The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
Print & Outdoor
- All
- Branded Entertainment
- Cross-Platform
- Design
- Direct
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- Print & Outdoor
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- Responsive Environments
- Social Media
- UX / UI
Award
Category
Award
Agency
Client
Title
Category
Annual ID

Poachers
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign


FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Campaign


Kings and Queens of the Court
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Campaign


Blowing in The Wind
Agency: Akestam Holst / Stockholm
Client: Apotek Hjartat Category: Outdoor / Digital / Electronic


Bad Fit
Agency: adamandeveDDB / London
Client: Harvey Nichols Category: Newspaper / Small Space Print - Campaign


The Beauty Of Sharpness
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Magazine / Full Page or Spread - Campaign


Rhino
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single


HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai
Client: SHANGHAI GENERAL MOTORS Category: Public Service - Outdoor / Outdoor - Campaign


Shoe
Agency: adamandeveDDB / London
Client: Harvey Nichols Category: Newspaper / Small Space Print - Single


Blowing in The Wind
Agency: Akestam Holst / Stockholm
Client: Apotek Hjartat Category: Innovation in Outdoor / Single


Bad Fit
Agency: adamandeveDDB / London
Client: Harvey Nichols Category: Outdoor / Billboards or Transit - Campaign


HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai
Client: SHANGHAI GENERAL MOTORS Category: Public Service - Print / Newspaper or Magazine - Campaign


MANGO
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Single


The Beauty Of Sharpness
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Collateral / P.O.P. & In-Store - Campaign


FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral / P.O.P. & In-Store - Campaign


ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: ANZ Category: Outdoor / Outdoor Installations & Ambient - Campaign


Just Add Water
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client: A.W Faber-Castell (HK) Ltd Category: Newspaper / Full Page or Spread - Campaign


Audi LED Scoreboard
Agency: Razorfish / Germany + Moey Inc. / New York + Park Design Partners LLC. / Falls Church
Client: Audi of America Category: Outdoor / Digital / Electronic


VOLKSWAGEN 360º AREA VIEW CAMPAIGN
Agency: DDB SPAIN / Madrid
Client: VAESA/Volkswagen Category: Magazine / Full Page or Spread - Campaign


Shark
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single


Tiger
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single


The Beauty Of Sharpness - Watemelon
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Print Craft / Art Direction - Single Only


Poachers
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Collateral - Campaign


Parking - Jury
Agency: DDB Group GmbH / Berlin
Client: Volkswagen Category: Outdoor / Billboards or Transit - Single


Parking - Jury
Agency: DDB Group / Berlin
Client: Volkswagen Category: Magazine / Full Page or Spread - Single


Not A Bug Splat
Agency: BBDO Pakistan / Lahore
Client: Reprieve/Foundation for Fundamental Rights Category: Innovation in Outdoor / Single


Eugenie
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Innovation in Outdoor / Single


Matilda
Agency: Bbdo Mexico / Mexico City
Client: Mars Mexico Category: Print Craft / Writing - Single Only


Get adopted
Agency: BBDO Group Germany GmbH / Berlin
Client: Mars Inc. Category: Outdoor / Billboards or Transit - Campaign


Serena
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single


Get adopted
Agency: BBDO Group Germany GmbH / Berlin
Client: Mars Inc. Category: Public Service - Print / Newspaper or Magazine - Campaign


TANGERINE
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Single


Soundlab Posters
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Collateral / Posters - Campaign


Hidden Graphics
Agency: Colenso BBDO / Auckland
Client: Frucor Beverage Ltd. Category: Collateral / Promotional Materials - Single or Campaign


Harley Second World War
Agency: Young&Rubicam Prague / Prague 5, 15000
Client: PHD Bikes a.s./ Harley Davidson Category: Collateral / P.O.P. & In-Store - Campaign


Water Billboard
Agency: TBWA Santiago Mangada Puno / Makati City
Client: Peerless Lion Corporation Category: Outdoor / Outdoor Installations & Ambient - Campaign


MAPS CAMPAIGN
Agency: AMV BBDO / London
Client: WHISKAS Category: Newspaper / Full Page or Spread - Campaign


UNBELIEVABLE BUS SHELTER
Agency: AMV BBDO / London
Client: PEPSI MAX Category: Outdoor / Digital / Electronic


TANGERINE
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral / P.O.P. & In-Store - Single


Who Saves Who Campaign
Agency: Bbdo Mexico / Mexico City
Client: Mars Mexico Category: Magazine / Full Page or Spread - Campaign


Swords
Agency: McCann Erickson / New York
Client: Evolve Category: Public Service - Print / Newspaper or Magazine - Single


Erase The Difference / Houses
Agency: Publicis / México
Client: CDC/ Banamex Category: Public Service - Print / Newspaper or Magazine - Single


The Beauty Of Sharpness - Salmon
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Print Craft / Art Direction - Single Only


Serena
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Print Craft / Art Direction - Single Only


Return of the Ashes
Agency: Ogilvy Group Thailand / Bangkok
Client: Caran Dache & Forest Control / HHK Intertrade Co., Ltd. Category: Public Service - Outdoor / Outdoor - Campaign


Parking - Grandstand
Agency: DDB Group GmbH / Berlin
Client: Volkswagen Category: Outdoor / Billboards or Transit - Single


Van Gogh
Agency: Geometry Global / Hong Kong
Client: Hamleys Category: Magazine / Full Page or Spread - Single


Award:
2015 Print & Outdoor Gold Pencil
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150601A

Award:
2015 Print & Outdoor Gold Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
FRUITS
Category:
Collateral / Posters - Campaign
Annual ID:
150760A

Award:
2015 Print & Outdoor Gold Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Kings and Queens of the Court
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Annual ID:
150673A

Award:
2015 Print & Outdoor Gold Pencil
Agency:
Akestam Holst / Stockholm
Client:
Apotek Hjartat
Title:
Blowing in The Wind
Category:
Outdoor / Digital / Electronic
Annual ID:
150035A

Award:
2015 Print & Outdoor Gold Pencil
Agency:
SID LEE / Montréal
Client:
Réno-Dépôt
Title:
Sky Swatches
Category:
Outdoor / Digital / Electronic
Annual ID:
151041A

Award:
2015 Print & Outdoor Gold Pencil
Agency:
adamandeveDDB / London
Client:
Harvey Nichols
Title:
Bad Fit
Category:
Newspaper / Small Space Print - Campaign
Annual ID:
150021A

Award:
2015 Print & Outdoor Gold Pencil
Agency:
Herezie / Paris
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150523A

Award:
2015 Print & Outdoor Gold Pencil
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Rhino
Category:
Public Service - Print / Newspaper or Magazine - Single
Annual ID:
150602A

Award:
2015 Print & Outdoor Gold Pencil
Agency:
Lowe China / Shanghai
Client:
SHANGHAI GENERAL MOTORS
Title:
HUMAN TRAFFIC SIGN
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
150708A

Award:
2015 Print & Outdoor Gold Pencil
Agency:
adamandeveDDB / London
Client:
Harvey Nichols
Title:
Shoe
Category:
Newspaper / Small Space Print - Single
Annual ID:
150023A

Award:
2015 Print & Outdoor Gold Pencil
Agency:
Akestam Holst / Stockholm
Client:
Apotek Hjartat
Title:
Blowing in The Wind
Category:
Innovation in Outdoor / Single
Annual ID:
150036A

Award:
2015 Print & Outdoor Gold Pencil
Agency:
adamandeveDDB / London
Client:
Harvey Nichols
Title:
Bad Fit
Category:
Outdoor / Billboards or Transit - Campaign
Annual ID:
150022A

Award:
2015 Print & Outdoor Gold Pencil
Agency:
Lowe China / Shanghai
Client:
SHANGHAI GENERAL MOTORS
Title:
HUMAN TRAFFIC SIGN
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150707A

Award:
2015 Print & Outdoor Silver Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
MANGO
Category:
Collateral / Posters - Single
Annual ID:
150762A

Award:
2015 Print & Outdoor Silver Pencil
Agency:
Herezie / Paris
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness
Category:
Collateral / P.O.P. & In-Store - Campaign
Annual ID:
150524A

Award:
2015 Print & Outdoor Silver Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
FRUITS
Category:
Collateral / P.O.P. & In-Store - Campaign
Annual ID:
150761A

Award:
2015 Print & Outdoor Silver Pencil
Agency:
Whybin\\TBWA Group Melbourne / South Melbourne
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Annual ID:
151170A

Award:
2015 Print & Outdoor Silver Pencil
Agency:
Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client:
A.W Faber-Castell (HK) Ltd
Title:
Just Add Water
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150904A

Award:
2015 Print & Outdoor Silver Pencil
Agency:
Razorfish / Germany + Moey Inc. / New York + Park Design Partners LLC. / Falls Church
Client:
Audi of America
Title:
Audi LED Scoreboard
Category:
Outdoor / Digital / Electronic
Annual ID:
150981A

Award:
2015 Print & Outdoor Silver Pencil
Agency:
DDB SPAIN / Madrid
Client:
VAESA/Volkswagen
Title:
VOLKSWAGEN 360º AREA VIEW CAMPAIGN
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150288A

Award:
2015 Print & Outdoor Silver Pencil
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Shark
Category:
Public Service - Print / Newspaper or Magazine - Single
Annual ID:
150607A

Award:
2015 Print & Outdoor Silver Pencil
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Tiger
Category:
Public Service - Print / Newspaper or Magazine - Single
Annual ID:
150608A

Award:
2015 Print & Outdoor Silver Pencil
Agency:
Herezie / Paris
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness - Watemelon
Category:
Print Craft / Art Direction - Single Only
Annual ID:
150525A

Award:
2015 Print & Outdoor Silver Pencil
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Collateral - Campaign
Annual ID:
150606A

Award:
2015 Print & Outdoor Silver Pencil
Agency:
DDB Group GmbH / Berlin
Client:
Volkswagen
Title:
Parking - Jury
Category:
Outdoor / Billboards or Transit - Single
Annual ID:
150266A

Award:
2015 Print & Outdoor Silver Pencil
Agency:
DDB Group / Berlin
Client:
Volkswagen
Title:
Parking - Jury
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150265A

Award:
2015 Print & Outdoor Silver Pencil
Agency:
BBDO Pakistan / Lahore
Client:
Reprieve/Foundation for Fundamental Rights
Title:
Not A Bug Splat
Category:
Innovation in Outdoor / Single
Annual ID:
150164A

Award:
2015 Print & Outdoor Silver Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Eugenie
Category:
Innovation in Outdoor / Single
Annual ID:
150674A

Award:
2015 Print & Outdoor Silver Pencil
Agency:
Bbdo Mexico / Mexico City
Client:
Mars Mexico
Title:
Matilda
Category:
Print Craft / Writing - Single Only
Annual ID:
150118A

Award:
2015 Print & Outdoor Silver Pencil
Agency:
BBDO Group Germany GmbH / Berlin
Client:
Mars Inc.
Title:
Get adopted
Category:
Outdoor / Billboards or Transit - Campaign
Annual ID:
150108A

Award:
2015 Print & Outdoor Silver Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Serena
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
150675A

Award:
2015 Print & Outdoor Silver Pencil
Agency:
BBDO Group Germany GmbH / Berlin
Client:
Mars Inc.
Title:
Get adopted
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150107A

Award:
2015 Print & Outdoor Bronze Pencil
Agency:
adamandeveDDB / london
Client:
Harvey Nichols
Title:
Shoe
Category:
Collateral / Posters - Single
Annual ID:
150026A

Award:
2015 Print & Outdoor Bronze Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
TANGERINE
Category:
Collateral / Posters - Single
Annual ID:
150765A

Award:
2015 Print & Outdoor Bronze Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
Soundlab Posters
Category:
Collateral / Posters - Campaign
Annual ID:
150403A

Award:
2015 Print & Outdoor Bronze Pencil
Agency:
FCB / Chicago
Client:
Copic
Title:
Thick & Fine
Category:
Collateral / Posters - Campaign
Annual ID:
150420A

Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
Frucor Beverage Ltd.
Title:
Hidden Graphics
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
150237A

Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Young&Rubicam Prague / Prague 5, 15000
Client:
PHD Bikes a.s./ Harley Davidson
Title:
Harley Second World War
Category:
Collateral / P.O.P. & In-Store - Campaign
Annual ID:
151243A

Award:
2015 Print & Outdoor Bronze Pencil
Agency:
TBWA Santiago Mangada Puno / Makati City
Client:
Peerless Lion Corporation
Title:
Water Billboard
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Annual ID:
151077A

Award:
2015 Print & Outdoor Bronze Pencil
Agency:
AMV BBDO / London
Client:
WHISKAS
Title:
MAPS CAMPAIGN
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150065A

Award:
2015 Print & Outdoor Bronze Pencil
Agency:
AMV BBDO / London
Client:
PEPSI MAX
Title:
UNBELIEVABLE BUS SHELTER
Category:
Outdoor / Digital / Electronic
Annual ID:
150063A

Award:
2015 Print & Outdoor Bronze Pencil
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
TANGERINE
Category:
Collateral / P.O.P. & In-Store - Single
Annual ID:
150766A

Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Bbdo Mexico / Mexico City
Client:
Mars Mexico
Title:
Who Saves Who Campaign
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150119A

Award:
2015 Print & Outdoor Bronze Pencil
Agency:
McCann Erickson / New York
Client:
Evolve
Title:
Swords
Category:
Public Service - Print / Newspaper or Magazine - Single
Annual ID:
150742A

Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Publicis / México
Client:
CDC/ Banamex
Title:
Erase The Difference / Houses
Category:
Public Service - Print / Newspaper or Magazine - Single
Annual ID:
150925A

Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Herezie / Paris
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness - Salmon
Category:
Print Craft / Art Direction - Single Only
Annual ID:
150527A

Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Serena
Category:
Print Craft / Art Direction - Single Only
Annual ID:
150676A

Award:
2015 Print & Outdoor Bronze Pencil
Agency:
Ogilvy Group Thailand / Bangkok
Client:
Caran Dache & Forest Control / HHK Intertrade Co., Ltd.
Title:
Return of the Ashes
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
150894A

Award:
2015 Print & Outdoor Bronze Pencil
Agency:
DDB Group GmbH / Berlin
Client:
Volkswagen
Title:
Parking - Grandstand
Category:
Outdoor / Billboards or Transit - Single
Annual ID:
150267A
