The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

ENTER NOW LEARN MORE

Award

Agency

Client

Title

Category

Annual ID

Wake Up & Smell The Bacon Agency: 360i / New York Client: Kraft Foods/ Oscar Mayer Category: Mobile Applications / Consumer Goods
Tweet Machine Agency: The Cyranos//McCann / Barcelona Client: Coca-Cola Category: Mobile Applications / Consumer Goods
The Swedish Snow Rescuers Agency: Akestam Holst / Stockholm Client: Audi Category: Mobile Applications / Durable Goods
Photobomb Agency: Young&Rubicam Prague / Prague 5, 15000 + Iconmobile Gmbh / Berlin, 10179 Client: PHD Bikes a.s./ Harley Davidson Category: Mobile Applications / Durable Goods
Look At Me Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: Mobile Applications / Services / Utilities
The Voice Donor Agency: Publicis China / Guangzhou + Publicis China / Shanghai Client: Tencent Category: Mobile Applications / Social Networks / Community
Google Made with Code Agency: Red & Co. / Portland Client: Google Category: Mobile Applications / Social Networks / Community
Friend Compass Agency: McCann London / London Client: Momondo Category: Mobile Applications / E-Commerce
Minute of Silence Agency: DDB Group Melbourne / Melbourne + Exit Films / Melbourne Client: RSL Australia Category: Mobile Applications / Public Service / Non-Profit
Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Mobile Applications / Public Service / Non-Profit
GT RIDE - Viral Gaming for Kia Agency: LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin Client: Kia Motors Europe GmbH Category: Mobile Applications / Branded Games
Dumb Ways to Die: The Games Agency: McCann Melbourne / Melbourne Client: Metro Trains Category: Mobile Applications / Branded Games
Beats Music Agency: R/GA London / London Client: Beats Music Category: Mobile Applications / Media, Entertainment & Leisure
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Mobile Applications / Media, Entertainment & Leisure
Avoid Humans Agency: GSD&M / Austin Client: GSD&M Category: Mobile Applications / Self-Promotion
PROTECTION AD Agency: FCB BRASIL / Sao Paulo Client: NIVEA Category: Mobile Applications / Consumer Goods
The XC90 Experience in Volvo Reality Agency: R/GA / New York Client: Volvo Cars North America Category: Mobile Applications / Durable Goods
Beats Music Agency: R/GA London / London Client: Beats Music Category: Mobile Applications / Services / Utilities
Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Mobile Applications / Services / Utilities
LGBTAvatars Agency: Geometry Global / Praha + Ogilvy & Mather / Praha Client: Prague Pride Category: Mobile Applications / Social Networks / Community
Friend Compass Agency: McCann London / London Client: Momondo Category: Mobile Applications / Social Networks / Community
Nike SB 2.0 Agency: Mutual Mobile / Austin Client: Nike Category: Mobile Applications / Social Networks / Community
Puppy Love Agency: BBH New York / New York Client: Social Tees Animal Rescue Category: Mobile Applications / Public Service / Non-Profit
Unthink Magritte Agency: Leo Burnett Chicago / Chicago Client: Art Institute of Chicago Category: Mobile Applications / Public Service / Non-Profit
HomelessFonts Agency: The Cyranos//McCann / Barcelona Client: Fundació Arrels Category: Mobile Applications / Public Service / Non-Profit
Unlock Lessons Agency: Y&R São Paulo / São Paulo Client: Vivo / Telefônica Category: Mobile Applications / Public Service / Non-Profit
TRIP OUT TO SEA Agency: CLM BBDO / Boulogne-Billancourt Client: GUY COTTEN Category: Mobile Applications / Branded Games
Macca Cracker Agency: Leo Burnett London / London Client: McDonald's Category: Mobile Applications / Branded Games
The Goal Screen Agency: Mood\TBWA / Sao Paulo Client: Giraffas Category: Mobile Applications / Branded Games
Watch_Dogs Live Agency: Publicis Canada / Montreal Client: Ubisoft Category: Mobile Applications / Branded Games
Watch_Dogs Live Agency: Publicis Canada / Montreal Client: Ubisoft Category: Mobile Applications / Media, Entertainment & Leisure

2015 Mobile Silver Pencil

360i / New York

Kraft Foods/ Oscar Mayer

Wake Up & Smell The Bacon

Mobile Applications / Consumer Goods

150006A

2015 Mobile Bronze Pencil

The Cyranos//McCann / Barcelona

Coca-Cola

Tweet Machine

Mobile Applications / Consumer Goods

151110A

2015 Mobile Silver Pencil

Akestam Holst / Stockholm

Audi

The Swedish Snow Rescuers

Mobile Applications / Durable Goods

150037A

2015 Mobile Silver Pencil

Young&Rubicam Prague / Prague 5, 15000 + Iconmobile Gmbh / Berlin, 10179

PHD Bikes a.s./ Harley Davidson

Photobomb

Mobile Applications / Durable Goods

151245A

2015 Mobile Gold Pencil

Cheil Worldwide / Seoul

Samsung Electronics

Look At Me

Mobile Applications / Services / Utilities

150219A

2015 Mobile Silver Pencil

Publicis China / Guangzhou + Publicis China / Shanghai

Tencent

The Voice Donor

Mobile Applications / Social Networks / Community

150933A

2015 Mobile Bronze Pencil

Red & Co. / Portland

Google

Google Made with Code

Mobile Applications / Social Networks / Community

150987A

2015 Mobile Bronze Pencil

McCann London / London

Momondo

Friend Compass

Mobile Applications / E-Commerce

150751A

2015 Mobile Bronze Pencil

DDB Group Melbourne / Melbourne + Exit Films / Melbourne

RSL Australia

Minute of Silence

Mobile Applications / Public Service / Non-Profit

150278A

2015 Mobile Gold Pencil

Saatchi & Saatchi Sydney / Sydney

OPSM

Penny The Pirate

Mobile Applications / Public Service / Non-Profit

151013A

2015 Mobile Bronze Pencil

LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin

Kia Motors Europe GmbH

GT RIDE - Viral Gaming for Kia

Mobile Applications / Branded Games

150596A

2015 Mobile Silver Pencil

McCann Melbourne / Melbourne

Metro Trains

Dumb Ways to Die: The Games

Mobile Applications / Branded Games

150757A

2015 Mobile Silver Pencil

R/GA London / London

Beats Music

Beats Music

Mobile Applications / Media, Entertainment & Leisure

150969A

2015 Mobile Gold Pencil

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Mobile Applications / Media, Entertainment & Leisure

151107A

2015 Mobile Merit Award

GSD&M / Austin

GSD&M

Avoid Humans

Mobile Applications / Self-Promotion

150487A

2015 Mobile Merit Award

FCB BRASIL / Sao Paulo

NIVEA

PROTECTION AD

Mobile Applications / Consumer Goods

150417A

2015 Mobile Merit Award

R/GA / New York

Volvo Cars North America

The XC90 Experience in Volvo Reality

Mobile Applications / Durable Goods

150958A

2015 Mobile Merit Award

R/GA London / London

Beats Music

Beats Music

Mobile Applications / Services / Utilities

150973A

2015 Mobile Merit Award

Saatchi & Saatchi Sydney / Sydney

OPSM

Penny The Pirate

Mobile Applications / Services / Utilities

151019A

2015 Mobile Merit Award

Geometry Global / Praha + Ogilvy & Mather / Praha

Prague Pride

LGBTAvatars

Mobile Applications / Social Networks / Community

150446A

2015 Mobile Merit Award

McCann London / London

Momondo

Friend Compass

Mobile Applications / Social Networks / Community

150754A

2015 Mobile Merit Award

Mutual Mobile / Austin

Nike

Nike SB 2.0

Mobile Applications / Social Networks / Community

150809A

2015 Mobile Merit Award

BBH New York / New York

Social Tees Animal Rescue

Puppy Love

Mobile Applications / Public Service / Non-Profit

150184A

2015 Mobile Merit Award

Leo Burnett Chicago / Chicago

Art Institute of Chicago

Unthink Magritte

Mobile Applications / Public Service / Non-Profit

150628A

2015 Mobile Merit Award

The Cyranos//McCann / Barcelona

Fundació Arrels

HomelessFonts

Mobile Applications / Public Service / Non-Profit

151117A

2015 Mobile Merit Award

Y&R São Paulo / São Paulo

Vivo / Telefônica

Unlock Lessons

Mobile Applications / Public Service / Non-Profit

151235A

2015 Mobile Merit Award

CLM BBDO / Boulogne-Billancourt

GUY COTTEN

TRIP OUT TO SEA

Mobile Applications / Branded Games

150227A

2015 Mobile Merit Award

Leo Burnett London / London

McDonald's

Macca Cracker

Mobile Applications / Branded Games

150641A

2015 Mobile Merit Award

Mood\TBWA / Sao Paulo

Giraffas

The Goal Screen

Mobile Applications / Branded Games

150787A

2015 Mobile Merit Award

Publicis Canada / Montreal

Ubisoft

Watch_Dogs Live

Mobile Applications / Branded Games

150931A

2015 Mobile Merit Award

Publicis Canada / Montreal

Ubisoft

Watch_Dogs Live

Mobile Applications / Media, Entertainment & Leisure

150932A

Follow Us