The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Marcia Gets Hungry
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Innovation in Outdoor / Single
Departure Board
Agency: Leo Burnett London / London
Client: Amnesty International Category: Innovation in Outdoor / Single
Set In Stone
Agency: Leo Burnett Melbourne / Southbank
Client: Crikey Category: Innovation in Outdoor / Single
Serena
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Innovation in Outdoor / Single
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client: Optus Category: Innovation in Outdoor / Single
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Innovation in Outdoor / Single
Shutter Billboards
Agency: Ogilvy & Mather Colombia / Bogota
Client: Carulla Category: Innovation in Outdoor / Single
Water Billboard
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Peerless Lion Corporation Category: Innovation in Outdoor / Single
Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust Category: Innovation in Outdoor / Single
Items 1
Agency: DDB, Paris / Paris
Client: Musée de la Grande Guerre Category: Public Service - Outdoor / Outdoor - Campaign
If They Find It
Agency: McCann Erickson / New York
Client: Evolve Category: Public Service - Outdoor / Outdoor - Campaign
Items 1
Agency: DDB, Paris / Paris
Client: Musée de la Grande Guerre Category: Public Service - Print / Newspaper or Magazine - Campaign
Single Stroke Architecture
Agency: Dentsu Inc. / Nagoya
Client: Tokai Polytechnic College Category: Public Service - Print / Newspaper or Magazine - Campaign
Don't make-up and drive
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Public Service - Print / Newspaper or Magazine - Campaign
Make a Difference.
Agency: Ogilvy & Mather New Zealand / Wellington
Client: Royal Forest & Bird Protection Society of New Zealand Category: Public Service - Print / Newspaper or Magazine - Campaign
Lien Foundation
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City
Client: Lien Foundation Category: Public Service - Print / Newspaper or Magazine - Campaign
Southampton
Agency: adamandeveDDB / London
Client: John Lewis Category: Newspaper / Full Page or Spread - Campaign
Catapult
Agency: Alma / Miami
Client: Rosetta Stone Category: Newspaper / Full Page or Spread - Campaign
PIONEER Sound Ground Plan
Agency: BBDO Group Germany GmbH / Berlin
Client: PIONEER ELECTRONICS DEUTSCHLAND GMBH Category: Newspaper / Full Page or Spread - Campaign
All Runners Welcome Print Campaign
Agency: BBDO / New York
Client: Foot Locker Category: Newspaper / Full Page or Spread - Campaign
Snickers Bites Print Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Bites Category: Newspaper / Full Page or Spread - Campaign
FUNERAL
Agency: Prolam Y&R / Chile
Client: ROTHHAMMER Category: Newspaper / Full Page or Spread - Campaign
Calendar
Agency: Y&R São Paulo / São Paulo
Client: Grupo Petrópolis Category: Newspaper / Full Page or Spread - Campaign
Orange
Agency: Y&R São Paulo / São Paulo
Client: Penguin Companhia das Letras Category: Newspaper / Full Page or Spread - Campaign
No. 6 Cider Promotional Materials
Agency: Creature / Seattle
Client: No. 6 Cider Category: Collateral / Promotional Materials - Single or Campaign
Soundlab Box
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Collateral / Promotional Materials - Single or Campaign
Thick & Fine
Agency: FCB / Chicago
Client: Copic Category: Collateral / Promotional Materials - Single or Campaign
The Most Helpful Measuring Tape in the World
Agency: Leo Burnett, Toronto / Toronto
Client: IKEA Category: Collateral / Promotional Materials - Single or Campaign
Real Suicide Notes
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: CVV (emotional support hotline) Category: Public Service - Print / Collateral - Campaign
Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust Category: Public Service - Print / Collateral - Campaign
Real Suicide Notes: William
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: CVV (emotional support hotline) Category: Public Service - Print / Newspaper or Magazine - Single
Don't make-up and drive: Curve
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Public Service - Print / Newspaper or Magazine - Single
Don't make-up and drive: Tree
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Public Service - Print / Newspaper or Magazine - Single
Don't make-up and drive: Tunnel
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Public Service - Print / Newspaper or Magazine - Single
Balloons
Agency: McCann Erickson / New York
Client: Evolve Category: Public Service - Print / Newspaper or Magazine - Single
Claws
Agency: McCann Erickson / New York
Client: Evolve Category: Public Service - Print / Newspaper or Magazine - Single
All Runners Welcome Poster Campaign
Agency: BBDO / New York
Client: Foot Locker Category: Collateral / Posters - Campaign
Snickers Bites Poster Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Bites Category: Collateral / Posters - Campaign
So Good
Agency: BBDO Proximity Malaysia / Kuala Lumpur
Client: KFC Category: Collateral / Posters - Campaign
No. 6 Cider Poster Series
Agency: Creature / Seattle
Client: No. 6 Cider Category: Collateral / Posters - Campaign
CITYSCAPE
Agency: HAKUHODO Inc. / TOKYO
Client: INFAS PUBLICATIONS,INC. Category: Collateral / Posters - Campaign
VERSUS
Agency: LOWE VIETNAM / HO CHI MINH CITY
Client: OMO Category: Collateral / Posters - Campaign
Clingy Animals
Agency: LOWE, Thailand / Bangkok
Client: Unilever Category: Collateral / Posters - Campaign
The Last Pack
Agency: BBDO / New York
Client: CVS Health Category: Public Service - Print / Collateral - Single
Shark
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Collateral - Single
Tiger
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Collateral - Single
Don't make-up and drive: Tunnel
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Public Service - Print / Collateral - Single
Award:
2015 Print & Outdoor Merit Award
Agency:
AMV BBDO / London
Client:
WALKERS
Title:
TWEET TO EAT
Category:
Innovation in Outdoor / Single
Annual ID:
150069A
Award:
2015 Print & Outdoor Merit Award
Agency:
Anomaly / Toronto
Client:
Shock Top
Title:
Mural
Category:
Innovation in Outdoor / Single
Annual ID:
150074A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
Marcia Gets Hungry
Category:
Innovation in Outdoor / Single
Annual ID:
150157A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett London / London
Client:
Amnesty International
Title:
Departure Board
Category:
Innovation in Outdoor / Single
Annual ID:
150638A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Melbourne / Southbank
Client:
Crikey
Title:
Set In Stone
Category:
Innovation in Outdoor / Single
Annual ID:
150646A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Serena
Category:
Innovation in Outdoor / Single
Annual ID:
150684A
Award:
2015 Print & Outdoor Merit Award
Agency:
M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client:
Optus
Title:
Cleverbuoy
Category:
Innovation in Outdoor / Single
Annual ID:
150724A
Award:
2015 Print & Outdoor Merit Award
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Innovation in Outdoor / Single
Annual ID:
150733A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Carulla
Title:
Shutter Billboards
Category:
Innovation in Outdoor / Single
Annual ID:
150848A
Award:
2015 Print & Outdoor Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Peerless Lion Corporation
Title:
Water Billboard
Category:
Innovation in Outdoor / Single
Annual ID:
151079A
Award:
2015 Print & Outdoor Merit Award
Agency:
Wunderman / London
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Innovation in Outdoor / Single
Annual ID:
151217A
Award:
2015 Print & Outdoor Merit Award
Agency:
DDB, Paris / Paris
Client:
Musée de la Grande Guerre
Title:
Items 1
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
150300A
Award:
2015 Print & Outdoor Merit Award
Agency:
McCann Erickson / New York
Client:
Evolve
Title:
If They Find It
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
150748A
Award:
2015 Print & Outdoor Merit Award
Agency:
DDB, Paris / Paris
Client:
Musée de la Grande Guerre
Title:
Items 1
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150299A
Award:
2015 Print & Outdoor Merit Award
Agency:
Dentsu Inc. / Nagoya
Client:
Tokai Polytechnic College
Title:
Single Stroke Architecture
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150308A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Don't make-up and drive
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150655A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather New Zealand / Wellington
Client:
Royal Forest & Bird Protection Society of New Zealand
Title:
Make a Difference.
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150864A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh City
Client:
Lien Foundation
Title:
Lien Foundation
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150873A
Award:
2015 Print & Outdoor Merit Award
Agency:
adamandeveDDB / London
Client:
John Lewis
Title:
Southampton
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150028A
Award:
2015 Print & Outdoor Merit Award
Agency:
Alma / Miami
Client:
Rosetta Stone
Title:
Catapult
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150050A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO Group Germany GmbH / Berlin
Client:
PIONEER ELECTRONICS DEUTSCHLAND GMBH
Title:
PIONEER Sound Ground Plan
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150113A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
All Runners Welcome Print Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150139A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers Bites
Title:
Snickers Bites Print Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150160A
Award:
2015 Print & Outdoor Merit Award
Agency:
Prolam Y&R / Chile
Client:
ROTHHAMMER
Title:
FUNERAL
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150923A
Award:
2015 Print & Outdoor Merit Award
Agency:
Y&R São Paulo / São Paulo
Client:
Grupo Petrópolis
Title:
Calendar
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
151230A
Award:
2015 Print & Outdoor Merit Award
Agency:
Y&R São Paulo / São Paulo
Client:
Penguin Companhia das Letras
Title:
Orange
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
151232A
Award:
2015 Print & Outdoor Merit Award
Agency:
Creature / Seattle
Client:
No. 6 Cider
Title:
No. 6 Cider Promotional Materials
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
150253A
Award:
2015 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
Soundlab Box
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
150407A
Award:
2015 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Copic
Title:
Thick & Fine
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
150423A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
IKEA
Title:
The Most Helpful Measuring Tape in the World
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
150686A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
CVV (emotional support hotline)
Title:
Real Suicide Notes
Category:
Public Service - Print / Collateral - Campaign
Annual ID:
150653A
Award:
2015 Print & Outdoor Merit Award
Agency:
Wunderman / London
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Public Service - Print / Collateral - Campaign
Annual ID:
151216A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
CVV (emotional support hotline)
Title:
Real Suicide Notes: William
Category:
Public Service - Print / Newspaper or Magazine - Single
Annual ID:
150654A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Don't make-up and drive: Curve
Category:
Public Service - Print / Newspaper or Magazine - Single
Annual ID:
150656A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Don't make-up and drive: Tree
Category:
Public Service - Print / Newspaper or Magazine - Single
Annual ID:
150657A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Don't make-up and drive: Tunnel
Category:
Public Service - Print / Newspaper or Magazine - Single
Annual ID:
150658A
Award:
2015 Print & Outdoor Merit Award
Agency:
McCann Erickson / New York
Client:
Evolve
Title:
Balloons
Category:
Public Service - Print / Newspaper or Magazine - Single
Annual ID:
150744A
Award:
2015 Print & Outdoor Merit Award
Agency:
McCann Erickson / New York
Client:
Evolve
Title:
Claws
Category:
Public Service - Print / Newspaper or Magazine - Single
Annual ID:
150746A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
All Runners Welcome Poster Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
150138A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers Bites
Title:
Snickers Bites Poster Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
150159A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO Proximity Malaysia / Kuala Lumpur
Client:
KFC
Title:
So Good
Category:
Collateral / Posters - Campaign
Annual ID:
150170A
Award:
2015 Print & Outdoor Merit Award
Agency:
Creature / Seattle
Client:
No. 6 Cider
Title:
No. 6 Cider Poster Series
Category:
Collateral / Posters - Campaign
Annual ID:
150251A
Award:
2015 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Valspar
Title:
Landscapes
Category:
Collateral / Posters - Campaign
Annual ID:
150426A
Award:
2015 Print & Outdoor Merit Award
Agency:
HAKUHODO Inc. / TOKYO
Client:
INFAS PUBLICATIONS,INC.
Title:
CITYSCAPE
Category:
Collateral / Posters - Campaign
Annual ID:
150496A
Award:
2015 Print & Outdoor Merit Award
Agency:
LOWE VIETNAM / HO CHI MINH CITY
Client:
OMO
Title:
VERSUS
Category:
Collateral / Posters - Campaign
Annual ID:
150711A
Award:
2015 Print & Outdoor Merit Award
Agency:
LOWE, Thailand / Bangkok
Client:
Unilever
Title:
Clingy Animals
Category:
Collateral / Posters - Campaign
Annual ID:
150713A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
CVS Health
Title:
The Last Pack
Category:
Public Service - Print / Collateral - Single
Annual ID:
150136A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Shark
Category:
Public Service - Print / Collateral - Single
Annual ID:
150617A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Tiger
Category:
Public Service - Print / Collateral - Single
Annual ID:
150619A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Don't make-up and drive: Tunnel
Category:
Public Service - Print / Collateral - Single
Annual ID:
150659A
