Social Networks / Community
Friend Compass
Agency: McCann / London
Client: Momondo Category: Mobile Applications / Social Networks / Community
Nike SB 2.0
Agency: Mutual Mobile / Austin
Client: Nike Category: Mobile Applications / Social Networks / Community
Avoid Humans
Agency: GSD&M / Austin
Client: GSD&M Category: Use of Technology / Location-Based Services or Proximity Marketing
Taxi Trails
Agency: KING / Stockholm
Client: Taxi Stockholn Category: Use of Technology / Location-Based Services or Proximity Marketing
The Universal Typeface
Agency: DDB Group GmbH / Düsseldorf
Client: BIC Category: Other Digital Solutions
FUTURE TICKET
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL Category: Other Digital Solutions
SYNC DINNER
Agency: SIX / Hakuhodo Creative Vox / Tokyo
Client: KDDI Corporation Category: Other Digital Solutions
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM Category: Digital Publications / App-Based
PROTECTION AD
Agency: FCB BRASIL / Sao Paulo
Client: NIVEA Category: Mobile Applications / Consumer Goods
Beats Music
Agency: R/GA London / London
Client: Beats Music Category: Mobile Applications / Services / Utilities