The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Kombi Last Wishes Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Category: Social Media / Best Integrated Campaign Led by Social
HORSE With Harden Agency: BBDO New York / New York Client: Foot Locker Category: Social Media / Best Integrated Campaign Led by Social
ghita, The Social Shepherd Agency: BV McCann Erickson Romania / Bucharest Client: vodafone Romania Category: Social Media / Best Integrated Campaign Led by Social
Newcastle Brown Ale: Band of Brands Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Best Integrated Campaign Led by Social
Make Every Yard Count Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Social Media / Best Integrated Campaign Led by Social
Keep the Flame Alive Agency: Leo Burnett Beirut / Beirut Client: Johnnie Walker “Keep Walking Lebanon” Category: Social Media / Best Integrated Campaign Led by Social
More Than A Costume Agency: Publicis Kaplan Thaler / New York Client: Doctors of the World Category: Social Media / Best Integrated Campaign Led by Social
Tough Decisions Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: Médecins Sans Frontières Category: Social Media / Best Integrated Campaign Led by Social
Holiday Spam Agency: Wieden+Kennedy / London Client: Three Category: Social Media / Best Integrated Campaign Led by Social
Tumblr Agency: Erwin Penland / Greenville Client: Denny's Category: Social Media / Best Social Media Page by a Brand
IBMblr Agency: Ogilvy New York / New York Client: IBM Category: Social Media / Best Social Media Page by a Brand
Build a GLA on Instagram Agency: Razorfish / New York Client: Mercedes-Benz USA Category: Social Media / Best Social Media Page by a Brand
Suarez Tweet Agency: BBDO New York / New York Client: Mars Chocolate North America/Snickers Category: Social Media / Branded Social Post
Black Cats Agency: Colenso BBDO / Auckland Client: Samsung Category: Social Media / Branded Social Post
Popcorn Hoodie Agency: DigitasLBi / Chicago Client: Miller Lite Category: Social Media / Branded Social Post
BMW Instafuture Agency: KBS+ / New York Client: BMW North America Category: Social Media / Branded Social Post
The First Post in Braille Agency: McCann Lima / Lima Client: Union Nacional de Ciegos del Peru Category: Social Media / Branded Social Post
HORSE With Harden Agency: BBDO New York / New York Client: Foot Locker Category: Social Media / Best Use of a Social Network
Tap Thru Agency: BBDO New York / New York Client: Lowe's Category: Social Media / Best Use of a Social Network
Just ROO it! Agency: Cheil Germany GmbH / Schwalbach am Taunus + Cheil UK / London Client: Bernd Hummel GmbH Category: Social Media / Best Use of a Social Network
Photoshop Halloween Murder Mystery Agency: Edelman / San Francisco Client: Adobe Category: Social Media / Best Use of a Social Network
BLAH Airlines Agency: Eleven, Inc. / San Francisco Client: Virgin America Category: Social Media / Best Use of a Social Network
Make Every Yard Count Agency: J. Walter Thompson India / Bangalore Client: Nike India Category: Social Media / Best Use of a Social Network
Social Savvy Burglar Agency: Leo Burnett Chicago / Chicago Client: Allstate Category: Social Media / Best Use of a Social Network
BLOODBOOK Agency: Leo Burnett Group Indonesia / Jakarta Client: Palang Merah Indonesia Category: Social Media / Best Use of a Social Network
#Tweet2Lease Agency: mcgarrybowen / Chicago Client: Oscar Mayer Category: Social Media / Best Use of a Social Network
ALLIANZ REAL LIFE Agency: Ogilvy / Paris Client: ALLIANZ Category: Social Media / Best Use of a Social Network
#THROUGHMYEYES Agency: Ogilvy & Mather / Praha 7 Client: The Leontinka Foundation Category: Social Media / Best Use of a Social Network
Memory Project Agency: Rethink / Toronto Client: Historica Canada Category: Social Media / Best Use of a Social Network
Absolut #Nextframe Agency: Sid Lee / Amsterdam Client: The Absolut Company Category: Social Media / Best Use of a Social Network
Smirnoff Fridge Agency: Special Group Limited / Auckland 1010 Client: Lion Nathan Category: Social Media / Best Use of a Social Network
Tweeting With Mittens Agency: Victors & Spoils / Boulder + EVB / Boulder Client: JCPenney Category: Social Media / Best Use of a Social Network
Its Your Call Agency: Whybin\\TBWA Group Melbourne / South Melbourne Client: 3AW Category: Social Media / Best Use of a Social Network
Old Spice Social Network Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Social Media / Best Use of a Social Network
Tap Thru Agency: BBDO New York / New York Client: Lowe's Category: Social Media / Branded Social Campaign
Radiant Return Agency: DDB Group Melbourne / Melbourne Client: PZ Cussons Category: Social Media / Branded Social Campaign
Bring Down the King Agency: DDB Group New Zealand / Auckland Client: SKY Television Category: Social Media / Branded Social Campaign
Taco Bell Blackout Agency: DigitasLBi / San Francisco Client: Taco Bell Category: Social Media / Branded Social Campaign
If We Won Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Branded Social Campaign
Newcastle Brown Ale: Band of Brands Agency: Droga5 / New York Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Branded Social Campaign
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Social Media / Branded Social Campaign
Social Savvy Burglar Agency: Leo Burnett Chicago / Chicago Client: Allstate Category: Social Media / Branded Social Campaign
Re-Employment Agency: Leo Burnett Chicago / Chicago Client: Fifth Third Bank Category: Social Media / Branded Social Campaign
Giformances Agency: Young & Rubicam Budapest / Budapest Client: Katona József Theater Category: Social Media / Branded Social Campaign

2015 Social Media Merit Award

AlmapBBDO / Sao Paulo

Volkswagen

Kombi Last Wishes

Social Media / Best Integrated Campaign Led by Social

150054A

2015 Social Media Merit Award

BBDO New York / New York

Foot Locker

HORSE With Harden

Social Media / Best Integrated Campaign Led by Social

150146A

2015 Social Media Merit Award

BV McCann Erickson Romania / Bucharest

vodafone Romania

ghita, The Social Shepherd

Social Media / Best Integrated Campaign Led by Social

150208A

2015 Social Media Merit Award

Droga5 / New York

Heineken USA / Newcastle Brown Ale

Newcastle Brown Ale: Band of Brands

Social Media / Best Integrated Campaign Led by Social

150377A

2015 Social Media Merit Award

J. Walter Thompson India / Bangalore

Nike India

Make Every Yard Count

Social Media / Best Integrated Campaign Led by Social

150558A

2015 Social Media Merit Award

Leo Burnett Beirut / Beirut

Johnnie Walker “Keep Walking Lebanon”

Keep the Flame Alive

Social Media / Best Integrated Campaign Led by Social

150621A

2015 Social Media Merit Award

Publicis Kaplan Thaler / New York

Doctors of the World

More Than A Costume

Social Media / Best Integrated Campaign Led by Social

150940A

2015 Social Media Merit Award

TBWAHuntLascaris - Johannesburg / Sandton

Médecins Sans Frontières

Tough Decisions

Social Media / Best Integrated Campaign Led by Social

151096A

2015 Social Media Merit Award

Wieden+Kennedy / London

Three

Holiday Spam

Social Media / Best Integrated Campaign Led by Social

151185A

2015 Social Media Merit Award

Erwin Penland / Greenville

Denny's

Tumblr

Social Media / Best Social Media Page by a Brand

150395A

2015 Social Media Merit Award

Ogilvy New York / New York

IBM

IBMblr

Social Media / Best Social Media Page by a Brand

150897A

2015 Social Media Merit Award

Razorfish / New York

Mercedes-Benz USA

Build a GLA on Instagram

Social Media / Best Social Media Page by a Brand

150985A

2015 Social Media Merit Award

BBDO New York / New York

Mars Chocolate North America/Snickers

Suarez Tweet

Social Media / Branded Social Post

150158A

2015 Social Media Merit Award

Colenso BBDO / Auckland

Samsung

Black Cats

Social Media / Branded Social Post

150240A

2015 Social Media Merit Award

DigitasLBi / Chicago

Miller Lite

Popcorn Hoodie

Social Media / Branded Social Post

150344A

2015 Social Media Merit Award

KBS+ / New York

BMW North America

BMW Instafuture

Social Media / Branded Social Post

150583A

2015 Social Media Merit Award

McCann Lima / Lima

Union Nacional de Ciegos del Peru

The First Post in Braille

Social Media / Branded Social Post

150750A

2015 Social Media Merit Award

BBDO New York / New York

Foot Locker

HORSE With Harden

Social Media / Best Use of a Social Network

150145A

2015 Social Media Merit Award

BBDO New York / New York

Lowe's

Tap Thru

Social Media / Best Use of a Social Network

150153A

2015 Social Media Merit Award

Cheil Germany GmbH / Schwalbach am Taunus + Cheil UK / London

Bernd Hummel GmbH

Just ROO it!

Social Media / Best Use of a Social Network

150215A

2015 Social Media Merit Award

Edelman / San Francisco

Adobe

Photoshop Halloween Murder Mystery

Social Media / Best Use of a Social Network

150387A

2015 Social Media Merit Award

Eleven, Inc. / San Francisco

Virgin America

BLAH Airlines

Social Media / Best Use of a Social Network

150392A

2015 Social Media Merit Award

J. Walter Thompson India / Bangalore

Nike India

Make Every Yard Count

Social Media / Best Use of a Social Network

150557A

2015 Social Media Merit Award

Leo Burnett Chicago / Chicago

Allstate

Social Savvy Burglar

Social Media / Best Use of a Social Network

150627A

2015 Social Media Merit Award

Leo Burnett Group Indonesia / Jakarta

Palang Merah Indonesia

BLOODBOOK

Social Media / Best Use of a Social Network

150634A

2015 Social Media Merit Award

mcgarrybowen / Chicago

Oscar Mayer

#Tweet2Lease

Social Media / Best Use of a Social Network

150776A

2015 Social Media Merit Award

Ogilvy / Paris

ALLIANZ

ALLIANZ REAL LIFE

Social Media / Best Use of a Social Network

150830A

2015 Social Media Merit Award

Ogilvy & Mather / Praha 7

The Leontinka Foundation

#THROUGHMYEYES

Social Media / Best Use of a Social Network

150841A

2015 Social Media Merit Award

Rethink / Toronto

Historica Canada

Memory Project

Social Media / Best Use of a Social Network

150996A

2015 Social Media Merit Award

Sid Lee / Amsterdam

The Absolut Company

Absolut #Nextframe

Social Media / Best Use of a Social Network

151040A

2015 Social Media Merit Award

Special Group Limited / Auckland 1010

Lion Nathan

Smirnoff Fridge

Social Media / Best Use of a Social Network

151053A

2015 Social Media Merit Award

Victors & Spoils / Boulder + EVB / Boulder

JCPenney

Tweeting With Mittens

Social Media / Best Use of a Social Network

151161A

2015 Social Media Merit Award

Whybin\\TBWA Group Melbourne / South Melbourne

3AW

Its Your Call

Social Media / Best Use of a Social Network

151173A

2015 Social Media Merit Award

Wieden+Kennedy / Portland

Old Spice

Old Spice Social Network

Social Media / Best Use of a Social Network

151196A

2015 Social Media Merit Award

BBDO New York / New York

Lowe's

Tap Thru

Social Media / Branded Social Campaign

150152A

2015 Social Media Merit Award

DDB Group Melbourne / Melbourne

PZ Cussons

Radiant Return

Social Media / Branded Social Campaign

150276A

2015 Social Media Merit Award

DDB Group New Zealand / Auckland

SKY Television

Bring Down the King

Social Media / Branded Social Campaign

150280A

2015 Social Media Merit Award

DigitasLBi / San Francisco

Taco Bell

Taco Bell Blackout

Social Media / Branded Social Campaign

150347A

2015 Social Media Merit Award

Droga5 / New York

Heineken USA / Newcastle Brown Ale

If We Won

Social Media / Branded Social Campaign

150373A

2015 Social Media Merit Award

Droga5 / New York

Heineken USA / Newcastle Brown Ale

Newcastle Brown Ale: Band of Brands

Social Media / Branded Social Campaign

150376A

2015 Social Media Merit Award

Droga5 / New York

Under Armour

Gisele Bündchen- Will Beats Noise

Social Media / Branded Social Campaign

150385A

2015 Social Media Merit Award

Leo Burnett Chicago / Chicago

Allstate

Social Savvy Burglar

Social Media / Branded Social Campaign

150626A

2015 Social Media Merit Award

Leo Burnett Chicago / Chicago

Fifth Third Bank

Re-Employment

Social Media / Branded Social Campaign

150631A

2015 Social Media Merit Award

Young & Rubicam Budapest / Budapest

Katona József Theater

Giformances

Social Media / Branded Social Campaign

151241A

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