The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

HIBIKI GLASS Agency: Hakuhodo / Tokyo + Hakuhodo Kettle / Tokyo Client: SUNTORY HOLDINGS LIMITED Category: Experiences / Indoor Spaces
Exploded Agency: One Plus Partnership (Hong Kong) Limited / Hong Kong Client: Hubei Insun Cinema Film Co., Ltd. Category: Experiences / Indoor Spaces
Visa Saree Agency: BBDO India / Mumbai Client: Visa India Category: Collateral Design / Promotional Items - Single or Series
EFFECTIVE MICROORGANISMS CALENDAR Agency: Creative Juice\Bangkok / Bangkok Client: EMRO ASIA CO.,LTD Category: Collateral Design / Promotional Items - Single or Series
The Paper Skin Agency: Geometry Global Germany / Frankfurt Client: Fedrigoni Fine Paper Category: Collateral Design / Promotional Items - Single or Series
Imagination changes the world Agency: DENTSU INC. / Nagoya Client: SHACHIHATA Category: Package Design / Single or Series
The Paper Skin Agency: Geometry Global Germany / Frankfurt Client: Fedrigoni Fine Paper Category: Package Design / Single or Series
YAWAIRO UIRO Agency: J Inc. / Tokyo + ENJIN Inc. / Tokyo Client: ASAHISEIKA CO., LTD. Category: Package Design / Single or Series
Super normal tofu Agency: Junya Kamada / Sapporo-shi, Hokkaido Client: Imoo tofu store Category: Package Design / Single or Series
Turning Packaging into Education Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon Client: Colgate-Palmolive Category: Package Design / Single or Series
Not A Bug Splat Agency: BBDO Pakistan / Lahore Client: Reprieve/Foundation for Fundamental Rights Category: Design for the Greater Good / Government / Non-Profit Initiated
The Light Bag Agency: Cheil India / Gurgaon Client: Salaam Baalak Trust Category: Design for the Greater Good / Government / Non-Profit Initiated
Drinkable Book Agency: DDB NY / New York Client: WATERisLIFE Category: Design for the Greater Good / Government / Non-Profit Initiated
The Street Store Agency: M&C Saatchi Abel / Cape Town Client: The Haven Night Shelter on Napier Category: Design for the Greater Good / Government / Non-Profit Initiated
The Design S Award 2014 Agency: BVD / Stockholm Client: The Swedish Society of Crafts and Design Category: Design Craft / Printing & Paper Craft - Single or Series
EFFECTIVE MICROORGANISMS CALENDAR Agency: Creative Juice\Bangkok / Bangkok Client: EMRO ASIA CO.,LTD Category: Design Craft / Printing & Paper Craft - Single or Series
Drinkable Book Agency: DDB NY / New York Client: WATERisLIFE Category: Design Craft / Printing & Paper Craft - Single or Series
Imagination changes the world Agency: DENTSU INC. / Nagoya Client: SHACHIHATA Category: Design Craft / Printing & Paper Craft - Single or Series
Rubbish Famzine. Till Death Do Us Part Agency: Kinetic Singapore / Singapore Client: HOLYCRAP.SG Category: Design Craft / Printing & Paper Craft - Single or Series
Hairstyle Calendar Agency: Leo Burnett, Hong Kong / Hong Kong Client: Hair Culture Category: Design Craft / Printing & Paper Craft - Single or Series
3D modeling poster "on air" Agency: SIX inc. / Minato-ku Client: FINAL HOME Category: Design Craft / Printing & Paper Craft - Single or Series
The Rag Bag Agency: DDB Stockholm / Stockholm Client: Uniforms For The Dedicated Category: Design for the Greater Good / Designer Initiated
Dance by music of Dunhuang Agency: Qu Minmin & Jiang Qian / Nanjing Client: Phoenix Fine Arts Publishing.Ltd Category: Publication Design / Book Layout Design
A Gift from Hong Wei Agency: T-Change Design Studio / Nanjing Client: Phoenix Fine Arts Publishing . Ltd Category: Publication Design / Book Layout Design
mt book Agency: iyamadesign inc. / Tokyo Client: Kamoi Kakoshi Co., Ltd. Category: Collateral Design / Booklets & Brochures
Honda. Beautiful Engines. Agency: Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo Client: Honda Motor Co., Ltd. Category: Collateral Design / Booklets & Brochures
Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Design Craft / Photography - Single or Series
CITYSCAPE Agency: HAKUHODO Inc. / TOKYO Client: INFAS PUBLICATIONS,INC. Category: Design Craft / Photography - Single or Series
The Beauty Of Sharpness Agency: Herezie / Paris Client: ZWILLING J. A. HENCKELS Category: Design Craft / Photography - Single or Series
Books build children. Agency: Miharumiyukijiro / Tokyo Client: Yokohama city board of education Category: Design Craft / Photography - Single or Series
Packed Couple Agency: Ogilvy & Mather Japan GK / Tokyo Client: SEA ROAD INTERNATIONAL CORPORATION Category: Design Craft / Photography - Single or Series
Fencing Visualized Agency: DENTSU INC. / Tokyo Client: Sports Biz Co., Ltd. Category: Data Visualization / Infographics
Retrospective Heinz Beier / Stamps Agency: beierarbeit / Bielefeld Client: beierarbeit Category: Self-Promotion / Single or Series
Cinescape Agency: WONGDOODY / Seattle + World Famous / Seattle Client: Seattle International Film Festival Category: Broadcast & Moving Image / Broadcast Design - Single or Series
Tanoshii Hansen (Cheerfully Anti-War) Agency: Aroe / Tokyo Client: Roji To Hito Category: Collateral Design / Posters - Single
creative catch Agency: cosmos / Tokyo + Takezasado / Kyoto Client: Takezasado Category: Collateral Design / Posters - Single
JUNIOR SWIMMING CHAMPIONSHIPS 2 Agency: DENTSU INC. / Tokyo Client: TOKIO MARINE NICHIDO Category: Collateral Design / Posters - Single
Magritte Agency: Geometry Global / Hong Kong Client: Hamleys Category: Collateral Design / Posters - Single
Van Gogh Agency: Geometry Global / Hong Kong Client: Hamleys Category: Collateral Design / Posters - Single
Hushabye Agency: Ogilvy and Mather / Chicago Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
Man Seeking Woman Main Title Agency: Digital Kitchen / Chicago Client: FXX Category: Broadcast & Moving Image / Title Sequences
We Are The Giant: Titles & Graphics Agency: Passion Pictures / Los Angeles + Motto Pictures / Los Angeles + Prettybird / Los Angeles Client: We Are The Giant Category: Broadcast & Moving Image / Title Sequences
Chobani Spoon Agency: Droga5 / New York Client: Chobani Category: Product Design / Single or Series
The Paper Skin Agency: Geometry Global Germany / Frankfurt Client: Fedrigoni Fine Paper Category: Product Design / Single or Series
LSTea - A trip in the cup Agency: Kolle Rebbe / Hamburg Client: Haelssen & Lyon Category: Product Design / Single or Series
The Weddinglope Agency: Kolle Rebbe / Hamburg + KOREFE / Hamburg Client: Rosenthal GmbH Category: Product Design / Single or Series
L'EAUNDRY Fragrance Laundry Detergent Agency: KOREFE / Hamburg + Kolle Rebbe / Hamburg Client: T.D.G. Vertriebs GmbH & Co. KG Category: Product Design / Single or Series
Soul304 Agency: 601bisang / seoul Client: 601bisang Category: Collateral Design / Posters - Series
DENTSU ANIME FEST Agency: Dentsu / Tokyo Client: DENTSU INC. Animation Department Contents Division Category: Collateral Design / Posters - Series
Donation Bottle Agency: DENTSU INC. / Tokyo Client: THE MAINICHI NEWSPAPERS / MITSUI FUDOSAN RESIDENTIAL CO.,LTD. Category: Collateral Design / Posters - Series

2015 Design Gold Pencil

Hakuhodo / Tokyo + Hakuhodo Kettle / Tokyo

SUNTORY HOLDINGS LIMITED

HIBIKI GLASS

Experiences / Indoor Spaces

150490A

2015 Design Silver Pencil

One Plus Partnership (Hong Kong) Limited / Hong Kong

Hubei Insun Cinema Film Co., Ltd.

Exploded

Experiences / Indoor Spaces

150917A

2015 Design Bronze Pencil

BBDO India / Mumbai

Visa India

Visa Saree

Collateral Design / Promotional Items - Single or Series

150116A

2015 Design Silver Pencil

Creative Juice\Bangkok / Bangkok

EMRO ASIA CO.,LTD

EFFECTIVE MICROORGANISMS CALENDAR

Collateral Design / Promotional Items - Single or Series

150249A

2015 Design Bronze Pencil

Geometry Global Germany / Frankfurt

Fedrigoni Fine Paper

The Paper Skin

Collateral Design / Promotional Items - Single or Series

150450A

2015 Design Gold Pencil

DENTSU INC. / Nagoya

SHACHIHATA

Imagination changes the world

Package Design / Single or Series

150305A

2015 Design Silver Pencil

Geometry Global Germany / Frankfurt

Fedrigoni Fine Paper

The Paper Skin

Package Design / Single or Series

150448A

2015 Design Bronze Pencil

J Inc. / Tokyo + ENJIN Inc. / Tokyo

ASAHISEIKA CO., LTD.

YAWAIRO UIRO

Package Design / Single or Series

150545A

2015 Design Bronze Pencil

Junya Kamada / Sapporo-shi, Hokkaido

Imoo tofu store

Super normal tofu

Package Design / Single or Series

150571A

2015 Design Gold Pencil

Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon

Colgate-Palmolive

Turning Packaging into Education

Package Design / Single or Series

150990A

2015 Design Silver Pencil

BBDO Pakistan / Lahore

Reprieve/Foundation for Fundamental Rights

Not A Bug Splat

Design for the Greater Good / Government / Non-Profit Initiated

150163A

2015 Design Bronze Pencil

Cheil India / Gurgaon

Salaam Baalak Trust

The Light Bag

Design for the Greater Good / Government / Non-Profit Initiated

150217A

2015 Design Silver Pencil

DDB NY / New York

WATERisLIFE

Drinkable Book

Design for the Greater Good / Government / Non-Profit Initiated

150286A

2015 Design Bronze Pencil

M&C Saatchi Abel / Cape Town

The Haven Night Shelter on Napier

The Street Store

Design for the Greater Good / Government / Non-Profit Initiated

150726A

2015 Design Bronze Pencil

BVD / Stockholm

The Swedish Society of Crafts and Design

The Design S Award 2014

Design Craft / Printing & Paper Craft - Single or Series

150209A

2015 Design Gold Pencil

Creative Juice\Bangkok / Bangkok

EMRO ASIA CO.,LTD

EFFECTIVE MICROORGANISMS CALENDAR

Design Craft / Printing & Paper Craft - Single or Series

150248A

2015 Design Bronze Pencil

DDB NY / New York

WATERisLIFE

Drinkable Book

Design Craft / Printing & Paper Craft - Single or Series

150287A

2015 Design Bronze Pencil

DENTSU INC. / Nagoya

SHACHIHATA

Imagination changes the world

Design Craft / Printing & Paper Craft - Single or Series

150306A

2015 Design Silver Pencil

Kinetic Singapore / Singapore

HOLYCRAP.SG

Rubbish Famzine. Till Death Do Us Part

Design Craft / Printing & Paper Craft - Single or Series

150586A

2015 Design Bronze Pencil

Leo Burnett, Hong Kong / Hong Kong

Hair Culture

Hairstyle Calendar

Design Craft / Printing & Paper Craft - Single or Series

150671A

2015 Design Bronze Pencil

SIX inc. / Minato-ku

FINAL HOME

3D modeling poster "on air"

Design Craft / Printing & Paper Craft - Single or Series

151048A

2015 Design Bronze Pencil

DDB Stockholm / Stockholm

Uniforms For The Dedicated

The Rag Bag

Design for the Greater Good / Designer Initiated

150293A

2015 Design Bronze Pencil

Qu Minmin & Jiang Qian / Nanjing

Phoenix Fine Arts Publishing.Ltd

Dance by music of Dunhuang

Publication Design / Book Layout Design

150952A

2015 Design Silver Pencil

T-Change Design Studio / Nanjing

Phoenix Fine Arts Publishing . Ltd

A Gift from Hong Wei

Publication Design / Book Layout Design

151067A

2015 Design Bronze Pencil

iyamadesign inc. / Tokyo

Kamoi Kakoshi Co., Ltd.

mt book

Collateral Design / Booklets & Brochures

150543A

2015 Design Bronze Pencil

Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo

Honda Motor Co., Ltd.

Honda. Beautiful Engines.

Collateral Design / Booklets & Brochures

150788A

2015 Design Gold Pencil

Dentsu Inc. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Design Craft / Photography - Single or Series

150310A

2015 Design Silver Pencil

HAKUHODO Inc. / TOKYO

INFAS PUBLICATIONS,INC.

CITYSCAPE

Design Craft / Photography - Single or Series

150494A

2015 Design Bronze Pencil

Herezie / Paris

ZWILLING J. A. HENCKELS

The Beauty Of Sharpness

Design Craft / Photography - Single or Series

150526A

2015 Design Bronze Pencil

Miharumiyukijiro / Tokyo

Yokohama city board of education

Books build children.

Design Craft / Photography - Single or Series

150782A

2015 Design Bronze Pencil

Ogilvy & Mather Japan GK / Tokyo

SEA ROAD INTERNATIONAL CORPORATION

Packed Couple

Design Craft / Photography - Single or Series

150857A

2015 Design Bronze Pencil

DENTSU INC. / Tokyo

Sports Biz Co., Ltd.

Fencing Visualized

Data Visualization / Infographics

150315A

2015 Design Bronze Pencil

beierarbeit / Bielefeld

beierarbeit

Retrospective Heinz Beier / Stamps

Self-Promotion / Single or Series

150196A

2015 Design Bronze Pencil

WONGDOODY / Seattle + World Famous / Seattle

Seattle International Film Festival

Cinescape

Broadcast & Moving Image / Broadcast Design - Single or Series

151211A

2015 Design Merit Award

Aroe / Tokyo

Roji To Hito

Tanoshii Hansen (Cheerfully Anti-War)

Collateral Design / Posters - Single

150079A

2015 Design Merit Award

cosmos / Tokyo + Takezasado / Kyoto

Takezasado

creative catch

Collateral Design / Posters - Single

150241A

2015 Design Merit Award

DENTSU INC. / Tokyo

TOKIO MARINE NICHIDO

JUNIOR SWIMMING CHAMPIONSHIPS 2

Collateral Design / Posters - Single

150326A

2015 Design Merit Award

Geometry Global / Hong Kong

Hamleys

Magritte

Collateral Design / Posters - Single

150441A

2015 Design Merit Award

Geometry Global / Hong Kong

Hamleys

Van Gogh

Collateral Design / Posters - Single

150442A

2015 Design Merit Award

Ogilvy and Mather / Chicago

Steppenwolf Theatre

Hushabye

Collateral Design / Posters - Single

150877A

2015 Design Merit Award

Digital Kitchen / Chicago

FXX

Man Seeking Woman Main Title

Broadcast & Moving Image / Title Sequences

150343A

2015 Design Merit Award

Passion Pictures / Los Angeles + Motto Pictures / Los Angeles + Prettybird / Los Angeles

We Are The Giant

We Are The Giant: Titles & Graphics

Broadcast & Moving Image / Title Sequences

150920A

2015 Design Merit Award

Droga5 / New York

Chobani

Chobani Spoon

Product Design / Single or Series

150370A

2015 Design Merit Award

Geometry Global Germany / Frankfurt

Fedrigoni Fine Paper

The Paper Skin

Product Design / Single or Series

150452A

2015 Design Merit Award

Kolle Rebbe / Hamburg

Haelssen & Lyon

LSTea - A trip in the cup

Product Design / Single or Series

150591A

2015 Design Merit Award

Kolle Rebbe / Hamburg + KOREFE / Hamburg

Rosenthal GmbH

The Weddinglope

Product Design / Single or Series

150592A

2015 Design Merit Award

KOREFE / Hamburg + Kolle Rebbe / Hamburg

T.D.G. Vertriebs GmbH & Co. KG

L'EAUNDRY Fragrance Laundry Detergent

Product Design / Single or Series

150594A

2015 Design Merit Award

601bisang / seoul

601bisang

Soul304

Collateral Design / Posters - Series

150008A

2015 Design Merit Award

Dentsu / Tokyo

DENTSU INC. Animation Department Contents Division

DENTSU ANIME FEST

Collateral Design / Posters - Series

150304A

2015 Design Merit Award

DENTSU INC. / Tokyo

THE MAINICHI NEWSPAPERS / MITSUI FUDOSAN RESIDENTIAL CO.,LTD.

Donation Bottle

Collateral Design / Posters - Series

150325A

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