The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Poachers
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign
MAPS CAMPAIGN
Agency: AMVBBDO / London
Client: WHISKAS Category: Newspaper / Full Page or Spread - Campaign
Just Add Water
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client: A.W Faber-Castell (HK) Ltd Category: Newspaper / Full Page or Spread - Campaign
HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai
Client: SHANGHAI GENERAL MOTORS Category: Public Service - Outdoor / Outdoor - Campaign
Return of the Ashes
Agency: Ogilvy Group Thailand / Bangkok
Client: Caran Dache & Forest Control / HHK Intertrade Co., Ltd. Category: Public Service - Outdoor / Outdoor - Campaign
Bring Down the King
Agency: DDB Group New Zealand / Auckland
Client: SKY Television Category: Outdoor / Outdoor Installations & Ambient - Single
Serena
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
Terminal Velocity
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen South Africa Category: Newspaper / Full Page or Spread - Single
Boat
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client: A.W Faber-Castell (HK) Ltd Category: Newspaper / Full Page or Spread - Single
Get adopted
Agency: BBDO Group Germany GmbH / Berlin
Client: Mars Inc. Category: Public Service - Print / Newspaper or Magazine - Campaign
HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai
Client: SHANGHAI GENERAL MOTORS Category: Public Service - Print / Newspaper or Magazine - Campaign
If They Find It
Agency: McCann Erickson / New York
Client: Evolve Category: Public Service - Print / Newspaper or Magazine - Campaign
Erase The Difference
Agency: Publicis / México
Client: CDC/ Banamex Category: Public Service - Print / Newspaper or Magazine - Campaign
Poachers
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Collateral - Campaign
Blowing in The Wind
Agency: Akestam Holst / Stockholm
Client: Apotek Hjartat Category: Outdoor / Digital / Electronic
UNBELIEVABLE BUS SHELTER
Agency: AMVBBDO / London
Client: PEPSI MAX Category: Outdoor / Digital / Electronic
Audi LED Scoreboard
Agency: Razorfish / Germany + Moey Inc. / New York + Park Design Partners LLC. / Falls Church
Client: Audi of America Category: Outdoor / Digital / Electronic
The Beauty Of Sharpness - Watemelon
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Print Craft / Art Direction - Single Only
The Beauty Of Sharpness - Salmon
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Print Craft / Art Direction - Single Only
Serena
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Print Craft / Art Direction - Single Only
Rhino
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Collateral - Single
Rhino
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Shark
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Tiger
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Swords
Agency: McCann Erickson / New York
Client: Evolve Category: Public Service - Print / Newspaper or Magazine - Single
Erase The Difference / Houses
Agency: Publicis / México
Client: CDC/ Banamex Category: Public Service - Print / Newspaper or Magazine - Single
Blowing in The Wind
Agency: Akestam Holst / Stockholm
Client: Apotek Hjartat Category: Innovation in Outdoor / Single
UNBELIEVABLE BUS SHELTER
Agency: AMVBBDO / London
Client: PEPSI MAX Category: Innovation in Outdoor / Single
Flashback: Discover Berlin
Agency: BBDO Group Germany GmbH / Berlin
Client: Berlin Toursimus & Kongress GmbH Category: Innovation in Outdoor / Single
Not A Bug Splat
Agency: BBDO Pakistan / Lahore
Client: Reprieve/Foundation for Fundamental Rights Category: Innovation in Outdoor / Single
Eugenie
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Innovation in Outdoor / Single
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: ANZ Category: Innovation in Outdoor / Single
Soundlab Posters
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Collateral / Posters - Campaign
FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Campaign
MANGO
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Single
TANGERINE
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Single
Parking - Jury
Agency: DDB Group GmbH / Berlin
Client: Volkswagen Category: Outdoor / Billboards or Transit - Single
Parking - Grandstand
Agency: DDB Group GmbH / Berlin
Client: Volkswagen Category: Outdoor / Billboards or Transit - Single
Who Saves Who Campaign
Agency: Bbdo Mexico / Mexico City
Client: Mars Mexico Category: Magazine / Full Page or Spread - Campaign
VOLKSWAGEN 360º AREA VIEW CAMPAIGN
Agency: DDB SPAIN / Madrid
Client: VAESA/Volkswagen Category: Magazine / Full Page or Spread - Campaign
The Beauty Of Sharpness
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Magazine / Full Page or Spread - Campaign
Bad Fit
Agency: adamandeveDDB / London
Client: Harvey Nichols Category: Newspaper / Small Space Print - Campaign
Not A Bug Splat
Agency: BBDO Pakistan / Lahore
Client: Reprieve/Foundation for Fundamental Rights Category: Public Service - Outdoor / Outdoor - Single
Swords
Agency: McCann Erickson / New York
Client: Evolve Category: Public Service - Outdoor / Outdoor - Single
Hidden Graphics
Agency: Colenso BBDO / Auckland
Client: Frucor Beverage Ltd. Category: Collateral / Promotional Materials - Single or Campaign
Bad Fit
Agency: adamandeveDDB / London
Client: Harvey Nichols Category: Outdoor / Billboards or Transit - Campaign
Get adopted
Agency: BBDO Group Germany GmbH / Berlin
Client: Mars Inc. Category: Outdoor / Billboards or Transit - Campaign
Award:
2015 Print & Outdoor Gold Pencil
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150601A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
AMVBBDO / London
Client:
WHISKAS
Title:
MAPS CAMPAIGN
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150065A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client:
A.W Faber-Castell (HK) Ltd
Title:
Just Add Water
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150904A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
Lowe China / Shanghai
Client:
SHANGHAI GENERAL MOTORS
Title:
HUMAN TRAFFIC SIGN
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
150708A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Ogilvy Group Thailand / Bangkok
Client:
Caran Dache & Forest Control / HHK Intertrade Co., Ltd.
Title:
Return of the Ashes
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
150894A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
DDB Group New Zealand / Auckland
Client:
SKY Television
Title:
Bring Down the King
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
150279A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Serena
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
150675A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
Volkswagen South Africa
Title:
Terminal Velocity
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
150843A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client:
A.W Faber-Castell (HK) Ltd
Title:
Boat
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
150903A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
BBDO Group Germany GmbH / Berlin
Client:
Mars Inc.
Title:
Get adopted
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150107A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
Lowe China / Shanghai
Client:
SHANGHAI GENERAL MOTORS
Title:
HUMAN TRAFFIC SIGN
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150707A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
McCann Erickson / New York
Client:
Evolve
Title:
If They Find It
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150741A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Publicis / México
Client:
CDC/ Banamex
Title:
Erase The Difference
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150924A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Collateral - Campaign
Annual ID:
150606A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
Akestam Holst / Stockholm
Client:
Apotek Hjartat
Title:
Blowing in The Wind
Category:
Outdoor / Digital / Electronic
Annual ID:
150035A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
AMVBBDO / London
Client:
PEPSI MAX
Title:
UNBELIEVABLE BUS SHELTER
Category:
Outdoor / Digital / Electronic
Annual ID:
150063A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
Razorfish / Germany + Moey Inc. / New York + Park Design Partners LLC. / Falls Church
Client:
Audi of America
Title:
Audi LED Scoreboard
Category:
Outdoor / Digital / Electronic
Annual ID:
150981A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
SID LEE / Montréal
Client:
Réno-Dépôt
Title:
Sky Swatches
Category:
Outdoor / Digital / Electronic
Annual ID:
151041A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
Herezie / Paris
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness - Watemelon
Category:
Print Craft / Art Direction - Single Only
Annual ID:
150525A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Herezie / Paris
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness - Salmon
Category:
Print Craft / Art Direction - Single Only
Annual ID:
150527A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Serena
Category:
Print Craft / Art Direction - Single Only
Annual ID:
150676A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Rhino
Category:
Public Service - Print / Collateral - Single
Annual ID:
150610A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Rhino
Category:
Public Service - Print / Newspaper or Magazine - Single
Annual ID:
150602A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Shark
Category:
Public Service - Print / Newspaper or Magazine - Single
Annual ID:
150607A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Tiger
Category:
Public Service - Print / Newspaper or Magazine - Single
Annual ID:
150608A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
McCann Erickson / New York
Client:
Evolve
Title:
Swords
Category:
Public Service - Print / Newspaper or Magazine - Single
Annual ID:
150742A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Publicis / México
Client:
CDC/ Banamex
Title:
Erase The Difference / Houses
Category:
Public Service - Print / Newspaper or Magazine - Single
Annual ID:
150925A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
Akestam Holst / Stockholm
Client:
Apotek Hjartat
Title:
Blowing in The Wind
Category:
Innovation in Outdoor / Single
Annual ID:
150036A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
AMVBBDO / London
Client:
PEPSI MAX
Title:
UNBELIEVABLE BUS SHELTER
Category:
Innovation in Outdoor / Single
Annual ID:
150064A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
BBDO Group Germany GmbH / Berlin
Client:
Berlin Toursimus & Kongress GmbH
Title:
Flashback: Discover Berlin
Category:
Innovation in Outdoor / Single
Annual ID:
150109A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
BBDO Pakistan / Lahore
Client:
Reprieve/Foundation for Fundamental Rights
Title:
Not A Bug Splat
Category:
Innovation in Outdoor / Single
Annual ID:
150164A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Eugenie
Category:
Innovation in Outdoor / Single
Annual ID:
150674A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Whybin\\TBWA Group Melbourne / South Melbourne
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Innovation in Outdoor / Single
Annual ID:
151172A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
Soundlab Posters
Category:
Collateral / Posters - Campaign
Annual ID:
150403A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
FCB Chicago / Chicago
Client:
Copic
Title:
Thick & Fine
Category:
Collateral / Posters - Campaign
Annual ID:
150420A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
FRUITS
Category:
Collateral / Posters - Campaign
Annual ID:
150760A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
adamandeveDDB / london
Client:
Harvey Nichols
Title:
Shoe
Category:
Collateral / Posters - Single
Annual ID:
150026A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
MANGO
Category:
Collateral / Posters - Single
Annual ID:
150762A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
TANGERINE
Category:
Collateral / Posters - Single
Annual ID:
150765A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
DDB Group GmbH / Berlin
Client:
Volkswagen
Title:
Parking - Jury
Category:
Outdoor / Billboards or Transit - Single
Annual ID:
150266A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
DDB Group GmbH / Berlin
Client:
Volkswagen
Title:
Parking - Grandstand
Category:
Outdoor / Billboards or Transit - Single
Annual ID:
150267A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Bbdo Mexico / Mexico City
Client:
Mars Mexico
Title:
Who Saves Who Campaign
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150119A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
DDB SPAIN / Madrid
Client:
VAESA/Volkswagen
Title:
VOLKSWAGEN 360º AREA VIEW CAMPAIGN
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150288A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
Herezie / Paris
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150523A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
adamandeveDDB / London
Client:
Harvey Nichols
Title:
Bad Fit
Category:
Newspaper / Small Space Print - Campaign
Annual ID:
150021A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
BBDO Pakistan / Lahore
Client:
Reprieve/Foundation for Fundamental Rights
Title:
Not A Bug Splat
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
150165A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
McCann Erickson / New York
Client:
Evolve
Title:
Swords
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
150743A
Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
Frucor Beverage Ltd.
Title:
Hidden Graphics
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
150237A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
adamandeveDDB / London
Client:
Harvey Nichols
Title:
Bad Fit
Category:
Outdoor / Billboards or Transit - Campaign
Annual ID:
150022A
Award:
2015 Print & Outdoor Silver Pencil
Agency:
BBDO Group Germany GmbH / Berlin
Client:
Mars Inc.
Title:
Get adopted
Category:
Outdoor / Billboards or Transit - Campaign
Annual ID:
150108A
