The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Bring Down the King Agency: DDB Group New Zealand / Auckland Client: SKY Television Category: Outdoor / Outdoor Installations & Ambient - Single
Serena Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
Terminal Velocity Agency: Ogilvy & Mather Cape Town / Cape Town Client: Volkswagen South Africa Category: Newspaper / Full Page or Spread - Single
Boat Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong Client: A.W Faber-Castell (HK) Ltd Category: Newspaper / Full Page or Spread - Single
Bad Fit Agency: adamandeveDDB / London Client: Harvey Nichols Category: Outdoor / Billboards or Transit - Campaign
Get adopted Agency: BBDO Group Germany GmbH / Berlin Client: Mars Inc. Category: Outdoor / Billboards or Transit - Campaign
Hunger Scale Agency: BBDO Toronto / Toronto Client: Mars Canada Category: Outdoor / Billboards or Transit - Campaign
Back to Nature Agency: Colenso BBDO / Auckland Client: Fonterra Category: Outdoor / Billboards or Transit - Campaign
Shoe Agency: adamandeveDDB / london Client: Harvey Nichols Category: Collateral / Posters - Single
MANGO Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Single
TANGERINE Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Single
HUMAN TRAFFIC SIGN Agency: Lowe China / Shanghai Client: SHANGHAI GENERAL MOTORS Category: Public Service - Outdoor / Outdoor - Campaign
Return of the Ashes Agency: Ogilvy Group Thailand / Bangkok Client: Caran Dache & Forest Control / HHK Intertrade Co., Ltd. Category: Public Service - Outdoor / Outdoor - Campaign
TANGERINE Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral / P.O.P. & In-Store - Single
PROTECTION ADTo show how NIVEA Sun cares and protects your family, a new kind of ad was made, the "Protec Agency: FCB BRASIL / Sao Paulo Client: NIVEA Category: Innovation in Print / Single
The Worlds First Mosquito Repellent Newspaper Agency: Leo Burnett Solutions Inc / Colombo Client: Ceylon Newspapers (Pvt) Ltd Category: Innovation in Print / Single
The Last Pack Agency: BBDO New York / New York Client: CVS Health Category: Public Service - Print / Collateral - Single
Shark Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Collateral - Single
Tiger Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Collateral - Single
Don't make-up and drive: Tunnel Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Public Service - Print / Collateral - Single
Items - Machine Gun Agency: DDB, Paris / Paris Client: Mus Category: Print Craft / Writing - Single Only
Winston Fletcher 'Catch 22' Agency: DLKW LOWE / London Client: The Winston Fletcher Fiction Prize Category: Print Craft / Writing - Single Only
Winston Fletcher 'The Great Gatsby' Agency: DLKW LOWE / London Client: The Winston Fletcher Fiction Prize Category: Print Craft / Writing - Single Only
Serena Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Print Craft / Writing - Single Only
New Trends in Death Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City Client: Lien Foundation Category: Print Craft / Writing - Single Only
Crossword Puzzle Agency: BVK / Milwaukee Client: Maine Office of Tourism Category: Newspaper / Small Space Print - Campaign
FRUITS Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Newspaper / Small Space Print - Campaign
TWEET TO EAT Agency: AMVBBDO / London Client: WALKERS Category: Innovation in Outdoor / Single
Mural Agency: Anomaly / Toronto Client: Shock Top Category: Innovation in Outdoor / Single
Marcia Gets Hungry Agency: BBDO New York / New York Client: Mars Chocolate North America/Snickers Category: Innovation in Outdoor / Single
Departure Board Agency: Leo Burnett London / London Client: Amnesty International Category: Innovation in Outdoor / Single
Set In Stone Agency: Leo Burnett Melbourne / Southbank Client: Crikey Category: Innovation in Outdoor / Single
Serena Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Innovation in Outdoor / Single
Cleverbuoy Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Client: Optus Category: Innovation in Outdoor / Single
The Street Store Agency: M&C Saatchi Abel / Cape Town Client: The Haven Night Shelter on Napier Category: Innovation in Outdoor / Single
Shutter Billboards Agency: Ogilvy & Mather Colombia / Bogota Client: Carulla Category: Innovation in Outdoor / Single
Water Billboard Agency: TBWA Santiago Mangada Puno / Makati City Client: Peerless Lion Corporation Category: Innovation in Outdoor / Single
Flash Photo Posters Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Innovation in Outdoor / Single
ABORTIONTRAVEL Agency: DDB SPAIN / Madrid Client: CELEM (European Women's Lobby) Category: Public Service - Outdoor / Outdoor - Single
Departure Board Agency: Leo Burnett London / London Client: Amnesty International Category: Public Service - Outdoor / Outdoor - Single
Balloons Agency: McCann Erickson / New York Client: Evolve Category: Public Service - Outdoor / Outdoor - Single
Claws Agency: McCann Erickson / New York Client: Evolve Category: Public Service - Outdoor / Outdoor - Single
Erase The Difference / Houses Agency: Publicis / México Client: CDC/ Banamex Category: Public Service - Outdoor / Outdoor - Single
No Ford Nation Campaign Signs - Publicly Drunk Agency: Rethink / Toronto Client: No Ford Nation Category: Public Service - Outdoor / Outdoor - Single
Jury Agency: DDB Latina Puerto Rico / Guaynabo Client: Unilever de Puerto Rico Category: Newspaper / Small Space Print - Single
Loan Agency: DDB Latina Puerto Rico / Guaynabo Client: Unilever de Puerto Rico Category: Newspaper / Small Space Print - Single
Ticket Agency: DDB Latina Puerto Rico / Guaynabo Client: Unilever de Puerto Rico Category: Newspaper / Small Space Print - Single
TANGERINE Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Newspaper / Small Space Print - Single
Winston Fletcher Agency: DLKW LOWE / London Client: The Winston Fletcher Fiction Prize Category: Trade / Full Page or Spread - Campaign
Items 1 Agency: DDB, Paris / Paris Client: Musée de la Grande Guerre Category: Public Service - Print / Newspaper or Magazine - Campaign

2015 Print & Outdoor Bronze Pencil

DDB Group New Zealand / Auckland

SKY Television

Bring Down the King

Outdoor / Outdoor Installations & Ambient - Single

150279A

2015 Print & Outdoor Silver Pencil

Leo Burnett, Toronto / Toronto

Bell Media/TSN

Serena

Outdoor / Outdoor Installations & Ambient - Single

150675A

2015 Print & Outdoor Bronze Pencil

Ogilvy & Mather Cape Town / Cape Town

Volkswagen South Africa

Terminal Velocity

Newspaper / Full Page or Spread - Single

150843A

2015 Print & Outdoor Bronze Pencil

Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong

A.W Faber-Castell (HK) Ltd

Boat

Newspaper / Full Page or Spread - Single

150903A

2015 Print & Outdoor Gold Pencil

adamandeveDDB / London

Harvey Nichols

Bad Fit

Outdoor / Billboards or Transit - Campaign

150022A

2015 Print & Outdoor Silver Pencil

BBDO Group Germany GmbH / Berlin

Mars Inc.

Get adopted

Outdoor / Billboards or Transit - Campaign

150108A

2015 Print & Outdoor Bronze Pencil

BBDO Toronto / Toronto

Mars Canada

Hunger Scale

Outdoor / Billboards or Transit - Campaign

150175A

2015 Print & Outdoor Bronze Pencil

Colenso BBDO / Auckland

Fonterra

Back to Nature

Outdoor / Billboards or Transit - Campaign

150236A

2015 Print & Outdoor Bronze Pencil

adamandeveDDB / london

Harvey Nichols

Shoe

Collateral / Posters - Single

150026A

2015 Print & Outdoor Silver Pencil

McCann Worldgroup India / Mumbai

Perfetti Van Melle / Big Babol

MANGO

Collateral / Posters - Single

150762A

2015 Print & Outdoor Bronze Pencil

McCann Worldgroup India / Mumbai

Perfetti Van Melle / Big Babol

TANGERINE

Collateral / Posters - Single

150765A

2015 Print & Outdoor Gold Pencil

Lowe China / Shanghai

SHANGHAI GENERAL MOTORS

HUMAN TRAFFIC SIGN

Public Service - Outdoor / Outdoor - Campaign

150708A

2015 Print & Outdoor Bronze Pencil

Ogilvy Group Thailand / Bangkok

Caran Dache & Forest Control / HHK Intertrade Co., Ltd.

Return of the Ashes

Public Service - Outdoor / Outdoor - Campaign

150894A

2015 Print & Outdoor Bronze Pencil

McCann Worldgroup India / Mumbai

Perfetti Van Melle / Big Babol

TANGERINE

Collateral / P.O.P. & In-Store - Single

150766A

2015 Print & Outdoor Merit Award

FCB BRASIL / Sao Paulo

NIVEA

PROTECTION ADTo show how NIVEA Sun cares and protects your family, a new kind of ad was made, the "Protec

Innovation in Print / Single

150419A

2015 Print & Outdoor Merit Award

Leo Burnett Solutions Inc / Colombo

Ceylon Newspapers (Pvt) Ltd

The Worlds First Mosquito Repellent Newspaper

Innovation in Print / Single

150652A

2015 Print & Outdoor Merit Award

BBDO New York / New York

CVS Health

The Last Pack

Public Service - Print / Collateral - Single

150136A

2015 Print & Outdoor Merit Award

Leo Burnett / Sydney

WWF

Shark

Public Service - Print / Collateral - Single

150617A

2015 Print & Outdoor Merit Award

Leo Burnett / Sydney

WWF

Tiger

Public Service - Print / Collateral - Single

150619A

2015 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

Fiat

Don't make-up and drive: Tunnel

Public Service - Print / Collateral - Single

150659A

2015 Print & Outdoor Merit Award

DDB, Paris / Paris

Mus

Items - Machine Gun

Print Craft / Writing - Single Only

150298A

2015 Print & Outdoor Merit Award

DLKW LOWE / London

The Winston Fletcher Fiction Prize

Winston Fletcher 'Catch 22'

Print Craft / Writing - Single Only

150352A

2015 Print & Outdoor Merit Award

DLKW LOWE / London

The Winston Fletcher Fiction Prize

Winston Fletcher 'The Great Gatsby'

Print Craft / Writing - Single Only

150353A

2015 Print & Outdoor Merit Award

Leo Burnett, Toronto / Toronto

Bell Media/TSN

Serena

Print Craft / Writing - Single Only

150683A

2015 Print & Outdoor Merit Award

Ogilvy & Mather Vietnam / Ho Chi Minh City

Lien Foundation

New Trends in Death

Print Craft / Writing - Single Only

150874A

2015 Print & Outdoor Merit Award

BVK / Milwaukee

Maine Office of Tourism

Crossword Puzzle

Newspaper / Small Space Print - Campaign

150210A

2015 Print & Outdoor Merit Award

McCann Worldgroup India / Mumbai

Perfetti Van Melle / Big Babol

FRUITS

Newspaper / Small Space Print - Campaign

150768A

2015 Print & Outdoor Merit Award

AMVBBDO / London

WALKERS

TWEET TO EAT

Innovation in Outdoor / Single

150069A

2015 Print & Outdoor Merit Award

Anomaly / Toronto

Shock Top

Mural

Innovation in Outdoor / Single

150074A

2015 Print & Outdoor Merit Award

BBDO New York / New York

Mars Chocolate North America/Snickers

Marcia Gets Hungry

Innovation in Outdoor / Single

150157A

2015 Print & Outdoor Merit Award

Leo Burnett London / London

Amnesty International

Departure Board

Innovation in Outdoor / Single

150638A

2015 Print & Outdoor Merit Award

Leo Burnett Melbourne / Southbank

Crikey

Set In Stone

Innovation in Outdoor / Single

150646A

2015 Print & Outdoor Merit Award

Leo Burnett, Toronto / Toronto

Bell Media/TSN

Serena

Innovation in Outdoor / Single

150684A

2015 Print & Outdoor Merit Award

M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth

Optus

Cleverbuoy

Innovation in Outdoor / Single

150724A

2015 Print & Outdoor Merit Award

M&C Saatchi Abel / Cape Town

The Haven Night Shelter on Napier

The Street Store

Innovation in Outdoor / Single

150733A

2015 Print & Outdoor Merit Award

Ogilvy & Mather Colombia / Bogota

Carulla

Shutter Billboards

Innovation in Outdoor / Single

150848A

2015 Print & Outdoor Merit Award

TBWA Santiago Mangada Puno / Makati City

Peerless Lion Corporation

Water Billboard

Innovation in Outdoor / Single

151079A

2015 Print & Outdoor Merit Award

Wunderman / London

Childhood Eye Cancer Trust

Flash Photo Posters

Innovation in Outdoor / Single

151217A

2015 Print & Outdoor Merit Award

DDB SPAIN / Madrid

CELEM (European Women's Lobby)

ABORTIONTRAVEL

Public Service - Outdoor / Outdoor - Single

150291A

2015 Print & Outdoor Merit Award

Leo Burnett London / London

Amnesty International

Departure Board

Public Service - Outdoor / Outdoor - Single

150637A

2015 Print & Outdoor Merit Award

McCann Erickson / New York

Evolve

Balloons

Public Service - Outdoor / Outdoor - Single

150745A

2015 Print & Outdoor Merit Award

McCann Erickson / New York

Evolve

Claws

Public Service - Outdoor / Outdoor - Single

150747A

2015 Print & Outdoor Merit Award

Publicis / México

CDC/ Banamex

Erase The Difference / Houses

Public Service - Outdoor / Outdoor - Single

150926A

2015 Print & Outdoor Merit Award

Rethink / Toronto

No Ford Nation

No Ford Nation Campaign Signs - Publicly Drunk

Public Service - Outdoor / Outdoor - Single

150998A

2015 Print & Outdoor Merit Award

DDB Latina Puerto Rico / Guaynabo

Unilever de Puerto Rico

Jury

Newspaper / Small Space Print - Single

150283A

2015 Print & Outdoor Merit Award

DDB Latina Puerto Rico / Guaynabo

Unilever de Puerto Rico

Loan

Newspaper / Small Space Print - Single

150284A

2015 Print & Outdoor Merit Award

DDB Latina Puerto Rico / Guaynabo

Unilever de Puerto Rico

Ticket

Newspaper / Small Space Print - Single

150285A

2015 Print & Outdoor Merit Award

McCann Worldgroup India / Mumbai

Perfetti Van Melle / Big Babol

TANGERINE

Newspaper / Small Space Print - Single

150770A

2015 Print & Outdoor Merit Award

DLKW LOWE / London

The Winston Fletcher Fiction Prize

Winston Fletcher

Trade / Full Page or Spread - Campaign

150351A

2015 Print & Outdoor Merit Award

DDB, Paris / Paris

Musée de la Grande Guerre

Items 1

Public Service - Print / Newspaper or Magazine - Campaign

150299A

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