The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Agency: Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View
Client: EA Sports / Google Category: Advertising on Mobile Devices / Banners
Nike Phenomenal Shot: A Google Art, Copy & Code Project
Agency: Grow, Wieden+Kennedy, Mindshare, Google Creative Partnerships / Norfolk, Portland, Mountain View
Client: Nike / Google Category: Advertising on Mobile Devices / Banners
Avoid Humans
Agency: GSD&M / Austin
Client: GSD&M Category: Use of Technology / Location-Based Services or Proximity Marketing
Taxi Trails
Agency: KING / Stockholm
Client: Taxi Stockholn Category: Use of Technology / Location-Based Services or Proximity Marketing
Puppy Love
Agency: BBH / New York
Client: Social Tees Animal Rescue Category: Mobile Applications / Public Service / Non-Profit
Unthink Magritte
Agency: Leo Burnett Chicago / Chicago
Client: Art Institute of Chicago Category: Mobile Applications / Public Service / Non-Profit
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels Category: Mobile Applications / Public Service / Non-Profit
Unlock Lessons
Agency: Y&R São Paulo / São Paulo
Client: Vivo / Telefônica Category: Mobile Applications / Public Service / Non-Profit
Google Night Walk
Agency: 72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum
Client: Google Category: Use of Technology / Product & Mobile Integration
TWEET TO EAT
Agency: AMV BBDO / London
Client: WALKERS Category: Use of Technology / Product & Mobile Integration
Project Learning Curve
Agency: Eric Mower + Associates / Charlotte
Client: Domtar Category: Use of Technology / Product & Mobile Integration
Samsung Smart Bike
Agency: Leo Burnett Italy / Milan + Leo Burnett / Chicago
Client: Samsung Electronics Italy Category: Use of Technology / Product & Mobile Integration
BABOLAT PLAY
Agency: Ogilvy / Paris
Client: BABOLAT Category: Use of Technology / Product & Mobile Integration
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Use of Technology / Product & Mobile Integration
Award:
2015 Mobile Merit Award
Agency:
Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View
Client:
EA Sports / Google
Title:
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Category:
Advertising on Mobile Devices / Banners
Annual ID:
150483A
Award:
2015 Mobile Merit Award
Agency:
Grow, Wieden+Kennedy, Mindshare, Google Creative Partnerships / Norfolk, Portland, Mountain View
Client:
Nike / Google
Title:
Nike Phenomenal Shot: A Google Art, Copy & Code Project
Category:
Advertising on Mobile Devices / Banners
Annual ID:
150484A
Award:
2015 Mobile Merit Award
Agency:
GSD&M / Austin
Client:
GSD&M
Title:
Avoid Humans
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
150488A
Award:
2015 Mobile Merit Award
Agency:
KING / Stockholm
Client:
Taxi Stockholn
Title:
Taxi Trails
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
150588A
Award:
2015 Mobile Merit Award
Agency:
BBH / New York
Client:
Social Tees Animal Rescue
Title:
Puppy Love
Category:
Mobile Applications / Public Service / Non-Profit
Annual ID:
150184A
Award:
2015 Mobile Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Art Institute of Chicago
Title:
Unthink Magritte
Category:
Mobile Applications / Public Service / Non-Profit
Annual ID:
150628A
Award:
2015 Mobile Merit Award
Agency:
The Cyranos//McCann / Barcelona
Client:
Fundació Arrels
Title:
HomelessFonts
Category:
Mobile Applications / Public Service / Non-Profit
Annual ID:
151117A
Award:
2015 Mobile Merit Award
Agency:
Y&R São Paulo / São Paulo
Client:
Vivo / Telefônica
Title:
Unlock Lessons
Category:
Mobile Applications / Public Service / Non-Profit
Annual ID:
151235A
Award:
2015 Mobile Merit Award
Agency:
72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum
Client:
Google
Title:
Google Night Walk
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
150014A
Award:
2015 Mobile Merit Award
Agency:
AMV BBDO / London
Client:
WALKERS
Title:
TWEET TO EAT
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
150068A
Award:
2015 Mobile Merit Award
Agency:
Eric Mower + Associates / Charlotte
Client:
Domtar
Title:
Project Learning Curve
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
150394A
Award:
2015 Mobile Merit Award
Agency:
Leo Burnett Italy / Milan + Leo Burnett / Chicago
Client:
Samsung Electronics Italy
Title:
Samsung Smart Bike
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
150635A
Award:
2015 Mobile Merit Award
Agency:
Ogilvy / Paris
Client:
BABOLAT
Title:
BABOLAT PLAY
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
150832A