The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Absolut #Nextframe
Agency: Sid Lee / Amsterdam
Client: The Absolut Company Category: Social Media / Best Use of a Social Network
Smirnoff Fridge
Agency: Special / Auckland
Client: Lion Nathan Category: Social Media / Best Use of a Social Network
Tweeting With Mittens
Agency: Victors & Spoils / Boulder + EVB / Boulder
Client: JCPenney Category: Social Media / Best Use of a Social Network
Its Your Call
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: 3AW Category: Social Media / Best Use of a Social Network
Old Spice Social Network
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Social Media / Best Use of a Social Network
Tumblr
Agency: Erwin Penland / Greenville
Client: Denny's Category: Social Media / Best Social Media Page by a Brand
IBMblr
Agency: Ogilvy New York / New York
Client: IBM Category: Social Media / Best Social Media Page by a Brand
Build a GLA on Instagram
Agency: Razorfish / New York
Client: Mercedes-Benz USA Category: Social Media / Best Social Media Page by a Brand
Suarez Tweet
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Social Media / Branded Social Post
Black Cats
Agency: Colenso BBDO / Auckland
Client: Samsung Category: Social Media / Branded Social Post
Popcorn Hoodie
Agency: DigitasLBi / Chicago
Client: Miller Lite Category: Social Media / Branded Social Post
BMW Instafuture
Agency: KBS+ / New York
Client: BMW North America Category: Social Media / Branded Social Post
The First Post in Braille
Agency: McCann Lima / Lima
Client: Union Nacional de Ciegos del Peru Category: Social Media / Branded Social Post
Award:
2015 Social Media Merit Award
Agency:
Sid Lee / Amsterdam
Client:
The Absolut Company
Title:
Absolut #Nextframe
Category:
Social Media / Best Use of a Social Network
Annual ID:
151040A
Award:
2015 Social Media Merit Award
Agency:
Special / Auckland
Client:
Lion Nathan
Title:
Smirnoff Fridge
Category:
Social Media / Best Use of a Social Network
Annual ID:
151053A
Award:
2015 Social Media Merit Award
Agency:
Victors & Spoils / Boulder + EVB / Boulder
Client:
JCPenney
Title:
Tweeting With Mittens
Category:
Social Media / Best Use of a Social Network
Annual ID:
151161A
Award:
2015 Social Media Merit Award
Agency:
Whybin\\TBWA Group Melbourne / South Melbourne
Client:
3AW
Title:
Its Your Call
Category:
Social Media / Best Use of a Social Network
Annual ID:
151173A
Award:
2015 Social Media Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice Social Network
Category:
Social Media / Best Use of a Social Network
Annual ID:
151196A
Award:
2015 Social Media Merit Award
Agency:
Erwin Penland / Greenville
Client:
Denny's
Title:
Tumblr
Category:
Social Media / Best Social Media Page by a Brand
Annual ID:
150395A
Award:
2015 Social Media Merit Award
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
IBMblr
Category:
Social Media / Best Social Media Page by a Brand
Annual ID:
150897A
Award:
2015 Social Media Merit Award
Agency:
Razorfish / New York
Client:
Mercedes-Benz USA
Title:
Build a GLA on Instagram
Category:
Social Media / Best Social Media Page by a Brand
Annual ID:
150985A
Award:
2015 Social Media Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
Suarez Tweet
Category:
Social Media / Branded Social Post
Annual ID:
150158A
Award:
2015 Social Media Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Samsung
Title:
Black Cats
Category:
Social Media / Branded Social Post
Annual ID:
150240A
Award:
2015 Social Media Merit Award
Agency:
DigitasLBi / Chicago
Client:
Miller Lite
Title:
Popcorn Hoodie
Category:
Social Media / Branded Social Post
Annual ID:
150344A
Award:
2015 Social Media Merit Award
Agency:
KBS+ / New York
Client:
BMW North America
Title:
BMW Instafuture
Category:
Social Media / Branded Social Post
Annual ID:
150583A