The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series
Imagination changes the world Agency: DENTSU INC. / Nagoya Client: SHACHIHATA Category: Package Design / Single or Series
Turning Packaging into Education Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon Client: Colgate-Palmolive Category: Package Design / Single or Series
LIGHT is TIME Agency: ADK / Japan Client: CITIZEN WATCH CO., LTD. Category: Experiences / Indoor Spaces
HIBIKI GLASS Agency: Hakuhodo / Tokyo + Hakuhodo Kettle / Tokyo Client: SUNTORY HOLDINGS LIMITED Category: Experiences / Indoor Spaces
Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series
JAPANESE PRINT QUALITY Agency: village(R) / Tokyo Client: TOPPAN PRINTING CO., LTD. Category: Collateral Design / Posters - Series
Rubbish Famzine. Till Death Do Us Part Agency: Kinetic Singapore / Singapore Client: HOLYCRAP.SG Category: Publication Design / Magazine Layout Design
EFFECTIVE MICROORGANISMS CALENDAR Agency: Creative Juice\Bangkok / Bangkok Client: EMRO ASIA CO.,LTD Category: Design Craft / Printing & Paper Craft - Single or Series
Visa Saree Agency: BBDO India / Mumbai Client: Visa India Category: Design for the Greater Good / For-Profit Initiated
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Experiences / Brand Installations
TAMABI Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Client: Tama Art University Category: Design Craft / Typography - Single or Series
100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Broadcast & Moving Image / Short Films & Videos
Super normal tofu Agency: Junya Kamada / Sapporo-shi, Hokkaido Client: Imoo tofu store Category: Brand Identity / Series
Blowing in The Wind Agency: Akestam Holst / Stockholm + STOPP / Stockholm Client: Apotek Hjartat Category: Experiences / Outdoor Spaces
Paper Prison Agency: Interbrand / New York Client: Mandela Poster Project Category: Public Service - Design / Collateral Design - Single or Series
Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Design Craft / Photography - Single or Series
The Paper Skin Agency: Geometry Global Germany / Frankfurt Client: Fedrigoni Fine Paper Category: Package Design / Single or Series
Exploded Agency: One Plus Partnership (Hong Kong) Limited / Hong Kong Client: Hubei Insun Cinema Film Co., Ltd. Category: Experiences / Indoor Spaces
Little Masters Agency: Geometry Global / Hong Kong Client: Hamleys Category: Collateral Design / Posters - Series
CITYSCAPE Agency: HAKUHODO Inc. / TOKYO Client: INFAS PUBLICATIONS,INC. Category: Collateral Design / Posters - Series
Landscape of BRAUN Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Client: Systems Category: Collateral Design / Posters - Series
Water Billboard Agency: TBWA Santiago Mangada Puno / Makati City Client: Peerless Lion Corporation Category: Collateral Design / Outdoor - Series
A Gift from Hong Wei Agency: T-Change Design Studio / Nanjing Client: Phoenix Fine Arts Publishing . Ltd Category: Publication Design / Book Layout Design
Not A Bug Splat Agency: BBDO Pakistan / Lahore Client: Reprieve/Foundation for Fundamental Rights Category: Design for the Greater Good / Government / Non-Profit Initiated
Drinkable Book Agency: DDB NY / New York Client: WATERisLIFE Category: Design for the Greater Good / Government / Non-Profit Initiated
EFFECTIVE MICROORGANISMS CALENDAR Agency: Creative Juice\Bangkok / Bangkok Client: EMRO ASIA CO.,LTD Category: Collateral Design / Promotional Items - Single or Series
Rubbish Famzine. Till Death Do Us Part Agency: Kinetic Singapore / Singapore Client: HOLYCRAP.SG Category: Design Craft / Printing & Paper Craft - Single or Series
The Light Bag Agency: Cheil India / Gurgaon Client: Salaam Baalak Trust Category: Public Service - Design / Promotional Items - Single or Series
EFFECTIVE MICROORGANISMS CALENDAR Agency: Creative Juice\Bangkok / Bangkok Client: EMRO ASIA CO.,LTD Category: Design for the Greater Good / For-Profit Initiated
LIGHT AFTER SCHOOL Agency: Publicis China / Shanghai Client: HAIER Category: Design for the Greater Good / For-Profit Initiated
LIGHT AFTER SCHOOL Agency: Publicis China / Shanghai Client: HAIER Category: Product Design / Single or Series
Inglorious Fruits and Vegetables Agency: Marcel / Paris Client: Intermarché Category: Experiences / Brand Installations
SHANY Agency: AD&D / Tokyo + good design company / Tokyo Client: SHANY Category: Design Craft / Typography - Single or Series
Creation. Agency: Dentsu Inc. / Tokyo Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Broadcast & Moving Image / Short Films & Videos
Yuki Tsumugi YUKI-SAWAYA Agency: 6D-K co.,Ltd / Tokyo Client: Okujun co., Ltd Category: Brand Identity / Series
Better by Bike Agency: the community (la comunidad) / Buenos Aires Client: City of Buenos Aires Category: Public Service - Design / Collateral Design - Single or Series
Title Sequence Agency: Netflix/The Weinstein Group / Los Angeles Client: Marco Polo Category: Broadcast & Moving Image / Title Sequences
CITYSCAPE Agency: HAKUHODO Inc. / TOKYO Client: INFAS PUBLICATIONS,INC. Category: Design Craft / Photography - Single or Series
YAWAIRO UIRO Agency: J Inc. / Tokyo + ENJIN Inc. / Tokyo Client: ASAHISEIKA CO., LTD. Category: Package Design / Single or Series
Super normal tofu Agency: Junya Kamada / Sapporo-shi, Hokkaido Client: Imoo tofu store Category: Package Design / Single or Series
Time-dynamic Model of Saxony Agency: ATELIER BRÜCKNER / Stuttgart + MKT / Olching Client: Landesamt für Archäologie Sachsen / Staatliches Museum für Archäologie Chemnitz (smac) Category: Experiences / Indoor Spaces
Samsung Holiday Dreams Agency: R/GA / New York Client: Samsung Telecommunications America Category: Broadcast & Moving Image / Animation
#UNLEARN Agency: Grid Worldwide Branding and Design / Johannesburg Client: ANTI-EST. Category: Collateral Design / Posters - Series
FRUITS Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral Design / Posters - Series
Turning Packaging into Education Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon Client: Colgate-Palmolive Category: Collateral Design / Outdoor - Series
Dance by music of Dunhuang Agency: Qu Minmin & Jiang Qian / Nanjing Client: Phoenix Fine Arts Publishing.Ltd Category: Publication Design / Book Layout Design
The Light Bag Agency: Cheil India / Gurgaon Client: Salaam Baalak Trust Category: Design for the Greater Good / Government / Non-Profit Initiated
The Street Store Agency: M&C Saatchi Abel / Cape Town Client: The Haven Night Shelter on Napier Category: Design for the Greater Good / Government / Non-Profit Initiated
Visa Saree Agency: BBDO India / Mumbai Client: Visa India Category: Collateral Design / Promotional Items - Single or Series

2015 Design Best of Discipline Pencil

Dentsu Inc. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Collateral Design / Posters - Series

150309A

2015 Design Gold Pencil

DENTSU INC. / Nagoya

SHACHIHATA

Imagination changes the world

Package Design / Single or Series

150305A

2015 Design Gold Pencil

Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon

Colgate-Palmolive

Turning Packaging into Education

Package Design / Single or Series

150990A

2015 Design Gold Pencil

ADK / Japan

CITIZEN WATCH CO., LTD.

LIGHT is TIME

Experiences / Indoor Spaces

150031A

2015 Design Gold Pencil

Hakuhodo / Tokyo + Hakuhodo Kettle / Tokyo

SUNTORY HOLDINGS LIMITED

HIBIKI GLASS

Experiences / Indoor Spaces

150490A

2015 Design Gold Pencil

Dentsu Inc. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Collateral Design / Posters - Series

150309A

2015 Design Gold Pencil

village(R) / Tokyo

TOPPAN PRINTING CO., LTD.

JAPANESE PRINT QUALITY

Collateral Design / Posters - Series

151162A

2015 Design Gold Pencil

Kinetic Singapore / Singapore

HOLYCRAP.SG

Rubbish Famzine. Till Death Do Us Part

Publication Design / Magazine Layout Design

150585A

2015 Design Gold Pencil

Creative Juice\Bangkok / Bangkok

EMRO ASIA CO.,LTD

EFFECTIVE MICROORGANISMS CALENDAR

Design Craft / Printing & Paper Craft - Single or Series

150248A

2015 Design Gold Pencil

BBDO India / Mumbai

Visa India

Visa Saree

Design for the Greater Good / For-Profit Initiated

150115A

2015 Design Gold Pencil

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Experiences / Brand Installations

151106A

2015 Design Gold Pencil

MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York

Tama Art University

TAMABI

Design Craft / Typography - Single or Series

150796A

2015 Design Gold Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

100

Broadcast & Moving Image / Short Films & Videos

150398A

2015 Design Gold Pencil

Junya Kamada / Sapporo-shi, Hokkaido

Imoo tofu store

Super normal tofu

Brand Identity / Series

150570A

2015 Design Gold Pencil

Akestam Holst / Stockholm + STOPP / Stockholm

Apotek Hjartat

Blowing in The Wind

Experiences / Outdoor Spaces

150040A

2015 Design Gold Pencil

Interbrand / New York

Mandela Poster Project

Paper Prison

Public Service - Design / Collateral Design - Single or Series

150541A

2015 Design Gold Pencil

Dentsu Inc. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Design Craft / Photography - Single or Series

150310A

2015 Design Silver Pencil

Geometry Global Germany / Frankfurt

Fedrigoni Fine Paper

The Paper Skin

Package Design / Single or Series

150448A

2015 Design Silver Pencil

One Plus Partnership (Hong Kong) Limited / Hong Kong

Hubei Insun Cinema Film Co., Ltd.

Exploded

Experiences / Indoor Spaces

150917A

2015 Design Silver Pencil

Geometry Global / Hong Kong

Hamleys

Little Masters

Collateral Design / Posters - Series

150437A

2015 Design Silver Pencil

HAKUHODO Inc. / TOKYO

INFAS PUBLICATIONS,INC.

CITYSCAPE

Collateral Design / Posters - Series

150493A

2015 Design Silver Pencil

MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York

Systems

Landscape of BRAUN

Collateral Design / Posters - Series

150797A

2015 Design Silver Pencil

TBWA Santiago Mangada Puno / Makati City

Peerless Lion Corporation

Water Billboard

Collateral Design / Outdoor - Series

151075A

2015 Design Silver Pencil

T-Change Design Studio / Nanjing

Phoenix Fine Arts Publishing . Ltd

A Gift from Hong Wei

Publication Design / Book Layout Design

151067A

2015 Design Silver Pencil

BBDO Pakistan / Lahore

Reprieve/Foundation for Fundamental Rights

Not A Bug Splat

Design for the Greater Good / Government / Non-Profit Initiated

150163A

2015 Design Silver Pencil

DDB NY / New York

WATERisLIFE

Drinkable Book

Design for the Greater Good / Government / Non-Profit Initiated

150286A

2015 Design Silver Pencil

Creative Juice\Bangkok / Bangkok

EMRO ASIA CO.,LTD

EFFECTIVE MICROORGANISMS CALENDAR

Collateral Design / Promotional Items - Single or Series

150249A

2015 Design Silver Pencil

Kinetic Singapore / Singapore

HOLYCRAP.SG

Rubbish Famzine. Till Death Do Us Part

Design Craft / Printing & Paper Craft - Single or Series

150586A

2015 Design Silver Pencil

Cheil India / Gurgaon

Salaam Baalak Trust

The Light Bag

Public Service - Design / Promotional Items - Single or Series

150216A

2015 Design Silver Pencil

Creative Juice\Bangkok / Bangkok

EMRO ASIA CO.,LTD

EFFECTIVE MICROORGANISMS CALENDAR

Design for the Greater Good / For-Profit Initiated

150250A

2015 Design Silver Pencil

Publicis China / Shanghai

HAIER

LIGHT AFTER SCHOOL

Design for the Greater Good / For-Profit Initiated

150935A

2015 Design Silver Pencil

Publicis China / Shanghai

HAIER

LIGHT AFTER SCHOOL

Product Design / Single or Series

150934A

2015 Design Silver Pencil

Marcel / Paris

Intermarché

Inglorious Fruits and Vegetables

Experiences / Brand Installations

150736A

2015 Design Silver Pencil

AD&D / Tokyo + good design company / Tokyo

SHANY

SHANY

Design Craft / Typography - Single or Series

150020A

2015 Design Silver Pencil

Dentsu Inc. / Tokyo

Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo

Creation.

Broadcast & Moving Image / Short Films & Videos

150312A

2015 Design Silver Pencil

6D-K co.,Ltd / Tokyo

Okujun co., Ltd

Yuki Tsumugi YUKI-SAWAYA

Brand Identity / Series

150009A

2015 Design Silver Pencil

the community (la comunidad) / Buenos Aires

City of Buenos Aires

Better by Bike

Public Service - Design / Collateral Design - Single or Series

151102A

2015 Design Silver Pencil

Netflix/The Weinstein Group / Los Angeles

Marco Polo

Title Sequence

Broadcast & Moving Image / Title Sequences

150810A

2015 Design Silver Pencil

HAKUHODO Inc. / TOKYO

INFAS PUBLICATIONS,INC.

CITYSCAPE

Design Craft / Photography - Single or Series

150494A

2015 Design Bronze Pencil

J Inc. / Tokyo + ENJIN Inc. / Tokyo

ASAHISEIKA CO., LTD.

YAWAIRO UIRO

Package Design / Single or Series

150545A

2015 Design Bronze Pencil

Junya Kamada / Sapporo-shi, Hokkaido

Imoo tofu store

Super normal tofu

Package Design / Single or Series

150571A

2015 Design Bronze Pencil

ATELIER BRÜCKNER / Stuttgart + MKT / Olching

Landesamt für Archäologie Sachsen / Staatliches Museum für Archäologie Chemnitz (smac)

Time-dynamic Model of Saxony

Experiences / Indoor Spaces

150082A

2015 Design Bronze Pencil

R/GA / New York

Samsung Telecommunications America

Samsung Holiday Dreams

Broadcast & Moving Image / Animation

150963A

2015 Design Bronze Pencil

Grid Worldwide Branding and Design / Johannesburg

ANTI-EST.

#UNLEARN

Collateral Design / Posters - Series

150480A

2015 Design Bronze Pencil

McCann Worldgroup India / Mumbai

Perfetti Van Melle / Big Babol

FRUITS

Collateral Design / Posters - Series

150763A

2015 Design Bronze Pencil

Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon

Colgate-Palmolive

Turning Packaging into Education

Collateral Design / Outdoor - Series

150991A

2015 Design Bronze Pencil

Qu Minmin & Jiang Qian / Nanjing

Phoenix Fine Arts Publishing.Ltd

Dance by music of Dunhuang

Publication Design / Book Layout Design

150952A

2015 Design Bronze Pencil

Cheil India / Gurgaon

Salaam Baalak Trust

The Light Bag

Design for the Greater Good / Government / Non-Profit Initiated

150217A

2015 Design Bronze Pencil

M&C Saatchi Abel / Cape Town

The Haven Night Shelter on Napier

The Street Store

Design for the Greater Good / Government / Non-Profit Initiated

150726A

2015 Design Bronze Pencil

BBDO India / Mumbai

Visa India

Visa Saree

Collateral Design / Promotional Items - Single or Series

150116A

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