The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Gisele Bündchen-Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social
ELAN Taste the Translation Agency: JWT Amsterdam / Amsterdam Client: ELAN Category: Social Media / Branded Social Post
Keep the Flame Alive Agency: Leo Burnett Beirut / Beirut Client: Johnnie Walker “Keep Walking Lebanon” Category: Social Media / Branded Social Post
Tweeting With Mittens Agency: Victors & Spoils / Boulder + EVB / Boulder Client: JCPenney Category: Social Media / Branded Social Post
Kombi Last Wishes Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Category: Social Media / Branded Social Campaign
Dead Mouse Theatre Tumblr Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Social Media / Branded Social Campaign
Ghita, The Social Shepherd Agency: BV McCann Erickson Romania / Bucharest Client: Vodafone Romania Category: Social Media / Branded Social Campaign
BLAH Airlines Agency: Eleven, Inc. / San Francisco Client: Virgin America Category: Social Media / Branded Social Campaign
LGBTAvatars Agency: Geometry Global / Praha 7 + Ogilvy & Mather / Praha 7 Client: Prague Pride Category: Social Media / Branded Social Campaign
Make Every Yard Count Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Social Media / Branded Social Campaign
The Autocomplete Truth Breaks All Barriers Agency: Memac Ogilvy / Dubai Client: UN Women Category: Social Media / Branded Social Campaign
Dead Mouse Theatre Tumblr Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Social Media / Best Social Media Page by a Brand
No Bollocks Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Best Social Media Page by a Brand
Dead Mouse Theatre Tumblr Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Social Media / Best Use of a Social Network
ghita, The Social Shepherd Agency: BV McCann Erickson Romania / Bucharest Client: vodafone Romania Category: Social Media / Best Use of a Social Network
Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Social Media / Best Integrated Campaign Led by Social
#LikeAGirl Agency: Leo Burnett, Toronto / Toronto, Chicago, London + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Social Media / Best Integrated Campaign Led by Social
Foo Fighters RVA Agency: The Branching / Richmond Client: Foo Fighters RVA Category: Social Media / Best Integrated Campaign Led by Social
Suarez Tweet Agency: BBDO New York / New York Client: Mars Chocolate North America/Snickers Category: Social Media / Branded Social Post
Black Cats Agency: Colenso BBDO / Auckland Client: Samsung Category: Social Media / Branded Social Post
Popcorn Hoodie Agency: DigitasLBi / Chicago Client: Miller Lite Category: Social Media / Branded Social Post
BMW Instafuture Agency: KBS+ / New York Client: BMW North America Category: Social Media / Branded Social Post
The First Post in Braille Agency: McCann Lima / Lima Client: Union Nacional de Ciegos del Peru Category: Social Media / Branded Social Post
Tap Thru Agency: BBDO New York / New York Client: Lowe's Category: Social Media / Branded Social Campaign
Radiant Return Agency: DDB Group Melbourne / Melbourne Client: PZ Cussons Category: Social Media / Branded Social Campaign
Bring Down the King Agency: DDB Group New Zealand / Auckland Client: SKY Television Category: Social Media / Branded Social Campaign
Taco Bell Blackout Agency: DigitasLBi / San Francisco Client: Taco Bell Category: Social Media / Branded Social Campaign
If We Won Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Branded Social Campaign
Newcastle Brown Ale: Band of Brands Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Branded Social Campaign
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Social Media / Branded Social Campaign
Social Savvy Burglar Agency: Leo Burnett Chicago / Chicago Client: Allstate Category: Social Media / Branded Social Campaign
Re-Employment Agency: Leo Burnett Chicago / Chicago Client: Fifth Third Bank Category: Social Media / Branded Social Campaign
Giformances Agency: Young & Rubicam Budapest / Budapest Client: Katona József Theater Category: Social Media / Branded Social Campaign
Tumblr Agency: Erwin Penland / Greenville Client: Denny's Category: Social Media / Best Social Media Page by a Brand
IBMblr Agency: Ogilvy New York / New York Client: IBM Category: Social Media / Best Social Media Page by a Brand
Build a GLA on Instagram Agency: Razorfish / New York Client: Mercedes-Benz USA Category: Social Media / Best Social Media Page by a Brand
HORSE With Harden Agency: BBDO New York / New York Client: Foot Locker Category: Social Media / Best Use of a Social Network
Tap Thru Agency: BBDO New York / New York Client: Lowe's Category: Social Media / Best Use of a Social Network
Just ROO it! Agency: Cheil Germany GmbH / Schwalbach am Taunus + Cheil UK / London Client: Bernd Hummel GmbH Category: Social Media / Best Use of a Social Network
Photoshop Halloween Murder Mystery Agency: Edelman / San Francisco Client: Adobe Category: Social Media / Best Use of a Social Network
BLAH Airlines Agency: Eleven, Inc. / San Francisco Client: Virgin America Category: Social Media / Best Use of a Social Network
Make Every Yard Count Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Social Media / Best Use of a Social Network
Social Savvy Burglar Agency: Leo Burnett Chicago / Chicago Client: Allstate Category: Social Media / Best Use of a Social Network
BLOODBOOK Agency: Leo Burnett Group Indonesia / Jakarta Client: Palang Merah Indonesia Category: Social Media / Best Use of a Social Network
#Tweet2Lease Agency: mcgarrybowen / Chicago Client: Oscar Mayer Category: Social Media / Best Use of a Social Network
ALLIANZ REAL LIFE Agency: Ogilvy / Paris Client: ALLIANZ Category: Social Media / Best Use of a Social Network
#THROUGHMYEYES Agency: Ogilvy & Mather / Praha 7 Client: The Leontinka Foundation Category: Social Media / Best Use of a Social Network
Memory Project Agency: Rethink / Toronto Client: Historica Canada Category: Social Media / Best Use of a Social Network
Absolut #Nextframe Agency: Sid Lee / Amsterdam Client: The Absolut Company Category: Social Media / Best Use of a Social Network
Smirnoff Fridge Agency: Special Group Limited / Auckland 1010 Client: Lion Nathan Category: Social Media / Best Use of a Social Network

2015 Social Media Gold Pencil

Droga5 / New York

Under Armour

Gisele Bündchen-Will Beats Noise

Social Media / Best Integrated Campaign Led by Social

150360A

2015 Social Media Silver Pencil

JWT Amsterdam / Amsterdam

ELAN

ELAN Taste the Translation

Social Media / Branded Social Post

150578A

2015 Social Media Bronze Pencil

Leo Burnett Beirut / Beirut

Johnnie Walker “Keep Walking Lebanon”

Keep the Flame Alive

Social Media / Branded Social Post

150620A

2015 Social Media Bronze Pencil

Victors & Spoils / Boulder + EVB / Boulder

JCPenney

Tweeting With Mittens

Social Media / Branded Social Post

151160A

2015 Social Media Silver Pencil

AlmapBBDO / Sao Paulo

Volkswagen

Kombi Last Wishes

Social Media / Branded Social Campaign

150051A

2015 Social Media Bronze Pencil

Barton F. Graf LLC / New York, NY

The Scotts Miracle-Gro Company

Dead Mouse Theatre Tumblr

Social Media / Branded Social Campaign

150093A

2015 Social Media Silver Pencil

BV McCann Erickson Romania / Bucharest

Vodafone Romania

Ghita, The Social Shepherd

Social Media / Branded Social Campaign

150206A

2015 Social Media Silver Pencil

Eleven, Inc. / San Francisco

Virgin America

BLAH Airlines

Social Media / Branded Social Campaign

150390A

2015 Social Media Bronze Pencil

Geometry Global / Praha 7 + Ogilvy & Mather / Praha 7

Prague Pride

LGBTAvatars

Social Media / Branded Social Campaign

150447A

2015 Social Media Silver Pencil

J. Walter Thompson India / Bangalore

Nike India

Make Every Yard Count

Social Media / Branded Social Campaign

150554A

2015 Social Media Gold Pencil

Memac Ogilvy / Dubai

UN Women

The Autocomplete Truth Breaks All Barriers

Social Media / Branded Social Campaign

150777A

2015 Social Media Gold Pencil

Barton F. Graf LLC / New York, NY

The Scotts Miracle-Gro Company

Dead Mouse Theatre Tumblr

Social Media / Best Social Media Page by a Brand

150087A

2015 Social Media Silver Pencil

Droga5 / New York

Heineken USA / Newcastle Brown Ale

No Bollocks

Social Media / Best Social Media Page by a Brand

150362A

2015 Social Media Silver Pencil

Barton F. Graf LLC / New York, NY

The Scotts Miracle-Gro Company

Dead Mouse Theatre Tumblr

Social Media / Best Use of a Social Network

150088A

2015 Social Media Bronze Pencil

BV McCann Erickson Romania / Bucharest

vodafone Romania

ghita, The Social Shepherd

Social Media / Best Use of a Social Network

150207A

2015 Social Media Silver Pencil

GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

ZDK Gesellschaft Demokratische Kultur GmbH

Nazis against Nazis – Germany's most involuntary charity walk

Social Media / Best Integrated Campaign Led by Social

150456A

2015 Social Media Bronze Pencil

Leo Burnett, Toronto / Toronto, Chicago, London + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London

Procter & Gamble/Always

#LikeAGirl

Social Media / Best Integrated Campaign Led by Social

150692A

2015 Social Media Bronze Pencil

The Branching / Richmond

Foo Fighters RVA

Foo Fighters RVA

Social Media / Best Integrated Campaign Led by Social

151098A

2015 Social Media Merit Award

BBDO New York / New York

Mars Chocolate North America/Snickers

Suarez Tweet

Social Media / Branded Social Post

150158A

2015 Social Media Merit Award

Colenso BBDO / Auckland

Samsung

Black Cats

Social Media / Branded Social Post

150240A

2015 Social Media Merit Award

DigitasLBi / Chicago

Miller Lite

Popcorn Hoodie

Social Media / Branded Social Post

150344A

2015 Social Media Merit Award

KBS+ / New York

BMW North America

BMW Instafuture

Social Media / Branded Social Post

150583A

2015 Social Media Merit Award

McCann Lima / Lima

Union Nacional de Ciegos del Peru

The First Post in Braille

Social Media / Branded Social Post

150750A

2015 Social Media Merit Award

BBDO New York / New York

Lowe's

Tap Thru

Social Media / Branded Social Campaign

150152A

2015 Social Media Merit Award

DDB Group Melbourne / Melbourne

PZ Cussons

Radiant Return

Social Media / Branded Social Campaign

150276A

2015 Social Media Merit Award

DDB Group New Zealand / Auckland

SKY Television

Bring Down the King

Social Media / Branded Social Campaign

150280A

2015 Social Media Merit Award

DigitasLBi / San Francisco

Taco Bell

Taco Bell Blackout

Social Media / Branded Social Campaign

150347A

2015 Social Media Merit Award

Droga5 / New York

Heineken USA / Newcastle Brown Ale

If We Won

Social Media / Branded Social Campaign

150373A

2015 Social Media Merit Award

Droga5 / New York

Heineken USA / Newcastle Brown Ale

Newcastle Brown Ale: Band of Brands

Social Media / Branded Social Campaign

150376A

2015 Social Media Merit Award

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Social Media / Branded Social Campaign

150385A

2015 Social Media Merit Award

Leo Burnett Chicago / Chicago

Allstate

Social Savvy Burglar

Social Media / Branded Social Campaign

150626A

2015 Social Media Merit Award

Leo Burnett Chicago / Chicago

Fifth Third Bank

Re-Employment

Social Media / Branded Social Campaign

150631A

2015 Social Media Merit Award

Young & Rubicam Budapest / Budapest

Katona József Theater

Giformances

Social Media / Branded Social Campaign

151241A

2015 Social Media Merit Award

Erwin Penland / Greenville

Denny's

Tumblr

Social Media / Best Social Media Page by a Brand

150395A

2015 Social Media Merit Award

Ogilvy New York / New York

IBM

IBMblr

Social Media / Best Social Media Page by a Brand

150897A

2015 Social Media Merit Award

Razorfish / New York

Mercedes-Benz USA

Build a GLA on Instagram

Social Media / Best Social Media Page by a Brand

150985A

2015 Social Media Merit Award

BBDO New York / New York

Foot Locker

HORSE With Harden

Social Media / Best Use of a Social Network

150145A

2015 Social Media Merit Award

BBDO New York / New York

Lowe's

Tap Thru

Social Media / Best Use of a Social Network

150153A

2015 Social Media Merit Award

Cheil Germany GmbH / Schwalbach am Taunus + Cheil UK / London

Bernd Hummel GmbH

Just ROO it!

Social Media / Best Use of a Social Network

150215A

2015 Social Media Merit Award

Edelman / San Francisco

Adobe

Photoshop Halloween Murder Mystery

Social Media / Best Use of a Social Network

150387A

2015 Social Media Merit Award

Eleven, Inc. / San Francisco

Virgin America

BLAH Airlines

Social Media / Best Use of a Social Network

150392A

2015 Social Media Merit Award

J. Walter Thompson India / Bangalore

Nike India

Make Every Yard Count

Social Media / Best Use of a Social Network

150557A

2015 Social Media Merit Award

Leo Burnett Chicago / Chicago

Allstate

Social Savvy Burglar

Social Media / Best Use of a Social Network

150627A

2015 Social Media Merit Award

Leo Burnett Group Indonesia / Jakarta

Palang Merah Indonesia

BLOODBOOK

Social Media / Best Use of a Social Network

150634A

2015 Social Media Merit Award

mcgarrybowen / Chicago

Oscar Mayer

#Tweet2Lease

Social Media / Best Use of a Social Network

150776A

2015 Social Media Merit Award

Ogilvy / Paris

ALLIANZ

ALLIANZ REAL LIFE

Social Media / Best Use of a Social Network

150830A

2015 Social Media Merit Award

Ogilvy & Mather / Praha 7

The Leontinka Foundation

#THROUGHMYEYES

Social Media / Best Use of a Social Network

150841A

2015 Social Media Merit Award

Rethink / Toronto

Historica Canada

Memory Project

Social Media / Best Use of a Social Network

150996A

2015 Social Media Merit Award

Sid Lee / Amsterdam

The Absolut Company

Absolut #Nextframe

Social Media / Best Use of a Social Network

151040A

2015 Social Media Merit Award

Special Group Limited / Auckland 1010

Lion Nathan

Smirnoff Fridge

Social Media / Best Use of a Social Network

151053A

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