The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Real Life Pac-Man
Agency: Energy BBDO / Chicago
Client: Bud Light Category: Experiences / Outdoor Spaces
Shell Make The Future
Agency: J Walter Thompson / London
Client: Royal Dutch Shell Category: Experiences / Outdoor Spaces
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Experiences / Outdoor Spaces
The enchanted woods of Foresta Lumina
Agency: Moment Factory / Montreal
Client: Parc de la Gorge de Coaticook Category: Experiences / Outdoor Spaces
The Beer Fridge - O Canada
Agency: Rethink / Toronto
Client: Molson Canadian Category: Experiences / Outdoor Spaces
The Little Market
Agency: TBWA\LONDON / London
Client: Lidl UK Category: Experiences / Outdoor Spaces
Fight The Gray
Agency: the community (la comunidad) / Miami
Client: Converse Category: Experiences / Outdoor Spaces
Polarica Delicatessen
Agency: Happy F&B / Gothenburg
Client: Polarica Category: Package Design / Product Line
Man Seeking Woman Main Title
Agency: Digital Kitchen / Chicago
Client: FXX Category: Broadcast & Moving Image / Title Sequences
We Are The Giant: Titles & Graphics
Agency: Passion Pictures / Los Angeles + Motto Pictures / Los Angeles + Prettybird / Los Angeles
Client: We Are The Giant Category: Broadcast & Moving Image / Title Sequences
Original
Agency: Andrew Vucko / Toronto + CypherAudio / Toronto
Client: Vucko Category: Broadcast & Moving Image / Animation
Trip
Agency: Art&Graft / London + Virgin Atlantic Airways / London
Client: Virgin Atlantic Airways Category: Broadcast & Moving Image / Animation
I Saw Your Willy
Agency: Leo Burnett London / London
Client: NSPCC Category: Broadcast & Moving Image / Animation
Lucy & The Boy
Agency: Leo Burnett London / London
Client: NSPCC Category: Broadcast & Moving Image / Animation
US Open Sessions
Agency: Ogilvy New York / New York
Client: IBM Category: Broadcast & Moving Image / Animation
Pens
Agency: TBWA\PARIS / Boulogne Billancourt + \ELSE / Boulogne Billancourt + Troublemakers TV / Paris
Client: Amnesty International Category: Broadcast & Moving Image / Animation
Wish You Were Here?
Agency: Vetor Zero - Lobo / Sao Paulo
Client: D&AD Category: Broadcast & Moving Image / Animation
Brincante
Agency: Vetor Zero - Lobo / Sao Paulo
Client: Gabriel Nóbrega Category: Broadcast & Moving Image / Animation
Sea Otters
Agency: WONGDOODY / Seattle
Client: Woodland Park Zoo Category: Broadcast & Moving Image / Animation
Long Live New York
Agency: Young & Rubicam / New York
Client: New York Organ Donor Category: Broadcast & Moving Image / Animation
Blowing in The Wind
Agency: Akestam Holst / Stockholm
Client: Apotek Hjartat Category: Collateral Design / Outdoor - Single
Sufi Rock - Lighter
Agency: Ogilvy & Mather India / Gurgaon
Client: Pernod Ricard India Pvt. Ltd. Category: Collateral Design / Outdoor - Single
Induction Box
Agency: Ogilvy & Mather Cape Town / Cape Town + Ogilvy PR / Cape Town + RedWorks / Cape Town
Client: Ogilvy & Mather Cape Town Category: Self-Promotion / Single or Series
MOSHIMO BOOK CALENDAR
Agency: YOMIKO Advertising Inc. / Tokyo
Client: YOMIKO Advertising Inc. Category: Self-Promotion / Single or Series
Sounds of Colour
Agency: Leo Burnett, Hong Kong / Hong Kong
Client: Orbis Category: Public Service - Design / Promotional Items - Single or Series
LIGHT AFTER SCHOOL
Agency: Publicis China / Shanghai
Client: HAIER Category: Public Service - Design / Promotional Items - Single or Series
Not A Bug Splat
Agency: BBDO Pakistan / Lahore
Client: Reprieve/Foundation for Fundamental Rights Category: Design Craft / Photography - Single or Series
Alzheimer's Gallery
Agency: Grupo Gallegos / Huntington Beach
Client: Alzheimer's Association, California Southland Chapter Category: Design Craft / Photography - Single or Series
The Söderberg Prize 2014 / Ann-Sofie Back
Agency: Happy F&B / Gothenburg
Client: The Röhsska Museum Category: Design Craft / Photography - Single or Series
Tokyo New Designer Fashion Grand Prix
Agency: Harajuku Sun-Ad / Tokyo
Client: Fashion Business Human Resources Development Executive Category: Design Craft / Photography - Single or Series
Rubbish Famzine. Till Death Do Us Part
Agency: Kinetic Singapore / Singapore
Client: HOLYCRAP.SG Category: Design Craft / Photography - Single or Series
DEEP VEILS
Agency: H55 / SINGAPORE
Client: ERIK L'HEUREUX Category: Publication Design / Book Layout Design
Little Books of Big Consequences
Agency: Y&R / Dubai
Client: Global Export Co. Category: Publication Design / Book Layout Design
Apple New Years Window - iPad
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / P.O.P. & In-Store - Series
Apple Watch Window
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / P.O.P. & In-Store - Series
The Beauty Of Sharpness
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Collateral Design / P.O.P. & In-Store - Series
FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral Design / P.O.P. & In-Store - Series
Stamps
Agency: Y&R / Dubai
Client: Audi Switzerland Category: Collateral Design / P.O.P. & In-Store - Series
smart POP UP Billboards
Agency: BBDO Group Germany GmbH / Duesseldorf
Client: Mercedes-Benz Cars Vertrieb Deutschland Category: Collateral Design / Outdoor - Series
Sufi Rock
Agency: Ogilvy & Mather India / Gurgaon
Client: Pernod Ricard India Pvt. Ltd. Category: Collateral Design / Outdoor - Series
DENTSU ANIME FEST
Agency: Dentsu / Tokyo
Client: DENTSU INC. Animation Department Contents Division Category: Collateral Design / Posters - Series
Donation Bottle
Agency: DENTSU INC. / Tokyo
Client: THE MAINICHI NEWSPAPERS / MITSUI FUDOSAN RESIDENTIAL CO.,LTD. Category: Collateral Design / Posters - Series
World Table Tennis Championships 2014 Tokyo
Agency: DENTSU INC. / Tokyo
Client: TV TOKYO Category: Collateral Design / Posters - Series
Creation.
Agency: Dentsu Inc. / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Collateral Design / Posters - Series
Zen meets Anime
Agency: HAKUHODO Inc. / Tokyo
Client: Hakuhodo Inc. Category: Collateral Design / Posters - Series
The Beauty Of Sharpness
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Collateral Design / Posters - Series
Award:
2015 Design Merit Award
Agency:
Energy BBDO / Chicago
Client:
Bud Light
Title:
Real Life Pac-Man
Category:
Experiences / Outdoor Spaces
Annual ID:
150393A
Award:
2015 Design Merit Award
Agency:
J Walter Thompson / London
Client:
Royal Dutch Shell
Title:
Shell Make The Future
Category:
Experiences / Outdoor Spaces
Annual ID:
150547A
Award:
2015 Design Merit Award
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Experiences / Outdoor Spaces
Annual ID:
150728A
Award:
2015 Design Merit Award
Agency:
Moment Factory / Montreal
Client:
Parc de la Gorge de Coaticook
Title:
The enchanted woods of Foresta Lumina
Category:
Experiences / Outdoor Spaces
Annual ID:
150786A
Award:
2015 Design Merit Award
Agency:
Rethink / Toronto
Client:
Molson Canadian
Title:
The Beer Fridge - O Canada
Category:
Experiences / Outdoor Spaces
Annual ID:
150997A
Award:
2015 Design Merit Award
Agency:
TBWA\LONDON / London
Client:
Lidl UK
Title:
The Little Market
Category:
Experiences / Outdoor Spaces
Annual ID:
151082A
Award:
2015 Design Merit Award
Agency:
the community (la comunidad) / Miami
Client:
Converse
Title:
Fight The Gray
Category:
Experiences / Outdoor Spaces
Annual ID:
151105A
Award:
2015 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Polarica
Title:
Polarica Delicatessen
Category:
Package Design / Product Line
Annual ID:
150500A
Award:
2015 Design Merit Award
Agency:
Here Design / London
Client:
Arabica
Title:
Arabica
Category:
Package Design / Product Line
Annual ID:
150521A
Award:
2015 Design Merit Award
Agency:
Digital Kitchen / Chicago
Client:
FXX
Title:
Man Seeking Woman Main Title
Category:
Broadcast & Moving Image / Title Sequences
Annual ID:
150343A
Award:
2015 Design Merit Award
Agency:
Passion Pictures / Los Angeles + Motto Pictures / Los Angeles + Prettybird / Los Angeles
Client:
We Are The Giant
Title:
We Are The Giant: Titles & Graphics
Category:
Broadcast & Moving Image / Title Sequences
Annual ID:
150920A
Award:
2015 Design Merit Award
Agency:
Andrew Vucko / Toronto + CypherAudio / Toronto
Client:
Vucko
Title:
Original
Category:
Broadcast & Moving Image / Animation
Annual ID:
150070A
Award:
2015 Design Merit Award
Agency:
Art&Graft / London + Virgin Atlantic Airways / London
Client:
Virgin Atlantic Airways
Title:
Trip
Category:
Broadcast & Moving Image / Animation
Annual ID:
150080A
Award:
2015 Design Merit Award
Agency:
Leo Burnett London / London
Client:
NSPCC
Title:
I Saw Your Willy
Category:
Broadcast & Moving Image / Animation
Annual ID:
150642A
Award:
2015 Design Merit Award
Agency:
Leo Burnett London / London
Client:
NSPCC
Title:
Lucy & The Boy
Category:
Broadcast & Moving Image / Animation
Annual ID:
150643A
Award:
2015 Design Merit Award
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
US Open Sessions
Category:
Broadcast & Moving Image / Animation
Annual ID:
150898A
Award:
2015 Design Merit Award
Agency:
TBWA\PARIS / Boulogne Billancourt + \ELSE / Boulogne Billancourt + Troublemakers TV / Paris
Client:
Amnesty International
Title:
Pens
Category:
Broadcast & Moving Image / Animation
Annual ID:
151087A
Award:
2015 Design Merit Award
Agency:
Vetor Zero - Lobo / Sao Paulo
Client:
D&AD
Title:
Wish You Were Here?
Category:
Broadcast & Moving Image / Animation
Annual ID:
151157A
Award:
2015 Design Merit Award
Agency:
Vetor Zero - Lobo / Sao Paulo
Client:
Gabriel Nóbrega
Title:
Brincante
Category:
Broadcast & Moving Image / Animation
Annual ID:
151158A
Award:
2015 Design Merit Award
Agency:
WONGDOODY / Seattle
Client:
Woodland Park Zoo
Title:
Sea Otters
Category:
Broadcast & Moving Image / Animation
Annual ID:
151209A
Award:
2015 Design Merit Award
Agency:
Young & Rubicam / New York
Client:
New York Organ Donor
Title:
Long Live New York
Category:
Broadcast & Moving Image / Animation
Annual ID:
151240A
Award:
2015 Design Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Apotek Hjartat
Title:
Blowing in The Wind
Category:
Collateral Design / Outdoor - Single
Annual ID:
150039A
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Pernod Ricard India Pvt. Ltd.
Title:
Sufi Rock - Lighter
Category:
Collateral Design / Outdoor - Single
Annual ID:
150855A
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather Cape Town / Cape Town + Ogilvy PR / Cape Town + RedWorks / Cape Town
Client:
Ogilvy & Mather Cape Town
Title:
Induction Box
Category:
Self-Promotion / Single or Series
Annual ID:
150847A
Award:
2015 Design Merit Award
Agency:
YOMIKO Advertising Inc. / Tokyo
Client:
YOMIKO Advertising Inc.
Title:
MOSHIMO BOOK CALENDAR
Category:
Self-Promotion / Single or Series
Annual ID:
151238A
Award:
2015 Design Merit Award
Agency:
Leo Burnett, Hong Kong / Hong Kong
Client:
Orbis
Title:
Sounds of Colour
Category:
Public Service - Design / Promotional Items - Single or Series
Annual ID:
150672A
Award:
2015 Design Merit Award
Agency:
Publicis China / Shanghai
Client:
HAIER
Title:
LIGHT AFTER SCHOOL
Category:
Public Service - Design / Promotional Items - Single or Series
Annual ID:
150936A
Award:
2015 Design Merit Award
Agency:
BBDO Pakistan / Lahore
Client:
Reprieve/Foundation for Fundamental Rights
Title:
Not A Bug Splat
Category:
Design Craft / Photography - Single or Series
Annual ID:
150166A
Award:
2015 Design Merit Award
Agency:
Grupo Gallegos / Huntington Beach
Client:
Alzheimer's Association, California Southland Chapter
Title:
Alzheimer's Gallery
Category:
Design Craft / Photography - Single or Series
Annual ID:
150486A
Award:
2015 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
The Röhsska Museum
Title:
The Söderberg Prize 2014 / Ann-Sofie Back
Category:
Design Craft / Photography - Single or Series
Annual ID:
150501A
Award:
2015 Design Merit Award
Agency:
Harajuku Sun-Ad / Tokyo
Client:
Fashion Business Human Resources Development Executive
Title:
Tokyo New Designer Fashion Grand Prix
Category:
Design Craft / Photography - Single or Series
Annual ID:
150502A
Award:
2015 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
HOLYCRAP.SG
Title:
Rubbish Famzine. Till Death Do Us Part
Category:
Design Craft / Photography - Single or Series
Annual ID:
150587A
Award:
2015 Design Merit Award
Agency:
H55 / SINGAPORE
Client:
ERIK L'HEUREUX
Title:
DEEP VEILS
Category:
Publication Design / Book Layout Design
Annual ID:
150489A
Award:
2015 Design Merit Award
Agency:
Y&R / Dubai
Client:
Global Export Co.
Title:
Little Books of Big Consequences
Category:
Publication Design / Book Layout Design
Annual ID:
151221A
Award:
2015 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple New Years Window - iPad
Category:
Collateral Design / P.O.P. & In-Store - Series
Annual ID:
150076A
Award:
2015 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Watch Window
Category:
Collateral Design / P.O.P. & In-Store - Series
Annual ID:
150077A
Award:
2015 Design Merit Award
Agency:
Herezie / Paris
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness
Category:
Collateral Design / P.O.P. & In-Store - Series
Annual ID:
150529A
Award:
2015 Design Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
FRUITS
Category:
Collateral Design / P.O.P. & In-Store - Series
Annual ID:
150767A
Award:
2015 Design Merit Award
Agency:
Y&R / Dubai
Client:
Audi Switzerland
Title:
Stamps
Category:
Collateral Design / P.O.P. & In-Store - Series
Annual ID:
151220A
Award:
2015 Design Merit Award
Agency:
BBDO Group Germany GmbH / Duesseldorf
Client:
Mercedes-Benz Cars Vertrieb Deutschland
Title:
smart POP UP Billboards
Category:
Collateral Design / Outdoor - Series
Annual ID:
150114A
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Pernod Ricard India Pvt. Ltd.
Title:
Sufi Rock
Category:
Collateral Design / Outdoor - Series
Annual ID:
150853A
Award:
2015 Design Merit Award
Agency:
601bisang / seoul
Client:
601bisang
Title:
Soul304
Category:
Collateral Design / Posters - Series
Annual ID:
150008A
Award:
2015 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
DENTSU INC. Animation Department Contents Division
Title:
DENTSU ANIME FEST
Category:
Collateral Design / Posters - Series
Annual ID:
150304A
Award:
2015 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
THE MAINICHI NEWSPAPERS / MITSUI FUDOSAN RESIDENTIAL CO.,LTD.
Title:
Donation Bottle
Category:
Collateral Design / Posters - Series
Annual ID:
150325A
Award:
2015 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
TV TOKYO
Title:
World Table Tennis Championships 2014 Tokyo
Category:
Collateral Design / Posters - Series
Annual ID:
150328A
Award:
2015 Design Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Title:
Creation.
Category:
Collateral Design / Posters - Series
Annual ID:
150329A
Award:
2015 Design Merit Award
Agency:
FCB / Chicago
Client:
Copic
Title:
Thick & Fine
Category:
Collateral Design / Posters - Series
Annual ID:
150421A
Award:
2015 Design Merit Award
Agency:
FCB / Chicago
Client:
Valspar
Title:
Landscapes
Category:
Collateral Design / Posters - Series
Annual ID:
150424A
Award:
2015 Design Merit Award
Agency:
HAKUHODO Inc. / Tokyo
Client:
Hakuhodo Inc.
Title:
Zen meets Anime
Category:
Collateral Design / Posters - Series
Annual ID:
150492A
Award:
2015 Design Merit Award
Agency:
Herezie / Paris
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness
Category:
Collateral Design / Posters - Series
Annual ID:
150528A
