The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Blowing in The Wind Agency: Akestam Holst / Stockholm + STOPP / Stockholm Client: Apotek Hjartat Category: Experiences / Outdoor Spaces
Rain-Codes Agency: Geometry Global / Hong Kong Client: Cebu Pacific Air Category: Experiences / Outdoor Spaces
Making Clothing Donation Instantly Rewarding Agency: Ogilvy Beijing / Beijing Client: China Foundation for Poverty Alleviation Category: Experiences / Outdoor Spaces
House of Mamba Agency: AKQA / London & Shanghai Client: Nike Category: Experiences / Brand Installations
Inglorious Fruits and Vegetables Agency: Marcel / Paris Client: Intermarché Category: Experiences / Brand Installations
Scandic To Go Agency: Prime Weber Shandwick / Stockholm Client: Scandic Hotels Category: Experiences / Brand Installations
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Experiences / Brand Installations
LIGHT is TIME Agency: ADK / Japan Client: CITIZEN WATCH CO., LTD. Category: Experiences / Indoor Spaces
Time-dynamic Model of Saxony Agency: ATELIER BRÜCKNER / Stuttgart + MKT / Olching Client: Landesamt für Archäologie Sachsen / Staatliches Museum für Archäologie Chemnitz (smac) Category: Experiences / Indoor Spaces
HIBIKI GLASS Agency: Hakuhodo / Tokyo + Hakuhodo Kettle / Tokyo Client: SUNTORY HOLDINGS LIMITED Category: Experiences / Indoor Spaces
Exploded Agency: One Plus Partnership (Hong Kong) Limited / Hong Kong Client: Hubei Insun Cinema Film Co., Ltd. Category: Experiences / Indoor Spaces
Real Life Pac-Man Agency: Energy BBDO / Chicago Client: Bud Light Category: Experiences / Outdoor Spaces
Shell Make The Future Agency: J Walter Thompson / London Client: Royal Dutch Shell Category: Experiences / Outdoor Spaces
The Street Store Agency: M&C Saatchi Abel / Cape Town Client: The Haven Night Shelter on Napier Category: Experiences / Outdoor Spaces
The enchanted woods of Foresta Lumina Agency: Moment Factory / Montreal Client: Parc de la Gorge de Coaticook Category: Experiences / Outdoor Spaces
The Beer Fridge - O Canada Agency: Rethink / Toronto Client: Molson Canadian Category: Experiences / Outdoor Spaces
The Little Market Agency: TBWA\LONDON / London Client: Lidl UK Category: Experiences / Outdoor Spaces
Fight The Gray Agency: the community (la comunidad) / Miami Client: Converse Category: Experiences / Outdoor Spaces
A rainbow for the Rainbow Nation Agency: FCB South Africa (PTY) LTD / Johannesburg Client: Coca-Cola South Africa Category: Experiences / Brand Installations
The Street Store Agency: M&C Saatchi Abel / Cape Town Client: The Haven Night Shelter on Napier Category: Experiences / Brand Installations
Share A White Christmas Agency: Ogilvy & Mather Singapore / Singapore Client: The Coca-Cola Company Category: Experiences / Brand Installations
Water Billboard Agency: TBWA Santiago Mangada Puno / Makati City Client: Peerless Lion Corporation Category: Experiences / Brand Installations
CHRISTCHURCH REPAIRED WITH GOLD Agency: Whybin\TBWA Sydney / Pyrmont Client: Christchurch & Canterbury Tourism Category: Experiences / Brand Installations
ENERGETICON Agency: ATELIER BRÜCKNER / Stuttgart Client: ENERGETICON gGmbH Category: Experiences / Indoor Spaces
REVIVING LEGENDS Agency: DENTSU INC. / Tokyo Client: JAPAN SPORT COUNCIL Category: Experiences / Indoor Spaces
The Eyes of a Child Agency: LEO BURNETT FRANCE / Saint-Denis Client: Noemi Category: Experiences / Indoor Spaces
Words Can Be Weapons Agency: Ogilvy Beijing / Beijing Client: Center for Psychological Research, Shenyang Category: Experiences / Indoor Spaces
The Pursuit Agency: R/GA / New York Client: Equinox Category: Experiences / Indoor Spaces
Predator Instinct: The Game Agency: TBWA\LONDON / London Client: adidas Category: Experiences / Indoor Spaces

2015 Design Gold Pencil

Akestam Holst / Stockholm + STOPP / Stockholm

Apotek Hjartat

Blowing in The Wind

Experiences / Outdoor Spaces

150040A

2015 Design Bronze Pencil

Geometry Global / Hong Kong

Cebu Pacific Air

Rain-Codes

Experiences / Outdoor Spaces

150438A

2015 Design Bronze Pencil

Ogilvy Beijing / Beijing

China Foundation for Poverty Alleviation

Making Clothing Donation Instantly Rewarding

Experiences / Outdoor Spaces

150878A

2015 Design Bronze Pencil

AKQA / London & Shanghai

Nike

House of Mamba

Experiences / Brand Installations

150043A

2015 Design Silver Pencil

Marcel / Paris

Intermarché

Inglorious Fruits and Vegetables

Experiences / Brand Installations

150736A

2015 Design Bronze Pencil

Prime Weber Shandwick / Stockholm

Scandic Hotels

Scandic To Go

Experiences / Brand Installations

150922A

2015 Design Gold Pencil

The Cyranos//McCann / Barcelona

Teatreneu

Pay Per Laugh

Experiences / Brand Installations

151106A

2015 Design Gold Pencil

ADK / Japan

CITIZEN WATCH CO., LTD.

LIGHT is TIME

Experiences / Indoor Spaces

150031A

2015 Design Bronze Pencil

ATELIER BRÜCKNER / Stuttgart + MKT / Olching

Landesamt für Archäologie Sachsen / Staatliches Museum für Archäologie Chemnitz (smac)

Time-dynamic Model of Saxony

Experiences / Indoor Spaces

150082A

2015 Design Gold Pencil

Hakuhodo / Tokyo + Hakuhodo Kettle / Tokyo

SUNTORY HOLDINGS LIMITED

HIBIKI GLASS

Experiences / Indoor Spaces

150490A

2015 Design Silver Pencil

One Plus Partnership (Hong Kong) Limited / Hong Kong

Hubei Insun Cinema Film Co., Ltd.

Exploded

Experiences / Indoor Spaces

150917A

2015 Design Merit Award

Energy BBDO / Chicago

Bud Light

Real Life Pac-Man

Experiences / Outdoor Spaces

150393A

2015 Design Merit Award

J Walter Thompson / London

Royal Dutch Shell

Shell Make The Future

Experiences / Outdoor Spaces

150547A

2015 Design Merit Award

M&C Saatchi Abel / Cape Town

The Haven Night Shelter on Napier

The Street Store

Experiences / Outdoor Spaces

150728A

2015 Design Merit Award

Moment Factory / Montreal

Parc de la Gorge de Coaticook

The enchanted woods of Foresta Lumina

Experiences / Outdoor Spaces

150786A

2015 Design Merit Award

Rethink / Toronto

Molson Canadian

The Beer Fridge - O Canada

Experiences / Outdoor Spaces

150997A

2015 Design Merit Award

TBWA\LONDON / London

Lidl UK

The Little Market

Experiences / Outdoor Spaces

151082A

2015 Design Merit Award

the community (la comunidad) / Miami

Converse

Fight The Gray

Experiences / Outdoor Spaces

151105A

2015 Design Merit Award

FCB South Africa (PTY) LTD / Johannesburg

Coca-Cola South Africa

A rainbow for the Rainbow Nation

Experiences / Brand Installations

150428A

2015 Design Merit Award

M&C Saatchi Abel / Cape Town

The Haven Night Shelter on Napier

The Street Store

Experiences / Brand Installations

150729A

2015 Design Merit Award

Ogilvy & Mather Singapore / Singapore

The Coca-Cola Company

Share A White Christmas

Experiences / Brand Installations

150867A

2015 Design Merit Award

TBWA Santiago Mangada Puno / Makati City

Peerless Lion Corporation

Water Billboard

Experiences / Brand Installations

151078A

2015 Design Merit Award

Whybin\TBWA Sydney / Pyrmont

Christchurch & Canterbury Tourism

CHRISTCHURCH REPAIRED WITH GOLD

Experiences / Brand Installations

151169A

2015 Design Merit Award

ATELIER BRÜCKNER / Stuttgart

ENERGETICON gGmbH

ENERGETICON

Experiences / Indoor Spaces

150081A

2015 Design Merit Award

DENTSU INC. / Tokyo

JAPAN SPORT COUNCIL

REVIVING LEGENDS

Experiences / Indoor Spaces

150324A

2015 Design Merit Award

LEO BURNETT FRANCE / Saint-Denis

Noemi

The Eyes of a Child

Experiences / Indoor Spaces

150633A

2015 Design Merit Award

Ogilvy Beijing / Beijing

Center for Psychological Research, Shenyang

Words Can Be Weapons

Experiences / Indoor Spaces

150879A

2015 Design Merit Award

R/GA / New York

Equinox

The Pursuit

Experiences / Indoor Spaces

150964A

2015 Design Merit Award

TBWA\LONDON / London

adidas

Predator Instinct: The Game

Experiences / Indoor Spaces

151080A

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