The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

ELO Teddy Bear Agency: DM9DDB / Sao Paulo Client: Amaral Carvalho Hospital Category: Other Digital Solutions
Cleverbuoy Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Client: Optus Category: Other Digital Solutions
Minute of Silence Agency: DDB Group Melbourne / Melbourne + Exit Films / Melbourne Client: RSL Australia Category: Mobile Applications / Public Service / Non-Profit
Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Mobile Applications / Public Service / Non-Profit
Wake Up & Smell The Bacon Agency: 360i / New York Client: Kraft Foods/ Oscar Mayer Category: Mobile Applications / Consumer Goods
Tweet Machine Agency: The Cyranos//McCann / Barcelona Client: Coca-Cola Category: Mobile Applications / Consumer Goods
The Voice Donor Agency: Publicis China / Guangzhou + Publicis China / Shanghai Client: Tencent Category: Mobile Applications / Social Networks / Community
Google Made with Code Agency: Red & Co. / Portland Client: Google Category: Mobile Applications / Social Networks / Community
Trailscape Agency: Hill Holliday / Boston Client: Merrell Category: Use of Technology / Augmented Experience
Moogfest - Conductar Agency: Tool / Santa Monica + Odd Division / Los Angeles Client: Moogfest Category: Use of Technology / Augmented Experience
Haruhi Hunting Agency: PARTY / Tokyo Client: SANKYO Category: Use of Technology / Augmented Experience
Hope.ly Agency: BBDO New York / New York Client: American Red Cross & Bitly Category: Advertising on Mobile Devices / Banners
Friend Compass Agency: McCann London / London Client: Momondo Category: Mobile Applications / E-Commerce
Build a GLA on Instagram Agency: Razorfish / New York Client: Mercedes-Benz USA Category: Advertising on Mobile Devices / In-App
Beats Music Agency: R/GA London / London Client: Beats Music Category: Mobile Applications / Media, Entertainment & Leisure
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Mobile Applications / Media, Entertainment & Leisure
Baidu Kuaisou Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Use of Technology / Product & Mobile Integration
ELO Teddy Bears Agency: DM9DDB / Sao Paulo Client: Amaral Carvalho Hospital Category: Use of Technology / Product & Mobile Integration
Alvio Agency: Qol Devices / New York + R/GA / New York Client: Qol Devices Category: Use of Technology / Product & Mobile Integration
Look At Me Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: Mobile Applications / Services / Utilities
James Patterson Self-Destructing Book Agency: Mother New York / New York Client: James Patterson Category: Digital Publications / App-Based
The Swedish Snow Rescuers Agency: Akestam Holst / Stockholm Client: Audi Category: Mobile Applications / Durable Goods
Photobomb Agency: Young&Rubicam Prague / Prague 5, 15000 + Iconmobile Gmbh / Berlin, 10179 Client: PHD Bikes a.s./ Harley Davidson Category: Mobile Applications / Durable Goods
Turning Flight Cancellations into Hotel Reservations Agency: 360i / New York Client: Red Roof Inn Category: Use of Technology / Location-Based Services or Proximity Marketing
Sat-JF14 Agency: LDC / São Paulo Client: Record Collection Category: Use of Technology / Location-Based Services or Proximity Marketing
Cleverbuoy Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Client: Optus Category: Use of Technology / Location-Based Services or Proximity Marketing
Rip Curl Search GPS Agency: GPY&R Sydney / VML Australia Client: Rip Curl Category: Use of Technology / Location-Based Services or Proximity Marketing
GT RIDE - Viral Gaming for Kia Agency: LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin Client: Kia Motors Europe GmbH Category: Mobile Applications / Branded Games
Dumb Ways to Die: The Games Agency: McCann Melbourne / Melbourne Client: Metro Trains Category: Mobile Applications / Branded Games
The Universal Typeface Agency: DDB Group GmbH / Düsseldorf Client: BIC Category: Other Digital Solutions
FUTURE TICKET Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Other Digital Solutions
SYNC DINNER Agency: SIX / Hakuhodo Creative Vox / Tokyo Client: KDDI Corporation Category: Other Digital Solutions
Puppy Love Agency: BBH New York / New York Client: Social Tees Animal Rescue Category: Mobile Applications / Public Service / Non-Profit
Unthink Magritte Agency: Leo Burnett Chicago / Chicago Client: Art Institute of Chicago Category: Mobile Applications / Public Service / Non-Profit
HomelessFonts Agency: The Cyranos//McCann / Barcelona Client: Fundació Arrels Category: Mobile Applications / Public Service / Non-Profit
Unlock Lessons Agency: Y&R São Paulo / São Paulo Client: Vivo / Telefônica Category: Mobile Applications / Public Service / Non-Profit
PROTECTION AD Agency: FCB BRASIL / Sao Paulo Client: NIVEA Category: Mobile Applications / Consumer Goods
LGBTAvatars Agency: Geometry Global / Praha + Ogilvy & Mather / Praha Client: Prague Pride Category: Mobile Applications / Social Networks / Community
Friend Compass Agency: McCann London / London Client: Momondo Category: Mobile Applications / Social Networks / Community
Nike SB 2.0 Agency: Mutual Mobile / Austin Client: Nike Category: Mobile Applications / Social Networks / Community
The XC90 Experience in Volvo Reality Agency: R/GA / New York Client: Volvo Cars North America Category: Use of Technology / Augmented Experience
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project Agency: Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View Client: EA Sports / Google Category: Advertising on Mobile Devices / Banners
Nike Phenomenal Shot: A Google Art, Copy & Code Project Agency: Grow, Wieden+Kennedy, Mindshare, Google Creative Partnerships / Norfolk, Portland, Mountain View Client: Nike / Google Category: Advertising on Mobile Devices / Banners
The Germanwings Corridor Targeting Agency: GREY Germany / Dusseldorf + KW43 BRANDDESIGN / Dusseldorf + GREY Media / Dusseldorf + GREY Works / Dusseldorf Client: Germanwings Category: Advertising on Mobile Devices / In-App
Watch_Dogs Live Agency: Publicis Canada / Montreal Client: Ubisoft Category: Mobile Applications / Media, Entertainment & Leisure
Google Night Walk Agency: 72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum Client: Google Category: Use of Technology / Product & Mobile Integration
TWEET TO EAT Agency: AMVBBDO / London Client: WALKERS Category: Use of Technology / Product & Mobile Integration
Project Learning Curve Agency: Eric Mower + Associates / Charlotte Client: Domtar Category: Use of Technology / Product & Mobile Integration
Samsung Smart Bike Agency: Leo Burnett Italy / Milan + Leo Burnett / Chicago Client: Samsung Electronics Italy Category: Use of Technology / Product & Mobile Integration
BABOLAT PLAY Agency: Ogilvy / Paris Client: BABOLAT Category: Use of Technology / Product & Mobile Integration

2015 Mobile Bronze Pencil

DM9DDB / Sao Paulo

Amaral Carvalho Hospital

ELO Teddy Bear

Other Digital Solutions

150355A

2015 Mobile Silver Pencil

M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth

Optus

Cleverbuoy

Other Digital Solutions

150723A

2015 Mobile Bronze Pencil

DDB Group Melbourne / Melbourne + Exit Films / Melbourne

RSL Australia

Minute of Silence

Mobile Applications / Public Service / Non-Profit

150278A

2015 Mobile Gold Pencil

Saatchi & Saatchi Sydney / Sydney

OPSM

Penny The Pirate

Mobile Applications / Public Service / Non-Profit

151013A

2015 Mobile Silver Pencil

360i / New York

Kraft Foods/ Oscar Mayer

Wake Up & Smell The Bacon

Mobile Applications / Consumer Goods

150006A

2015 Mobile Bronze Pencil

The Cyranos//McCann / Barcelona

Coca-Cola

Tweet Machine

Mobile Applications / Consumer Goods

151110A

2015 Mobile Silver Pencil

Publicis China / Guangzhou + Publicis China / Shanghai

Tencent

The Voice Donor

Mobile Applications / Social Networks / Community

150933A

2015 Mobile Bronze Pencil

Red & Co. / Portland

Google

Google Made with Code

Mobile Applications / Social Networks / Community

150987A

2015 Mobile Bronze Pencil

Hill Holliday / Boston

Merrell

Trailscape

Use of Technology / Augmented Experience

150536A

2015 Mobile Bronze Pencil

Tool / Santa Monica + Odd Division / Los Angeles

Moogfest

Moogfest - Conductar

Use of Technology / Augmented Experience

150825A

2015 Mobile Silver Pencil

PARTY / Tokyo

SANKYO

Haruhi Hunting

Use of Technology / Augmented Experience

150919A

2015 Mobile Silver Pencil

BBDO New York / New York

American Red Cross & Bitly

Hope.ly

Advertising on Mobile Devices / Banners

150125A

2015 Mobile Bronze Pencil

McCann London / London

Momondo

Friend Compass

Mobile Applications / E-Commerce

150751A

2015 Mobile Bronze Pencil

Razorfish / New York

Mercedes-Benz USA

Build a GLA on Instagram

Advertising on Mobile Devices / In-App

150984A

2015 Mobile Silver Pencil

R/GA London / London

Beats Music

Beats Music

Mobile Applications / Media, Entertainment & Leisure

150969A

2015 Mobile Gold Pencil

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Mobile Applications / Media, Entertainment & Leisure

151107A

2015 Mobile Bronze Pencil

Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing

Baidu Online Network Technology (Beijing) Co., Ltd.

Baidu Kuaisou

Use of Technology / Product & Mobile Integration

150085A

2015 Mobile Gold Pencil

DM9DDB / Sao Paulo

Amaral Carvalho Hospital

ELO Teddy Bears

Use of Technology / Product & Mobile Integration

150354A

2015 Mobile Bronze Pencil

Qol Devices / New York + R/GA / New York

Qol Devices

Alvio

Use of Technology / Product & Mobile Integration

150951A

2015 Mobile Gold Pencil

Cheil Worldwide / Seoul

Samsung Electronics

Look At Me

Mobile Applications / Services / Utilities

150219A

2015 Mobile Bronze Pencil

Mother New York / New York

James Patterson

James Patterson Self-Destructing Book

Digital Publications / App-Based

150793A

2015 Mobile Silver Pencil

Akestam Holst / Stockholm

Audi

The Swedish Snow Rescuers

Mobile Applications / Durable Goods

150037A

2015 Mobile Silver Pencil

Young&Rubicam Prague / Prague 5, 15000 + Iconmobile Gmbh / Berlin, 10179

PHD Bikes a.s./ Harley Davidson

Photobomb

Mobile Applications / Durable Goods

151245A

2015 Mobile Bronze Pencil

360i / New York

Red Roof Inn

Turning Flight Cancellations into Hotel Reservations

Use of Technology / Location-Based Services or Proximity Marketing

150007A

2015 Mobile Bronze Pencil

LDC / São Paulo

Record Collection

Sat-JF14

Use of Technology / Location-Based Services or Proximity Marketing

150702A

2015 Mobile Gold Pencil

M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth

Optus

Cleverbuoy

Use of Technology / Location-Based Services or Proximity Marketing

150722A

2015 Mobile Silver Pencil

GPY&R Sydney / VML Australia

Rip Curl

Rip Curl Search GPS

Use of Technology / Location-Based Services or Proximity Marketing

151167A

2015 Mobile Bronze Pencil

LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin

Kia Motors Europe GmbH

GT RIDE - Viral Gaming for Kia

Mobile Applications / Branded Games

150596A

2015 Mobile Silver Pencil

McCann Melbourne / Melbourne

Metro Trains

Dumb Ways to Die: The Games

Mobile Applications / Branded Games

150757A

2015 Mobile Merit Award

DDB Group GmbH / Düsseldorf

BIC

The Universal Typeface

Other Digital Solutions

150271A

2015 Mobile Merit Award

DENTSU INC. / Tokyo

JAPAN SPORT COUNCIL

FUTURE TICKET

Other Digital Solutions

150322A

2015 Mobile Merit Award

SIX / Hakuhodo Creative Vox / Tokyo

KDDI Corporation

SYNC DINNER

Other Digital Solutions

151047A

2015 Mobile Merit Award

BBH New York / New York

Social Tees Animal Rescue

Puppy Love

Mobile Applications / Public Service / Non-Profit

150184A

2015 Mobile Merit Award

Leo Burnett Chicago / Chicago

Art Institute of Chicago

Unthink Magritte

Mobile Applications / Public Service / Non-Profit

150628A

2015 Mobile Merit Award

The Cyranos//McCann / Barcelona

Fundació Arrels

HomelessFonts

Mobile Applications / Public Service / Non-Profit

151117A

2015 Mobile Merit Award

Y&R São Paulo / São Paulo

Vivo / Telefônica

Unlock Lessons

Mobile Applications / Public Service / Non-Profit

151235A

2015 Mobile Merit Award

FCB BRASIL / Sao Paulo

NIVEA

PROTECTION AD

Mobile Applications / Consumer Goods

150417A

2015 Mobile Merit Award

Geometry Global / Praha + Ogilvy & Mather / Praha

Prague Pride

LGBTAvatars

Mobile Applications / Social Networks / Community

150446A

2015 Mobile Merit Award

McCann London / London

Momondo

Friend Compass

Mobile Applications / Social Networks / Community

150754A

2015 Mobile Merit Award

Mutual Mobile / Austin

Nike

Nike SB 2.0

Mobile Applications / Social Networks / Community

150809A

2015 Mobile Merit Award

R/GA / New York

Volvo Cars North America

The XC90 Experience in Volvo Reality

Use of Technology / Augmented Experience

150959A

2015 Mobile Merit Award

Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View

EA Sports / Google

EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project

Advertising on Mobile Devices / Banners

150483A

2015 Mobile Merit Award

Grow, Wieden+Kennedy, Mindshare, Google Creative Partnerships / Norfolk, Portland, Mountain View

Nike / Google

Nike Phenomenal Shot: A Google Art, Copy & Code Project

Advertising on Mobile Devices / Banners

150484A

2015 Mobile Merit Award

GREY Germany / Dusseldorf + KW43 BRANDDESIGN / Dusseldorf + GREY Media / Dusseldorf + GREY Works / Dusseldorf

Germanwings

The Germanwings Corridor Targeting

Advertising on Mobile Devices / In-App

150470A

2015 Mobile Merit Award

Publicis Canada / Montreal

Ubisoft

Watch_Dogs Live

Mobile Applications / Media, Entertainment & Leisure

150932A

2015 Mobile Merit Award

72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum

Google

Google Night Walk

Use of Technology / Product & Mobile Integration

150014A

2015 Mobile Merit Award

AMVBBDO / London

WALKERS

TWEET TO EAT

Use of Technology / Product & Mobile Integration

150068A

2015 Mobile Merit Award

Eric Mower + Associates / Charlotte

Domtar

Project Learning Curve

Use of Technology / Product & Mobile Integration

150394A

2015 Mobile Merit Award

Leo Burnett Italy / Milan + Leo Burnett / Chicago

Samsung Electronics Italy

Samsung Smart Bike

Use of Technology / Product & Mobile Integration

150635A

2015 Mobile Merit Award

Ogilvy / Paris

BABOLAT

BABOLAT PLAY

Use of Technology / Product & Mobile Integration

150832A

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