The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series
Cinescape Agency: WONGDOODY / Seattle + World Famous / Seattle Client: Seattle International Film Festival Category: Broadcast & Moving Image / Broadcast Design - Single or Series
Little Masters Agency: Geometry Global / Hong Kong Client: Hamleys Category: Collateral Design / Posters - Series
#UNLEARN Agency: Grid Worldwide Branding and Design / Johannesburg Client: ANTI-EST. Category: Collateral Design / Posters - Series
CITYSCAPE Agency: HAKUHODO Inc. / TOKYO Client: INFAS PUBLICATIONS,INC. Category: Collateral Design / Posters - Series
FRUITS Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral Design / Posters - Series
Landscape of BRAUN Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Client: Systems Category: Collateral Design / Posters - Series
JAPANESE PRINT QUALITY Agency: village(R) / Tokyo Client: TOPPAN PRINTING CO., LTD. Category: Collateral Design / Posters - Series
Geometry of Pasta Agency: Here Design / London Client: Geometry of Pasta Category: Package Design / Product Line
Potato shochu Hokkaido Kiyosato Agency: Nippon Design Center, Inc. / Tokyo + DRAFT Co.,Ltd. / Tokyo + ALL RIGHT / Tokyo Client: Kiyosato Shouchu Office Category: Package Design / Product Line
Fencing Visualized Agency: DENTSU INC. / Tokyo Client: Sports Biz Co., Ltd. Category: Data Visualization / Infographics
Visa Saree Agency: BBDO India / Mumbai Client: Visa India Category: Design for the Greater Good / For-Profit Initiated
EFFECTIVE MICROORGANISMS CALENDAR Agency: Creative Juice\Bangkok / Bangkok Client: EMRO ASIA CO.,LTD Category: Design for the Greater Good / For-Profit Initiated
Shell Make The Future Agency: J Walter Thompson / London Client: Royal Dutch Shell Category: Design for the Greater Good / For-Profit Initiated
LIGHT AFTER SCHOOL Agency: Publicis China / Shanghai Client: HAIER Category: Design for the Greater Good / For-Profit Initiated
Water Billboard Agency: TBWA Santiago Mangada Puno / Makati City Client: Peerless Lion Corporation Category: Design for the Greater Good / For-Profit Initiated
Liu Xiaodong’s Hotan Project & Xinjiang Research Agency: Xiao Mage Cheng Zi / Beijing Client: Today Art Museum Category: Public Service - Design / Publication Design
Dance by music of Dunhuang Agency: Qu Minmin & Jiang Qian / Nanjing Client: Phoenix Fine Arts Publishing.Ltd Category: Publication Design / Book Layout Design
A Gift from Hong Wei Agency: T-Change Design Studio / Nanjing Client: Phoenix Fine Arts Publishing . Ltd Category: Publication Design / Book Layout Design
Retrospective Heinz Beier / Stamps Agency: beierarbeit / Bielefeld Client: beierarbeit Category: Self-Promotion / Single or Series
Samsung Holiday Dreams Agency: R/GA / New York Client: Samsung Telecommunications America Category: Broadcast & Moving Image / Animation
Creation. Agency: Dentsu Inc. / Tokyo Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Broadcast & Moving Image / Short Films & Videos
100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Broadcast & Moving Image / Short Films & Videos
Samsung Holiday Dreams Agency: R/GA / New York Client: Samsung Telecommunications America Category: Broadcast & Moving Image / Short Films & Videos
Rubbish Famzine. Till Death Do Us Part Agency: Kinetic Singapore / Singapore Client: HOLYCRAP.SG Category: Publication Design / Magazine Layout Design
The Design S Award 2014 Agency: BVD / Stockholm Client: The Swedish Society of Crafts and Design Category: Design Craft / Printing & Paper Craft - Single or Series
EFFECTIVE MICROORGANISMS CALENDAR Agency: Creative Juice\Bangkok / Bangkok Client: EMRO ASIA CO.,LTD Category: Design Craft / Printing & Paper Craft - Single or Series
Drinkable Book Agency: DDB NY / New York Client: WATERisLIFE Category: Design Craft / Printing & Paper Craft - Single or Series
Imagination changes the world Agency: DENTSU INC. / Nagoya Client: SHACHIHATA Category: Design Craft / Printing & Paper Craft - Single or Series
Rubbish Famzine. Till Death Do Us Part Agency: Kinetic Singapore / Singapore Client: HOLYCRAP.SG Category: Design Craft / Printing & Paper Craft - Single or Series
Hairstyle Calendar Agency: Leo Burnett, Hong Kong / Hong Kong Client: Hair Culture Category: Design Craft / Printing & Paper Craft - Single or Series
3D modeling poster "on air" Agency: SIX inc. / Minato-ku Client: FINAL HOME Category: Design Craft / Printing & Paper Craft - Single or Series
The Rag Bag Agency: DDB Stockholm / Stockholm Client: Uniforms For The Dedicated Category: Design for the Greater Good / Designer Initiated
Yuki Tsumugi YUKI-SAWAYA Agency: 6D-K co.,Ltd / Tokyo Client: Okujun co., Ltd Category: Brand Identity / Series
Honda. Beautiful Engines. Agency: Dentsu Inc. / Tokyo + Mori Inc. / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo Client: Honda Motor Co.,Ltd. Category: Brand Identity / Series
Super normal tofu Agency: Junya Kamada / Sapporo-shi, Hokkaido Client: Imoo tofu store Category: Brand Identity / Series
Hotel Japan Agency: Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo Client: Hotel Japan Category: Brand Identity / Series
House of Mamba Agency: AKQA / London & Shanghai Client: Nike Category: Experiences / Brand Installations
Inglorious Fruits and Vegetables Agency: Marcel / Paris Client: Intermarché Category: Experiences / Brand Installations
Scandic To Go Agency: Prime Weber Shandwick / Stockholm Client: Scandic Hotels Category: Experiences / Brand Installations
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Experiences / Brand Installations
AICP 2014 Opening & Category Titles Agency: AICP / Los Angeles Client: AICP Category: Broadcast & Moving Image / Title Sequences
Title Sequence Agency: Netflix/The Weinstein Group / Los Angeles Client: Marco Polo Category: Broadcast & Moving Image / Title Sequences
LIGHT is TIME Agency: ADK / Japan Client: CITIZEN WATCH CO., LTD. Category: Experiences / Indoor Spaces
Time-dynamic Model of Saxony Agency: ATELIER BRÜCKNER / Stuttgart + MKT / Olching Client: Landesamt für Archäologie Sachsen / Staatliches Museum für Archäologie Chemnitz (smac) Category: Experiences / Indoor Spaces
HIBIKI GLASS Agency: Hakuhodo / Tokyo + Hakuhodo Kettle / Tokyo Client: SUNTORY HOLDINGS LIMITED Category: Experiences / Indoor Spaces
Exploded Agency: One Plus Partnership (Hong Kong) Limited / Hong Kong Client: Hubei Insun Cinema Film Co., Ltd. Category: Experiences / Indoor Spaces
Imagination changes the world Agency: DENTSU INC. / Nagoya Client: SHACHIHATA Category: Package Design / Single or Series
The Paper Skin Agency: Geometry Global Germany / Frankfurt Client: Fedrigoni Fine Paper Category: Package Design / Single or Series
YAWAIRO UIRO Agency: J Inc. / Tokyo + ENJIN Inc. / Tokyo Client: ASAHISEIKA CO., LTD. Category: Package Design / Single or Series

2015 Design Gold Pencil

Dentsu Inc. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Collateral Design / Posters - Series

150309A

2015 Design Bronze Pencil

WONGDOODY / Seattle + World Famous / Seattle

Seattle International Film Festival

Cinescape

Broadcast & Moving Image / Broadcast Design - Single or Series

151211A

2015 Design Silver Pencil

Geometry Global / Hong Kong

Hamleys

Little Masters

Collateral Design / Posters - Series

150437A

2015 Design Bronze Pencil

Grid Worldwide Branding and Design / Johannesburg

ANTI-EST.

#UNLEARN

Collateral Design / Posters - Series

150480A

2015 Design Silver Pencil

HAKUHODO Inc. / TOKYO

INFAS PUBLICATIONS,INC.

CITYSCAPE

Collateral Design / Posters - Series

150493A

2015 Design Bronze Pencil

McCann Worldgroup India / Mumbai

Perfetti Van Melle / Big Babol

FRUITS

Collateral Design / Posters - Series

150763A

2015 Design Silver Pencil

MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York

Systems

Landscape of BRAUN

Collateral Design / Posters - Series

150797A

2015 Design Gold Pencil

village(R) / Tokyo

TOPPAN PRINTING CO., LTD.

JAPANESE PRINT QUALITY

Collateral Design / Posters - Series

151162A

2015 Design Bronze Pencil

Here Design / London

Geometry of Pasta

Geometry of Pasta

Package Design / Product Line

150520A

2015 Design Bronze Pencil

Nippon Design Center, Inc. / Tokyo + DRAFT Co.,Ltd. / Tokyo + ALL RIGHT / Tokyo

Kiyosato Shouchu Office

Potato shochu Hokkaido Kiyosato

Package Design / Product Line

150814A

2015 Design Bronze Pencil

DENTSU INC. / Tokyo

Sports Biz Co., Ltd.

Fencing Visualized

Data Visualization / Infographics

150315A

2015 Design Gold Pencil

BBDO India / Mumbai

Visa India

Visa Saree

Design for the Greater Good / For-Profit Initiated

150115A

2015 Design Silver Pencil

Creative Juice\Bangkok / Bangkok

EMRO ASIA CO.,LTD

EFFECTIVE MICROORGANISMS CALENDAR

Design for the Greater Good / For-Profit Initiated

150250A

2015 Design Bronze Pencil

J Walter Thompson / London

Royal Dutch Shell

Shell Make The Future

Design for the Greater Good / For-Profit Initiated

150546A

2015 Design Silver Pencil

Publicis China / Shanghai

HAIER

LIGHT AFTER SCHOOL

Design for the Greater Good / For-Profit Initiated

150935A

2015 Design Bronze Pencil

TBWA Santiago Mangada Puno / Makati City

Peerless Lion Corporation

Water Billboard

Design for the Greater Good / For-Profit Initiated

151076A

2015 Design Bronze Pencil

Xiao Mage Cheng Zi / Beijing

Today Art Museum

Liu Xiaodong’s Hotan Project & Xinjiang Research

Public Service - Design / Publication Design

151218A

2015 Design Bronze Pencil

Qu Minmin & Jiang Qian / Nanjing

Phoenix Fine Arts Publishing.Ltd

Dance by music of Dunhuang

Publication Design / Book Layout Design

150952A

2015 Design Silver Pencil

T-Change Design Studio / Nanjing

Phoenix Fine Arts Publishing . Ltd

A Gift from Hong Wei

Publication Design / Book Layout Design

151067A

2015 Design Bronze Pencil

beierarbeit / Bielefeld

beierarbeit

Retrospective Heinz Beier / Stamps

Self-Promotion / Single or Series

150196A

2015 Design Bronze Pencil

R/GA / New York

Samsung Telecommunications America

Samsung Holiday Dreams

Broadcast & Moving Image / Animation

150963A

2015 Design Silver Pencil

Dentsu Inc. / Tokyo

Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo

Creation.

Broadcast & Moving Image / Short Films & Videos

150312A

2015 Design Gold Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

100

Broadcast & Moving Image / Short Films & Videos

150398A

2015 Design Bronze Pencil

R/GA / New York

Samsung Telecommunications America

Samsung Holiday Dreams

Broadcast & Moving Image / Short Films & Videos

150962A

2015 Design Gold Pencil

Kinetic Singapore / Singapore

HOLYCRAP.SG

Rubbish Famzine. Till Death Do Us Part

Publication Design / Magazine Layout Design

150585A

2015 Design Bronze Pencil

BVD / Stockholm

The Swedish Society of Crafts and Design

The Design S Award 2014

Design Craft / Printing & Paper Craft - Single or Series

150209A

2015 Design Gold Pencil

Creative Juice\Bangkok / Bangkok

EMRO ASIA CO.,LTD

EFFECTIVE MICROORGANISMS CALENDAR

Design Craft / Printing & Paper Craft - Single or Series

150248A

2015 Design Bronze Pencil

DDB NY / New York

WATERisLIFE

Drinkable Book

Design Craft / Printing & Paper Craft - Single or Series

150287A

2015 Design Bronze Pencil

DENTSU INC. / Nagoya

SHACHIHATA

Imagination changes the world

Design Craft / Printing & Paper Craft - Single or Series

150306A

2015 Design Silver Pencil

Kinetic Singapore / Singapore

HOLYCRAP.SG

Rubbish Famzine. Till Death Do Us Part

Design Craft / Printing & Paper Craft - Single or Series

150586A

2015 Design Bronze Pencil

Leo Burnett, Hong Kong / Hong Kong

Hair Culture

Hairstyle Calendar

Design Craft / Printing & Paper Craft - Single or Series

150671A

2015 Design Bronze Pencil

SIX inc. / Minato-ku

FINAL HOME

3D modeling poster "on air"

Design Craft / Printing & Paper Craft - Single or Series

151048A

2015 Design Bronze Pencil

DDB Stockholm / Stockholm

Uniforms For The Dedicated

The Rag Bag

Design for the Greater Good / Designer Initiated

150293A

2015 Design Silver Pencil

6D-K co.,Ltd / Tokyo

Okujun co., Ltd

Yuki Tsumugi YUKI-SAWAYA

Brand Identity / Series

150009A

2015 Design Bronze Pencil

Dentsu Inc. / Tokyo + Mori Inc. / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo

Honda Motor Co.,Ltd.

Honda. Beautiful Engines.

Brand Identity / Series

150330A

2015 Design Gold Pencil

Junya Kamada / Sapporo-shi, Hokkaido

Imoo tofu store

Super normal tofu

Brand Identity / Series

150570A

2015 Design Bronze Pencil

Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo

Hotel Japan

Hotel Japan

Brand Identity / Series

150791A

2015 Design Bronze Pencil

AKQA / London & Shanghai

Nike

House of Mamba

Experiences / Brand Installations

150043A

2015 Design Silver Pencil

Marcel / Paris

Intermarché

Inglorious Fruits and Vegetables

Experiences / Brand Installations

150736A

2015 Design Bronze Pencil

Prime Weber Shandwick / Stockholm

Scandic Hotels

Scandic To Go

Experiences / Brand Installations

150922A

2015 Design Gold Pencil

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Experiences / Brand Installations

151106A

2015 Design Bronze Pencil

AICP / Los Angeles

AICP

AICP 2014 Opening & Category Titles

Broadcast & Moving Image / Title Sequences

150033A

2015 Design Silver Pencil

Netflix/The Weinstein Group / Los Angeles

Marco Polo

Title Sequence

Broadcast & Moving Image / Title Sequences

150810A

2015 Design Gold Pencil

ADK / Japan

CITIZEN WATCH CO., LTD.

LIGHT is TIME

Experiences / Indoor Spaces

150031A

2015 Design Bronze Pencil

ATELIER BRÜCKNER / Stuttgart + MKT / Olching

Landesamt für Archäologie Sachsen / Staatliches Museum für Archäologie Chemnitz (smac)

Time-dynamic Model of Saxony

Experiences / Indoor Spaces

150082A

2015 Design Gold Pencil

Hakuhodo / Tokyo + Hakuhodo Kettle / Tokyo

SUNTORY HOLDINGS LIMITED

HIBIKI GLASS

Experiences / Indoor Spaces

150490A

2015 Design Silver Pencil

One Plus Partnership (Hong Kong) Limited / Hong Kong

Hubei Insun Cinema Film Co., Ltd.

Exploded

Experiences / Indoor Spaces

150917A

2015 Design Gold Pencil

DENTSU INC. / Nagoya

SHACHIHATA

Imagination changes the world

Package Design / Single or Series

150305A

2015 Design Silver Pencil

Geometry Global Germany / Frankfurt

Fedrigoni Fine Paper

The Paper Skin

Package Design / Single or Series

150448A

2015 Design Bronze Pencil

J Inc. / Tokyo + ENJIN Inc. / Tokyo

ASAHISEIKA CO., LTD.

YAWAIRO UIRO

Package Design / Single or Series

150545A

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